Studies show that product placement is becoming a more and more common method for companies to use when communicating with consumers. The results of this study can?t confirm nor deny that claim, but instead we offered the observation that as a communication method, product placement and TV-commercials are more similar than revealed at first glance.Cars of the brand Ford appeared in seven out of the 50 motion pictures that made up the sample material in this study. In several instances the values that were communicated regarding the brand matched, completely or in large parts, the values communicated about the Ford brand in Ford?s own commercials.This doesn?t hold true for all companies.

ABSTRACTSegregation is more and more common in the Swedish society, especially in those suburbs called ?miljonprogramsförorter? which are characterized as grey and boring districts with low status. These suburbs are often mentioned in the media and the public associate them with immigrants, problems and crimes. Kungsmarken in Karlskrona is one of these suburbs and the purpose of this essay was to compare the media image with the images local participants had of Kungsmarken. The questions I brought up were how media was describing Kungsmarken, how this image has contributed to the low status of Kungsmarken, and if this image was reflecting the local participants? images.

The purpose of this essay is to study the two cases ?The hijacking of a bus in Årdal? & ?The double murder in Ljungsbro? from media ethics aspects.  The aim for this study is to clear up if the the Swedish newspapers have reported according to the mediaethic rules and to see if there is any differences between the newspapers reporting. The following theories has been used to reach the objective: the journalism task, news values, the liberty of press and speach, media ethical rules and discursive discrimination. The study has used a critical discourse method formed by Teun a. van Dijk to analyse the material, mainly through macro- and microstructures.

The aim of this paper is to examine the capacity for ethical reasoning of Swedish certi-fied auditors in the five largest accounting firms in Stockholm, and also how ethics courses affect the auditors' ability to ethically statement. To calculate the auditors ability to ethical statement, questionnaire has been used. The questionnaire is based on a psychological instrument, the so-called Defining Issues Test. At the beginning of the questionnaire some questions are asked about the ethics courses. From the questionnaire a calculation was made of an average index called p-score (Principled score).

Ten cows suffering from displacement of abomasum (DA) were treated with two different electrolytesolutions. The DA cows showed symptoms typical for the disease. Four out of 10 cows had a metabolic alkalosis and two a metabolic acidosis. The cows were mildly hypocalcemic, and 9 out of 10 were mildly to moderately hypokalemic. Six out of 10 cows showed muscle fasciculations.

Syftet med detta arbete var att få en insikt i hur privata Facebookanvändare uppfattar artisters identitet på Facebook. Intresset väcktes då jag för en tid sedan lade märke till det ökade användandet av Facebook bland såväl företag som kommersiella personer. Facebook har på kort tid kommit att bli en plattform från vilken många personer och företag väljer att visa och marknadsföra sig själva på. I studien undersökte jag begreppet identitet och hur privata Facebookanvändare förknippar detta begrepp med artisters Facebookanvändande. För att uppnå mitt syfte utförde jag en undersökning med en kvalitativ ansats.

The aim of this paper is to critically examine and analyze how the informal performance about masculinities and femininity are being expressed and produced by the text and pictures in Huddinge kommuns internal magazine for the staff working within the public administration. The concrete questions are:By which patterns constructs the performance of gender in Huddinge kommuns internal magazine for the staff working within the public administration?Are the femininity and masculinities being expressed in a static way or have it changed in Huddinge kommuns internal magazine for the staff working within the public administration throw the examined years 1985, 1995 and 2006?A quantitative and qualitative method is used. The point of departure is organization theory in a gender perspective. With the gender organization theory we examine the structures, leadership, symbolics and changes through the examined years.

AbstractTitle: It?s not just a comment ? a study about Crisis Management on Social MediaAuthor: Malin Pettersson 910624 and Amanda White 920310Year: Spring 2014Level: Bachelor degreeDepartment: School of Business and EconomicsSupervisor: Carina HolmgrenExaminer: Frederic Bill Purpose: The purpose of this paper is to develop and test a theoretical model for Crisis Management on social media. Method: The overall literature that was found consisted of traditional Crisis Management and the communication that goes with it, and it was mainly written for traditional channels such as newspapers. The theories could not concretely describe how organizations should handle crisis in Social Media. Therefore, this study focuses on if and how organizations can use the traditional theories when working with crisis management in social media. Through a qualitative method the study has examined and tested the model on three crises, and subsequently improved the model based on the empirical material and  the analysis that was made. Conclusion: The conclusion found that organizations need to adjust their crisis management after following guidelines for it to work on social media:-    Strategies should be limited to only one, and be either a rebuilding strategy or a bolstering strategy.-    The focus should be on emotional communication, and regarding the rational aspects the focus should be on actual actions and plans for the future.-    Clear guidelines for what type of questions and critics that should be answered should be set.

Facebook är idag världens största sociala nätverk och utgör en integrerad del i många människors liv. Facebook erbjuder en ny typ av interaktion där hela världen kan kopplas samman. En individ kan nå ut till flera hundra andra med hjälp av ett par knapptryckningar, det enda som krävs är en telefon eller dator med internetuppkoppling.  I och med Facebooks inträde i människors liv erbjuds också nya möjligheter för individen att skapa sin identitet vilket väckte vårt intresse att studera ämnet närmare. Vi har därför valt att undersöka: Hur väljer individer att konstruera sin identitet på Facebook?  Detta gör vi genom att analysera så kallade statusuppdateringar med diskursanalys.

Kandidatuppsats inom MarknadsföringTitel: Kommunen och Facebook ? En studie om kommunens närvaro samt uppfattning på och om Facebook.Datum: 20140610Författare: Erik Lindgren och Filip ElfbergHandledare: Jonas KågströmUtbildning: EkonomprogrammetSöktermer och nyckelbegrepp: Sociala medier, Sociala nätverk, Facebook, Kommun, Marknadskommunikation, Relationsmarknadsföring,SammanfattningSyfte:Syftet med denna studie har varit att finna anledningen till kommunens närvaro på Facebook samt undersöka kommunens uppfattning om varför en medborgare väljer att integrera med dem. Syftet har även varit att belysa vilka risker som uppstår i samband med närvaron på Facebook. Uppsatsens syfte lyder:Syftet med studierna är att undersöka anledningen till kommunernas närvaro på Facebook och utvärdera kommunernas uppfattningar om varför en medborgare väljer att integrera med dem. I studien vill författarna dessutom belysa vilka risker som uppstår i samband med närvaron.Metod:Studien genomfördes genom att samla in svar via enkätundersökningar riktade mot både kommunen samt invånarna.

The purpose of this essay is to examine the origin of generalized trust. We compare existing theories on trust to determine what approach is more fruitful in explaining the prevalence, or absence, of trust. Our conviction is that trust should be viewed as an interaction, rather than a disposition or a rational choice. The sample is based on the countries of the OECD. In total, five different hypotheses are tested: i) that generalized trust is created by equal distribution of income, ii) that generalized trust is created through monitoring of the state, iii) that generalized trust is created through rule by law; iv) that generalized trust is created when the welfare apparatus is guided by principles of universalism; or iv) that generalized trust is created when the state integrates trust networks.

Emmanuel Lévinas is one of the great ethics in the 20th century. His contribution to the philosophical discourse defies our thinking and behavior in a revolutionary way. He dismisses every categorization, every tematization, every moral based on an analytical reflection and compels us with an ethics that demands us not only to think, but to act and be responsible. The 21st century?s emphasis of the individual, globalization, plurality and the questioning of authorities has created new challenges for the individual who sees herself as the nave of morality.

During the last year in the Innovation Engineering Program, at Halmstad University, a degree project was performed that was carried out during Fall semester in 2006 and Spring semester 2007. The project was performed by two students in corporation with LIC Audio AB, a company in Stockholm. The degree project was meant to result in a communication aid for people with a cognitive handicap. The project focused on people suffering from dementia because of the expressed need within this group. This aid should first and foremost help in a conversation between a person with dementia and another person, like a relative or nursing home staff.

This report is about how HDR (HighDynamicRange) can be created and used in combination with Tone mapping. This work has been carried out together with Kapsch TrafficCom AB in Jönköping.The objective of this project is to:Evaluate and investigate the effects given to pictures by HDR and tone mapping.Evaluate if the technology may lead to improvements in Kapsch?s systems.To construct a program which is able to handle some form of tone mapping or HDR-algorithm.These questions will be answered in this report:What kind of effects has HDR and tone mapping-algorithms on pictures?Can the HDR-technology give better data in Kapsch?s systems?The research method used in this report is called action research. This means the authors has investigated the technology by reading different documentations and by testing different algorithms to see what kind of result they give. The report describes some of the tests made to see if the technology is appropriate in Kapsch?s system.There is two smaller reports made by the authors which documenting some of the work.The first report describes the work with different settings for a camera to create pictures with HDR-quality.

Den snabbt växande utvecklingen av Internet har genererat nya slags plattformer för företag och organisationer att kommunicera på. En sådan plattform är Facebook som med sina över 670 miljoner användare är världens största sociala nätverkssajt. Facebook öppnar upp nya möjligheter för företag och organisationer att ha en direkt tvåvägskommunikation med sin omvärld. Att kommunicera på Facebook för företag och organisationer är ett relativt nytt och outforskat område vilket leder till att det kan vara svårt för dessa företag och organisationer att veta hur de ska nå ut till sina målgrupper på bästa sätt. Vidare är en fråga att ställa sig hur dessa målgrupper vill att företagen och organisationerna ska bete sig på Facebook.Syftet med denna uppsats har varit att utveckla en fördjupad förståelse för Facebook som plattform för PR-arbete genom att i en fallstudie beskriva och analysera Skoghalls Bruks kommunikationsarbete med sin omvärld på Facebook.Studiens resultat visar att den valda organisationen har utvecklat en strategi i enlighet med de teorier som presenteras i uppsatsen, men datainsamlingar med den valda organisationens målgrupp visar att alla inte är intresserade av att ha en tvåvägskommunikation.