Sökresultat:
1479 Uppsatser om Customer engagement - Sida 48 av 99
Från WOW till OH SHIT! : - En studie om värdeskapande i konsertsammanhang
Our purpose with this research is to highlight that there is a scope for increased value creation in the experience room during concerts, and how value-enhancing strategies can be a competitive advantage for different venues. In our investigation of this we have worded the following research question: How is the perceived customer value affected during a concert in the experience room and its physical environment? With the background in this question we have identified three key concepts that we believe are the influence of the total concert experience which are; sensory experiences, interaction and identity. From these concepts we have drafted a number of propositions to test the reality by our empirical data collection. .
Hur miljövänlig är dagens optikerbutik, och hur miljövänlig kan den bli?
SUMMARYEnvironmental issues are currently a hot topic of debate. Studies within the optics branch have not specifically been conducted previously, so the aim of this study was to determine the extent of environmental-awareness specifically within this branch.A survey, consisting of questions relating to environmental issues, was distributed to 100 randomly-selected opticians in Sweden. Of these 100 surveys, 64 were returned and showed a varied branch-engagement for environmental issues.Results of this survey showed that opticians were best in sorting newspapers, magazines, other paper and hazardous waste. Metal and rigid plastic were not sorted to any larger extent.Choosing environmentally-safe products was not so popular and only six stores always do this. 25 shops turn off electrical machines and equipment over night; while the majority of the remaining stores leave the machines on during the night.27 stores did not know if their electrical company provided ?green electricity?.Results showed that there is a lot of work to be done in making the stores more environmentally friendly.
Studenters förhållningssätt till valet av framtida bank
Since the middle of the 1980´s the Swedish bank market has experienced a change concerning structure and pressure of competition. Before the year 1985, the market was characterized as a market with few operators but have changed to a market with many operators and seen as one of the most intense in Europe where the four major banks; Nordea, Handelsbanken, SEB and Föreningssparbanken together have a strong position. Their market share has recently decreased, mostly for the benefit of foreign banks and niche banks. The Swedish market has experienced difficulties in generating profits which mostly depends on new establishments that have increased the pressure on competition, a low growth as well as weakened customer relations. The development has resulted in a growing importance of market segmentation, mainly by the fact that costumers have become more disloyal as a result of the increased competition.Students are a market segment of interest for the financial market, mainly because of the expectations of their positive financial situation in the future.
Mervärdeskapande på Internet : En undersökning av Internetbaserade resebyråer
The purpose of this thesis is to examine whether Swedish, Internet-based travel agencies, acting on a consumer market are working towards creating added value for their customers. If that is the case, how and why do they use such a mode of operation.The theoretical framework was based on Grönroos´ ?Augmented service offering?, which treats added value as an addition to the core service. The services offered on five of the larger companies´ websites on the market were examined and 3 representatives of the five companies were interviewed.The study shows that 2 of the examined companies did not produce any added value, while 3 of the companies did produce added value for the customer. The added value was generated through packaging of core-, facilitating- and supporting services for the purpose of differentiating the company towards competitors and generating service fees..
Agens i matematikundervisning : En jämförande studie av elevers agens och makt i lärandesituationer där IKT används
The purpose of this study is to investigate how power is distributed in the mathematics classroom and how students achieve agency when ICT (Information and communication technology) is used as a teaching tool. Three learning situations, structured by mathematics, are analysed: in the first situation mathematics is taught in a traditional way, in the second mathematics is taught in interdisciplinary projects, and in the third mathematics is taught using ICT as a pedagogical tool. The theoretical concepts of power and agency are used as analytical tools within a socio-political framework. The concept of power is used to assess the students? ability to influence their learning and degree of inclusion in the three learning situations.
Varför engagera sig om man riskerar livet? : Motiv till fackligt deltagande hos kvinnor i Colombia
Why engage if it risks your life?Motives to participation in labour unions among women in ColombiaEssay in Political Science D-levelAuthor: Susanna SvenssonTutor: Hans LödénWhy do people choose to participate in politics when it is such a small chance that you actually make a change? Also political participation favours the collective and therefore you do not get any personal advantages for your contribution. Even more interesting is the question of why you participate when it puts yourself in a position of danger? Colombia is considered to be the most dangerous country to be a member of labour unions in and it would therefore be a context where it is unlikely to find participation. This study is based on thirteen qualitative interviews with Colombian female union members with the aim to understand why people engage in labour unions despite threats of violence and other obstacles, when the most likely would be to abstain from action.
Ökad vinstpotential genom styrning av kunders beställningsmönster - En fallstudie på Oatly AB
Degree project in Logistics, 30 credits, The Business Administration and Economics Programme, Linnaeus University, 4FE05E, Spring 2013Authors: Ida Nilsson & Malin Skacke Tutor: Peter Berling Examiner: Helena ForslundTitle: Increased profit potential by controlling customers? ordering patterns -? A case study at OatlyBackground:Oatly manufactures and sells oat-?based products and deliveries are today carried out through an external distributor. The company is going through a re-?organisation and will in the future be managing stock keeping and planning of deliveries with their own resources. The customers? present ordering frequency and volume differ substantially, leading to unnecessary costs.
Slöjdens mening och nytta : För eleven i grundskolans senare år
Syftet med studien var att förstå betydelsen och nyttan av slöjdämnet i grundskolanbetraktat genom elevers berättelser om ämnet.De frågeställningar som jag utgick ifrån var:· Vilken karaktär av kunskaper uttrycker eleverna att slöjdämnet leder till?· Vilken mening och nytta uppfattar eleverna att slöjdämnet har?Litteraturavsnittet tar upp slöjdämnets historia, tillkomst och förändring fram till dagenskursplan och läroplan. Vidare tas kunskapsbegreppet upp utifrån läroplanen, Aristotelesfilosofi samt Vygotskijs sociokulturella teori.Den andra delen av litteraturkapitlet behandlar slöjdämnets kompetenser såsompedagogisk process, kropp och kommunikation samt entreprenöriellt lärande.Elevers dagboksanteckningar samt deltagande observationer utgjorde data. Deslöjdkompetenser som eleverna gav uttryck för och som jag såg i mina observationervar entreprenöriell kompetens, kroppslig och kommunikativ kompetens,processkompetens samt en känsla av lust.Resultatet visade att den betydelse och nytta eleverna tillskriver slöjdämnet är desskaraktär av konkretion samt av engagemang och delaktighet.I diskussionen kopplas litteratur och resultat ihop med egna reflektioner. En av defrågor som studien bidrog till är hur och om de praktiska och estetiska ämnena kan sessom utgångspunkt för mer teoretiska ämnen? Mot bakgrund av studiens resultat kan detfinnas outnyttjade möjligheter att dra nytta av slöjdämnets fördelar inom andra ämnen..
Customer Relationship Management : På vilket sa?tt arbetar svenska foöretag med CRM och finns det goda förutsättningar för att bedriva ett framgångsrikt arbete?
Sedan bo?rjan pa? 90-talet och informationsteknikens inta?gande kan vi nu snabbare a?n na?gonsin ha?mta information fra?n va?rldens alla ho?rn. Detta go?r att spelplanen fo?r fo?retag har fo?ra?ndrats radikalt och fo?retag ma?ste anpassa sig till kunden pa? ett helt annat sa?tt a?n tidigare. Denna utveckling har tvingat fo?retag att fo?rsta? vikten av att se kundens relation till fo?retaget som en va?rdeskapande process som syftar till att utveckla la?ngvariga relationer parterna emellan.Detta kombinerat med utvecklingen av informationstekniken (IT) och hanteringen av datalagring under 1990-talet har tillsammans skapat begreppet Customer Relationship Management, fo?rkortat CRM.
Förbättring av Camcoil : Integrering av stöd samt bandnyp
AbstractThe assignment were assigned by Camatec Industriteknik AB. Camatec is a Karlstadlocated consulting company, they make everything from pilot studies to complete projects in mechanical design and calculation. They even have their own patented product, Camcoil. It is a winder for steel strips and is used for example with hardening of the steel strip. The assignment has been to solve the problems encountered by some customers within this product.
Perenner i offentlig miljö : en samling exempel och erfarenheter
Abstract:Perennials in public areas have during the latest decades been more and more popular. This group of plants has become a more accepted komponent when creating pleasant public places, and people begin to see the functional aspects. Perennials do also give a colour- and senceexperience in a more detailed way than can be achieved with only trees and shrubs. One of the ojects of this essay is to give more examples of motives for using perennials in urban areas.Having in mind the increasing use of perennials, you can expect a growing need for better understading of how to create successfull perennial plantings. In spite of the increasing interest it is hard to find any written information in this subject.
Kundlojalitet : påverkande faktorer för lojalitet
I den konkurrensutsatta bankmarknaden har det blivit viktigare att utveckla kundrelationerna då det är ett bra sätt att differentiera sig från varandra. Avsikten med studien är att förklara och analysera vilken inverkan demografiska faktorer har på lojalitet.I teorin har det framförts en presentation på relationsmarknadsföring och dennes betydelse i dagens samhälle. Efteråt har vi utifrån tidigare forskning beskrivit oberoende variabler som kundnöjdhet, förtroende, kommunikation, engagemang, kompetens och beroende variabeln kundlojalitet. Därefter har en presentation av demografiska faktorerna kön, ålder, inkomst och kultur framförts. Dessa faktorer har varit basen för utveckling av vår undersökningsmodell.
Varumärkesidentitet vid positionering av varumärken
The purpose of this thesis was to illuminate how companies work with their brand identity and particularly how it is applied in their positioning. The empirical data has been collected through interviews with two companies in Sweden working with brand identity as a stated strategy. The study shows that companies discover, develop and build their brand identity based on their core identity and core values. The core value can be strengthened through customer satisfaction surveys. In order to develop the brand identity in companies, management has to be aware of their brand person- ality, as an essentiality for survival.
Hur ska klädexponeringen se ut i den perfekta webbshoppen?
I dagens samhälle handlar det om att vara så effektiv som möjligt för att vinna tid. Som Benjamin Franklin en gång sa att ?Tid är pengar?, är något som vi människor allt mer tagit fasta på då vi ställer höga krav på utvecklingen och dess teniska förmågor. Idag har de flesta människor tillgång till en dator med internetuppkoppling som vi dagligen utför sysslor vid. Det kan vara allt ifrån jobbrelaterade aktiviteter, hålla kontakten med nära och kära, söka information om vad som händer i världen och i vår omgivning, till mer nöjesinriktade delar såsom online spel och shopping.
Fotografers och föräldrars attityder kring skönhetsretuschering i skolfotografier : En semistrukturerad intervjustudie
Through semi-structured interviews with 8 school photographers and 10 parents,this study attempted to clarify what photographers and parents of children(aged 1?5) in preschool think of photography business in the current situationprovides retouching children?s school photographs and what they considers tobe acceptable. The result shows that companies do not offer photo retouchingfrequent, but performs this service at the direct request of the customer. Themajority of parents agreed that dirt and food was accepted to be removed fromthe photograph, and that this does not affect the child's self image. The photographersbelieve that one should be very careful when it comes to children andretouching, and that the debate is important..