This study is on how small companies can use the Internet as a part of their marketing strategy to gain a leverage on their competitors with small means to survive and expand in the global market. Many Swedish small companies still don?t have a sufficient knowledge on how to use the communication channel despite the various advantages the Internet offers.Case studies were conducted of how AdLibris, A-lotterierna AB and SF-bokhandeln perceived the importance of using the Internet as a part of their communications strategy.This new communication channel demand new ways of applying traditional marketing principals. Careful analysis of the interviews and how the answers relate to new and old marketing theories makes the bulk of this study. The conclusion is that the Internet solely is not enough, a combination with traditional marketing tools is the way to succeed in their marketing efforts.

This report is based on a thesis that was carried out during spring 2012. The report covers the development of a preliminary study to Performance Sk8. The purpose of the study is to facilitate and contribute inspiration to Performance Sk8 to run an automation project to bring home their production to Sweden from China. The reason is to gain a greater ability to control quality, produce smaller batches and reduce the cycle time to reduce costs.The goal is that the preliminary study shall meet the requirements and wishes Performance Sk8 and other partners defined. The pre study will contain different cost proposals for the automation of selected process and serve as a basis for procurement of the equipment.The pre study has resulted in some proposed solutions to the various steps required to automate Performance Sk8 ?s production.

In this study it has been investigated what is missing in non-strength training women to begin exercise regular strength training. It has also examined the level of knowledge about the health benefits and the employer's encouragement to maintain good health. The study was designed in a qualitative methodology and data collection was designed in form of semi-structured interviews. Six women were interviewed between the ages 22-51år. The results showed that women possessed a very low level of knowledge about strength training and also fears and prejudices existed among them.

Detta examensarbete utfördes på avdelningsnivån CCS på avdelningen PDU Platforms på Ericsson. Avdelningen ville förändra sin nuvarande arbetsprocess genom att övergå från Daily Build, att bygga och testa en gång om dagen, till ett mer kontinuerligt byggande och testande. CCS hanterar och tillhandahåller kontrollsystemtjänster för RNC applikationer och äldre RBS. Målet med detta examensarbete var att automatisera testprocesser för att kunna utföra kontinuerliga tester. Första steget i arbetet var att ta fram ett specifikt användningsfall, ett use case, att arbeta mot. Detta skedde genom analys av felrapporter och detta ledde till att nodomstarter definierades som ett första användningsfall.

The aim of our thesis was to gain greater knowledge of how young people relate to religion, religiosity and life, and this behavior might show influences of a gender perspective. Part of the aim was also to have greater awareness of how our education should include a gender perspective. To get to this goal, we have assumed the qualitative investigation method which we discussed with a number of students who read last year of high school. First, the interviews were aimed to let students talk about matters concerning religion and life. The next step was to examine their thoughts with a gender perspective as a starting point.

The purpose of this thesis was to study the importance of virtual communities for independent record companies. It also aims to examine how these companies use virtual communities in their marketing activities and how to gain competitive advantages by working with virtual communities. A case study based on interviews was conducted with managers from two independent record companies, Music Is My Girlfriend Recordings and B&B Records. Our study has shown that virtual communities are important for independent record companies as tools for finding and addressing the right target market. Useful information about the members of these communities can easily be gathered with the use of the various search options that are available.

Detta examensarbete utfördes på avdelningsnivån CCS på avdelningen PDU Platforms på Ericsson. Avdelningen ville förändra sin nuvarande arbetsprocess genom att övergå från Daily Build, att bygga och testa en gång om dagen, till ett mer kontinuerligt byggande och testande. CCS hanterar och tillhandahåller kontrollsystemtjänster för RNC applikationer och äldre RBS. Målet med detta examensarbete var att automatisera testprocesser för att kunna utföra kontinuerliga tester. Första steget i arbetet var att ta fram ett specifikt användningsfall, ett use case, att arbeta mot. Detta skedde genom analys av felrapporter och detta ledde till att nodomstarter definierades som ett första användningsfall.

The purpose of this study is to gain insight on how art teacher?s reason about what is ?plagiarism? in the subject of art. This study focus on how different art teacher´s reason on the boundaries of plagiarism. What are the rules of duplicating an image before it is looked upon as plagiarism? The five interviewed teachers refer in its reasoning to the main curriculum and the rules of copyright; they also support the negative view of the plagiarism in the world of art. The theory of originality is a theory that deals with the vision of the originality in contemporary time.

Facebook is the most widely used social media in Sweden. It allows the user to easily share the latest from their everyday life, their opinions, as well as communicate with their acquaintances. According to the latest poll from the Foundation for Internet Infrastructure, 33% of teenagers in the ages 12-15 spend their Internet time being active on social media. 63% of these teenagers visit Facebook on daily basis.Herein, we examined how Facebook can be exploited as a complement to the education of the mother tongue. The investigation was performed with a questionnaire as well as a test group that has been supplemented with semi-structured interviews. In conclusion, the study showed promising results in the usage of Facebook with the education.

The purpose of this paper was to gain knowledge about the conversation about developmental opportunities in the organization, and how a company uses it. The focus was on four different themes, purpose of the conversation about developmental opportunities in the organization, planning, execution and content, feedback. The sample consisted of six people, three employees and three managers of the company. The interviews were conducted by an interview guide, one for the employees and one for the managers. The results of the interviews showed that the conversation about developmental opportunities in the organization was used by managers to make all employees to strive in the same direction, an opportunity for employees to reconcile how their work performance is perceived by their managers, the use of a preparation model differs between managers and feedback was important.

AbstractThis report discusses how the intranet as a communication tool can bedeveloped to become a daily work tool. An intranet can help the organization to get information out to the employees fast, and the employees can choose when they want to take part of the information. This report also discusses how the functions and the presented information can be developed to be even better. The proposals has been developed out from information gathered from a survey,the people who has answered the survey has been given their point of view of the intranet, and also proposals for improvements, which we have implemented in to our theory part. There is no company or organization that uses the exact same intranet solution.

The relationship between China and Japan has historically been problematic and, in some ways still is. One of the issues where both of the states cannot agree on is the island dispute. While both states are claiming sovereignty over the island and there do not seem to be an ending to it in the near future. If the island dispute continues to escalate it could have a negative impact in the Asian region and eventually rest of the world as well. However due to the complexity of the dispute a deeper knowledge is needed and a mutual understanding is needed.

Previous research studies have shown that teacher?s attitude towards girls and boys rather reinforces, than counteracts behavior as stereotyped gender concepts. Order and discipline seem to be important parts of the daily routines in school context and to maintain discipline a constant communication and dealing with pupils are in order. The purpose of our examination aims to study how teachers respond to boys and girls in situations like creation of order. The analysis is based on observations of the interaction that takes place verbally and none verbally between pupils and their teachers in creation of order situations.

Cancer is one of the most common diseases and it affects not only adults but also many adolecents and children every year. Those who are affected of disease face many challenges that will affect their lives. The aim of this literature review was to illuminate adolecents experience of cancer and how it affects them in their daily living. The result showed that the adolecents experience many physical and mental side-effects from disease and treatment. They expressed the need of information, support and understanding from their families, friends, school and care givers.

The purpose of this Master?s thesis is to examine the information needs of reporters at a Swedish daily newspaper, and see if they are met by the information resources provided by the newspaper. It examines if there are resources which are not used and why. The examination is based on Henczel?s model for information auditing.