An industry in distress was the breeding ground for a noted pricing strategy, labeled name-your-price. The industry was the music industry and the pricing strategy bears reminiscence of how medieval buskers earned their living during the dark ages; by letting the customers decide how much the good was worth, embodied by a thrown coin into a hat or similar collector. Translated into the contemporary corporate environment of today, where technical innovations provides access to the intellectual property for free, a few mighty economic actors have once again turned to the strategy were it all started; letting the customer set the price. The hat has been replaced by a box for your credit card number and the live music by a MP3 file, but the similarity is striking. The business model have been applied in other industries as well with various levels of success, thus the purpose of this thesis is to set up a framework for where the name-your-price strategy is applicable.

Studiens syfte är att undersöka meningsskapande som ett socialpsykologiskt fenomen. Mer specifiktförsöker studien förstå vad som motiverar kundtjänstarbetarna på ett callcenter i västsverige, till attfortsätta arbeta med ett arbete som är lågavlönat, hårt reglerat och monotont.I studien kommer läsaren att få ta del av empiri baserad på tio livsvärldsintervjuer, därkundtjänstarbetare berättar om sina upplevelser av att arbeta i ett callcenter. Empirin visar attmajoriteten av kundtjänstarbetarna upplever sitt arbete ogynnsamt, då kundtjänstarbetarna sällan fårutvecklas eller självförverkligas inom arbetet. Flera kundtjänstarbetare finner heller inget tydligtsyfte med att göra sina arbetsuppgifter. Istället arbetar flera kundtjänstarbetarna för att få enekonomisk tillgång.

It has been demonstrated in this study how people working in frontline jobs in service organizations are exercising ?micro power?. The use of ?micro power? is defined as ?to in ones professional role, without objectively defensible reasons, impose sanctions on a customer?. The interviewees are explaining their use of ?micro power? with mood, working conditions, and customers? behavior.

This master thesis is about designing and dimensioning a boat for transport of caravan, car, trailer or ATV. Buoyancy and stability are important properties as the pontoonboat should also be able to serve as a workboat. Many of the vessels on the market today that is being used for similar purpose are stable enough, but their hull is often similar with barges and thus too slow. This work has been to construct a boat that has good stability but also has a hull that enables it to move faster, is more maneuverable and having a more attracting design than today?s barges.

The educational underachievement of children in foster care has been known for a long time. This study aimed to compile and analyze the current knowledge about interventions, intended to improve foster children?s school achievements. The method used was a systematically undertaken narrative review. Despite a comprehensive searching strategy, only ten relevant studies were found, indicating that little has been done to improve the educational outcomes for children in public care.

In this thesis the marketing strategies of two public libraries have been explored and studied.The public library of Kalmar participates in the project GÖK which partly is a marketing project. The public library of Kalmar thereby differs from the public library of Trollhättan which is not involved in the project.The main aim of this thesis was to focus on their marketing strategies and see if there were any differences. The thesis was also concerned with the customers and their experiences of the quality of the services offered by the public libraries of Kalmar and Trollhättan, including the customers' perceptions of the operative marketing, and finally if there was a connection between marketing and customer-centered quality. Qualitative methods as well as quantitative methods were used for the collection of information .The preliminary assumption that Kalmar had a more explicit marketing strategy has been confirmed in the study. However, the customers at the public library of Trollhättan were more satisfied with the total quality of the services offered.

Calesco Foil AB is a manufacturer of thin flexible circuits for heating or electric conduction.The plant is located in Kolbäck, Sweden.One of the company?s products, the conducting polymer pasta is in present situationunpredictable. Unpredictable in the way that the same type of heater shows differentresistance, depending on which time they have been produced. The desired repetitivelyprocess is almost non-existing.The aim of this master thesis is to primary identify those parameters that effects theresistance, observe and if possible to perform tests on them. The results from this analysisstand as base for recommendations to achieve a repetitive and standardized printing process.The results and the observations from the tests indicate that a repetitive process is possible toachieve.

Corporate Social Responsibility, CSR, kan förklaras som ett företags frivilliga samhällsansvar, där grunden för ett lyckat arbete handlar om att finna balans mellan ekonomiskt, miljömässigt och socialt ansvarstagande. Företagen ska inte bara fokusera på dess lönsamhet, utan också bidra till etisk social och miljömässig förbättring, faktorer som idag har blivit en självklarhet för att bidra till en hållbar utveckling men också för att bygga, stärka och bevara varumärket. Ett varumärke anses ofta vara ett företags främsta tillgång vilket också kan skapa värde för ett företag och på så sätt ses som en konkurrensfördel. Företagets varumärkesimage är i sin tur kundens uppfattning om varumärket och är något kunden skapar på en egen hand. En varierande bild av företaget kan då uppstå, eftersom individer har olika uppfattningar om ett varumärke.Gina Tricot är det företag som ligger i fokus för studien då vi anser att de är ett välkänt varumärke inom fast fashion branschen.

The increasing competition is making increasing demands of today's businesses to be changeable. Change projects have therefore become increasingly common in order to satisfy market expectations. These projects have often proved difficult to implement and fail rather than succeed. There are many people who reflect on why this is and theorists are increasingly reasoning about the importance of communication in the change process. This is something that has given rise to a new area of expertise called change management.

In this thesis we have developed a framework of features associated with eCommerce platforms and then defined them. Thanks to our interviews with eCommerce-developers, we have been able to define multiple eCommerce features with the focus on an owner?s perspective. Much of the previous research in the area, takes a user perspective when the functionality of eCommerce-platforms have been assessed and evaluated. We have therefore taken an owner?s perspective in the evaluation of eCommerce platforms and therefore produced a suggested framework with key features associated with the owner's functions.

Streaming is a big field in todays digitalized society. The streaming market is huge, both in regards to the customer base, but also in regards to different providers and their stakes within this market. But how does the different providers go about in order to provide their users with added value? What does the user prioritize? The purpose of this study is to examine which additional functions can be considered important when designing a streaming service, which in turn will create an added value for the user. The study is based on a qualitative study of 6 individuals with semi-structured interviews and we will present an in-depth analysis regarding four fields of interest to us in regards to streaming services; second devices, recommendation systems, keywords and social connectivity.

För företag som verkar på den dynamiska och konkurrenskraftiga modemarknaden är den storautmaningen att skapa en hållbar konkurrensfördel för att på ett lönsamt sätt vinna kampen omkunden. Ett viktigt verktyg är en effektiv och flexibel inköpsprocess. Utformningen avinköpsprocessen avgör förmågan att möta den krävande modekundens efterfrågan. Vår studie avseratt undersöka hur inköpsprocessen bör organiseras hos en produktutvecklande modedetaljist för attvara effektiv och kunna möta marknadens förändringar. För att påvisa ämnets praktiska relevans ochförtydliga problematiken används ett fallföretag där kvalitativa empiriska undersökningar har utförts.En inköpsprocess består av olika aktiviteter som tillsammans påverkar processens utfall.

Background: The business market today is characterized by tough competition amongst the competitors to capture consumers? interest and money. One marketing tool companies can use to achieve this is the company?s image. The customer buys not only a product, but also the image that the company or the product is associated with.

The purpose for this study is to look at the Pink Caravans, which is a Swedish travel company that started in the beginning of the seventies. The company today has a unique profile within the travel industry which made us curious about how they have managed to keep their distinctiveness over such a long period of time. We have chosen to focus on how they work with the market in this ever changing world, including aspects regarding for example the customer being more demanding today than before. We have also looked at a potential future for the company considering new trends popping up like the environmental issues. The study is based on a qualitative approach and a case study research regarding the Pink Caravans.

Då stora förändringar skett på den svenska bankmarknaden de senaste 30 åren, dels på grund av den finansiella avregleringen men även som följd av den tekniska utveckligen, har konkurrenssituationen stärkts. Antalet banker som konkurrerar om kunderna har ökat och bankerna måste därför arbeta hårt för att både behålla befintliga samt få nya kunder.Kunderna utsätts regelbundet för marknadsföringskampanjer där de lockas med diverse erbjudanden samt av nya eller utvecklade tjänster. Bankerna försöker finna sätt att tillhandhålla något som kan höja värdet av tjänsten/produkten för kunden.Samtidigt är kunderna på bankmarknaden lojala mot sina banker och förhållandevis få kunder byter bank, oavsett huruvida de är nöjda med den bank de har eller inte. Konkurrensverket gör bedömningen att trots de goda valmöjligheterna för konsumenterna och den starka konkurrensen bland bankerna är konsumentrörligheten väldigt trög i Sverige.Syftet med den här uppsatsen har varit att undersöka vilka preferenser konsumenter värdesätter i valet av sin bank, samt ur ett kundperspektiv beskriva de viktigaste delarna i ett erbjudande. Detta har undersökts genom att kvalitativt datamaterial har samlats in samt analyserats.I undersökningen har vi arbetat utifrån två problemformuleringar som rör vilka betydelsefulla delar som bör ingå i ett bankerbjudande samt vilka kvalitetsfaktorer som är mest betydelsefulla för den enskilda konsumenten.