The purpose of this study is to investigate and increase the understanding of how the two commercial companies IKEA and SAS and the two aid organizations/nonprofit organizations UNICEF and Save the Children use perceptions of Christmas to produce messages in their Christmas advertising/commercial film. The study also discusses if there may be communicative and pictorial similarities and differences in how these brands constructs messages in commercials, and why it may be that the brands choose to use these messages in commercials based on the recipient possible interpretations. The theories used in this study are promotional culture, framing theory, preferred meaning, semiotics (denotation and connotation), myth and rhetoric (ethos, pathos and logos). The method used to answer the purpose and issues are the qualitative method that uses the theories semiotic and rhetoric to analyze the material. The study's results derived from the qualitative content analyzes of the material (the brands IKEA, SAS, UNICEF and Save the Children Christmas advertising films) show that IKEA message might want to show that they want to help the customer and that they pay attention to the customer needs.

The Master Thesis has been carried out in cooperation with Silva Sweden AB and the objective was to develop a new product concept within the product category for everyday exercise. The purpose of the thesis was to use and analyze methods and tools which aid creativity and concept creation in order to make method recommendations for future projects.During the thesis a number of customer needs were identified, which in turn were translated into 20 concepts. On a concept decision meeting a pedometer-based concept was chosen for development. The new pedometer is in addition to counting steps also able to measure and calculate the user?s total climbed height during a day and present this graphically in comparison to famous monuments or distances.

This thesis describes redesign and adaption of a products housing. In order to make it more economical to produce at a lower production volume. The thesis is based upon a prototype that a previous student developed for injection moulding. The goal is to find alternative manufacturing methods, but also to identify parameters that affect the cost of the injection moulding tool.The housing must be tough in order to protect the circuit board inside. But at the same time it must allow sound, light an electrical communication to pass through.

Opcon Powerbox is a product developed by Opcon together with the underlying company SRM (Svenska Rotor Maskiner) where surplus heat from the industry is used through an Organic Rankine Cycle (ORC)?process to produce electricity. An ORC-process is a thermodynamic circle process in which a refrigerant is used as the working fluid. The refrigerant makes it possible for the circle process to operate at lower temperatures than the conventional Rankine process.In this master?s thesis a data analysis software for the Opcon Powerbox has been developed in which measurement data is retrieved and handled from the Opcon Powerbox.

The right usage of tacit and explicit knowledge is becoming increasingly important for businesses worldwide. This thesis searches the answer to how management consultants tackle the challenges originating from converting this type of knowledge into codified use. With the help of a case study analysis it was possible to gain special insight into the processes of knowledge collection, codification and re-usage at a major organization built upon knowledge utilization. In order to provide the reader with a wider picture, the main subject of the study has been analyzed from two perspectives: a practice based and an objective based perspective. Furthermore, two different types of knowledge, tacit and explicit have been differentiated and studied in relation to each other, to gain a better understanding of their origin and conversion process.

The thesis has been written as a part of the Bachelor degree in Industrial engineering and management at the School of Engineering in Jönköping. The work is focused on the part of Husqvarna AB?s supply chain that is associated with the lorry transports to Italy. Husqvarna AB has approximately ten Italian customers, whose delivery patterns have been studied from January 2007 to July 2008. Some of the customers have a low delivery frequency and small amounts of goods that they therefore have not been fully analyzed in this report.

In today's society we are used to regularly visit the sport arena to cheer for our favorite team, we go to the cinema to enjoy a good movie or maybe to the theatre to experience a grand performance. It has become far more common in the last years to buy tickets to these kinds of events online. To make sure that the customer will keep on buying their tickets from the online booking companies the booking experience itself has to be hassle-free and easy to understand. The customer will most likely, if possible, avoid the website if the booking itself is experienced as having problems and insecurities.  The purpose of this study is to determine some of the most fundamental designs and functions of online booking websites today as perceived by the general public.

Googling their employees and job seekers are becoming more common andin that we live our lives more and more on the internet it becomes moreimportant how we act and to think about what you publish on the internet.Each time you press a key, will leave a digital footprint behind and thereforeit?s important to know how to deal with this. The purpose was to describehow a person strategically can proceed to build an identity on the internet toget benefits in the job seeking process in the media industry and to describethe importance of the digital identity in the recruitment process in a smallertown. We?ve used a qualitative approach and made eight interviews withrecruiters from the media and also people who have built a digital identity.We?ve used Bauman?s theory about consumer society, Montoya?s eight lawsof personal branding and also theories about profiling, and communicationsplanning to analyze the material.

Companies constantly strive for the perfect order which enables them to satisfy and retain their customers. This is a difficult process that can be facilitated by using different picking technologies. In this study, a research of the picking technologies Pick-to-Light and Pick-to-Voice have been made to investigate when each technology is suited.In order to collect relevant information and data to be able to answer the question formulation, a qualitative study with interviews have been made. The purpose of this essay was to investigate Pick-to-Light and Pick-to-Voice to see when each technology is best suited and to see what the differences between the technologies are. With our essay we wanted to help manufacturing companies to make the right decisions when implementing a picking technology.The results showed that those picking technologies give companies a higher picking quality and an increased work efficiency since the order picking is faster to perform, and that picking errors are reduced.

As a designer, I find myself daily being confronted with choices which eventually can be summarizedas how we experience something. What?s the function, feeling, what colors should there be, shapes,materials, etc. Different parts will be combined to create an entirety. The only question is why we areaffected so differently by the same entirety.In this project I have examined how the relationship between a space and a product affects ourperception of a coherensy and what it is that makes us experience it so differently.I wanted to find a way to methodically explore the importance of the coherency for the experience ofa product and a space in relation to each other, in order to produce a material that can form the basisfor further work on the spatial context.I?ve looked into the psycological term central coherence and formed a scale that shows the humanabilities to perceive a context in various psychological conditions.

Everywhere you look in today?s society many kinds of people are constantly interacting with each other. Especially in large groups of people working together, the phenomenon is even greater. In the construction industry there are many kinds of parts that need to come together in order to get sustainable and successful results. Therefore the relationship between the contractor and the construction client must be at its best.

?A designer rarely works alone?. The first sentence of Jonas Löwgren and Erik Stolterman's chapter on design as a social process made me curious. What if a designer worked alone? What are the actual differences between working on a project alone and as part of a group? How would it influence the creative process? What would be different when coming up with ideas, meeting with clients and setting deadlines? Does the influence of another designer stifle the individual creativity or does it actually nurish it? This paper is written to answer these and other questions as well as take you through the creative process of the production of ?Daddy? - the music video..

Religious phenomena, such as prayer, have more or less always interested and engaged people, but most likely for different purposes. Since the early 20th century, starting notably with Edmund Husserl and especially Martin Heidegger, phenomenologists have taken an interest in understanding and expounding the meaning of religious phenomena. The attention of such a discourse have not ceased but is rather current, and also of importance seeing that religious themes, such as prayer, still occupy a great extent of human life and practice.Phenomenology of religion is not a science of religion: the former approaches religion in terms of its meaningfulness, whereas the latter as an object of inquiry and in the same manner as an economist approaches economical indicators in order to understand and explain how the whole economy functions. In other words, phenomenology of religion expounds religion, as it were, from within, while science of religion does it from without or externally.When approaching prayer phenomenologically, it shows itself to be a process or structure through which the one praying empty himself in order to be able to receive the valuable presence of the other. The value that is received from the other will also be reflected by the one praying and in that sense effect his surroundings and fellow humans..

The Swedish National Rail Administration has changed in the past decade, from its origin after a less dramatic separation from the Swedish State Railways to becoming an authority with its own identity. Today the National Rail Administration is a large organisation with several different departments, each with its own unique function. To operate train services the railway needs to be ?in shape?, leading to a need for maintenance, reinvestments and new investments. For this purpose, the National Rail Administration carries out public procurement where contractors, who are able to perform maintenance and new construction, submit tenders.

The amendment of a law which is expected to come may well have a significant impact on the Swedish real-estate broke market. The law change will probably have an effect in the number of ways real-estate brokers will compete as a result of the increasing variety of services offered. In order to gain competitive advantages brokers must be at the forefront in the development regarding the changing market. To do so requires that the company chooses an appropriate range of peripheral services that are profitable. The problem is to choose the ?right? services to convey. The purpose of this paper is to describe the services that are in demand for transmission and how the agents can work to meet the demand of this new market.