Abstract?Understand the Customers value in use ? A multiple case study of three industrial companies? or ?Förstå kundens bruksvärde ? En multipel fallstudie av tre industriella företag? brings out the problem that it is easy to assume, what the value is for the customer.The questions asked for this thesis are:? How does the companies in focus, gather information about what effects the Customers value in use?? How do the companies use this information in their business?The purpose is to examine how some industrial companies gather information about the customer?s value in use, on the bases from the five activities from Porter and how they can use this information.Three semi structured interviews were made for this investigation, with representatives from Atlas Copco Rock Drills, IL Recycling and Johnson Pump.The conclusions are that to gather information about the Customers value in use, the company must work close with the customer. This information helps the company to improve their products, services and their relationships..

Background: Commerce over the Internet has exploded in recent years. For many companies it has become a necessity to offer their products overthe Internet. This new market ought to change the conditions for relations between Customers and suppliers. Purpose: Our aim is to describe and analyse the factors that influence the relations between Customers and suppliers, from a customer view, when commerce is conducted over the Internet.Delimitations: The study is limited to B2B commerce with IT-products. Methodology: The thesis is based on a study of the company IMS, their e-commerce site and organisations that buy IT-products over the Internet.Conclusion: Internet opens up new possibilities for custom designed offers.

This study aims to explore how self scanning affects consumers impulse buying. Up til this day researchers are not aware how technologies like self scanning affects consumers behavior in-store. Consumers with self scanners are able to keep track of the rising sum, which could affect their buying behavior, especially when it comes to impulse purchase. Furthermore Customers have to commit to scanning products which keep them from browsing the store for offers, which could limit the impulse buying. This study undertake a descriptive methodology with Beatty and Ferrells impuls model from 1998 as a theoretical platform where we examine disparities between self scanners and non self scanners.

Today, social media is used mostly by people in their private life. However, companies are more and more tapping into the area of social media. To this date, mostly B2C companies have been successful in their social media strategies. This qualitative thesis aims to investigate how B2B companies can benefit from using social media as a means to communicate and build relations with their Customers. The medtech industry has been chosen as the object of study.Through depth interviews with people in the medtech industry and social media experts, data has been collected in order to answer the questions of (1) how ready Customers in the medtech industry are to receive information through social media and (2) how companies can build the best possible social media strategy.

The purpose of this thesis was to examine café owners perception of Customers expectations and what they think the interior means to the service quality. It also aims to examine how café owners use the interior to create service quality. In order to examine this, a case study was conducted based on interviews with two café owners. The study showed that the café owners take the Customers expectations into consideration. It showed that they think the expectations were affected by which purpose the customer had with their visit.

AbstractThe purpose of this study has been to provide a deeper understanding of how companies in the travel industry works with social media and electronic Word-of-mouth (eWOM) by analyzing and investigating social media and eWOM and how it effects Customers? expectations on the companies service quality. In connection with the purpose we have chosen the following research questions: 1. In which way can companies in the travel industry interact with their Customers participation on the Internet through social media. 2.

The aiming with this project is to find out if a small scale chicken production can be profitable, from day-old chicks to a processed smoked product out to stores and consumers. The products will not be available in the stores all the time because we will give the Customers quality rather than quantity, so when the product can?t be found in the stores the Customers will ask for it. The conclusion I found out is that it might be hard to raise chickens in these scale from an economic point of view the costs for transport, logistics, slaughter and marketing are to high..

 The purpose of this essay is to analyze and understand which difficulties that e-company's struggles with the most, and what their strategies are to overcome this problem. Sales of clothing through e-commerce have made the shopping experience faster and more comfortable, but on the other hand it has created a couple of problems which makes a big difference in the purchase of clothing, we are partly talking about the absence of the testing opportunity. To not know whether or not the shirt or pants will fit, leads Customers to a game of gamble every single time they purchase a garment. Another problem which makes Customers nervous before a purchase is the absence of a physical salesperson. This might lead Customers to question whether or not the company exists.

Several studies have examined the effects of perceived justice of preferential treatments to Customers, but few have studied these effects when Customers have different input. The purpose of the study is therefore to enhance the knowledge and understanding of the effects of preferential treatments to Customers with varying input. More specifically, the study focuses on how perceived justice, customer satisfaction and loyalty are affected depending on the customer's input and received treatment. An experimental study with 263 respondents showed that the perceived justice and loyalty intentions among both the receiver and the non-receiver of the preferential treatment were of highest level when it was given to a customer with large input. Customer satisfaction however, was found to be of highest level when Customers themselves received preferential treatment, regardless of the size of their input.

Internet dating is a relatively new phenomenon that, in using the opportunities of the internet, has taken traditional dating to a new level. The business idea is simple as such. The company provides its Customers with a platform that enables interaction, leaving the value creation to the Customers. A qualitative study is conducted investigating and mapping the Swedish market for Internet dating. It is researched what the characteristics of the companies are, what the Internet dating businesses in Sweden offer, what the prevailing market conditions are, and lastly what challenges lie ahead for the industry and how they can be solved.

AbstractAbetong in Falkenberg manufactures, among other things, small prefabricated concrete buildings for housing various installations, such as electric transformers.The aim of this dissertation is to reduce the time needed to design such buildings, by way of finding a number of standardized buildings. Standardized in such a manner as to incorporate both the needs of the manufacturer (Abetong) and its Customers.To analyze the needs of the parties the work has included a market survey and calculations on the strength of these buildings.One survey was a letter questionnaire to all of Abetong?s Customers who have, in the past, ordered these types of building. The aim of the questionnaire was to establish how the Customers want these buildings designed.Another survey conducted was an inventory of all of Abetong?s previous projects where these types of building were manufactured.

AbstractLevel:Bachelor thesis in Business Administration/Marketing Title:Care Of Haus, "Kan Reklam. Förstår Annat". Ett Varumärke, En uppfattning? Problem:When it comes to building a strong brand it is important that their brand identity, which means how they want to be perceived coincide with how their Customers sees them (Melin 1999). Purpose:The purpose of this thesis has been to find out if and how these two aspects coincide with each other.

The purpose of this thesis was to examine what the communication between bank and customer looks like. We have more specifically studied how the bank communicates with the customer when communicating different offers, how the customer wants the communication to take place, what communication problem looks like and how the customer wants the bank to design their offers. Our target group was bank Customers with academic degree, with one to seven years of working experience. This study was conducted trough interviews with bank Customers and representatives at the bank. On the basis of our studies we found that the communication between bank and customer works fairly well.

If Customers respond differently to a campaign, it is worthwhile to find those Customers who respond most positively and direct the campaign towards them. This can be done by using so called incremental response analysis where respondents from a campaign are compared with respondents from a control group. Customers with the highest increased response from the campaign will be selected and thus may increase the company?s return. Incremental response analysis is applied to the mobile operator Tres historical data.

The use of internet is growing rapidly and many people choose to spend a lot of their time in the virtual world. This is the reason why we believe that it is important for companies to consider using internet as a tool to reach their Customers. Today many companies, especially within the fashion industry, have acknowledged this and use internet marketing to reach existing and potential Customers. Social media and search marketing are two helpful tools that can be used in order to make a company visible on the web, given that they know how to use them effectively. The purpose of this study is to examine how companies within the fashion industry can use social media and search marketing to reach their Customers and what kind of attitude they have towards using these tools.