SammanfattningDet förekommer dagligen företag som anordnar tävlingar och lotterier på Facebook utan att ta hänsyn till lagar och regler. Företagen saknar allt som oftast lotteritillstånd och bryter därmed mot 9 § Lotterilagen. Det kan även ifrågasättas huruvida de tar hänsyn till bestämmelserna i Marknadsföringslagen (MFL). Marknadsrättsliga regler om god marknadsföringssed, reklamidentifiering och vilseledande marknadsföring är frågor som kan komma att bli aktuella vid en marknadsrättslig bedömning.Syftet med uppsatsen är att undersöka huruvida det är förenligt med gällande rätt (de lege lata) för företag att lotta ut gåvor på Facebook genom att användarna skall gilla och dela en statusuppdatering. Samt att undersöka på vilket sätt det kan tänkas strida mot gällande lagstiftning för marknadsföringsåtgärder.Det är idag tillåtet för företag att anordna pristävlingar, det som då krävs är att deltagarna genomför en viss motprestation.

   ABSTRACT  Title:  4000 seats to Sandviken - The business discourse development from 1921 to 2012 seen through two sports stadiums in Sandviken                            Level: Final assignment for Master Degree in Business Administration Author: Signe Jernberg Supervisor: Lars Ekstrand Date: March 2012 Aim:  The aim of this paper is to investigate the business discourse emergence during the 1900s and to make a contribution to how a business administration discourse can be seen today. Method: The business discourse is examined through a inventory of how business theories, practices and ideas have enabled the design of two sports facilities, Göransson Arena And Nya idrottsplatsen in Sandviken Municipality. The inventory is based on material gathered from Sandviken Municipality archives and from Göransson Arenas' own archives. The archives consist of such things as board meeting protocols, annual reports, bookkeeping, drawings, photographs and more. The method is based on Foucault's discourse analysis, focusing on his archaeological period.Results & conclusion: The archives show how business ideas, theories, and expressions can be seen in the two arenas. The results show how the concepts of customer, company and association are present in the design of the two arenas in different ways.

This paper discusses the advantages and disadvantages of using different benchmarking models to measure and compare the efficiency of Swedish gas distributors. It also discusses to which extent the results of a benchmarking study should influence the revenue-cap which will be implemented in the gas distribution sector in Sweden from year 2011. The discussion is based on arguments from both theory and practical applications of benchmarking. The results suggest that benchmarking Swedish gas distributors against distributors in another country using a parametric model is most favorable, but the reliability will be increased if non-parametric models are used also. Partial and total productivity measures could be used to confirm results of other benchmarking analyses.

   ABSTRACT  Title:  4000 seats to Sandviken - The business discourse development from 1921 to 2012 seen through two sports stadiums in Sandviken                            Level: Final assignment for Master Degree in Business Administration Author: Signe Jernberg Supervisor: Lars Ekstrand Date: March 2012 Aim:  The aim of this paper is to investigate the business discourse emergence during the 1900s and to make a contribution to how a business administration discourse can be seen today. Method: The business discourse is examined through a inventory of how business theories, practices and ideas have enabled the design of two sports facilities, Göransson Arena And Nya idrottsplatsen in Sandviken Municipality. The inventory is based on material gathered from Sandviken Municipality archives and from Göransson Arenas' own archives. The archives consist of such things as board meeting protocols, annual reports, bookkeeping, drawings, photographs and more. The method is based on Foucault's discourse analysis, focusing on his archaeological period.Results & conclusion: The archives show how business ideas, theories, and expressions can be seen in the two arenas. The results show how the concepts of customer, company and association are present in the design of the two arenas in different ways.

My questions at issue for this report has it´s beginning in the growing problems of thenegative effects of burning fossile fuels and the rapidly growing energyprices.1. Is it possible to design a micro scale powerplant?2. Is it economically interesting for a potential customer to by such a product?The aim with this report is therefor, with the help of design work and calculations, to answerthese questions and to create a platform for building a fully functional micro scale powerplant.The material used in the report is mostly product catalogs from various industries but alsostudy course littrature about steam engines.The result of the report is that it is fully possible to design a fully functional micro scalepower plant.

We have left the industrial society, and instead, we live in a post-industrial knowledge and information society. It is often said that industrial production has disappeared or that it has changed greatly. This means that fewer are employed in the manufacturing sector while the service sector is increasing, resulting in that the boundaries between production and administration decreases. The production goes from mass production to more flexible and specialized solutions. This puts greater demands on the logistics chain that continually need to work to meet customer requirements.

In today s society, services are becoming more and more important. They are however, partly because of their immaterial nature, separated from traditional merchandise, why the marketing and producing of them differs. Quality errors in a service are often difficult to discover before the service is brought to a customer, since the producing and consuming of it often takes place simultaneously. Quality errors in a service process are called service failures or in Swedish tjänstefel. Nevertheless, with an effective service recovery process, dissatisfied customers can be turned into satisfied ones.

Customer Relationship Management, CRM, är ett väletablerat begrepp inom marknadsföring och företags hantering av kundrelationer. Företag liksom akademiker riktar ett stort intresse mot just CRM, men samtidigt visar forskning att många implementeringar ute på företagen inte ger resultat som är tillfredställande. Anledningen tycks vara att företag tenderar att fokusera på den tekniska aspekten av CRM, istället för att se CRM som en helhetsansats för att hantera kundrelationer. CRM förenar relationsmarknadsföringens grunder med IT för att skapa lönsamma och långsiktiga relationer. För en lyckad utkomst av CRM anses själva implementeringen vara viktig och forskning belyser att utan planering, tydliga syften och förståelse för själva organisationsförändringen mot en ökad kundorientering som en CRM- implementering innebär, finns det risk för att initiativet misslyckas.  Studien syftar till att beskriva, diskutera och analysera CRM utifrån implementeringsfasen och faktorerna Ledning, Strategi, Medarbetare, Organisation, Kultur och Teknik för att skapa förståelse för hur företag uppfattar CRM och dess implementering. Studien har en deduktiv ansats där faktorer som i tidigare forskning definierats vara viktiga vid en implementering av CRM har legat till underlag för den empiriska studien.

Today the common people begin to understand the impact of a package. Many choose brand or product with great emphasis on how the outside looks, both in a good and a bad way.The company Gotlands Grafiska gave me the task to create a small basic selection of packages. The target group that the project was based on was craftsmen in the Gotland region. Based on analysis of the market and consumers to develop a range of packages covering a wide range of products sold on the island.During the project a clear theme was the desire to highlight a product and create some sort of exclusivity. It was important to understand how consumers and businesses think about packaging and its function.The result was five different packages, which together cover much of the need for the Gotland crafts and souvenir market.

The voltage regulation in Fortum Distributions medium voltage network in Stockholm does not work satisfactory. This results in too high distribution voltages with many customer complaints as a consequence. The reason is the model responsible for compensating for voltage drops in the distribution network. Despite several adjustments Fortum has not been able to find the source of the high voltages and has therefore appointed an investigation in the form of a thesis work.The aim of this investigation is to locate the error and to produce a proposal regarding the solution of this error using the existing system, common industrial knowledge, state of the art research and the option to use voltage readings from the different substations.The conclusion of this master thesis is that the largest contribution to the high voltage levels is made by the large compensation for distribution loses. Furthermore an additional error in the model has been found.

When contemplating entering an alliance the rationale behind the decision should differdepending on the size of the companies involved as well as on other important factors. The importantfactors influencing the decision are related to the resource pooling potential of the alliance,the power structure along with the business network the companies are a part of. Theanalysis has shown proof of a need for cooperation if one wish to succeed in the telecommunicationindustry and it has also determined which resources that are deemed to be most important toget in touch with, for our study object, to facilitate its access to the market. Those resources aredefined as a direct channel to the customer, funds/capital and the access to relevant businessnetworks. To get in touch with these lacking resources, three alternative approaches has beenproposed; all of them involving a strategic alliance decision.

This thesis describes the design of a tipping trailer, from a company?s demands andrequests to complete manufacturing documentation. The design is developed for thecompany Abexor AB in Östersund that produces tipping trailers. The product issupposed to be used by Abexors customer to transport cargos of different kinds,such as gravel, stone, dirt, etc.The work commenced with a meeting at the company where demands were set.After that a pre-study was conducted to find out what traffic rules were required forthe trailer to be allowed to be driven on roads. Similar products were examined tosee how the trailer could be designed.

The aim of this paper is to define the perceived consumer values that physical record stores create in order to compete with other distribution technologies. A qualitative method has been used, based on interviews with managers of three records stores in Stockholm. Interviews with their customers have been conducted also. The content has been analyzed with passable theories and the two sources have been compared when adequate.The conclusion of the study is that the physical record stores create many different consumer values, and that many of these are hard to transfer to other distribution technologies. One of the most important values for the consumer is that the personnel have a broad knowledge about music.

This thesis seeks to investigate how Swedish first class hotels by use of IT can improve customer service and thereby increase the share of loyal guests. The authors have conducted a qualitative study predominantly consisting of an interview-based case study at one of Stockholm?s largest independent hotels. To get a broader and more generalized picture of the hotel industry four smaller studies at other hotels in Stockholm were also conducted. The findings suggest that the use of IT can improve the communication between the hotel and its guests and make possible a continuing relationship between visits that strengthens guest commitment.

Background: Relationships are really important for companies in order to becompetitive today and in these relationships is it important to feel trust to the other companies. There is therefore necessary to find out how companies work to create trust between themselves and their customers.Purpose: The purpose of this report is to examine and explain how staffing companies work to build trust in their relationships with B2B clients through examination of the conceptual model, creating a theoretical contribution.Research question: How do recruiters at staffing companies work to create trust between themselves and the customer?Methodology: The study adopted a quality research method with a deductive approach where the focus wasg on describing and analyzing. The data was collected primarily through semi-­?structured interviews.Research findings: Through the study?s interviews and their results is it possible to see that staffing companies in Växjö is working with trust.