This thesis explores how the city of Gothenburg integrates and use social capital, defined through factors such as trust and cooperative networks, in its crisis preparedness strategies and how this can enhance the city's collective resilience. The study aims to contribute to the understanding of how social capital can be leveraged to strengthen crisis management and resilience in urban environments. The research analyzes existing quantitative data from the SOM-Institute regarding residents perceptions and self-reported preparedness actions and reviews Gothenburg's official civil defense plan for 2024?2027. By examining various aspects of social capital, including levels of trust and cooperative networks across different city districts and age groups, the analysis focuses on how social bonds and community contexts are considered in planning for handling and recovering from potential crises.

ABSTRACTTitle: Elle & Café ? a study of fashion magazines cover pages.Number of pages: 38Author: Greta SimonssonTutor: Amelie HössjerCourse: Media and Communication Studies DPeriod: Spring Semester 2008University: Division of Media and Communication, Department of Information Science, Uppsala UniversityAim: The purpose of this essay is to:? Analyze the cover images from the 2007 editions of the magazines Elles and Café, using semiotic analysis.? Analyzes eventual resemblances or differences between the two magazine's cover images based upon the result of the semiotic analysis.Material and methods: The study of Elles's and Café's cover pages has been done using a model built upon semiotic analysis, developed with the purpose of suiting observation and examination of cover pages of fashion magazines. The cover pages were analyzed from the categories character, context, and environment.Main results: The main results include the observation that both Elles and Café chooses well-known figures from women's fashion industry as prime characters on their covers. In Elles, all main characters are famous women emerging from the music, television and fashion industries. The women in Café are known for similar professions.

This bachelor?s thesis is a study that examines cactus groups in Sweden from a heritage conservation perspective. Through interviews and an analysis of both historical and modern literature, the research explores why cactus groups became popular and what is required to preserve those still in existence today. A recurring challenge has been the lack of comprehensive source material, leaving some questions open for further research. The study focuses on four cities?Norrk?ping, Skellefte?, Varberg, and V?xj??that have maintained their cactus groups for nearly a century.

The Swedish telecommunication market was prior to the official deregulation 1975 characterized by Telia?s former monopoly position. This thesis studies how the deregulation of the market, and the thereby increasing competition, has affected Telia and how it has influenced Telia?s marketing strategies.The theoretical framework, from which the conclusions will be made, is a combination of the theory about strategic learning behaviours by Slater et al, and Grönroos? theory about a marketing continuum. The empirical work material is the result from two interviews with former key figures at Telia, and a briefing of Telia?s annual report between the years 1993 and 2006.Research findings indicate that Telia has gone from being product oriented with a strong technical focus, to becoming gradually more market oriented with competition orientation but foremost customer orientation as their most distinguished learning behaviours.

It generally takes 10 to 12 years for a new drug to hit the market. The pharmaceutical industry invests huge sums in these early stages of research and development. In spite of the rapidly rising research and development expenditures fewer and fewer blockbuster drugs are being developed. Longer lead times and aggressive generic post-patent competition have narrowed the timeframe for the pharmaceutical companies to profit on their investments.In the face of these threats the pharmaceutical industry has developed a battery of strategies to prolong market exclusivity and to maximize return on investment. These emerging strategies are commonly known as Life cycle management (LCM), which actually is more of a concept than a method.

PR appears to be an indistinct division and a complicated resource for companies to value. The current circumstances are negative to the credibility and reliability of PR. This study emphasizes how an application of return on investment contributes to a more strategic use of PR and increases the status and credibility for the division.We experience that measuring the economic value of PR is of great importance and of current interest with few prior studies made. The purpose of this study is to find out how a PR-agency and one of its clients relates to and works with evaluation of PR-activities and to which extent the economic contribution of the activity is measured.The foundation which the theoretical reference grounds on is theories of Delusions of PR and the use of benefit-cost analyzes, Stages and Levels for Evaluating Public Relations Programs, Marketing Return on Investment and PR Return on Investment. The theoretical reference serves as a base during the analyze of the study.The conclusion, based on the empirical body of information, is that an application of return on investment could contribute with a higher status and credibility for the PR-division.

China is a unique market that differs from the Western market in many ways. Companies are not required to publicize financial reports, and furthermore a heavy focus on business relationship building can make it hard for companies to have high quality streams of data to get insights about their markets. For a consultant company to successfully enter the Chinese market and helping producing and technological global firms improving their insights on the Chinese market, the consultant company needs to understand which the important factors are and how those factors can help in creating value for their potential customers. To help the analyzing and consultant firm called Kairos Future, a qualitative case study was conducted on 16 different global companies with focus on industrial production. The case study was mainly conducted through face to face interviews with decision makers who had a broad understanding of their respective companies.

This thesis explores some key aspects of early Heidegger?s interpretations of Kant from a phenomenological perspective. In general terms, it analyzes Heidegger?s claim that Kant?s faculties share a common root in the transcendental imagination, as a critical development of motives found in Husserl?s phenomenology.More precisely, the thesis argues that the motive for deriving Kant?s first faculty, intuition, from the synthesis of imagination can be understood as an attempt to account for the receptivity of a finite subject, without yielding to a causal description of sensibility. Phenomenology shares this problem with Kant?s critical philosophy.

When contemplating entering an alliance the rationale behind the decision should differ depending on the size of the companies involved as well as on other important factors. The important factors influencing the decision are related to the resource pooling potential of the alliance, the power structure along with the business network the companies are a part of. The analysis has shown proof of a need for cooperation if one wish to succeed in the telecommunication industry and it has also determined which resources that are deemed to be most important to get in touch with, for our study object, to facilitate its access to the market. Those resources are defined as a direct channel to the customer, funds/capital and the access to relevant business networks. To get in touch with these lacking resources, three alternative approaches has been proposed; all of them involving a strategic alliance decision.

Detaljhandelsföretagens vill utveckla en långsiktig kundrelation för att bibehålla sin position på marknaden där kunderna har många butiker att välja utifrån. För att ge sin personal motivation att utveckla en god kundtillfredsställelse används belöningssystem som motivationsverktyg. Denna uppsats kommer att behandla arbetet med customer relationship managent även kallat CRM samt belöningssystem. Uppsatsen kommer undersöka ett medelstort detaljhandelsföretag i Luleå som arbetar med kollektivt belöningssystem och CRM arbete. Intervjuer har skett enskilt med fyra representanter från arbetslaget och en från företagsledningen i butiken.

The purpose of our study is to provide a deeper understanding of the organization at alive concert. We want to identify and bring together different agents implicit knowledge and make it explicit. We contribute to the theoretical discussion by examining how liveconcerts are organized and why, what goals there are to participate in the organizationof the concerts as well as how the organization manage and control towards these goals.Our study is based on 15 interviews with different agents involved in the creation of liveconcerts. The study has shown that the organization of live concerts is similar to atemporary, imaginary organization because there is a temporary and implicit structure.Relationships are created by the agents? cooperation and customer relations with thesubcontractors.

This thesis addresses online marketing within gaming industry. Some customer identifying methods and website development were introduced as well as examined over the Internet. An empirical study focusing on two gaming companies has been carried out. The purpose has been to describe the use of internet by online gaming companies for online marketing. The thesis will focus on finding out how online gaming companies identify their target groups on internet and how they use internet to reach out to their consumers.

This thesis has identified and studied measures to allow for reduced use of electricity in a waste incineration plant in western Sweden. The energy extracted from the waste at the powerplant is utilized and sold in form of electricity and heat. Technical and environmentally the combined heat and power plant is by today's standards among the leading waste incineration plants in the world. The owners are constantly striving to improve the efficiency of the waste incineration plant. They have seen the opportunities for savings in reducing internal usage of electricity.

This paper analyzes the content of eight Islamic Friday-sermons, held at Chalmers Technical University in Gothenburg in spring 2010, organized by Chalmers Islamiska Förening (CIF) (Chalmers Islamic community).The forces of globalization, the accessibility of information and the Internet have given rise to discourses and movements that know no national boundaries. The accessibility of these global movements and discourses through media, Internet, etc., affect the way Muslims in Sweden interpret and practice their religion. Thus, this paper includes discussions and descriptions of global Islamic revivalist-movements, and relates the contents of the sermons at Chalmers to these movements. In the sermons, the imams often discuss the concept of a global Muslim community, the umma, and their perceptions of the prescribed ethics linked to this community. They often relate this discussion of ethics to frequently discussed issues in the West such as equality, justice and ethical standards in war.

This report is focusing on problems with introducing standard enterprise resource planning systems (ERP) in businesses. A study has been carried out on a service and support department at a Swedish heat metering company, SVM North Node. The study aims to help the company become a better customer in choice and customization of a new ERP system. We make a description of the department studied and the work carried out there, on the basis of learning, knowledge and cooperation. As a final point we present some ideas on how computer systems could support their work, hoping that this will result in them making adequate demands on a new ERP system.