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9969 Uppsatser om Customer Relationship Management - Sida 27 av 665

Hantering av verksamhetskrav : Utredning av hur hantering av verksamhetskrav från kunder kan förbättras på Saab Aerosystems

Saab Aerosystems have had one dominating product, JAS 39 Gripen, and one dominating customer, FMV, for a long time. The operations management system at Aerosystems is adjusted for development of Gripen and as the business unit is trying to enter new markets with other products and customer the operations needs to be adjusted to fit the development and manufacturing of these products as well.The purpose of the master thesis has been to investigate how Aerosystems is managing requirements on operations from external customers and how to make improvements within this area. The aim has been to carry out a situation analysis to identify where improvements are possible and then produce proposals for improvements through studies of literature and other business units. The thesis also include a study of knowledge transfer within the business unit to investigate how this can be applied to improve the managing of requirement on the operations.An extensive interview study has been carried out in which interviews mainly have been conducted with employees at Aerosystems, but also at Saab Avitronics and Saab Aerostructures. The reason why these business units have been examined is because they have carried out a large number of successful businesses with external customers, which also are potential customers for Aerosystems in the future.The interviews have been analysed to identify strengths, weaknesses, opportunities and threats with the present way of working.

Grönt med personalen. Det interna värdet av Schenkers miljöarbete

Title Greenlighted employees ? The internal value of Schenker?s environmental work.Author David Fridner.Course Master thesis in Science of Media and Communication.Department of Journalism and Mass Communication, University of Gothenburg.Semester Spring semester 2009.Tutor Professor Monika Djerf-Pierre.Number of pages 55 (appendix 23).Aim The aim is to study the internal value of Schenker?s environmental work.Method Qualitative and quantitative method.Material 20 interviews from four workgroups: managers (4), sales (5), customer-services (4) and truck drivers (7). 148 websurveys from two workgroups: sales (106) and customer-services (42).Main result Schenker is perceived as an environmentally friendly enterprise. Much due to the fact that the company?s impact on nature only has little to do with how the staff evaluate its ?greenness?.

Lönar sig Supply Chain Management för mindre företag?

Purpose - To analyze the relationship between supply chain management maturity, supply chain performance and financial performance in small and medium-sized enterprises (SME:s).Design/methodology/approach - The data comprises 15 SME:s that participated in a local logistic study in Gävleborgs län. The levels of supply chain mature within these firms were based upon an interview study and the financial performance of the firms was then examined using financial reports-based data.Findings -The results of this study indicate that there is a strong relationship between SCM maturity and SC performance in SMEs, some relationships between SCM maturity and financial performance, as well as some relationships between SC performance and financial performance. This means that if firms use maturity indicators in the SCOR areas to improve their processes, they will most likely achieve a positive effect on supply chain performance and probably also on financial performance. The result implies that the supply chain maturities in these firms are higher than expected with no one at the adHoc level.While this study is based on a rather small number of participating firms, it would be valuable to further test the significance of the indicated correlations between SCM maturity and performance in a large-scale survey.Research limitations/Implications - The research is an attempt to understand supply chain maturity and it´s implication on financial performance. Developing supply chain maturity is an opportunity for a company to gain superior performance.

ecoBUDGET - ett implementeringsperspektiv på införandet av ett miljöledningssystem

The aim of the study has been to explore certain aspects of implementation perspectives and to analyse the introduction of an environmental management system called ecoBUDGET in the Municipality of Växjö. A framework has been developed through thorough studying of earlier research in the field of policy implementation in public administrations. The framework is made up of the steering relationship between politicians and public administrators, decision making and implementation and the ability, want and understanding of how and why decisions should/could be implemented. By using this framework in combination with interviews held with individuals that host valuable knowledge and experience of the system these questions were to be answered:-What factors in the implementation process of ecoBUDGET can be seen to have facilitated alternativly hindred the integration of the environmental management system within the municipalitys administration and companies?- In what direction has the integration of a sustainable devleopment thinking for the environment thru ecoBUDGET evolved within the organisation?The result came to be that sustainable development and the strive for this is more and more amalgamated in to the everyday work within the municipal organisation and that the environmental management system is likely to have played a part in this..

Det tysta samtyckets motstånd : En systematisk litteraturstudie över elevinflytande i skolan

School activities are under constant discussion. This literatur study examines student participation and its relationship to democracy mission and the factors that contribute to students marginalized in school. The study also intends to examine the relationship between intersektionall analysis and the limitation of opportunities for student participation in school. The study results problematize the relationship between student participation and school democracy quests, this by highlighting the challenges and difficulties the school faces. Our results also strengthen the relationship between the study theory and marginalization of students and the limitation of opportunities for student participation..

Customer Relationship Management : en studie om CRM-system ur ett traditionellt samt molnbaserat perspektiv

CRM-system har visat sig vara ett allt mer vanligt och effektivt marknadsföringsverktyg. Ett CRM-system hjälper ett företag att strukturera samtliga kunder samt information om kunderna på ett ställe. Målet med ett CRM-system är att förstå kundens behov och dess värde för företaget.Studiens syfte är att beskriva CRM och hur ett sådant system kan användas. Vi har valt att undersöka leverantörers och kunders syn på CRM-system, vilka för- och nackdelar de ser med ett CRM-system. Vi har även valt att belysa väsentliga skillnader mellan traditionella CRM-system och så kallade molnbaserade CRM-system, något som har blivit allt mer vanligt.

ABC-kalylering i grossistföretag -modelldesign och effekter

Background: A large number of companies works as a link between manufacturers and final users. These companies buys and stores goods to be able to deliver when a need comes up later in the chain. The storage could have a negative effect on profitability and therefore places great demands on the management control systems. ABC as a method has been used with some success in manufacturing for over ten years. In wholesale companies the method is not frequently used.

Kundorientering : Ledarens roll och provisionens inverkan

Syfte: Syftet med studien är att studera hur ledare jobbar för att åstadkomma ett kundorienterat klimat på en arbetsplats med ett provisionsbaserat lönesystem.Metod: En kvalitativ metod har använts i den här studien. Semi-strukturerade intervjuer gav oss det empiriska underlaget som analyserades med hjälp av den systematiska, strukturerade och abduktiva metoden Well-grounded theory. Resultatet presenteras i empirin med hjälp av mönster som upptäckts.Resultat & slutsats: Vi har överlag kommit fram till att praktiken i stora drag stämmer överens med teorin. De intervjuade ledarna har en överensstämmande uppfattning om kundorienteringens innebörd, men har vissa skiljaktigheter i bland annat deras syn på provisionens inverkan. Ledarens roll ansågs även i praktiken vara avgörande för att de anställda ska vara kundorienterade.Förslag till fortsatt forskning: Studien har utförts med inriktning på enbart fastighetsmäklarbranschen.

Population genetic analysis and breed assignment of three Swedish horse breeds

The genetic relationship between three Swedish horse breeds was investigated using microsatellite data from 144 loci in 30 horses. The North Swedish Trotter is believed to have been crossed with the Standardbred in the 1950?s to produce a faster trotter. If true, the North Swedish Trotter should be more alike the Standardbred than what the North Swedish Draught Horse is, from which they originate. This was investigated using F-statistics and Nei?s distance in GENEPOP and GENETIX and cluster assignment in STRUCTURE.

IT som marknadsstrategiskt hjälpmedel - en studie om långsiktiga relationer

The most dominating channel for communication, connecting companies and customers, during the 1900 century was those who included either physical contact or phone contact. However, when Internet started to make its way as a channel for communication, a whole new opportunity opened up for the companies. Since then Internet has grown to be an important part for any company that wants to gain market shares. One of those markets is the market of travelling.This paper discusses the Swedish industry of travelling, and different travel organizers use of Internet as a mediate for long-term relationships. The paper is built on a comparison between three companies that all distributes journeys, this is to examine the Internet communications effect on the electronic relationship (e-relation) with customers.Three travel organizers with similar visions and objectives are compared in this paper, these are Apollo, Fritidsresor and Ving.

Relationen mellan familjehem & biologiska föräldrar: En (o)komplicerad relation?     Synen på familjehemmens kontakt med barnets biologiska föräldrar, samt det stöd som ges från familjehemssekreterare i denna kontakt.

With this research we aim to examine foster parents and social workers perceptions about the relationship between foster parents and the foster child?s biological parents and their perceptions about the support to the foster parents in the contact with the child?s biological parents. The research will provide a deeper understanding of the actors? perceptions and explain possible differences in their opinions. This study has a qualitative approach and contains eight semi-structured interviews with foster parents and social workers in a smaller town in the south of Sweden.

Kundlojalitet : en studie om vad banker gör för att optimalt uppnå lojalitet via kundrelationer

Banksektorn har en betydande inverkan i vårt vardagsliv, då den uppfyller viktiga funktioner för oss individer. Teknik- samt marknadsföringsutveckling har bidragit till en situation med ökad konkurrens mellan banker där kundens val av bank baseras på tillfredsställelse. Kundlojalitet är ett välkänt nyckelbegrepp med flera definitioner. Uppsatsen kommer att ge läsaren en övergripande bild av vad banker gör för att optimalt uppnå kundlojalitet.Även om ambitionen för alla analyser är att ha en stor inklusionsbas har utformning av denna studie ställt krav på stoleken av analysen, vilket medfört att studien begränsats till två banker; Svenska Handelsbanken och Skandinaviska Enskilda Banken (SEB) i Malmö, som är etablerade och bedöms vara representativa banker för sektorn.Syftet med uppsatsen är att via modellen "Customer Relationship Management" identifiera på vilket sätt effekterna av bankens fokus och nerlagda vikt på kundrelationer leder till kundlojalitet. Undersökningen genomförs via den kvalitativa metoden och har avsikt att öka kunskapen inom gränserna för ovannämnda ämne.Rapporten består av två modeller som utformats av tidigare forskning.

Att dela eller inte dela kunskap - En multipel studie om utmaningar med Knowledge Management på svenska advokatbyråer

The law firm industry has during the last years met new demanding conditions and one tool to handle these new conditions has been to implement a Knowledge Management system. Large investments have been made in these Knowledge Management systems but the implementations have met many challenges from within the organizations.With a multiple study, based on interviews with Knowledge Management Managers included in a Knowledge Management network, this thesis aims to study the challenges with Knowledge Management and the underlying causes. The result, based on McDermott's theories shows challenges within technical, personal, social and management areas where the law firm need to shift a focus from Information to Knowledge Management, create a culture of trust and integration and use the informal powerbase.The causes for these challenges are found in the base of Mintzbergs theories of Professional bureaucracy where the Knowledge Management is affected by strong self-regulated individualist, a divided organizational structure and industry conditions..

Evaluating a corporate strategy : a case study of Länsförsäkringar

The Swedish agricultural sector is currently undergoing a substantial structural change. The number of farm enterprises is continuously decreasing and the average farm size is increasing. In combination with increasing number of competitors in the insurance market, the competitive rivalry within this market has increased significantly. With this knowledge in mind, Länsförsäkringar Uppsala initiated this study, which aims to provide an understanding of customer?s view on customer value, related to agricultural insurance and financing.

Utvecklingsfaktorer i en webbportal : En studie av användares beteende i en globalt anpassad webbportal.

Studies have shown that user participation is a good method when improving or developing a product. The method gives a company insight in what the customer wants and needs. It has also been shown that user participation benefits all parts included. For example, it creates a greater relationship with customers than most other methods do. Webportals is one of the most interactive systems online and it gives companies a unique chance to improve and maintain their relationship with customers.

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