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11132 Uppsatser om Customer-based equity - Sida 51 av 743
Kommunikation mellan företag - förutsättningar för bruket av sociala medier i en företag-till-företagskontext
The study examines how social media can be used in a business-to-business context. To understand the communication conditions, factors has been identified that affects the choice of communication channels for different types of information transferred between parts. Furthermore, the study investigates the underlying reasons for why certain communication channels are chosen before others, in different situations. The study results are based on qualitative semi-structured interviews with employees in a small engineering consulting company. The investigation has focused on employee communication and choice of communication tools primarily in relation to the business relationship.
Shared Service Center : Att införa ett Shared Service Center
In 1996, the Swedish government deregulated the Swedish electricity market. As a consequence of the deregulation, Swedish customers could start to freely choose between different electricity companies. Different enterprises have tried various strategies in order to shape their image to attract new customers; often focusing on an image revolving around price and environmental friendliness.The purpose of this essay has been to analyze customers? relations to the electricity market. In order to analyze customers? relations a quantitative study has been conducted; focusing on customer satisfaction and customer commitment.
Serviceförväntningar hos kunder ? En jämförande studie mellan Acne och H&M
Denna uppsats behandlar service, ett fenomen som har växt sig starkare de senaste årtiondena och som har kommit att bli ett avgörande verktyg för många företag för att kunna skapa marknadsfördelar. Att ett företag förvaltar mötet dem och kunden emellan på bästa sätt är ofta en kritisk faktor för att få kunden att återvända till butiken även nästa gång. Vissa företag är mer och andra är mindre beroende av ett bra servicesystem och därför är syftet med denna uppsats att undersöka huruvida serviceförväntningarna hos två olika kundgrupper liknar eller skiljer sig från varandra. Kundgrupperna som valts ut tillhör konfektionsföretagen, H&M som är en kedja i lågprissegmentet och Acne som är ett företag i högprissegmentet. Frågeformuleringen som besvaras i uppsatsen gäller som följer: Hur skiljer sig H&M-kunden från Acne-kunden i sina förväntningar på service i butik? För att besvara frågeställningen används en kvantitativ metod en så kallad muntlig strukturerad intervju som är riktad mot de två kundgrupperna.
Webbplatsutveckling : En ny webbplats för Noroffice
Title: The mortgage limitation and its impact on the mortgage marketLevel: Final assignment for Bachelor Degree in Business AdministrationAuthor: Mattias Arnkvist and Magnus Vitasp PerssonSupervisor: Lars SteinerDate: 2011 ? MayAim: We have conducted this report to find out what effect the mortgage limitation has had on the mortgage market since its introduction in autumn 2010. The mortgage limitation has both before and after the introduction been a topic of discussion as it affects many and above all makes it diffucult for certain customer groups.Method: This report was written by a qualitative method. The report uses qualitative and quantitative data. The quantitative data we have in the report are printed literature in books, articles and journals as well as data taken from Internet.
Maskinduglighet på planlaserskärare
Lars Höglund AB is one of Scandinavia?s most qualified manufacturers of sheet metal products and provides custom designed products of very detailed precision. One of the main methods of manufacturing is laser cutting. When Lars Höglund AB signed up a new customer, with high demands in tolerances for the products, Lars Höglund AB thought it would be necessary to know the capability of the laser cutting machine. Also the process of how to retrieve this capability was interesting. The capability will be researched for the following elements: Cutting right angles in squares with a corner radius of 1 mmCutting corners which are not right angleCutting of circles with constant radius Measurements were made on 150 pieces of sheet metal details, which had been cut out by the machine. The data from the measurements where later used to study the capability.
Planeringsfasen i fokus : En studie av fyra eventverksamheters projektplanering
Event is something that an increasing number of Swedish cities are investing in since it contributes to higher attractiveness of cities and generate economic revenues. New arenas are built around Sweden to meet the increasing demands to host such events. Event projects are carried out in Sweden and it is important that the planning phase is carried out thoroughly to get a successful project. This thesis aims to look more closely at selected organizations and how they plan their projects and whether it is possible to follow project plans in the event projects. Karlstad has many events that recur annually, including the Swedish Rally.
Testeffekten som medel för att förbättra läsförståelse?
Swedish school children exhibit deteriorating knowledge results in terms of reading comprehension. Previous research shows that a method to increase the level of knowledge is the use of evidence-based learning techniques. Test based learning generates what is commonly referred to as a test effect, which proved to strengthen the relationship between learning and memory, as well as being applicable to various test formats. The purpose of this study was to investigate whether test based learning, in terms of learning english words leads to increased performance in a reading comprehension test, more specifically a cloze test. The study was based on a within-group design and was conducted three times over four weeks.
Djurägarens upplevelse av djursjukskötarens bemötande vid besöket på kliniken
Veterinary medicine is not merely an area of occupation but also an area of business. In a business the customer service is its identity and brand and more importantly what makes the client choose and recommend the clinic to other potential customers. The licensed veterinary nurse is habitually the one who first meets the clients at the clinic. Therefore it is particularly important for the licensed veterinary nurse at the clinic to offer high-quality customer service.
The object of this study was to understand and elucidate how the pet owners experience the encounter with the licensed veterinary nurse at different stages in their contact with the clinic.
Drivkrafter och barriärer för Green supply chain management inom offentliga organisationer
The purpose of this paper is to analyze the driving forces and barriers which may exist at the implementation of green supply chain management (GSCM) within public organizations. Suggestions that may increase or reduce driving forces and barriers to public activities will also be provided, where such is found. The background of the study is that the public sector is such a major customer for many companies / providers, which makes the sector able to highly affect its suppliers. This essay is based on literature studies. The results showed that GSCM is a relatively unexplored area, especially applied on the public sector.
Analys av faktorer som påverkar interna leveransledtider : Dimensionering av lager
It is becoming increasingly important for companies to meet customer demands due to intense competition in today's global market, that forcing companies to improve their offerings and become better at managing their supply chain (Shen et al., 2006). Long lead times can be reduced by using different methods and strategies shows various researches. Lead times occur in the planning, production, inventories and handling of products (Treville et al., 2003).The aim of the study is to develop a method to analyze the factors that affect the length of internal delivery lead time in manufacturing companies. The method also included suggestions for reducing delivery lead-time to internal customers.The main factors that influenced the length of the on delivery lead times has summarized to make a selection among the factors that can have the most significant impact. The selected elements will be used as a method to analyze how these areas affect a company?s length on internal delivery lead times.The study shows that the causes of the long delivery lead times was the location of the customer order point, uncertain forecasts, long material and production planning time, and long waits in the production and storage.The delivery lead time, according to this report?s suggested improvements reduced by centralizing CODP and makes more reliable forecasts.
Kapitalstrukturpåverkande faktorers inverkan på skuldsättningsgraden : - En branschjämförelse
Capital structure is without doubt one of the most frequently studied and controversial areas of modern financial theory, and will certainly continue to receive considerable attention from researchers worldwide. There is still no universal explanation of how an optimal capital structure would be designed for maximum appreciation, despite the development of several theories focusing on the subject. Equity and debt are the two main financing options that in combination explain the business's capital structure. The results of several research studies conducted in the subject has many times pointed out that there are specific factors that are directly related to the company's capital structure, and that there are clear sectoral differences in corporate debt. A study of the capital structure is considered important and interesting to implement due to the reasons above and the purpose of this study is to analyze and try to explain the similarities and differences between different industries in terms of how growth, profitability and size affect the debt level.
Kartläggning och analys av försörjningskedjor, Setra Group - två fallstudier :
This study concerns mapping and analysing two different Supply Chains at Setra Group.
Setra Group is Sweden?s biggest producer of solid wood and is primarily owned by Sveaskog, Mellanskog and LRF. The Company consist of twelve sawmills, five planning mills and an organisation for distribution of building material.
This study maps one chain for Swedish Glulam standard beam and one chain for solid pine flooring on export to Japan. The glulam chain is based on spruce as raw material and includes all actors between sawmill and the Swedish building material retailers.
Självscanningssystemet : Dess för- och nackdelar
The purpose with our thesis is to understand and explain the advantages and disadvantages there is with the self scanning system. The advantages and disadvantages we will highlight from three different angels; the store management perspective, the staff perspective and the customer perspective. These three perspectives will together form an overall perspective over the advantages and disadvantages as the self scanning system has contributed with. Finally we will highlight the differences and resemblances we have found between the perspectives.Through a qualitative approach we have gathered data to our thesis. Furthermore we have based our theory chapter and our empirical chapter on the base of Grounded Theory.
EKONOMISTYRNING AV BUTIKSVERKSAMHET: ? en fallstudie av modeföretaget ?Alfa?
The aim of this thesis is to examine how salesperson control can be exercised in a retail store environment. A case study has been performed on a Swedish fashion company emphasizing the relationship between the company?s upper level management and their retail store operations in order to describe, analyze and classify the prevailing management control mechanisms. The paper presents an agency theoretical approach to the relationship applying behavior- and outcome based control theory, performance measurement theory and incentives theory in order to give a comprehensive image of the control system. The main finding is that the company?s management control system as applied to the sales force in its retail stores can be categorized as mainly behavior-based despite several explicit outcome-based features..
Vilka aspekter av förändring bör belysas i Gram Vikas arbete för hållbar utveckling?: En kvalitativ studie av en organisation i framkant
The non-governmental organization Gram Vikas primary concern is to establish clean water in remote areas inhabited by often aggrieved tribals and low caste communities. Gram Vikas? slogan is Water for dignity. It refers to that everybody, regardless whereupon the social ladder you are, are entitled to the most fundamental elements for a dignified life. The purpose of this essay is to highlight the factors that are important for a shift to a more equal and sustainable living.