This study has been conducted with the purpose to examine the marketing effects of waiting lines on the customer- and brand experience. Our ambition has been to describe how the waiting line can be used to heighten the positive experiences. The study has had a qualitative, as well as an inductive approach towards the subject. The study is mainly based on nine interviews with a total of ten respondents employed at nine different companies relevant to the subject. In the final chapter of this study we present our results and conclusions..

The empirical data that lies behind this survey comes from field work between 1992 and 1995. This field work represents work I made myself as a sales-man for the company, Malmberg Original Water. The task was to implement the Malmberg mineral water brand on the restaurant market of the South-Swedish area. Our aim was to reach the upper-scale, premium market of restaurants. The mission was successfully completed, and at 1996 we had completed the position as the most exclusively positioned mineral water brand in Skåne (Southernmost Sweden).

Företaget Duroc Special Steel är en re-roller verksamhet och återfinns inom SSAB:s industriområde i Luleå. Produktionen innefattar valsning, glödgning samt slittning av varm- och kallvalsade stålband i kundanpassade storlekar. Duroc Special Steel ingår i Durockoncernen tillsammans med 17 andra bolag.Företaget har nyligen insett att ställtiden i slitten är för lång med tanke på hur nuvarande produktion ser ut. I vissa fall är slitten en flaskhals på grund av att de anställda inte hinner med omställningsarbetet i tid till nästa produkt. De vill därför genomföra en studie över vad som kan göras för att dels förkorta ställtiden och dels förbättra byggningen av skärverk, vilket är huvuddelen i ställarbetet.

The purpose of this study was to examine customer attitudes towards flagship stores and how they perceive them. To ascertain this, and obtain answers to the research questions covering the study's main issues, we decided to turn to the customers who recently visited a flagship store.Our background theory is based upon literature from previous research done on the subject in the form of scientific articles and books. We present the theoretical concept that explains how flagship stores are used as a marketing tool and what impact they have on the new market. These will be helpful in answering our questions when we evaluate our results.!A theoretical framework, consisting of three value dimensions, was used as a support throughout the implementation of the study. These three values; hedonic, practical and social, should give us a better idea of what customers experience and what they value when they visit the flagship stores.!The method used in our investigation is of quantitative form, so that it can be feasible on a large crowd to thus contribute to a quantitative result.

In order to continue to be competitive in the current industrial climate, producers must increase efficiency at their plants. Several Swedish companies choose to utilise the principles of Lean production. Tour & Andersson AB (TA) has elected to create their own model using Toyota?s productions system which has been named TAPS (Tour & Andersson Production System). Following two years of working with TAPS the company has decided to introduce Total Productive Maintenance (TPM). Most of the work carried out in the maintenance department today is in form of repairs to already faulty equipment.

Utvecklingen på den teknologiska marknaden har kommit att påverka företag i en allt större utsträckning då marknadsföring på Internet blivit allt viktigare. Den ökade använd-ningen av smartphones har bidragit till att fler och fler människor ständigt är uppkopp-lade vilket i sin tur har öppnat upp för nya sätt för företag att skapa relationer och att inte-ragera med sina kunder. En bidragande faktor är sociala medier som har öppnat upp för interaktion där företag och kunder kan kommunicera med varandra. De har även öppnat upp för kommunikation kunder emellan, vilket både skapar positiv och negativ word of mouth. I takt med utvecklingen av den nya telefonin, har mobilapplikationer kommit att få en allt större betydelse som marknadsföringskanal.

The purpose of this study is to acquire knowledge about how interaction, participation and inclusion are affected by individual integration for three students in upper secondary education for pupils with learning disabilities. To be individually integrated means, in this case, that the students from compulsory school for children with learning disabilities are taking part in some of the programme-specific courses together with students from the regular upper secondary school. This study gets its inspiration from the ethnographic research approach, and uses passive observations together with interviews with students and their guardians as main methods to collect information.The school in question has not made any adjustments to make the programme-specific courses more adapted to the different needs, which is typical of integration. This study shows that the school presumes that the students with the help from the vocational teacher, but without any special needs educational help, themselves are to adapt to the conditions at the regular upper secondary school. This, together with the lack of special needs educational competence among the vocational teachers, led to a higher level of exclusion and an enhanced feeling of not being up to standard among the integrated students.The results also show that the integrated students maintain a strong wish to be included with the students attending the regular upper secondary school.

This is a theoretical study of changing relations between men and women in the context of modernisation. Ideas derived from a general theoretical discussion will be illustrated by examples from countries that are going through societal changes affecting the lives of men and women; Uganda, Morocco and Mexico. Focus will be on connections between changes in the public sphere and interpersonal relations in the private sphere. One part examines certain effects of women?s increased participation in politics and in the workforce, concluding that these changes may cause conflicts with traditional values and consequently tensions in inter-gender relations.

The purpose of this work is to do an investigation on the customers in the pharmaceutical sector; mainly general physicians who have taken part in the education events have any impact in their prescription behaviour after the participation in the program. The settings for this study are general practitioners in the Swedish market who have taken part in the education program held by Novo Nordisk in the treatment of diabetes disease. Methodology: The methodological approach adopted for this work is quantitative; using secondary data from the internal database from the company. The analytical model is tested through statistical analysis using the data?s obtained from the databases.

This two years master?s thesis is about book circles for children, arranged by the public libraries in Sweden. The purpose is to gain knowledge about how children experience their participation in book circles, and how they experience their own reading. It focuses on children aged 10 to 12 years, and their leisure reading. The research questions are: What are the book circles? function for the participants? How and why do the children read? What kind of literature do they like? Do the children experience that their reading has developed through their participation in the book circles? What parts of the reading process do the book circles influence?The theoretical framework is threefold.

AbstractStudy: Degree project in teacher education, Advanced level, 15 pUniversity of SkövdeTitle: Competence ? Self image ? InclusionA study of a couple of students in need for extra education and theirexperiences of their studies at school in a special class.Number ofPages: 43Author: Britt HellqvistTutor: Gunvi BrobergDate: 01-2008Keywords: special class, extra education, competence, self image, inclusionStudents who have difficulties in school or in the social contact are the main subject of this thesis. The students that I have interviewed attend the upper high school in a special class, separated from the major school. My purpose has been to investigate how such students experience their studies at school, with emphasis on competence and the feeling of participation. Moreover, the self image of these students was investigated.

To investigate if the student?s school centeent, and that planning of the school lunch is done from a health perspective. Qualitative research approach was used, including both interviews and observations, to view the purpose. Evidence was collected using a participating observer, semi constructed questions and structured observation. To focus on specific parts in the material, a directed content analysis was used. One large and one smaller school participated in the study.

Package design constitutes an important marketing and differentiation tool in an increasingly competitive food market, particularly in the category of daily consumer goods where the turnover rate is high and the purchases are based on self-service (Hine, 1997; Spethmann, 1994; Underwood, 1999). Media fragmentation undermines the traditional marketing tools and the demands for packaging are bigger than ever. A package must not only sell a product, but also tell, through design, how the product is used and express the values that the trademark owner wishes to convey to the end customer (Underwood, 1998). The understanding of the role of packaging as a marketing tool has increased, but the initiators inside the packaging industry in Sweden still think that the Swedish packaging industry is developing slowly. They often describe Swedish packages as homogeneous and unimaginative.

Studien undersöker hur 14 intervjuade ungdomar från olika gymnasieskolor i Uppsala uppfattar sitt deltagande i sociala medier på internet av typen User Created Content-kanaler (UCC), det vill säga webbsidor och databaser där det är användaren som skapar innehållet. Den undersöker även om de intervjuade ungdomarna har kunskapen att delta och bidra till utveckling av dessa användargenererade sidor.Studien undersöker hur ungdomarna uppfattar sin interaktion med andra på nätet, hur de diskuterar, uttrycker sina åsikter och vad det är de vill presentera när de använder dessa kanaler.Studien har genomförts inom ramen för en teoretisk syn på dagens kommunikativa internet som en interaktiv text där deltagarna har specifika kompetenser för att delta och bidra. De besitter en s.k. participation literacy, en form av textkompentens som realiseras och visas upp via aktivt deltagande.Studiens resultat visar att ungdomar är mycket väl medvetna om vad de gör på nätet. Ungdomarnas användande skiljer sig åt; några använder UCC-resurserna mer och andra mindre.

En ökad kundmedvetenhet och den ökande globala konkurrensen har gjort att det blivit allt viktigare för företag att bemöta och vårda sina kundrelationer. Detta har gjort att fler företag väljer att arbeta med Customer Relationship Management (CRM). CRM är ett verktyg som blir alltmer vanligt då det hanterar och vårdar kundrelationer och kan ge en betydande konkurrensfördel för företag. Tidigare studier hävdar att CRM kommer att ha en betydande roll i framtiden för läkemedelsindustrin på grund av dess komplexitet och industrins hårda konkurrens. Trots CRM:s ökade betydelse och att företag runt om i världen inversterar stora summor pengar på CRM har resultaten av implementeringen ofta visat sig misslyckade eller overksamma.