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2707 Uppsatser om Customer-oriented behavior - Sida 35 av 181
Kvalitetsmodeller och dess potentiella användning i ett bostadsföretag
Aim: The purpose of this study is to show models from the literature which can underlie appraisal and development in the real estate business of Gavlegårdarna.1. Gavlegårdarna should be able to use the study in their work with quality assurance off their services.2. Company?s in real estate business and other students should be able to use the study for an overview of quality models.Method: To collect data I chose to use a qualitative method based on the hermeneutic research method. The collected data was a result of literature and interviews.Result & Conclusion: From the literature there are two models that are suited for analyses of quality, that is the Housing quality model and the Gap model.
Samlande vs. tillgängliggörande : En jämförelse mellan två förvärvsmodeller på akademiska bibliotek
The aim of this Master's thesis is to examine what effect two different models of acquisition have on user satisfaction with information resources at academic libraries. The two models examined are the traditional model where a subject specialist librarian makes the selection, and the user-governed model where the larger part of the selection is based on user requests. The scope is the libraries of Roskilde University, which employs the traditional acquisition model and Malmö University, which employs the user-governed. Both libraries have a user-oriented approach to acquisition. The study encompasses a close examination of the acquisition policy through document analysis and interviews with the librarians in charge of acquisitions at each university, as well as a user-satisfaction survey among the professors and senior teachers on two faculties at each university respectively.
?Av kvinnor, för kvinnor. Fy fan!? En kvalitativ studie av hur sex svenska folkbibliotek integrerar jämställdhetsaspekter i sin användarorienterade verksamhet.
This master?s thesis investigates how six Swedish public libraries integrate equality aspects in their user oriented activity. The theoretical starting point for the study is that Sweden is a part of a gender system characterized by gender separation and male superiority, as described by the Swedish historian Yvonne Hirdman and theories that argue that femininity and masculinity are social constructions. Another starting point is that the library sphere cannot be separated from the gender inequality in society. Since the library is part of a gender system that value individuals who are seen as males and separates men and women, some of the library users may be neglected.
Grossistens roll på handarbetsmarknaden : En studie om Ja?rbo Garns kommunikation med sina kunder och a?terfo?rsa?ljare
Ja?rbo Garn is a wholesaler in the textile industry. The companys position on the market is under changing circumstances. Therefore Ja?rbo Garn needs to find new ways of developing their marketing.
E-marknadsföring och Traditionell marknadsföring : Möjliga kombinatoriska effekter inom bilindustrin
A change is gradually taking place in the media industry. Traditional communication channels are being replaced by new, electronic, ones (Johnson, 2003). Segmented marketing is gaining popularity, as the mass-marketing model is becoming more or less obsolete (Kotler et al. 2001). At the same time, the consumers? attention span is more divided than ever (Neff, 2004).
Lokal kulturpolitik på 2000-talet? En ideologianalys av fem kommunala kulturpolitiska visionsdokument.
This Master?s thesis explores and describes the beliefs, values and norms in a selection of five Swedish municipal cultural policy documents approved 2005-2007. The comprehensive question is: Which ideological traits characterize cultural policy in the chosen municipalities as communicated in their respective cultural policy vision document? The method used is ideology analysis. Ideal types based on a model by Dorte Skot-Hansen are used as a conceptual framework, illustrating three different rationalities in relation to cultural policy: the humanistic, the sociological and the market oriented.
Upphandling av all inclusive-resor : En studie av researrangörers arbete med hållbar utveckling
All inclusive travel has become a popular way to travel abroad. When tourists pay for everything in advance their need for contact with the local people will be reduced. The consequences of this can be dissatisfaction from the local people as they are left out and do not share the financial benefits created by tourism. During the purchasing cycle of an all inclusive travel, it is possible that the tour operator can influence a sustainable development.The aim of this paper is to compare how a large and a small tour operator in their purchase of all inclusive holidays interacts with local players to create sustainable development, thereby creating a surplus value to the customer. The hypothesis is that the amount of knowledge and application of this knowledge regarding sustainable development differs in the purchase process between large and small tour operators.This paper was carried out as a case study.
Blod, svett & tårar : En studie av vad som skapar varumärkestillknytning till träningscenter
We have examined how the dependence, identity and social bonds affect customer loyalty and attachment to a training centre. The method used is a survey on SATS Karlstad city where 128 respondents were asked, out of which 118 surveys were used in the final analysis. The data was analyzed using ANCOVA and multiple regressions.The result showed significant relationships on attachment between identity and dependence. Social bonds had no significant effect on the attachment a member have towards training centre. Customer loyalty was measured by how long the individual has been a member and his or her training frequency.
Dagligvaruföretags arbete med kundinformation
The competitive environment forces companies to find new ways to meet their customers? needs and satisfy their wants. Companies have to get to know their customers and therefore they collect more and more information about them. The purpose of this study was to examine how convenience stores use customer information. To meet this case study?s purpose two interviews were carried out at both a central level as well as a local level at the studied company.
Controllerns roll i utvecklingsprojekt : Fallstudie hos Volvo CE och Scania CV
In order for companies to be competitive they perform different types of development projects. Due to globalization a greater focus is added on costs, not least on costs in development projects. Project controllers are involved in development projects in order to review the financial aspects. The authors have examined the role that project controllers hold in respect of two Swedish manufacturers, Volvo CE and Scania CV. The investigation has revolved around three main issues where the authors conducted interviews with controllers that do not work in development projects and project controllers in development projects. The goal of the interviews was to gain a greater understanding of the role of project controllers, how this role will differ from those that do not work in development projects and the difficulties faced by project controllers.
Amning - Attityder och svårigheter uttryckt på föräldraforum
Background: Women are recommended to breastfeed exclusively for six month; despite this the frequency of breastfeeding duration is decreasing in Sweden. Research indicates that there is an association between attitudes towards breastfeeding and perceived difficulties and initiation and duration of breastfeeding. The aim: to study women?s attitudes to breastfeeding and their perceived difficulties with breastfeeding expressed on parent oriented websites on the Internet. Method: Data consisting of users posts corresponding to the aim of the study were collected from two parent oriented websites on the Internet.
Ledarskap och frisknärvaro : en kvalitativ intervjustudie
Frågan om chefers ledarskaps påverkan på de anställdas hälsa har aktualiserats under senare tid. Dock finns inte mycket forskning på området, vilket gör att denna uppsats kan komma att fylla en funktion i detta sammanhang. Uppsatsen har som syfte att ta reda på hur förskolechefer i en svensk kommun utövar sitt ledarskap och om det går att se någon koppling till medarbetarnas frisknärvaro. Med hjälp av kvalitativ metod där fem semistrukturerade intervjuer genomfördes besvaras följande frågor i kandidatuppsatsen: Vilket slags ledarskap utövar förskolecheferna?Vilka likheter finns i ledarskapsstilarna mellan de förskolechefer som har hög frisknärvaro bland medarbetarna?Skiljer sig ledarskapet åt, i så fall hur, mellan de chefer som har hög frisknärvaro och de med mellanhög och låg dito? Min slutsats är att det finns likheter i hur cheferna utövar sitt ledarskap.
Att fånga & förmedla en livsstil med ett varumärke & en affärside : en fallstudie av Proud
The purpose of this essay was to find conceivable marketing- and business strategies that can be combined with a company?s lifestyle.This essay is dependent on a number of interviews with the owner of a maternity clothing trademark, PROUD. PROUD is a new company that has many different options concerning expansion, trademark and its existing and future products and also the knowledge regarding the client?s attitude towards PROUD.The authors of this essay believe that the trademark should represent a lifestyle. For a company to be able to deliver, it has to understand what the future clients want and need.
"I had to become my own hero" : En utvärderande studie av träningsapplikationen RunKeeper
Being physically active plays an essential role in ensuring good health and well-being. Motivation is a key factor for maintaining a healthy lifestyle and together with the help of today?s modern technology, facilitating new innovative approaches has made it easier to motivate people towards regular physical activity. This study aims to examine how a training application can increase motivation and how behavioral change occurs when using a training application. Qualitative data collection methods such as interviews and observations have been used in this study.
En studie av rörelsen mot en processorienterad sjukvårdsorganisation - eller hur man får upp strutsar ur sanden
Health care costs in relation to GDP are escalating all over Europe and the Swedish health care industry is not an exception. Between 30 and 50 percent of resources used in health care are considered waste, in the sense that they don't contribute to increased health. This illustrates the big need for hospitals to become more efficient which is why many hospitals today are trying to move towards a process-oriented organization. This paper therefore aims to identify the elements necessary for this type of organizational change, the barriers encountered when moving from a functional to process oriented hospital as well as how to overcome them. The case study was conducted at Karolinska Universitetssjukhuset and shows the importance of not just transmitting a sense of urgency but also communicating that the upcoming change is long term.