Direct marketing is an area within marketing that is growing rapidly. Many companies has realised the benefits of using direct marketing, such as receiving direct response from customers and gaining a better customer relation. The growth within direct marketing means that traditional mass marketing today face harder competition than ever. This thesis examines and look in to three well recognised Swedish companies use of direct marketing. Our main purpose is to establish how companies spend their marketing budget between direct marketing and traditional marketing activities.

The purpose of this thesis is to examine Skogsstyrelsens event Skogens Dag as an information channel by looking at information use and information behaviour during the communication process of the event. This is done by examining the aims of Skogsstyrelsens information distribution during the event in relation to its outcomes. The evaluation is focused on long term effects on the target group and it is restricted to Skogens Dag in Borås 2005. The question this thesis intends to answer is: How does the event Skogens Dag function as a tool for information distribution? The theoretical background gives an account of the communication process as well as the relevant aspects of marketing, social marketing, campaigns and public relations, as these are communication attempts that can use an event as a medium.

The management of assets in organisations today can be a challenging task and optimising their usage is critical to ensure maximum profit. For rental businesses offering tangible products efficient management of movable assets are an essential part of the business strategy. The main purpose of this study is to investigate how asset management and asset information management can be carried out in rental businesses and in what ways information technology can support it. By doing a literature review combined with a case study where three rental businesses and their use of information technology were examined we could identify several important aspects regarding asset information management. The results we have found is that rental businesses with a high degree of digitization in existing asset information management systems are able to rationalize existing work processes, which in some ways changes the roles of employees.

The purpose with this research is to examine how the green marketing in retail trade can be developed in order to promote the eco-labeled products closer to the consumer.The method for the survey includes interviews with managers of a few retailers and their customers in the industrial sector. The purpose with the interviews was to produce the retailer and the customer?s perspective of products with eco-label on.The research is limited to the region of Västra Götaland.The results from this research indicate that there is a lack of communication between the retailer and the consumer. The consumers don?t think that the product is available.

In this thesis, the impact of collective ratings on customers? perception of a product is examined. The empirical data comes from an experimentally designed survey where the effect of collective ratings is measured in the setting of a traditional advertisement for a feature film. In contrast to what previous research would suggest be to the expected outcome, the authors of this paper concludes that in comparison with alternative designs of advertisements, there are no measurable advantages of including collective ratings in advertisements from the marketers point of view. We find two explanations to the result: (1) people tend to self-report that they are more influenced by collective ratings than they actually are, and (2) the advertisement which lacked a rating could be as attractive due to cultural interpretations of white spaces..

By tradition, archival sciences has emerged in a context with defined information processes, with explicit information producers and custodians to which consumers make requests for the information. In this process, the archival science has developed methods and strategies to preserve authentic and reliable records and by that providing trustworthy information. In an online society, people are using the internet to get information for different purposes. Even though there is no legal obligation to guarantee the authenticity, it is of societal importance that the end users get trustworthy information. In this online context, open data is a trend that is growing fast over the world and it is interesting because its conditions raises many questions regarding authenticity.Since open data is free to reuse, link and combine with other information, and it is preferably in primary format it raises questions about how to maintain the integrity and identity of the information, which is the constituents of authenticity as it is used in this work.

ADHD has for a long time been perceived as something that affects children and grows away with time. American psychiatric association state that ADHD may appear differently with adolescences and adults than with children. That could lead to misunderstandings and exclusion by adults and adolescences with ADHD at work life amongst other situations. This report investigates that exclusion and tries to find what information that needs to reach certain target groups to prevent it from happen.The works focus is text design, a part of information design, and looks firstly at the factors that make good information material. Then I investigate if there is a need for more information about ADHD within working life and if so what it would contain.

Syftet med denna B-uppsats i informatik är att få en bild av samt få bättre förståelse för vilka faktorer det är som kan påverka vilka kvinnor i åldern 18-25 som offentliggör privat information på sociala medier.  Dock har inte djupintervjuer tillämpats utan enkäter, vilket annars är normalt för ett kvantitativt tillvägagångssätt. Enkäter valdes för att respondenterna skulle kunna svara anonymt eftersom syftet är att undersöka samt analysera vilka kvinnor i ålder 18-25 offentliggör privat information på sociala medier.   Utifrån en enkätundersökning som skickades ut elektroniskt till 25 kvinnor i åldern 18-25 har jag kunnat identifiera olika faktorer som bidrar till varför vissa kvinnor delar med sig av mer privat information på sociala medier. Några av de slutsatser som dragits utifrån denna studie är att kvinnor som befinner sig i ett offentligt förhållande oftare delar med sig av information på sociala medier samt att de som studerar är mer aktiva på sociala medier. .

The purpose of this thesis, was to study decision processes and the importance of information management in the processes within an academic organisation, which led to the work with adaptions according to the law of Equal Treatment of Students in Higher Education, (SFS 2001:1286). A general question was formulated concerning how different information- and knowledge flows interact within an academic organisation and its library during the decision processes. The questions at issue we have tried to examine, concern the factors that have influenced the participants´ choice of information during the decision processes, in their work of adapting the law of equal treatment, and how these choices have influenced the priorities that were made. The theoretical starting point was basically Cohen, March and Olsens Garbage Can Model. We also found the author Chun Wei Choo´s descriptions of organisations, as systems of information processing, useful for parts of our thesis, especially the parts that deals with the role of information management within the decision processes.

Det finns ett stort behov av att skydda information från obehöriga eftersom inte all information är offentlig. För institutionen för datavetenskap på högskolan i Skövde gäller det att skydda information som tentor, inlämningsuppgifter och lösningsförslag med mera. Detta är information som gör datorsystemet attraktivt för inkräktare. För att höja säkerheten till en nivå som gör det svårare för inkräktare att läsa informationen bör denna krypteras. Olika krypteringsalgoritmer från de symmetriska och asymmetriska systemen beskrivs, studeras och exemplifieras i rapporten.Resultatet av rapporten ger en rekommendation till vilka algoritmer som kan vara lämpliga att införa som krypteringsalgoritmer hos institutionen för datavetenskap på högskolan i Skövde..

Patienter upplever ofta att den information de får är felaktig. Felaktig på så sätt att det är för lite, för mycket, ingen alls, given vid fel tidpunkt, för komplicerad och given på ett fackspråk med många krångliga ord som patienten inte förstår. Syftet med den här litteraturstudien var att belysa vilket informationsbehov patienter med cancer kan ha. Studien baserades på 20 vetenskapliga artiklar och resultatet visar att de flesta patienter med cancer vill ha all tillgänglig information om såväl diagnos som behandling och även veta vilka valmöjligheter som finns. Det finns dock vissa som endast vill ha begränsad information varför det är viktigt att utvärdera varje patients informationsbehov.

The information flow of today is endless and the advances in information technology astounding. In today's information society it is of utmost importance not only to be able to find the right information but also to evaluate the information. The expression ?information literacy? is not a new one but it has never been as pertinent and essential as today. Information literacy is however not something which is easily and swiftly achieved.Swedish youth education is based on problem based learning in which the students are expected to research for material, evaluate their finds and use their skills to produce a good written or oral presentation.

The capacity to extract information from vehicles has the potential to be very beneficial. Performing analysis on information about fuel usage, emission values and other driving properties of a vehicle can lead to great economic and environmental benefits.This report contains descriptions of two prominent systems for retrieving information of this nature from a vehicle, On-Board Diagnostics and FMS-Standard, and of an implementation of FMS-Standard.The conclusion drawn after this investigation is that these systems do indeed offer access to the benefits mentioned earlier, although to varying degrees and with differing prioritisation..

The amendment of a law which is expected to come may well have a significant impact on the Swedish real-estate broke market. The law change will probably have an effect in the number of ways real-estate brokers will compete as a result of the increasing variety of services offered. In order to gain competitive advantages brokers must be at the forefront in the development regarding the changing market. To do so requires that the company chooses an appropriate range of peripheral services that are profitable. The problem is to choose the ?right? services to convey. The purpose of this paper is to describe the services that are in demand for transmission and how the agents can work to meet the demand of this new market.

The aim with this master?s thesis is to examine the information practices and information literacies among social workers in the field of the social services and in the work with child welfare investigations. This is in this study related to their ambition to fulfill the requirements of an evidence-based practice. On a theoretical level, the study is based on three theories grounded in the idea of situated learning and of human activities based in a social context. These are the sociocultural theory, the theory of communities of practices and the theory of information practices.