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2017 Uppsatser om Customer-centric innovation - Sida 17 av 135

På vilka sätt kan ledarskapet påverka - utvecklingsfasen mot ett innovativt småföretag :  

This is a study of innovative technologies that are primarily based on collaboration with a client who in this study is called FTG, because they chose to be anonymous. A problem set has been presented, analyzed and worked with. The result of this is that we found some weaknesses in the leadership that have influenced the motivation in the workgroup negatively. The study has focus on changing leadership in order to increase motivation and openness to innovation within the company. With this focus on change in leadership, we have done a basic search for relevant theories related to the topic and found interesting data to work with.

Effektivisering av kundorderflöde : En fallstudie på BUFAB Bulten Stainless AB

We were commissioned by Bulten Stainless AB to identify and analyze their customer order flow. Because the company had problems with delays in the production and deliveries to the customer, the task also included investigation of how the company work with prevention and management of delays. The purpose of the project also included to identify critical factors for effective order flow in smaller workshop companies.The information about the flow and how the work takes place within the company were collected through observations on the company and interviews with the staff. This information was used to draw maps over the customer order flow and to write a description of the current situation within the company. Both strengths and weaknesses of the companies work could be identified through analysis of the present situation.

Innovation inom e-handel. En etnografisk inspirerad fallstudie av projektet att utveckla webshop på företaget Josephssons

Denna fallstudie utreder hur ett företag expanderar via ett innovativt projekt. Genom observationer, intervjuer och återberättelser har studien en etnografisk ansats för att skapa en bild av hur ett sådant projekt kan gå till och hur dess olika processer ser ut. Syftet med studien är att utifrån begreppen: innovation, projekt, projektledning och kunskapsöverföring analysera hur företaget Josephssons genomfört lanseringen av Josephssons Webshop och på vilket sätt det pågående innovativa projektet e?handel genomförs. Författarna har genom en litterär fördjupning av de olika begreppen skaffat sig en teoretisk referensram som sedan använts för att analysera det empiriska materialet.

Kan ett spel lära ut Lean Thinking

In relation to the development of IT-products it is very important that the software supplier is aware not only of the target group but also the field of application. Usability should characterize the whole IT-design process as, in relation to this context, design includes more than merely those aspects which are visible to and thus can be interpreted by the naked eye. The study examines the specific qualities and properties that substantiate the usability and the demands that a customer rightfully expects from an IT-product. The user and the customer are highlighted in the same context in order to demonstrate that it is through the customer that an IT-product is defined as being useful. Thus, from this perspective, the user and customer can be considered as being the same person.

Kundlojalitet : en studie om vilken påverkan de demografiska aspekterna har på kundens lojalitet mot sin bank.

In Sweden today almost all people are connected to a bank in some way. It can range from loans, savings, shares, etc. They have a current account where salaries, student aid etc. is paid. Due to the large selection of banks, it has become more important for banks to be competitive in their services to their customers so they don?t change bank.

Vikten av entreprenörskap & innovation för den svenska landsbygden : en litteraturstudie om hur entreprenörskap och innovation kan stödja utvecklingen av en ekonomiskt, socialt och miljömässigt hållbar landsbygd

Landsbygden står idag inför en rad olika problem. Några av de problem som är oroväckande är en dålig lönsamhet för företagare på landsbygden, tilltagande urbanisering samt ökande miljöproblem (Internet, Regeringskansliet, 1, 2010). Dessa tillsammans utgör barriärer för en hållbar utveckling av den svenska landsbygden. I Brundtlandsrapporten, skriven på uppdrag av Förenta Nationerna, är hållbar utveckling "en utveckling som tillfredsställer dagens behov utan att äventyra kommande generationers möjligheter att tillfredsställa sina behov" (World Commission on Environment and Development, 1987, s.43). Många gånger förknippas hållbar utveckling med tre specifika perspektiv; ekonomiskt, socialt, och miljömässigt perspektiv (Goosen, 2012).

CRM-En fallstudie av Nordea Private Banking

Title:                                  CRM ? A case study of Nordea Private BankingAutors:                               David Johansson & Mikael Westin        Advisor:                             Ulf AagerupLevel:                                 Bachelor thesis in International marketing, (15 ECTS), Spring 2013.Keywords:                         CRM, Relationship marketing, Private BankingQuestion:                           How does Nordea Private Banking work with CRM to get high customer loyalty?Purpose:                            Study and to learn how Nordea Private Banking is working to bring in new customers and keep existing customers loyal. We also want to see if Nordea uses additional strategies that goes beyond the theory and what their customer relationship strategy is.Method:                             The study has a qualitative research method with an inductive approach. Interviews with leading and skilled profiles at Nordea Private Banking has been interviewed to provide answers to our research question.Theoretical framework: The chapter starts with theory about what relationship marketing is and what is driving customer loyalty. Thereafter theory that define CRM and its pros and cons are addressed, and finally the chapter describe the implementation phase.Empirical framework:     In the empirical framework we present the qualitative interviews that were done with employees at Nordea Private Banking.Conclusion:                       The result from this study shows that Nordea Private Banking uses strategies that are common in theory of CRM to gain high customer loyalty and the use of recommendations from satisfied customers is of a much higher significance in Nordea Private Banking?s case than of what the theory is implying.

Konsumentens roll i innovationsprocessen- En studie av Lantmännen Cerealia

Syftet med denna uppsats är att studera innovations- processen i ett fallföretag för att öka förståelsen för konsumentens betydelse och roll i denna. Studien är av kvalitativ, explorativ och abduktiv karaktär. Primärdata har samlats in med hjälp av djupintervjuer med utvalda personer inom Lantmännen och Lantmännen Cerealia. Sekundärdata har samlats in från litteratur, vetenskapliga artiklar samt elektroniska dokument. Kapitlet behandlar teorier om begreppet innovation, innovationsprocesser genom tiderna samt olika sätt för att integrera konsumenten i processen.

Idéhantering för varaktig idégenerering : En studie i upprepad idégenerering på Volvo CE

Studien syftar till att förbättra kunskapen om förhållandet mellan idéhantering och idégenereringsvilja hos Volvo CE och presenterar rekommendationer för fortsatt förbättringsarbete. Detta behov har uppkommit då Volvo CE uppfattat att antalet genererade idéer sjunkit. Följande frågor formulerades i arbetets inledningsfas: Hur påverkas deltagarnas vilja att komma med idéer och förbättringsförslag av idéhanteringssystemet? Finns det brister i Volvos idéhanteringssystem och om så är fallet, hur avhjälps detta? Arbetets empiri samlades genom ett antal intervjuer av deltagare och processledare under hösten 2011 och metoden har varit kvalitativ med grundad teori som ansats. Resultatet av arbetet är ett antal faktorer som tillsammans kraftigt påverkar deltagarnas idégenereringsvilja på lång sikt.

Lean Production i den offentliga sektorn : Hur kan Lean Production påverka medarbetare att jobba med ständiga förbättringar och kundvärde?

AbstractTitle:Lean Production in The Public SectorsLevel:Final assignment for Master of Science in Business Administration.Authors:Simon Mårtensson and Ramnpreet Kaur MaanSupervisor:Stig Sörling and Tomas Källquist.Examiner:Lars-Johan ÅgeDate:2015 ? June.Aim:The use of Lean Production in the public sector is increasing and there are still opportunities for improvement that contributes to a higher customer value. According to previous research that has been done, there is a lack of research in the field of Lean production in the public sector. Thus, the aim of this study is to create an understanding of how Lean production as a concept can help to influence employees to work with continuous improvements and customer value in the public sector.Method:The study has a hermeneutic perspective as a starting point where the substance is studied from an operator approach. We have chosen to build our study with the help of deduction starting with a theoretical framework and then go into the empirical framework.

AO modulen

This master thesis has been written in collaboration with Science Park Jönköping and is based on a problem related to corporate innovation. Science Park Jönköping believes that there is an untapped potential in existing industry in the form of ideas that are never commercialized. These theories are also supported in the research in which other authors have perceived that the ideas and inventions which do not belong to the core business risk ending up in drawers. If more of these ideas could be spin-offs or other forms of enterprise instead of staying in the drawers it would lead to growth, both for companies and for the society in large.The purpose of the thesis work is to, based on the case Science Park Jönköping, analyze how science parks and incubators can support the commercialization of ideas that derive from industry, who otherwise had been left lying. The work began with a mapping of the Science Park Jönköping operations and the skills they possess, and then other initiatives that aim to commercialize more ideas from companies were examined.

Perceptions of domestic solar systems : a study on non-adopter views of a new technology

The world is currently facing a huge severe challenge in handling the issue of climate change. One of the ways to lower the green house gas emissions, which is seen as one of the main contributor to the climate crisis, is to use renewable technologies such as for example photovoltaic (PV) systems. PV-systems are also suitable for so called micro production, small scale energy production facilities, since it can be placed on practically any rooftop with the right solar conditions. In Sweden the usage of PV-systems has not yet gotten any wider spreading, even though the solar radiation conditions are very similar to countries that produce a lot of solar energy, as for example Germany. The aim of this paper is to describe non-adopter perceptions of PV-systems. The study holds a qualitative approach using deep interviews for data collection.

Irrationella investerare : En litteraturstudie av behavioural finance

Course:Business Administration, Master Thesis, Second Level, 30 Credits.Authors:Sara Frännlid and Helena RamstedtTutor:Jim AndersénTitle:Internet, relationships and loyalty ? Best praCtice foR the bankMarketPurpose:The study aims to explain how banks use electronic customer relationship management, eCRM, to create loyal customers. A figure will be created, which will enlighten the factors a bank should focus on when enhancing customer loyalty through the internet. Through interviews with two successful banks is it possible to study how a bank can successfully create loyal customers.Methodology:A qualitative method in terms of semi-structured interviews is used. The empirical results were then analyzed with the theory in order to contribute with a new figure.Theoreticalperspective:The theory describes how a bank can create a loyal customer over the Internet.

Att möta kunden med användbarhet

In relation to the development of IT-products it is very important that the software supplier is aware not only of the target group but also the field of application. Usability should characterize the whole IT-design process as, in relation to this context, design includes more than merely those aspects which are visible to and thus can be interpreted by the naked eye. The study examines the specific qualities and properties that substantiate the usability and the demands that a customer rightfully expects from an IT-product. The user and the customer are highlighted in the same context in order to demonstrate that it is through the customer that an IT-product is defined as being useful. Thus, from this perspective, the user and customer can be considered as being the same person.

Hur ett industriföretag ökar kundvärdet genom
tilläggstjänster

The purpose of this thesis was to investigate how an industrial company can increase customer value by offering added services to their core products. Theses added services can be categorized into the three different parts of the buying process. The company that was investigated is Smurfit Kappa Kraftliner in Piteå, a large international industrial company active on a business to business market. We have conducted a case study and made interviews with three respondents within the company. The result of the study show that the company offers value added services in each stage of the buying process.

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