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1531 Uppsatser om Customer preferences - Sida 42 av 103
Ur chefens synvinkel : - om ett jämställdhetsprojekt i Kalmar kommun
Kalmar Municipality has in 2008-2010 made an effort to educate managers on gender, with the goal of mainstreaming gender into public activities so that all citizens should feel safe in that treatment and services are designed and resources are distributed equally to both sexes living conditions and needs. The overall aim of this study was to examine whether the training effort has paid off, and how gender mainstreaming has been implemented in the different activities. We have used a qualitative approach, which we examined through interviews managers' approach to gender equality.Gender was generally described as an important issue of all respondents, and all were working to mainstream gender into their activities and workplaces. The results show that the operational and management needed clearer directives and strategies in their efforts to promote gender equality. Education was necessary because personal definition of gender may differ from the control contents of the documents.
Effektiviseringsmöjligheter på Tunadals sågverk : med innesäljarprocessen i fokus
The investigation was initiated because of the high workload of the sellers and, additionally, because the Tunadal sawmill has received low ratings in customer surveys. Thus, two main approaches are adopted here, the first being to investigate which of the three methods of working, namely, market divided flow organization, function organizationand flow organization with collaboration, proves to be the most beneficial. The second is to investigate whether there is an available method to ease the daily work. A literature review has been made in order to determine more efficient ways for the sellers to work in the Tunadal sawmill. During the investigation, an in-depth investigation into the total quality management using a balanced scorecard as a management tool was conducted.
Kundorientering : ideal och verklighet
Det totalt kundorienterade företaget finns med största sannolikhet inte i verkligheten. Kanske finns det totalt kundorienterade företaget inte ens i teorin då det är svårt att veta exakt hur alla kunder värderar olika kundorienterade satsningar.Även om man söker kriterierna för det totalt kundorienterade företaget ser man olika behov och önskemål beroende på var man letar och vilken typ av kund man undersöker. En kund reagerar positivt på delar som andra kunder kan reagera negativt på..
Med kunden i fokus? : En studie av hur kundklubbar påverkar verksamheten inom svenska företag
Varje dag använder sig miljontals svenskar av någon form av medlems- eller kundklubbskort när de handlar i butik, kontaktar en kundtjäst eller loggar in på ett företags hemsida. Motiven till detta kan förstås vara olika - det kan vara smidigt, lönsamt eller nödvändigt för att överhuvudtaget få den hjälp och service man önskar. För företagen är denna registrering å andra sidan ett effektivt sätt att samla information om sina kunder som ett led i deras lojalitetsskapande arbete mot kund. Tidigare, internationella studier av CRM visar dock på att företagen inte utnyttjar den information de har om kunder för att verkligen styra verksamheten.Syftet med denna uppsats är att studera om detta är ett aktuellt problem även bland svenska företag genom en enkätundersökning riktad till CRM- och kundklubbsansvariga vid svenska företag. Denna undersökning har utarbetats utifrån Cuthbertsons tre kriterier för att avgöra om en organisation är kundorienterade eller ej.Resultat visar att de flesta företag som deltog i studien inte använder informationen man samlar in från kunderna i någon större utsträckning.
Jämförande livscykelinventering
This bachelor?s degree thesis was conducted in mechanical engineering at Halmstad University during spring semester 2010 in close collaboration with the company Gremo AB, located in Ätran, Sweden. Gremo AB produces, developes and sales forest machines in both Sweden and on the international market.Gremo AB belongs to one of the market leaders in forest industry, especially with their forwarder. In order to become a market leader even with their harvester, the company decided to change the harvester to have a swivel and a leveling driver cabin.The aim with this bachelor?s degree thesis was to develop a design concept for the harvester driver cabin, which Gremo AB can apply on the new harvester.
Införandet av det tredje penningtvättsdirektivet
Background and problem: In March 15, 2009, the third piece of money laundering directive was introduced which mean a more strict legislation in control against money laundering and terrorist financing. The directive is based on a risk based point of view which means that the resources should be used where the needs are. The responsibility for financial companies and other parts are bigger then before which means that they have to get a more extensive customer knowledge etc. It has however been appeared that the directive in some cases lack of precision and clarity which creates an insecurity among those who are included by the law. Purpose: The purpose of this paper is to examine which consequences the third piece of money laundering will bring on the banks customer relationships and how the employees work assignments at the banks will be affected. The authors also want to examine how the extension of money laundering will be affected and clarify if there is any indistinctness about how the application looks around the banks.Method: The authors choose to use a qualitative method and the empiric material has been collected through personal meetings, telephone interviews and through e-mail answers. Conclusion: The majority sees the third piece of money laundering directive as something positive which will protect both the banks and their customers.
Processjämförelse : säljprocessen inom ett internationellt företag
Sales is the foundation for all commercial business and companies that have the best sales process in conjunction with efficient deliveries will do well in the long run. The author of this report was tasked by the Organisation in South Africa to study new/alternative ways of attracting Swedish companies to South Africa and sell the services of the Organisation to these same companies (defined as the sales process in this report) by analysing how similar international service companies do the same. A benchmarking process has been conducted with four similar service organizations in South Africa to examine how these companies work in comparison to the Organization. Surveys have been used for purposes of this study, as the methodology is well suited to provide the author a view on the opinions, perceptions and experiences of the respondents.The project aimed to develop new methods to attract Swedish companies to South Africa or improve and streamline the existing methods. The aim was also to develop new ways to sell the organization's services to Swedish companies.The study concludes that there is little focus on marketing of services within the Organisation.
Val av Tjänsteföretag : inriktning Bank och Försäkring
Syfte: Att studera vilka faktorer kunder tycker är viktiga vid val av bank och försäkringsbolag. Att se hur väl företagen känner till kundernas preferenser vid val av respektive tjänsteföretag samt att se vilka likheter och skillnader det finns vid val av 2 tjänsteföretag inom den finansiella sektorn. Metod: Undersökningen gentemot kunderna genomfördes med hjälp av en enkätundersökning och personliga intervjuer vid respektive tjänsteföretag. Enkätundersökningen har redovisats i form av diagram och tabeller medan intervjuerna har redovisats i löpande text. Resultat & slutsats: Kunderna ansåg pris, räntor, ett bra bemötande och engagemang samt personalens kompetens vara viktigast vid val av både bank och försäkringsbolag. Bankkunderna ansåg att närhet till banken och att ha en bra relation till banken var viktigare än vad försäkringskunderna tyckte.
Folkbiblioteket och postmoderniteten en hermeneutisk studie av debatten om folkbiblioteket i DIK Forum 1998-2002
The main issue of this master is to investigate what influence the phenomenon of postmodernity has on the Swedish public library. Is it possible to talk about the Swedish public library as postmodern, and if so, is it expressed by a postmodern discourse? The concept of postmodernity is defined as an open and inclusive value system where all kind of opinions and preferences take place. According to a postmodern point of view there is no such thing as an objective or general truth. A postmodern ideology does not talk about reality but about realities.
Visualisering inom Operativt Inköp
Visualization plays a key role in the concept of Lean. Lean was developed in Japan as a business philosophy in order to lead to an activity, where only steps that contribute to customer value of the final product are being performed. By defining the customer value and establish visualized standards, it is possible to see when situations differ from the standard. Then it?s possible to lead the process back on track.
Utveckling av beslutsstöd för kreditvärdighet
The aim is to develop a new decision-making model for credit-loans. The model will be specific for credit applicants of the OKQ8 bank, becauseit is based on data of earlier applicants of credit from the client (the bank). The final model is, in effect, functional enough to use informationabout a new applicant as input, and predict the outcome to either the good risk group or the bad risk group based on the applicant?s properties.The prediction may then lay the foundation for the decision to grant or deny credit loan.Because of the skewed distribution in the response variable, different sampling techniques are evaluated. These include oversampling with SMOTE, random undersampling and pure oversampling in the form of scalar weighting of the minority class.
Leksaker baserade på teknik sedda ur ett genusperspektiv : En studie om 6-åringars preferenser och användande av könsstereotypa konstruktionsleksaker
Genom kvalitativa intervjuer med barn i förskoleklass och genom enkätundersökningar hos pedagoger har jag fått svar på mina frågeställningar som handlar om pojkar, flickor och deras leksaksval då det gäller teknikbaserade leksaker. Syftet var att försöka se om det fanns skillnader i valet och användandet av dessa leksaker och i så fall försöka tydliggöra dem, och dessutom ta reda på varför barnen är olika i sina leksakspreferenser.Resultatet påvisar att för barnen i denna förskoleklass är konstruktionsleksaker ett frekvent val i verksamheten. Alla barn leker med dessa leksaker, dock skiljer sig preferenserna åt beroende på om man är flicka eller pojke, både i hemmet och i förskoleklassen. Hur barnens preferenser uppkommer finns det delade meningar om, dock är huvudteorin enligt de forskarna/författare jag tagit del av, socialt betingat.Pedagogiska slutsatser är att som pedagog måste man arbeta på ett målmedvetet sätt då det gäller leksaker och genus, man skall alltid ha med sig att leken har stor betydelse i barnens utveckling.Nyckelord: genus, leksaker, preferenser, teknik.
"Första boken är aldrig bra när det gäller böcker" en kvalitativ studie av pojkars läsning i mediesamhället
Children of today are surrounded by many different kinds of media. Books have to compete with new media like computers, video games, many TV-channels etc. The aim of this study has been to investigate the reading habits of 9-12-year old boys in their spare time, and their reasons for reading related to their use of other media. Our interest has been to shed light on the boys reading habits, their preferences and motives for reading and their reading functions. Even though our focus has been on their reading, we also have examined their use of other media and the function of this use.
Bilderboken i förskolan En fokusgruppstudie av kanonprocessen
The aim of this masters thesis is to examine the picture book canonization process in pre-schools. To succeed in this I have examined what pre-school staff believe to be the criteria of a good picture book. Together with an observation of the pre-schools current collection, other factors which can influence the collection of the picture book are included. This constitutes the foundation for a description of the pre-school picture book canon. To pursue this goal, I have used the methodology of focus group interviews with staff from two pre-schools in a middle-sized town.
Användandet av maskuliniteter i återanpassningen till ett liv utan kriminalitet - En kvalitativ undersökning om maskuliniteter inom föreningen Kriminellas Revansch i Samhället (KRIS)
Our purpose with this research is to highlight that there is a scope for increased value creation in the experience room during concerts, and how value-enhancing strategies can be a competitive advantage for different venues. In our investigation of this we have worded the following research question: How is the perceived customer value affected during a concert in the experience room and its physical environment? With the background in this question we have identified three key concepts that we believe are the influence of the total concert experience which are; sensory experiences, interaction and identity. From these concepts we have drafted a number of propositions to test the reality by our empirical data collection. .