Stigenhag, Eva. Strandberg, Pia. & Svensson, Ewa. (2005). Aggressivt beteende.

This study intends to elucidate which view customers has about Sony Ericsson as a trademark compared with it?s biggest competitors and how the company can expand and create added value around its products. The aim with this essay is to study and to analyze Sony Ericsson?s creation of value and to increase understanding about strategy development. We have chosen to do this study on the basis of customer perspectives.We have used existing theories that treat matters: added value, marketingmix and trademark image.

Purpose: The purpose of this study is to do a brand survey of Metro in Karlstad. The study will originate from the terms ?brand identity? and ?brand associations?, where the brand identity is the organization?s desired view of the brand, and the brand associations define the associations held by the consumers.Issues: What is Metro?s brand identity? What are the brand associsations of Metro in Karlstad? How well do the brand identity and the brand associations correspond?Theoretical framework: The study is done from the perspective of media and communication studies, where the theoretical terms are defined from literature regarding brands.Method: The study is carried out using a qualitative document analysis, interviews, and a quantitative survey. The document analysis was made on Metro?s own documents regarding values and target audience.

Bakgrund: Självskadebeteende startar ofta i tidiga tonåren men orsaken grundar sig i traumatiska upplevelser i barndomen. Beteendet är en medveten handling som utförs för att dämpa den psykiska smärtan och resulterar i en vävnadsskada. Patienterna anser sig ofta bli stigmatiserade och behandlade som objekt när de istället behöver känna stöd och förståelse från personalen i omvårdnaden. Syfte: Att belysa patienter med självskadebeteende, deras upplevelser av sitt beteende och av omvårdnadspersonalens förhållningssätt vid mötet i omvårdnaden. Metod: En litteraturstudie baserad på 11 vetenskapliga artiklar.

This essay is about how basic democratic values are formed in preschool. I have focused on children´s abilities to take on responsibility and also, on the importance of relationships in the development of democratic values in preschool.This essay starts in self-perceived dilemmas, based on my own feeling that the children should have more rights and that the preschool often has too many unreflected rules and routines. The dilemma has been reflected on and has been discussed in relation to other theories. I have also reflected on my own behavior as a teacher and to what extent this behavior has influence on the outcome.The relationship between the governing documents and the work in preschool has been reviewed with the conclusion that they are not synchronized with each other.The investigation shows several examples of the meaning of a good working relationship between teacher and child and that children´s own sense of responsibility should be taken seriously and be recognized as a resource.In the discussion with the theories a connection between democracy, relationships and children´s responsibility was detected. The meaning of a good working communication and the teacher?s significance for the development is central and is made visible and problematized.The concluding words show how the approach to democratic and fundamental values must come to a change in preschools, a change that the teacher partly is responsible for.

This essay focuses on the pictures in mathematics books for elementary school. The purpose was to see if images in mathematics books for elementary school show traditional gender roles.The aim of the essay has been broken down into following research questions:Vilka färger förknippar de olika matematikböckerna till pojkar/män respektive flickor/kvinnor?How many times were girls/women and boys/men illustrated in the mathematics books?What behavior is associated with masculinity and femininity?Which colours are associated with boys/men and girls/women in the mathematics books?I used a semiotic image analysis method to study the pictures presented in the mathematics books. The theories in this essay were used to see how society makes girls become girls and boys become boys and in what ways the genders are portrayed in relation to each other. In addition, the theories include the question of whether a specific colour is given to a specific gender? The analysis evidently confirmed that the images in the mathematics books demonstrated traditional gender roles.

Printed newspapers are on the decline, while digital versions are in rapid growth. Consequently the industry must draw up new business models around the digital format - models that can produce revenue streams equivalent to those that the print format used to produce. However, after a decade of 'free' online news, consumers now hesitate to pay. In their struggle for survival, strategic pricing is a central issue for newspapers. This study aims at describing how Swedish newspapers price their digital content, by analyzing their pricing processes and five factors that may influence the choice of paywall and price levels.

AbstractPurpose ? The purpose of this study is to investigate possible reasons for long lead-time in a customer driven production, and how the lead-time can be reduced. To fulfil the purpose the study has been broken down into two questions.1. Whichfactorsaffectthelead-timeinacustomer-drivenproduction?2.

Background: Type 2-diabetes is now a public health problem, which constitutes 85-90 percent of diabetes care. The district nurse´s role in treating a diabetic (/person with diabetes) does not only comprise pure medical treatment but also support, advice and training to the individual. In our profession as nurses, we have found that medical knowledge in patients with Typ 2-diabetes is not always enough to obtain changes in lifestyles.Aim: The purpose of this study was to investigate the illness perceptions in patients with Type 2-diabetes and their impact on health behavior.Method: This qualitative study used grounded theory as a method. Results: The informants described in the interviews, their perceptions of living with Type 2-diabetes. The analysis revealed the main category periodic health behavior built up on and related to five categories developed in data: preventive health awareness, guilt, confidence in medical treatment, motivational problems and periods of insight.Conclusion: This study contributes to understanding of patients with Type 2 - diabetes their beliefs about illness and how it affects everyday lives.Keywords: Believes, District nurses, Groundey Theory, Illness perception, Type 2-diabetes.

The purpose of this study was to show how two schools from a municipality in greater Stockholm work with a document called "likabehandlingsplan", literally ?plan for equal treatment?. This document is required by law in Swedish schools and a part of each municipality?s program. The goal of the study was to see how teachers and school principals view and work with the plan as a part of their work in preventing discrimination and offensive behavior, in particular in dealing with problems with bullying. The two schools? plans were compared for similarities and differences and how they chose to follow the municipality?s guidelines was examined.

The study's main purpose was to qualitatively investigate adult children's experiences of growing up in a family with parental abuse of alcohol and drugs, and how their childhood has influenced/influence life in adult age. In this interview study, four respondents in the age be-tween 25-60 years have participated. Social learning theory, attachment theory and risk and protective factors have been used as a theoretical frame.Overall, we can conclude that the study's respondents have, more or less, been adversely affected by the parent?s misuse of alcohol during their childhood. Despite these negative fac-tors, most respondents nevertheless received a functional living.

This study is a part of a Swedish research and development project that is about heat-treated wood and is led by the Swedish University of Agricultural Sciences and Luleå University of Technology. Products that are heat-treated already exists on the market, foremost the Finnish brand ThermoWood®, bur the project group want to find out if it would be possible to start a Swedish production with somewhat different applications than what is common today. The heat-treated wood has many attributes that have changed in the heating process. It becomes more biologically durable, it gains stability in form and dimensions and it becomes darker and looses several unwanted extractives such as resin. Disadvantages that can be mentioned are that the wood becomes fragile and the strength properties changes. My main purpose with this study is to look into customer involvement in the early phase of product development. I also want to find out if the customers I interview think that the product is worth working with, which means start a Swedish production.

AbstractThe topic ?The effects of music in the supermarket on consumer behavior,sales, and customer state of mind? was assessed to try and analyse the emotionaldifferences that may occur as well as the sales variations that may arise fromplaying music in a supermarket. The reason for this study is that grocery storesare very common and abundant in most neighborhoods, as is man?s necessaryconsumption of food. In almost every city grocery stores must compete hardagainst each other in order to succeed in offering the most appealing options toconsumers.

To fit into our society the dogs of today need a good mentality. To investigate their mentalitydifferent behavior tests have been developed. The tests are useful tools in the selection ofbreeding animals as well as for working and companion dogs. To counter the demand for atest that could be suited for all kind of dogs, regardless of their future function, the mentalitytest Beteende- och personlighetsbeskrivning hund (BPH) was developed. BPH consists ofseven subtests that expose dogs to various situations that can be found in everyday life, suchas meeting an unfamiliar person, sudden noises and suddenly appearing objects.The aim of this study was to find out if there are differences in physiological values betweenindividuals, validate the behavior observations during BPH and get aware of how the dogsexperience the situation.

Den svenska klädimporten har ökat dramatiskt och vårt samhälle har förändrats till ett konsumtionssamhälle där vi shoppar efter ?köp och släng? istället för ?slit och släng?. Den ökade klädkonsumtion är ett omdiskuterat samhällsproblem och mode är en färskvara som uppdateras i en allt snabbare takt. Ett stort utbud tillsammans med de låga priser som klädmarknaden är uppbyggd av uppmuntrar till impulsköp vilket gör det allt svårare för kunden att fatta medvetna köpbeslut. I denna studie kommer vi att utgå från Armstrong och Kotlers modell av köpbeslutprocessens som är uppbyggd av fem steg som innefattar hela processen.