Today, we live in a consumption society. We buy products to soothe our needs and desires. Thru material things we can express our own personal identity and shopping is seen more as a pleasure than a need to survive. With the background media- and communication studies, the reason of this study was to explore how blogs as a social medium can influence the consumption ideal in society. With dialogical analysis and semiotic analysis we wanted to see if we could find a specific consumption culture in the content of six blogs we did our studies on. We found that the blogs showed us that there is normal to have everyday luxury and spoil oneself with expensive things.

The purpose of this essay was to overview the conflicts regarding the exhibition space (Kunsthalle) Tensta Konsthall during 2003 and 2004, in order to gain an understanding of the following: why the conflict started, if anyone exceeded their authority, how the case has been reviewed in the press, what kind of value judgements lay behind the actions and why this case has received so much attention. By studying mainly press material and political documents it has been made clear that Tensta Konsthall?s location in an ill reputed suburb of Stockholm has been the cause for its exposure to different demands and expectations compared to other similar exhibition spaces. Further the essay deals with questions raised by the conflict in the intersection of culture and politics..

Background: Breast cancer is one of the most common cancer diseases among women worldwide. Breast cancer brings fear into many womens? life. It is a threat against life, but also to the psychological health, self-esteem and the female identity. Aim: The aim of this literature review was to describe newly breast cancer patient?s perception of information provided by healthcare personnel.

In this master thesis I investigate different views on literary quality in two quite different library journals; Biblioteksbladet and Bibliotek i Samhälle. One aim of the study is to see whether the ambiguity of the term literary quality is considered. Since there is no universally accepted definition of literary quality to be found the analysis is inspired by discourse analysis. This theoretical frame work starts off in the assumption that our views of the world are much dependent the way we describe it. The work of Finnish scholar Sanna Talja is presented and the results of this thesis are compared with the three perspectives on music culture that are presented in her book.

There are over 1,5 billion Muslims living on earth and the religion is one of the world´s most increasing. Sweden is a country with a cultural diversity where about 300 000 Muslims lived in 1999. Today, the requirement for knowledge about caring for Muslims and the need of culturally competent nursing care are increasing.The aim of this study was to define cultural factors which the nurse has to recognize to be able to give culturally competent care to the Muslim patient. The method that has been used was a The Sunrise Model, which illustrates Leininger´s theory of culture care diversity and universality, provides a theoretical framework for the study. The results are presented on the basis of Leininger´s three cultural factors; cultural values, beliefs and lifeways.

This essay is about the Swedish textile heritage but also with an analysis of handmade hemp textiles from Transylvania. Plant fibers such as hemp and flax grown in a soil nature that existed around the subsistence farm. The knowledge of the earth nature combined with textiles has not been specifically studied in the research from the last century. By examining simple folk textiles of hemp shows how the textiles also are an universal field. The focus is on the raw material which is a transformation between nature and culture.With a phenomenological approach, the study will describe how the textile heritage announcement molds a territory in the interpretation of "our" Swedish plantfibres for textiles uses.

Uppsatsen handlar om hur Hammarby IF:s fotbollssupporterkultur gestaltar sig. Jag har intervjuat åtta supportrar från olika delar av Sverige. Utifrån deras erfarenheter har jag undersökt fem olika teman som beskriver olika delar av deras supporterskap. Uppsatsen handlar i grunden om hur grupptillhörigheten ser ut och uppfattas av supportrarna. De olika temana behandlar; supportens roll, klubbens betydelse för supporten, symboler, klubbens historia, gemenskap, lojalitet, status och medias roll för supporten.

The purpose of this study was to describe, understand and analyze the thought behind the perception amongst pedagogues´ on multicultural work in preschools, based on an intercultural perspective. In this study, I questioned the pedagogues´ view on the work in preschools that prepares children for a life in a multicultural society and also the way they describe the cultural challenges.The study was accomplished and questions were answered by studying current literature and previous research in the field. I also interviewed four pedagogues from two different preschools located in separate areas.This study shows that many opinions that pedagogues expressed in the interviews can be traced back to an ?us vs. them? perspective, in which your own culture, the Swedish one in this case, is the most critical and should receive the greatest attention in preschool.

Using the models from van Maanen and Schein (1977) and Dutton et al. (1994), we have been able to investigate the socialization process and organizational identification both from the organizational as well as the individual?s perspective. The link between these two perspectives establishes a better insight into the company?s actual socialization intentions and the individual?s identification with the firm.

This thesis will discuss teachers handling of the background, experience and earlier acquired knowledge of students. Our aim is to study the teachers? use of the cultural knowledge that of which the students already possess and the consideration the teachers have for the students own parental tongue. From this we want to see if there are any obstacles or pits with the work of gathering up experiences. The study is based on interviews with seven different teachers at a multi cultural elementary school in one the suburbs of Stockholm.

Proliferative enteropathy (PE) caused by Lawsonia intracellularis has been reported in horses in the USA, Canada, Australia and Great Britain. Diarrhoea caused by Brachyspira antigen-containing spirochaetes has been diagnosed in a horse in Japan. The presence of Lawsonia intracellularis or Brachyspira spp. have neither been investigated in healthy nor in sick horses in Sweden. The purpose of this study was to survey the occurrence of the two bacteria in Swedish horses. Faecal samples were gathered from 108 foals without any clinical signs of illness in the age of four to eight months.

Människor i dagens samhälle flyttar och reser mycket till olika platser och länder. Man växte upp i en stad och sedan flyttade man till en annan för att till exempel gå i skolan eller arbeta. Under tiden träffar man andra människor från andra städer eller länder. Alla har olika erfarenheter och bakgrund med olika traditioner. Etnicitet är någonting som uppstår när man träffar människor som är olik en själv.

The main purpose of a logotype is to harmonize with a company?s business concept and culture. This study is based on the receiver?s attitudes about three different logotypes - Volvo, Telia and Mcdonald's. It informs the reader about the importance of a logotype as a mean of communication and if the perceptions of the logotype harmonize with the profile of the company.

Background: Literature regarding brand identity within the service industry is relatively under developed. As a result one theory is used for both the service and product brands, even though there is a significant difference between a product and a service. As a result of this, the brand identity within the service industry has consequences. Purpose: The purpose of this thesis is to contribute to the brand identity within the service industry. This is done by focusing on how and why this work is done.

The aim of this thesis is to investigate the local debate on the Music library in Västervik to see what arguments, pro et contra, that constitutes it. Since its opening the Music library has faced regular threats of being closed down. This is an issue interesting due to several factors, its lack of guaranteed public funding and relative importance to Västervik´s attempts at city branding being two. Using argument analysis, the thesis proposes that the local debate shows traces of both instrumental and culture centered, intrinsical views of the Music library, and that the instrumental view holds both negative and positive poles of opinion while the intrinsical counterpart is one-sidedly positive. Further, the thesis argues that this is in line with a long since documented shift in cultural politics towards a more market oriented discourse..