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16449 Uppsatser om Customer Relation Management - Sida 62 av 1097
Mätning av implementeringen av lean inom sjukvård
The purpose of this thesis is to discuss how an instrument originally developed for measuring changes toward lean thinking inservice organizations in general should be adjusted in order to be of use in service organizations within the healthcare sector, andin hospital organizations in specific. The adjustments are suggested based on difficulties specifically arising when implementinglean within the healthcare sector.Thesis starting point is a pre-existing lean assessment instrument developed for service organizations in general. The thesis appliesa qualitative method and integrates literature from the health care sector and lean production movement with the expertise of tenacademics and practitioners in order to find difficulties associated with the implementation of lean within the healthcare sector.These difficulties then lie as the substratum for the adjustments suggested to be made on the instrument.The thesis finds that lean, as a philosophy, does not differ between service organizations in general and service organizationswithin healthcare settings. However, due to deficits in the general understanding of lean some adaptions on the instrument mustbe made. First, some words associated with production must be changed to words associated with healthcare.
Utveckling av ekonomistyrsystem- en fallstudie av fyra företags ekonomistyrsystem
Syftet med denna uppsats är att beskriva och analysera några fallföretags relation mellan ett traditionellt budgetsystem och ett ekonomistyrsystem baserat på rullande prognoser, för att undersöka de viktigaste aspekterna i fallföretagens ekonomistyrsystem. Vi har genom intervjuer utfört egna observationer på fyra fallföretag. Genom att använda befintlig forskning för att jämföra och analysera företagens förändringsprocess resulterade detta i att vårt arbete har fått ett övervägande deduktivt tillvägagångssätt. Detta i kombination med vårt deskriptiva syfte har inneburit att vi har en haft en abduktiv ansats till forskningsfrågan. Utifrån fallföretagen har vi identifierat att omvärldsförändringar är det som styr ekonomistyrsystemens utveckling.
Varumärkesvänner och relationsreklam - En kvantitativ studie av medarbetarkommunikation på Facebook
Marketers of today are confronted by the fact that it is increasingly difficult to gain the customer's attention, as they first have to break through the ad clutter. In a landscape where the general attitude towards advertising is negative, one way to successfully deliver the message to the customer involves communicating through personal impact. By using stimuli containing identical information with different senders, this thesis seeks to quantitatively explore whether brands can make use of the personal networks of its employees, in their social media marketing strategy. The purpose of the study is to investigate if communication via the employees could enhance traditional communication effects, such as buying intention and electronic WOM intention. Furthermore, the study aims to examine which role the employee should hold when communicating on behalf of the brand, and if the communication effects vary with the degree of product involvement.
Fånga deras hjärtan : En studie om hur företag på ett effektivt sätt skapar långvariga kundrelationer i modebranschen
Media society is under a constant development and in line with this change, firms must adapt to the market. We have investigated what fashion companies in fact are doing to communicate in the dynamic market. We wanted to find out how to communicate and how they can market themselves in a new and innovative way to create long-term customer relationships. We have used a theoretical frame of reference based on marketing communication, fashion marketing, branding and relationship marketing theories. We have assumed four themes throughout the survey which are: customer contact and relationships, emotion in communication, branding and relational communication.
Supply Chain Management i byggprojekt - en leverantörsorienterad studie om potential att reducera slöseri
Syftet med denna undersökning är att identifiera, utifrån leverantörens synvinkel, lämpliga förändringar i processer som leder till reducering av slöseri i byggprojekt. Därefter vill vi ta fram en referensram för hur Supply Chain Management bör utformas och styras för att genomföra förbättringar inom de identifierade förändringsområdena.Uppsatsen bygger på en kvalitativ fallstudie av en materialleverantör i branschen, samt en vetenskaplig rapport inriktad på slöseri inom byggprojekt. Fallstudien baseras på material från interjuver och observationer. Både byggbranschen och fallföretaget studerades utifrån utvalda teorier om slöseri och värdeskapande samt Supply Chain Management.Den teoretiska tyngden ligger på Supply Chain och Supply Chain Management. Därefter användes teorier för slöseri och värdeskapande samt vilka beståndsdelar och hur man ska analysera de olika beståndsdelarna.
Lärplattformar : En fallstudie av lärplattformarna vid Umeå universitet
Umeå University currently uses two Course Management System, Moodle and Sakai (Cambro). Both Moodle and Sakai are based on open source code and are today the two more popular choices among Swedish Universities. They both have different strengths and weaknesses both from a technical perspective and a user perspective. This can create problems for a course responsible/teacher when it comes to planning the course structure at a distance course but also when planning the course structure on a campus course that uses a Course Management System. With this as my starting point my formulations of questions become:How do the Course Management Systems that Umeå University uses differs, both from a technical perspective and user perspective?What possibilities is there in the Course Management Systems to use a different Course Structure?Is there a noticeable difference on the view of Course Management System of teachers and students at different departments?The purpose with my essay is to create a basis that course responsible/teacher can use to plan the course structure.
Hur upplever konsumenter handelns egna varumärken och leverantörernas varumärken i förhållande till varandra och i dagligvaruhandelns butikskontext?
Syftet med denna studie inom den svenska dagligvaruhandeln är att studera vilken attityd konsumenter har och varför, när de värderar utbudet av EVM och LVM i butiken. Jag ville ta reda på vilka attibut och känslomässiga värden det är som påverkar konsumenten när, hon/han i sitt medvetnade positionerar EVM och LVM i förhållande till varandra. Eftersom problemområdet utgör en kunskapslucka inom Category Management litteraturen valde jag en explorativ inriktning. Genom den kvalitativa metodens djupintervjuer sökte jag uppnå en förståelse för problemområdet. det som farmkom i studien var att om man inom Category Management säger sig ha konsumenten i fokus så måste butikens varumärkesportföljen ses över.
The Relationship between Internationalization and Firm Performance
Title: The Relationship between Internationalization and Firm Performance Seminar date: 5 June, 2008 Course: Masters thesis in Business Administration, Programme for Managing People, Knowledge and Change, 15 University Credit Points (15 ECTS). Authors: Cheng Hsun Chiang and Márton Pap Advisor: Dan Kärreman Key words: Internationalization, Performance, Multinationality, Degree of Internationalization (DOI), Country of Origin Purpose: To illuminate various crucial aspects of internationalization by systematically contrasting the different models of the multinationality-performance relationship and searching for underlying reasons. Methodology: Meta-analysis on previous theoretical and empirical research. Our emphasis in this paper has been put on the qualitative aspects of the previous research unlike many other conventional meta-analyses that focus on the comparison of the empirical data. Theoretical perspectives: Five main models have been developed by earlier studies to describe the relationship between internationalization and performance: positive linear, no or ambiguous relation, inverted U-shaped, standard U-shaped and S-shaped curve.
Varbergs goda jord : en fallstudie om värdering och förvaltning av åkermark i Varbergs kommun
This is a bachelor thesis about arable land in Varberg, from sustainability and it?s relation to local government and management. Arable land has become more important as a natural resource from a global point of view and in concerns of higher demands of food supply, as a result of population growth, higher consumption worldwide and climate change. But the arable land in Sweden is being exploited an increasingly rapid pace and the arable land in Varberg is not an exception of this development. The issue is most topical and the discussion holds questions about a declining agricultural sector, the formal and administrative protection of arable land and because other interests of land use often is given higher priority in community development and planning.
Carlstad Comic Con : En fallstudie
This is a case study of Carlstad Comic Con 2011 and 2012.The purpose is to study the event in relation to a project management and a local culture policy perspective. This in order to analyze the organization of a popular culture event and see how such a local event may benefit Karlstad as a city. Besides studying the organization of Carlstad Comic Con and its outcomes I am sketching a short cultural history of popular culture media and its context within recent year?s globalization.The study shows that the events have had a great beneficial impact on the local industry; lacking any negative sides, and have put Karlstad in an international context which goes directly in line with the standard guidelines for project management of region culture policy. Concerning how to organize the event the organizers have not followed a strict project structure.
Vilka faktorer påverkar framgången i CRM-satsningar
This study is intended to identify which factors that influence the success of initiatives in Customer Relationship Management, usually abbreviated as CRM. In the course of this study we have been in contact with forty-two companies operating in Sweden within eleven different sectors in order to find out how they operate regarding CRM initiatives, particularly initiatives within marketing and promotions. Against the data collected during the study it was concluded that the companies working with CRM believed that the CRM initiatives resulted in higher profitability and created more loyal customers. At the same time it was evident that the companies had different views on CRM as a method and its benefits. The majority of the companies could not present any tangible results from CRM-initiatives. It was also revealed that decisions regarding CRM initiatives were based on subjective assessments and without theoretical foundation.
Aktiv förvaltning : en utvärdering under volatil tid
Over a long period of time, there has been a rich debate in the academic and financial world if active management can generate an excess return. Many experts say that the current active management strategies is nothing more than a money grab that produces large gains, for banks and investment firms, through high management fees while producing no excess value for the individuals buying their service. In short, an effective market makes it almost impossible for fund managers to produce value for their clients in the long run.No argument has only one side though, other experts say that active management has a role to play because not all investors are rational. This irrationality can lead to mispricing on financial assets in the marketplace and in turn lead to an ineffective market where active management can fill a much needed role. The purpose of this study is therefore to see if active management strategies can create a higher risk adjusted return, taking management fees into consideration, during times of high volatility when the uncertainty is at its peak.
Chef över Erik men inte över Anna : påverkas företags styrning då inhyrd personal ingår i personalstyrkan?
The use of temporary workers gives companies the opportunity to be flexible, by avoiding hiring and dismissing workers because of economic conditions and trends in demand. The management control in use at the company has the purpose of influencing employees? behaviour to act in the company?s best interest and towards its goals. The management control should also influence the behaviour of the temporary worker. The companies have to create motivation and commitment among the temporary workers although they are employed by a staffing agency.
Case Management: arbetsmodeller och uppgifter
Intresset för ämnet uppstod efter en lång yrkesverksamhet i människobehandlande organisationer och den brist på samverkan och förståelse för andra yrkesområdens perspektiv som framkommit i den dagliga verksamheten. En önskan att se hur samverkansarbetet praktiseras, hos dem i vars uppgifter samarbete över institutionsgränserna ingår som en central del. Syftet med uppsatsen var att undersöka hur case managers organiserar sitt arbete utifrån frågetällningarna: vilka uppgifter har en case manager? Hur beskriver de sin respektive arbetsmodell och vilka för- och nackdelar ser de med sitt arbete?
För att svara på frågorna genomfördes kvalitativa intervjuer med sju case managers i tre skilda arbetsmodeller: klinisk case management, personligt ombud och Assertive Community Treatment (ACT). Teoridelen består av en sammankoppling av de tre begreppen: biopsykosocialt perspektiv, samverkan och människobehandlande organisationer.
Internetkonsultföretaget ur ett strategiskt perspektiv
Uppsatsen har undersökt hur tre internetkonsultföretag har hanterat sin klient-, personal- och övergirpande strategi. Efter detta har författarna dragit slutsater för hur ett antal generella framgångsfaktorer inom denna och liknande branscher ser ut..