SammanfattningDet förekommer dagligen företag som anordnar tävlingar och lotterier på Facebook utan att ta hänsyn till lagar och regler. Företagen saknar allt som oftast lotteritillstånd och bryter därmed mot 9 § Lotterilagen. Det kan även ifrågasättas huruvida de tar hänsyn till bestämmelserna i Marknadsföringslagen (MFL). Marknadsrättsliga regler om god marknadsföringssed, reklamidentifiering och vilseledande marknadsföring är frågor som kan komma att bli aktuella vid en marknadsrättslig bedömning.Syftet med uppsatsen är att undersöka huruvida det är förenligt med gällande rätt (de lege lata) för företag att lotta ut gåvor på Facebook genom att användarna skall gilla och dela en statusuppdatering. Samt att undersöka på vilket sätt det kan tänkas strida mot gällande lagstiftning för marknadsföringsåtgärder.Det är idag tillåtet för företag att anordna pristävlingar, det som då krävs är att deltagarna genomför en viss motprestation.

This paper investigates the relationship between dividends and institutional and foreign ownership in Swedish firms. We use a dataset which covers the Swedish stock market over the period 1999-2009. The institutional ownership is defined as mutual funds, pension funds and insurance companies and these are analysed separately. The study confirms the expected positive relationship between the level of institutional investors in a firm and the size of dividends. We also confirm? the expected negative relationship between foreign investors and the size of dividends paid by Swedish firms.

The furniture retail industry in Sweden has gone trough large changes during the last decades. Today the industry is tough and in the maturity stage where few new companies enter, especially if they do not have a unique offer. The furniture companies have become larger and fewer, the changes have lead to difficulties for smaller and medium sized companies to grow and be profitable.Our purpose is to analyse, evaluate and compare three smaller companies in Stockholm with the intention to find what kind of marketing strategies they are using to survive on the Swedish market. First we interviewed the three companies to see what they do to survive on the market, then we asked 100 persons to fill in a questionnaire to see if they had the same opinion as the companies described.With help from theories we prepared questions which laid the foundation to the empirical part of the essay.The result from this study shows that the three companies differ from each other when it comes to using relationship marketing and placing the customer in the centre. All of them are aware of the importance of doing so, but because of different limits and possibilities they can not fully adjust everything to the customer.

Svensk titel:  På återseende om 20 år?Hur hålls relationen mellan kund och företag vid liv på en sällanköpsmarknad?- en studie av HusmanHagbergs relationsmarknadsföringEngelsk titel:  Will we meet again in 20 years?How does the relationship between a customer and company survive on a ?rarely buying market?? ? a study of the relationship marketing of HusmanHagberg Författare:   Emma Anderberg och Maria ÖhmanFärdigställd:  2007Handledare:  Nazeem Seyed-MohamedAbstract:During recent years a focus on the development of good and long-term relationships with the customers has replaced the single transactions that which have been the goal when using traditional marketing methods. To succeed on a tough and competitive market it is important for companies to develop good and long-term relationship with their customers. Working with relationship marketing within the estate agent market is especially complicated in many ways. An estate agency is a service company and works as a middleman between a buyer and a seller and therefore has a complicated relationship to its costumers.

In relation to the development of IT-products it is very important that the software supplier is aware not only of the target group but also the field of application. Usability should characterize the whole IT-design process as, in relation to this context, design includes more than merely those aspects which are visible to and thus can be interpreted by the naked eye. The study examines the specific qualities and properties that substantiate the usability and the demands that a customer rightfully expects from an IT-product. The user and the customer are highlighted in the same context in order to demonstrate that it is through the customer that an IT-product is defined as being useful. Thus, from this perspective, the user and customer can be considered as being the same person.

The purpose of this thesis was to investigate how an industrial company can increase customer value by offering added services to their core products. Theses added services can be categorized into the three different parts of the buying process. The company that was investigated is Smurfit Kappa Kraftliner in Piteå, a large international industrial company active on a business to business market. We have conducted a case study and made interviews with three respondents within the company. The result of the study show that the company offers value added services in each stage of the buying process.

In today?s society, there are many people who suffer from physical pains due to their work situation. To work sitting down by a desk long hours every day is quite normal but this is a problem. People that sit down and work in the same position all day long the whole week will eventually be affected by long-term work injuries.Large multinational companies around the world offer a customer service where they serve customers who have experienced a problem with that company?s products or services.

ABSTRACTTitle: Senses strategic importance to the customer experience in dressing roomAuthors: Anna Andersson & Alexandra LundqvistTutor: Dr. Bertil Hultén, Associate Professor Linneaus School of Business and Economics Linnaeus UniversitySubject:  Bachelor thesis 15 hp. Business Economics C, Marketing. Linnaeus University, spring 2011Presentation of the question: Is it possible for companies to enhance customers experience in dressing rooms by strategically working with the senses?Purpose: The purpose of this paper is to describe and analyze the senses relevance to the customer experience in the dressing room and create an understanding of the dressing room from a customer and business perspective.

Orsa Lamellträ har under 2011 och 2012 märkt en minskad försäljning på sin limfog. Bland annat är det stark konkurrens från Östeuropa och en stark kronkurs som ses som orsak till den nedsatta efterfrågan. För att komma tillrätta med dagens problem behöver Orsa Lamellträ hitta nya marknader, arbeta med vidareutveckling och ta marknadsandelar på befintliga marknader. Kundrelationerna är det som står i fokus i min fallstudie av Orsa Lamellträ AB. Studiens syfte är att ge en bättre inblick i hur företaget arbetar med sina kundrelationer, sett från både Orsa Lamellträs och kundernas håll.

The traditional airlines exist on a market that is distinguished by an increasing competition. They are often partly or completely owned by the government and are characterized by slow decision making. Because of their existing structure and old business culture the traditional airlines find it hard to use price as a means of competition. Consequently the traditional airlines need to create loyalty amongst their customers. The purpose of this essay was to analyze and evaluate SAS long-term marketing strategies through a comparative study of the companies? management, employees and customers.

The relation between the cave and the circumpolar light conditions has long been a part of the interpretation of the meaning of the Norwegian cave art. This paper explores the relationship by trading the concept of a sensory dichotomy between light and darkness for that of a perceptual relationship between the paintings, the environment and the light..

This thesis has been performed as a part of the Bachelor degree in Industrial Engineering and Management at the School of Engineering in Jönköping. The thesis is written on behalf of Pallco AB, which is an engineering company that performs subcontracting, surface treatment, and assembly of components, mainly in steel and aluminium. The thesis focuses on identifying and analyzing the customer order fulfillment process of three customers at Pallco AB.The main objective of the thesis is to distinguish time differences in the company?s administrative work for each of the three customers. Furthermore, Lean thinking is following as a thread through the whole thesis.

Today most studies regarding marketing are made on traditional marketing channels, answering questions like which jingle is best or which TV-channel a company should focus their marketing budget on. There is also the science regarding the best way of marketing on Social Networking sites or how to get as many 'likes' as possible, and so forth. However research has also been made in the field of in-store marketing and how a retailers or brand owners can affect customers in "the moment of truth". Until now most of these studies discuss how to get the attention of the customer in the store since both time as well as level of commitment in general is scarce when a customer is in a grocery store doing the necessary weekly- or complementary-shopping. It seems like most of them make the very same conclusion; catching the attention of a customer is vital to sell them your product.

AbstractThe aim of this present study was to investigate whether there is a relationship between birth order and the personality trait narcissism using 181 individuals from Finnveden High School in Värnamo (115 females, 60 males, mean age 17, sd=0,94), in the context of the proposal of Sulloway (1996) that personality is influenced by the specialized nich-es siblings adopt in the quest for access to parental resources. A questionnaire which in-cludes Narcissistic Personality Inventory test, Birth order test and also Rosenberg?s self-esteem test in order to investigate if it might has an impact on narcissistic personality trait, was used. Results showed that there was no significant relationship between birth order and narcissism, however, a significant relationship between narcissism and self-esteem was found. Furthermore, there was a significant relationship between narcissism and the individual?s relationship with the mother.

This project is implemented as a thesis at the Royal Institute of Technology in the master?s degree program Integrated Product Design and Industrial Design Engineering. The project has involved development and efficiency of a free starter package for expectant parents with useful content consisting of useful products for both before and after childbirth. Areas that have been investigated include packaging development, service design and appropriate content for the package.During the work, theory about packaging design, materials, manufacturing techniques and logistics have been processed to base the further work on. The project process has involved competitor analysis and interviews with store owners and customer surveys, that have been conducted to identify areas for improvement of the current solution.