Title: Nu är det dags för fotboll 2.0 I En studie om hur fotbollsklubbar i allsvenskanarbetar med relationsmarknadsföring med hjälp av sociala medier.Short explanation of the titleWe chose the title ?Nu är det dags for fotboll2.0?because it relates to the socialhabits that occurs between individuals within society today. People are moreinteractive online than before due to the development of Web 2,0 and social medias.Main purposeThe main purpose of this thesis is to describe how professional football clubs usesocial media tools to establish, maintain and develop relationships with costumerswithin the field of sports.MethodologyThe thesis is based on a qualitative research with an inductive approach to make itpossible to create a depth within the research. In addition, we have a hermeneuticperspective to build an understanding for the hard labour that is put in action byworkers in the football clubs only for the reasons of making relationships possibleand strengthening bonds by using social media tools. We have gathered theempirical information trough interviews with main leaders within chosenorganizations that use social media tools on an every day basis.

Uppsatsen syfte var att förstå hur fyra unga män formar sin identitet och sin livsstil genom sina användarprofiler och sitt beteende på Facebook. Arbetet beskriver även hur dessa personer anpassar sig efter andra användare och vilken funktion Facebook fyller i deras identitetsprocesser. Materialet består av fokusgruppsintervjuer, personliga intervjuer och uppföljningsenkäter. Den information som materialet genererade visade att de unga männen till stor grad anpassar sig efter omgivningen på Facebook. Facebook är en stor del av de studerade individernas vardag och är en bidragande faktor till deras självbild.

Sociala nätverkssidor är för människor idag en del av vardagen då vi skapar nya umgängen, bekantskaper, vänskaper och fiender. Vi träffar framtida arbetsgivare och finner i visa fall kärleken med hjälp av detta nu vardagliga verktyg. Eftersom vi gör allt detta är uppbyggnaden och utvecklingen av användarens profil ett viktigt hjälpmedel för att lyckas presentera sig själv på ett positivt sätt.Målet med denna uppsats är att undersöka hur svenska kvinnor framställer sig själva inför andra användare och vad de delar med sig av sin identitet på det sociala nätverket Twitter. Vi utgår från tre frågeställningar:? ? ?På vilka sätt framställer sig svenska kvinnor på Twitter? Vilka skillnader finns mellan användare beroende på antal följare? Vilken gräns sätter kvinnor för vad de delar med sig till sin publik på Twitter?De teoretiska utgångspunkterna för denna studie är i Erving Goffmans teorier om ?front stage?, ?back stage? och ?impression management? och nyare forskning gjord av bland andra danah boyd samt begreppet representation.

The main purpose of this essay is to investigate the legal position for employers concerning protection against what employees can express about one?s employer in social media.It may regard dissatisfaction concerning employment, tort or so-called whistleblowing. The spread through social media may be comprehensive and thus cause more damage to the employer.Employees within the public sector as well as in the private are protected by the liberty of speech, which is constitutional, even the protection of sources or the right to criticize can offer some protection. This gives the employees the possibility to widely express themselves in private social media as long as it can?t be classified as a violation, which per se is very rare.However, certain differences between the both sectors will be pointed out.There are still no constitutional rights regarding social media, but a grey area has emerged concerning the legal position.

It is a qualitative study that describes and analyzes how professionals deal with social issues of inclusiveness and ethics in the investigation of cases involving interventions for adolescents. The focus is on the strategies that staff in social services expressed in terms of obstacles and opportunities for working participatively and especially when it comes to dealing with ethical dilemmas that may arise.    The method used was qualitative research interviews. Five social workers from two different municipalities were interviewed and the material is analyzed on the basis of socio-cultural theory and organizational theory. Themes that emerged were participation, ethics, discretion and flexibility, collaboration, organization, skills and time. The main obstacles that have emerged in the study are that those who work in social services have had been difficulties to fully create participation due to various factors.

Background: Every year, patients die while waiting for an organ due to the shortage of donors. When a patient is declared brain dead, the question of possible organ donation arises. In some cases, the patient is registered in the donor registry, but sometimes their stance on donation is unknown. The next of kin then become involved in the decision and are asked both what the patient would have wanted and how they themselves feel about donating their deceased family member?s organs. Aim: The aim of this literature review was to describe relatives' experiences of the decision-making process regarding organ donation after death.

The relationship human has to animals are complex and I discuss this from a theological and philosophical perspective in this essay. I ask on what grounds, with what arguments and how one could live with an inclusive ethic. I discuss the philosopher Peter Singer and the theologian Andrew Linzey to see their agreements and differences. Linzey has a mystic influence built into the theological perspective. Swedish activists and authors Pelle Strindlund and Annika Spalde call their way of life the ?Way of love? and show an animal-inclusive ethic built on a Christian mystic ground..

Mot en bakgrund av bland andra Vygotskijs teori om lärande via interaktion och samtal undersöker uppsatsen hur ett didaktiskt verktyg för användandet av Facebook kan se ut. Verktyget utarbetades utifrån tidigare forskning och teorier inom området. Delarna av verktyget uppmanar elever att använda en Facebookgrupp för lärarkontakt, diskussion, fildelning och återkoppling. Uppsatsen granskar även gymnasieelevers reaktion på verktyget vid undervisning och utvärdering. I våra intervjuer och enkäter framkommer att Facebook i skolan uppskattas olika beroende på hur stort behov eleverna har av kontakt med läraren utanför klassrummet men även att det finns hinder för att använda Facebook i skolsammanhang.

The aim of this master thesis is to study the relationship between general ethics and professional ethics, to attain an understanding of which values that are given priority in the profession of the librarian regarding personal encounter towards library users. The posed questions are: How can fundamental ethical principles be understood through the view of public librarians? How can policy documents regarding librarian ethics be understood through the view of public librarians? How can policy documents regarding librarian ethics be problematized in relation to fundamental ethical principles? We used four focus groups consisting of public librarians. Three theoretical frameworks create the base of the analysis; four fundamental ethical principles, ethical guidelines for Swedish librarians and recommendations for Swedish librarians in the reference service. Three main issues emerge in the study; equalistic personal encounter where the principle of justice is emphasized but also problematized, library users? integrity which mainly coincide with the principle of autonomy and finally the librarian?s professional role which are being defined by librarian specific competence to refrain violation of the principle of injury avoidance.

The study examines how social media can be used in a business-to-business context. To understand the communication conditions, factors has been identified that affects the choice of communication channels for different types of information transferred between parts. Furthermore, the study investigates the underlying reasons for why certain communication channels are chosen before others, in different situations. The study results are based on qualitative semi-structured interviews with employees in a small engineering consulting company. The investigation has focused on employee communication and choice of communication tools primarily in relation to the business relationship.

The basis for this study is the question of what happens at the point of impact between receiver and message in the case of a social marketing campaign on Facebook promoting sustainable travel. Hence the aim of this study is to analyse the reception of the social marketing campaign Fairadise in a sample of 19 individuals. The design of the study is therefore reception analysis with the help of four focus groups and thematic analysis to later identify patterns and themes in the gathered material. The theoretical approaches were collected from the field of media and communication and focused on public communication campaigns, public understanding of public communication campaigns as well as decoding of messages. The questions posed were; how is the Facebook campaign Fairadise received by the focus group participants? How do the participants read (decode) the campaign; dominant, negotiated or oppositional? And what assessments do the participants have regarding the visual versus textual information in the campaign? Previous research has shown that visual and emotional attributes are of great importance when it comes to interpreting messages about sustainable tourism and that rational information attributes are of less importance. The findings in this study agree with this previous research except when it comes to rational information.

Syftet med denna studie har varit att bidra med en ökad förståelse om varför företag väljer att använda sociala medier som ett verktyg vid rekrytering. I media pratar politiker om matchningsproblem, dvs. rätt person på rätt plats. För att hitta rätt individ till rätt position så ligger den stora utmaningen att hitta rätt metod för detta. Om man anställer fel person kostar det företaget mycket pengar och därför väljer många företag att lägga extra vikt på att ha en grundlig rekryteringsprocess.

It has become popular for political scientists to discuss the transformation from government to governance and the networks? greater influence on public policymaking. However, this debate lacks methodological, empirical and theoretical research about the relationship between governance networks and representative democracy. The main objective of this essay is to understand the relationship between governance networks and representative democracy through a case study of the governance network Leader Linné. The theoretical framework includes four analysis models about the relationship between governance networks and representative democracy that are analysed by five factors connected to representative democracy.

Aim: The aim of our study is to analyze and evaluate from a marketing perspective how estate agents can use facebook to strengthen their brand. Method: We have used an inductive study form where we?ve used a quality and a quantity data gathering method. The data has been gathered from an interview with Botkyrkabyggens marketing coordinator and from an internet survey based on a convience selection and a snow ball selection.Theory: SWOT, Brand Equity, Word of Mouth, Customer Relationship ManagementConclusion: Facebook can create and measure "word of mouth" effects, and also create better information management and flow of information compared to traditional marketing for an estate agent. The risks of facebook is the difficulty in educating the staff about the site and the fact that facebook dominates the policies and rules which suddenly can change.

During several years we have been able to follow the victories and disappointments of Ludmila Engqvist through the scrutinising eye of the media. This essay will deal with how media?s picture perception of Ludmila Engqvist has changed by analysing articles from the Swedish newspapers Aftonbladet and Expressen from 1996 to 2001. Why and how the media?s picture has changed will be analysed through the perspectives of Ludmila Engqvist being an elite athlete, immigrant and woman.