AbstractTitle: PR and Politics- the role of the PR consults in Swedish politics (PR och Politik ?PR konsulternas roll i svensk politik)Number of pages: 34Author: Andia GhafouriTutor: Peder Hård af SegerstadCourse: Media and Communication Studies CPeriod: HT 2006University: Division of Media and Communication, Department of Information Science,Uppsala University.Purpose/Aim: To study the PR functions role in Swedish politics and what role it plays for the democracy.Material/Method: Interviews with PR peopleMain results: That the PR people have the right kind of network and the knowledge about how to influence political decisions and the public opinion. Their methods could be criticized from a democratic point of view since they are professionals and their ability to bring up issues in to the public agenda is stronger than ordinary peoples? ability, which could be discussed if it is fair in a democratic society, that people who get paid have more power to change than those who don?t.Keywords: Public Relations, Communication, Politics, Democracy, Information, Networks.

Ett examensarbete om modebloggar för herrar/män. Hur ska modebloggen utformas för att uppfattas som en effektiv informations- och kommunikationskanal? Vilka betydelsefulla säljande argument är särskilt intressanta i modebloggar för män? Hur skall bloggen kommuniceras för att attrahera många läsare och aktiva deltagare?Vi har studerat om det finns ett behov av modebloggar hos män.A thesis about fashion blogs for men..

AbstractAuthor: Josefin Gustavsson, Moa OsbäckTitle: School social workers view on young people using social media ? a study with a discourse theoretical approach [Skolkuratorers syn på ungas användande av sociala medier ? en studie med en diskursteoretisk ansats]Supervisor: Anders GiertzAssessor: Jan Petersson The aim of this study is to investigate school social workers view on young people using social media. With this study we are intended to understand how discourses affect the interventions of school social workers. This study has a qualitative approach and contains seven interviews with school social workers and one social worker who responded through a written response document. The interviews were semi-structured to enable spontaneous reflections and to catch the essence of the respondent?s language in the context as a school social worker.

Sociala nätverk har länge varit ett viktigt forum för Internetanvändare över hela världen, och det nätverk som växer fortast heter Facebook och hade i mars 2009 över 200 miljoner aktiva användare. På Facebook publiceras dagligen mängder av information i form av bilder, filmer och konversationer som visar upp för omvärlden vilka vi är och vilka relationer vi har till andra människor. Jag har i min uppsats talat med sex unga vuxna, tre killar och tre tjejer om hur de upplever och brukar Facebook. Uppsatsen behandlar hur identitet skapas och upprätthålls samt lyfter fram de problem som kan uppstå när bilder och information publiceras offentligt. Jag tittar även på om det framkommer några skillnader i hur de medverkande ser på Facebook och dess funktioner beroende av kön.

Detta examensarbete bygger på en undersökning gjord i en år sju samt  en år nio i grundskolans senare del. Syftet för arbetet har varit att utifrån ett elevperspektiv undersöka vilka sociala medier ungdomar använder idag. Främst Facebook som ligger i tiden just nu med över 4 miljoner medlemmar bara i Sverige. Om lärare i sin undervisning kan utnyttja och använda  Facebook som ett pedagogiskt redskap eftersom det är något som eleverna naturligt ändå använder. Detta är en intressant fråga eftersom sociala medier tycks få en allt större plats i vårt allt mer digitaliserade samhälle där mycket information finns att tillgå på internet..

This study is focused on the caseworkers of the Swedish Migration board and their experiences of ethical dilemmas in their daily work with asylum seekers. Our research question is aimed at examining the ethical dilemmas that the caseworker as a social agent is experiencing in the meeting with the asylum seeker. The empirical material in this study is based on interviews with five caseworkers of the Swedish Migration board. The material has been collected through semi-structured interviews and has then been analyzed through professional ethics as a theoretical framework. The results of this study show that ethical dilemmas are constantly being present in the work of the caseworkers. Ethical dilemmas are in different ways occurring in the meeting with the asylum seeker. The law that regulates the caseworkers work is functioning as a limiting aspect, which leads to a feeling of contradiction between the caseworker?s personal ethics and the professional ethics..

Many children in Sweden are exposed to maltreatment. Among the purposes of the Child health care (CHC) are to decrease mortality, infirmity and handicaps among mothers and their children, and to decrease hurtful strains for parents and their children. CHC-nurses get critizism for not reporting child maltreatment in high enough numbers to the Social service. The aim of this study was to chart how CHC-nurses finds their work with families suffering from maltreatment. Ten CHC-nurses were interviewed with semistructured interviews.

The aim of this thesis is to investigate how librarians view marketing of the library using social media and how this can be used in a marketing strategy. The theoretical framework for this thesis is based on the 7 Ps of the marketing mix, SWOT-analysis and SWOT/TOWS Matrix. The theory is based on planned elements that make up a product or service offered the market. We have used our own interpretation of the theories to analyse our material. Our main method has been a web-based questionnaire, the questionnaire was sent to 523 librarians active at ten large public libraries and its related branches.

This paper examines how and if the understanding of wedding photography has changed during the shift of technology - from analog to digital photography. It examines if the changed conditions due to the shift of technology have changed the habits and conditions for the photographers working with wedding photography. It furthermore examines what impact these habits and conditions have had on the pictures of weddings. The investigation is based on interviews of six photographers that have worked professionally before and after the shift of technology, as well as of pictures by the photographers taken before and after the shift of technology.Use of time and space has changed due to the shift of technology. The change has also had an influence on hierarchy among the photographers.

As commonly known, Social Media is a rapidly growing area. Since consumers to a great extent are present in Social Media, this new internet environment is increasing in relevance for consumer marketing. For controversial brands that are regulated in conventional marketing channels Social Media is an extra ordinary marketing opportunity, since social media is a legal grey area. More and more controversial brands are taking advantage of this opportunity, but the effects of these marketing activities are fairly unknown. Therefore there is an interest in examining the controversial brands marketing progression in Social Media.

In this study I have explored the profession sales people and how they use social media. I have also studied their needs for further education and how it can be addressed in social media, in order to learn how a B2B-company that educates in sales training can meet sales people in social media. It?s an empirical study based on individual interviews with a semi-structured interview template. Respondents were of mixed age, both men and women.

I FORM is the biggest health magazine of Scandinavia. It is a magazine that treats subjects like health food, training, sports gear, sex and relationships. The magazine addresses women directly and only women appear in the magazine.This is a study on how I FORM portrays women in their segment called ?Addicted to? (Biten av). It is a study of what kind of stereotypes that are used and also what kind of pictures that has been used to portrait the women.

In this paper, the legal situation regarding freedom of expression versus the duty of loyalty is investigated, this in a context where an employee makes critical statements about his employer through social media.The duty of loyalty is a part of all employment relationships and it follows implicit from the contract regardless of whether it is specified in it or not. This duty means that an employee is required to put the employer's interests before his own and avoid all situations that end up in collision of the duties. The employee may no t either act in such a way that is intended to harm the employer. This means that the employee must be even off duty careful not to appear disloyal to the employer. This may lead to that a status update on Facebook, even when made on the employee's free time, can be regarded as disloyal conduct, with the dismissal or disciplinary action as a result.Case law states that the point of departure regarding criticizing the employer must be that the employee has an extensive such a possibility to that, without that being considered as disloyal conduct.

How do you reed a book? Do you start at the beginning,or do you begin with the end or maybe in the middle? Inmy exam project I elected to work with a photographicpublication about fragments of pictures combined in differentways, changing the context of the photographs andmaking the reader search for the whole picture, literary.During the project I tried to create a method for foldingwhich would make the pictures communicate differentlydepending on how they where stacked against each other.I wanted to explore new ways to read the photo book, andhow the format could be transformed by folding, to beable to show the pictures in a larger scale. Working withthe material from an earlier project about defragmentation,I wanted to create a book that would correspond tothis and figure out how it would work..

Arbetets syfte var att belysa och kartlägga hur förskolor använder sig av det sociala mediet Facebook. Datainsamlingen har skett genom både kvantitativa och kvalitativa metoder baserade på 56 Pysslingförskolors Facebook-sidor. Materialet har bearbetats med hjälp av statistiskt beskrivande analys samt innehållsanalys. Avsikten med att använda sig av dessa två analysmetoder har dels varit att belysa hur förskolorna kommunicerar genom Facebook och dels för att kunna redogöra för hur interaktiviteten mellan förskolan och användaren ser ut. Pysslingförskolors användande av Facebook har under året ökat med 933 procent jämfört med föregående år.