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2017 Uppsatser om Customer-centric innovation - Sida 66 av 135
Ideologi och Kommersialisering : ?En studie om hjälporganisationers användande av sociala medier som marknadsföringskanal
The purpose of this report is to analyze and evaluate non-profit organizations way of working with social media within the organization, from a marketing perspective. We have made observations of three organizations and completed a series of interviews with representatives within the organizations.In the report we came up with five factors that are necessary for non-profit organizations in order to receive long term donations with the use of social media; Trust, awareness, involvement, interaction and Word of mouth marketing.Our result shows that the organizations have realized the potential and benefits of using social media, but have not come very far in the process of using it properly. Our conclusion is that social media can give assumptions for long term donations, if the organizations use a customer perspective and give their customers added value..
Utformning av bullerskydd för timmeravlastning till tåg
This report presents a thesis project conducted by two students at Mälardalens högskola. The project covers 15 points in industrial design and was conducted during April to June 2014. The principal of the thesis works at Plastic Produkter. The assignment was to develop equipment for an effective way to dose, mix silicon, fill a special designed plastic bag and then seal it. The bag is then formed into a breast model.When a customer for various reasons decides to do a breast augmentation or a breast reconstruction, there may be doubt or uncertainty about the result.
Indiska-En studie av Indiskas strategier i riktning mot Fashiontainment
Consumers seem to become more demanding in their buying behaviour within the fashionmarket. The society refers to individualism, personality and creativity, which affect people?s wayof dressing themselves. Many companies have started to work with aspects that create aconsumer experience to meet the customers? new demands.
Patent och företags storlek - finns det en tröskel till inträde?
Several studies have investigated the relationship between different measures of innovative activity, such as patent statistics and R&D expenditures and some have looked deeper into the differences between large and small firms regarding number of patents issued per employee or per R&D dollar. In this paper, the objective is to find out if there are any indications of a barrier to entry (due to economical factors, lack of knowledge etc) for small firms to get into the field of patent handling. The approach is to first set up a hypothesis based on some simple assumptions about how firms would make decisions about whether to apply for a patent or not and thereafter use econometric methods in an empirical investigation. The data used for this study are figures on number of employees, number of patents granted and R&D expenditures for the Swedish firms in the pulp and paper industry. The main conclusion is that, based on the analysis of the data from this rather limited group of firms, no such barrier can be seen..
Jämförande analys av drivlinor och dess bränslesorter för fordon av hybrid, elektrisk och traditionell typ
The development of solar photovoltaic (PV) is increasing,with declining module prices and with a strongenvironmental profile. Policies are developed around theworld to achieve the targets set for renewable energy.In Helsingborg, the local power company Öresundskraft isworking with solar PV to achieve the goals of the city.With their vision: - Energy for a Better World and Powerfor the Region, their work with developing the local solarPV market is continuing and the next step is to create asolar PV policy. Today their offer is 1 SEK/kWh for theexcess electricity delivered to the grid.It turns out that compensating the customer is a vitalpolicy and it has to be dynamic to follow the decisions ofpolitics. The same survey shows indeed, thatenvironmental and technical part is of interest. Solar PVwill be supported locally to act on environmentalsustainability and locally produced electricity and withthis Öresundskrafts vision will be achieved..
Konfigurationshanteringsverktyg (CM-verktyg) och CM-kriterier, dess tillämpning för presentation av migreringsdata
The purpose of this thesis is to present and describe which criteria, according to the systemfamily Configuration Management, should be met when developing a CM-tool to handlemigration data.ACT is a tool developed by Microsoft to gather information about, analyze, test and mitigateapplications in a network when migrating the IT-infrastructure of an organization to a newoperating system. The organization that is being studied wants to present the data about theanalyzed applications in such a way, that a customer can choose what to mitigate and migrate.The goal is therefore to develop a prototype (CM-tool) that will present this data.The study has shown that ACT lacks certain requirements stated by the organization when itcomes to presentation. But when it comes to the rest of the functions, ACT performs as expected.The investigation resulted in specifications and technical solution for the new CM-tool. CMcriteriafor migration data was put forth and parts of the prototype were also developed..
Kundlojalitet inom lojalitetsprogram
Bakgrund Som en följd av ett hårdare marknadsklimat har allt fler företag antagit en mer kundorienterad inriktning med kundrelationer i fokus (Xie & Chen 2013). Lojala kunder är en värdefull tillgång för företag, och allt fler forskare framhåller vikten av att behålla och vårda de befintliga kunderna (Bahaedin 2012). Ett verktyg för att erhålla och behålla lojala kunder är lojalitetsprogram (Lui & Yang 2009) men inom forskningen råder det delade meningar kring lojalitetsprogrammens effekt och huruvida man erhåller lojala kunder. Motsättningarna kring programmens effekter tyder på att mer forskning krävs för att få en djupare förståelse för kundlojalitet i relation till lojalitetsprogram.Syfte Studiens syfte är att beskriva hur lojalitetsprogram och dess förmåner kan påverka medlemmars lojalitet samt påvisa hur fördelningen av förmåner ser ut hos lojalitetsprogram inom detalj- och dagligvaruhandeln på den svenska marknaden.MetodI studien har en kvalitativ ansats tillämpats i form av fokusgrupp, individuella intervjuer och en innehållsanalys. Fokusgruppen och de enskilda intervjuerna tillämpades för att erhålla en djupare förståelse för medlemmars erfarenhet av och attityder gentemot lojalitetsprogram.
Utvärdering av installationsverktyg för Windows
A customer of Sekonden IT is to replace the current setup authoring process for a program called PropCalc with a new process based on a setup authoring tool with high quality and usability.The report aims at present a suitable setup authoring tool for PropCalc by making use of a structured evaluation process evaluate the setup authoring tools on the market.Olof Næssén presents a process for evaluating web frameworks for Java in his thesis Utvärdering av webbramverk för Java. The evaluation process is adapted in the report to generally suit evaluation of software. After adjustment to the evaluation process an evalutaion is performed evaluating the currently available setup authoring tools.The evaluation will show that the most suitable candidate for PropCalc is InstallShield Premier but that the candidate that is finally chosen is WiX..
Mobil diabetesapplikation
This report is about the development of a prototype of a mobile application and a web application that will help diabetes patients in their own treatment and ease diabetes nurses work with their diabetes patients. The mobile application is a digital version of a diabetes diary used by the Örebro County Council primary care to ease in diabetes treatments. The report also covers tests with users which were conducted on potential users to get some sort of feedback from groups other than customer and colleagues. Tests with users showed that there was an interest in a mobile application and it was a highly appreciated project. The web application ease diabetes nurses in their work with their diabetes patients in the way that the web application can display graphs of the patient's blood glucose level. .
Konstruktion av timmergrip
Gripklorna hos dagens timmergripar följer en cirkulär rörelse vilket medför att griparen måste korrigeras i höjdled kontinuerligt av maskinföraren för att undvika att virket missas av griparen eller att skador på marken sker. LIAB (Lima Innovation AB) vill med bakgrund i detta undersöka om en ny typ av gripare, som löser detta problem, kan konstrueras. Målet med detta examensarbete har varit att från grunden konstruera en gripare, avsedd för befintliga skotare på marknaden, som minimerar den grävande rörelsen. Genom projektet följdes en produktutvecklingsprocess utarbetad vid Luleå tekniska universitet kallad Sirius Masterplan. Användandet av bland annat rörelse- och FEM-analyser resulterade i solidmodeller av en gripare som med hjälp av en fyrlänksmekanism följer marken i en näst intill rätlinjig rörelse.
"Kunskap är inte tungt att bära" : Hur nedskärningar kan påverka en lärande organisation i ett industriföretag
This has been a practical innovation graduation project withthe focus of studying the impacts of downsizing on a learningorganization. The study took place at Karlsson Spools in Sala.This has been a part of an ongoing EU project funded by theEuropean Social Fund, ESF. We have, with the help ofinterviews and surveys, gathered information on the presentsituation and with the help of theoretical studies built aframework on how a learning organization is viewed intheory.During our study we found that there are many componentsto a learning organization. The company in question hasdisplayed some qualities that characterize a learningorganization such as a plan to train and further develop theiremployees. The problem we found was lack of communicationand how this has resulted in a less successful outcome of theongoing courses.
Basenhetskoncept för projektordukar
Our thesis is conducted in collaboration with Draper Europe AB in Halmstad.The goal of the project has been to construct a baseline concept for the instaling of aprojector screen. Draper Europe AB, in the curent situation, have several kinds of fabrics and designs on their sceens and the cases they are in. Today if you select a screen you can´t chose the design and function of the sceens case.The arrangement of the components inside the cases was to be constructed so the assembler simply could move them to different cases. To make it even easier for the assembler and to save time, the desire of less component was mentioned. Another problem that needed to be solved was the mounting of the projectionscreen at the customer place.
Förändringsarbete i skolan - med lean som inspiration : Lean-tavla - för röd tråds skull!
During the middle of the 18th century the development of Toyota Production System, TPS, started in order to streamline the processes. TPS was based on the principles of assembly line production but unlike previous performers Toyota let the manufacturing be constantly affected by demand. At the end of the 18th century TPS was described by Womack and Jones in the book "The machine that changed the world - the story of lean producion" where TPS got the name lean. The principles behind lean is to maximize customer value and eliminate waste which means making products and services more valuable to the customer. 1Lean was for a long time a philosophy and an approach limited to industries and production based companies.
Balanced Scorecard - Hur Frigoscandia Distribution AB kan förbättra sin ekonomistyrning
Budgeten fyller en viktig funktion i Frigoscandias planering och styrning och fungerar som en handlingsplan över hur resurser skall fördelas. Risken finns dock att budget leder till att kortsiktiga mål prioriteras på bekostnad av långsiktiga samtidigt som det är en kostsam process. Istället kan ett företag värdera sin verksamhet utifrån icke-finansiella aspekter med hjälp av ett performance measurement system, som exempelvis BSC, för att kunna fånga den komplexitet och mångfald som råder i ett företag. Syftet med uppsatsen är därför att beskriva och analysera hur ekonomistyrningen kan förbättras med hjälp av ett BSC i ett företag, inriktat på lagringsverksamhet, vars nuvarande styrverktyg är budget. För att uppnå vårt syfte valde vi att använda oss av en kvalitativ metod, då den djupare förståelse vi sökte av vårt ämne ej skulle kunna uppnås med en kvantitativ undersökning.
Värdet av lojalitet : Vad är lojalitet egentligen värd för en mediaplaneringsbyrå i Singapore?
Marketing in a business-to-business environment differs from its counterpart in the business-to-consumer market. Where the latter focuses on customer satisfaction, the former is all about value. This value creates loyalty between seller and buyer. Creating loyalty is becoming more and more important in the media planning industry as fierce competition reduces profit margins. Value is created through selling what a client wants at an acceptable price.