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2401 Uppsatser om Customer behaviour - Sida 61 av 161
Köpbeteende ? Den svenska kundens benägenhet att handla ekologisk bomull
Syftet med vår uppsats var att undersöka vilken kunskap den svenska konsumenten har om ekologisk bomull samt om de handlar kläder av ekologisk bomull. Vi genomförde en enkätstudie med både kvalitativa och kvantitativa inslag. Enkätundersökningen utfördes i centrala Göteborg vid fem tillfällen under april. Både män och kvinnor mellan 20-60 år tillfrågades. Vid analysen av enkäterna valde vi att ta ut statistik i diagram och tabeller.
Service Level Management : Equalize unloadingencrustation at Stora Enso ? Skoghalls bruk
The report is part of the university´engineer program within Industrial Organization and Economics with specialization in Logistics and Managment at Jönköping´s university.Skoghall´s mill underlies a large supply chain, which means there should be a lot of areas in need of small improvement measures. This report illustrates a small part of one of these areas and is focused on the loading distribution services in the terminal Vänern.At the moment there´s a very unequal load of the load carriers SECU box and Container at the terminal. Skoghall´s mill has the desire to equalize the high and low load levels of the 2 loading carriers named previously. One of the options to solve the problem is to set a limit of how much the carriers can load per week or per day. The mill also wants it to be investigated if the proposition would influence the customers in any way and if both the company and its customers could handle a lower level of delivery services in case the proposition was to be applied.The goal to be achieved with this thesis is to provide balance to the unequall loading of the 2 load carriers, SECU and Container, and investigate whether or not the Skoghall´s mill´s customers, could manage the lower degree of delivery service that the proposition would imply.For this goal to be achieved, random sample investigations were taken from orders of a customer that is provided with SECU load carriers and the same was made with a Container´s customer.
Medias roll i valkampanjer : En studie av den franska presidentvalskampanjen 2007
Since the 1970s voting behaviour has changed. Party identification and class voting has declined. As the electorate becomes more volatile, campaign strategy and party image becomes essential. Political communication and mass media now play an important role in election campaigns. Therefore, researchers take an interest in the impact of media on public opinion.
Etiskt konsumentbeteende - en studie om den svenska etiska modekonsumenten
Textil- och modeindustrin har på senare tid uppmärksammats i allt större utsträckning för att vara en ohållbar bransch och som följd av problemen har en rad etiska modevarumärken lanserats. De tar hänsyn till påverkan på miljö och människorna i produktionen, varför deras produkter kallas etiskt mode. De varumärken och de butiker som säljer etiskt mode har kunder som tar hänsyn till etiska aspekter i sitt köpbeslut, så kallade etiska konsumenter.Senaste decenniet har forskning på etiskt mode genomförts, men då framförallt på den vanliga konsumenten. Då forskning på svenska etiska konsumenter är begränsad har författarna till den här uppsatsen funnit det intressant att se närmare på dem. Tidigare forskning på etiska konsumenter har uppmärksammat ett gap mellan de etiska konsumenternas attityd mot etiskt mode och deras faktiska konsumentbeteende, ett attityd-beteendegap.
Automation i Distributionsnät
As a part of Göteborg Energi?s work towards a smarter electric grid, the company has chosen to investigate the possibilities of automation in their middle voltage grid. In Europe, there are example cases where these technologies already are installed which many articles on the CIRED conference 2011 proved. Netcontrol Oy in Finland has, together with Tekla, created an automated SCADA system that Vattenfall in Finland today uses. The grid mainly consists of 10 kV open loop fed city grid and this automation is mainly designed for this type of grid.
Aktiv dödshjälp : en studie de lege lata och de lege ferenda
?Liberal Democracy? is a common term in political theory, and it is used as if it had a commonly accepted referent, with both normative and descriptive content. This is certainly the case in democratic theory, where it on the one hand seems to refer to a normative democratic model; on the other hand it is used descriptively, to refer to real-life democracies. The deliberative democratic sub-field is not an exception; on the contrary, the term is frequently used albeit rarely defined; yet the concept it refers to is supposedly developed enough to allow detailed propositions about its citizens?s political behaviour.This essay is an attempt to analyze how Liberal Democracy is used by three deliberative democrats (Jürgen Habermas, John Dryzek and Stephen Elstub), in order to understand the democratic model (or models), whether normative or descriptive, they refer to.
Konkurrensrätt : Innebörden av artikel 82 EGF
The competition policy in the EU should guarantee that the competition is not distorted in the way that would prevent or create difficulties for the free mobility of goods and services between Member states. It is prohibited for companies to abuse their dominant position according to Article 82, if it affects trade. The essence of Article 82 is control of market power. The perfect competition results when supply and demand appoint the price and quantity of a product. Firms are encouraged to compete then it results in efficiency, quality products and lower prices.
En jämförelse mellan att utföra en värdeflödesanalys av produktion respektive planering : Fallstudie på ABB ROBOTICS Västerås
Value stream mapping is a tool that is frequently used by many different companies. It is a great tool used to achieve the work that follows the theories of lean production. The tool is used, however, only frequent on the factory floor and the method is also designed based on this type of use.An interest of applying the method on administrative parts of the company has occurred lately. Administrative parts of the company refers to the part that does all the planning such as purchasing, receiving orders, customer contact, contact with factory floor and other work that is made around the actual manufacturing. But the knowledge about applying value stream mapping on the planning part of the company is lacking because the method is relatively new.In this work, a comparison is made between the introduction of value stream analysis on production and planning.
Smarta prefabmoduler för småhus i betong
This report examines the possibility of developing a modular system for concrete homes that cancontribute to greater diversity of today's market. The issue was whether it ? from a competitive pointof view ? is possible to produce smart prefab modules that customers themselves can combine to avilla. The report addresses the question how the modules and wall panels should be designed for thegreatest variety of floor plans.With regard to what is asked of the customer interviews where held for the purpose ofunderstanding concrete's popularity and elements of high value in their homes today. The answersfrom the interviews laid ground for four prototype homes which were made to demonstrate how theelements can be combined to achieve different types of houses..
Alla är vi lika men ändå olika. Ett mönsterprojekt inspirerat av kroppen
Sweden has a great tradition of pattern in both wallpapers and fabric, where colours and shape matters a lot for the customer. I have through my examination project tried to expand the views and find new alternatives and shapes for the obvious pattern traditions. I have therefore worked with what could be on the verge of attractive or repelling. To create a curiosity of what is considered to be commercial. From the prospective of the body organs I have created physical patterns for fabric and wallpapers.
Kognitionsforskning i djurhållningen: grisars kognition och dess tillämpning vid slaktsvinshållning
Pigs are often mentioned as relatively intelligent animals when compared to other nonhuman species. Despite this knowledge, the vast majority of pigs are kept under conditions that lack opportunities to satisfy their cognitive needs. Therefore, a need to evaluate the present scientific studies about pig cognition was acknowledged, in order to evaluate to what extent the knowledge is applied in the husbandry of finishing pigs. If a considerable lack of application was determined, suggestions about how to use the obtained information to improve pig welfare were also to be made.
A synthesis of the present literature was made, and it could be concluded that a considerable amount of studies had been carried out in the present area. The pigs of today appear to have the same behavioural and cognitive needs as their ancestor, the wild boar.
Manipulation eller social kompetens? ? Rekryterares upplevelser av impression management i anställningsintervjuer
Introduction: A job interview is for both the candidate and the company involved, an importantsituation. It might be tempting for the candidate to adjust the answers to the job in question or what heor she thinks the recruiter wants to hear. This behaviour is a part of what socialpsychology would callimpression management. This term means that you try to control the impressions you send out andaccordingly adjust your behaviour for the current situation.Purpose: Candidates usage of impression management is a widely debated subject where theresearch mainly has focused on the candidates, their strategies and the efficiency of impressionmanagement. Our purpose with this thesis is therefore to see how recruiters experience candidatesimpression management in a job interview, how they handle it and what level of acceptance they havefor it.Theoretical perspectives: The theories and previous research used as models for explanation andbasis for discussion is mainly Erving Goffman´s (1974) dramaturgical perspective and thoughts aboutimpression management and Mark R Leary´s (1995) theories concerning impression managementtactics.
The Potential of B2B Lovemarks: A Managerial Perspective on Strong B2B Brands
Kevin Roberts has extended the comprehension of strong consumer brands to a higher level where loyalty beyond reason is established. He calls this new status Lovemarks. As the concept of Lovemark has only been applied in B2C markets, this thesis is directed to find out the applicability of Lovemarks in B2B context. In order to fulfill the research purpose, three main questions are answered based on a cross-sectional research approach: What role do intangible factors play in B2B branding? Is the idea of B2C Lovemarks transferable to B2B context? How should a B2B Lovemark be characterized? The results of the qualitative interviews indicate insights of high investment and involvement, integrated brand communication, balance between function versus emotion, brand?s trustworthy personality, customer partnership, and finally, the potential establishment of B2B Lovemarks.
Kundlojalitet : En ja?mfo?rande studie mellan ett offline- och onlinefo?retag i deras arbete med att skapa lojala kunder
Utifra?n relationsmarknadsfo?ringsperspektivet har va?rdandet av relationen till kunder uppma?rksammats inom marknaden fo?r detaljhandel. Inom detta omra?de a?r lojalitetsskapandet en viktig del och forskning visar tydligt pa? att fo?retag som a?r verksamma offline respektive online arbetar med detta.Studiens syfte a?r att med hja?lp av ja?mfo?relse och analys beskriva offline- och onlinefo?retags arbete med lojalitetsskapande och da?rmed bidra till o?kad kunskap inom omra?det. Detta leder till underso?kningens fra?gesta?llning, vad finns det fo?r skillnader mellan hur svenska online- och offlinefo?retag inom detaljhandeln arbetar fo?r att fa? lojala kunder?Fo?r att ta reda pa? det har vi genomfo?rt sju intervjuer med totalt sex ansta?llda pa? tva? olika fo?retag som dagligen arbetar med relationsmarknadsfo?ring.
"Nivea - för skönhet är lycka" : En studie om skönhetsreklam i konsumtionssamhället
The overall purpose of this study has its starting point in theories about the consuming society and its advertising. I have examined what kinds of methods that are being used in TV-commercials for beauty products, to influence the consumers. To study advertising, a semiotic method, symbolic interactionism and other theories which discuss symbols and influences, have been used. Six different TV-commercials for beauty products have been examined.The results from this study indicate that the advertiser apply to feelings such as, happiness, a sense of satisfaction, status and success, to affect the consumers behaviour. The findings in this research are discussed in the light of different theories which deal with the significance and the meaning of symbols..