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16449 Uppsatser om Customer Relation Management - Sida 16 av 1097
Studie av web to print samt kartläggning av kunders behov för tillämpning av systemet CiPublisher
Customers put their printing suppliers to severe claims for shorter production time and faster deliveries.Printers always look for new solutions to increase the satisfaction of their customers. Oneexample of such a solution is web to print, where the customers book their printed matters atInternet.The solution involves design of printed matter by using templates that are made unique for thecustomer's printed matter. Web to print is suitable for reiterated printed matters. By using templatesthe customer doesn´t have to redo their layout for every new edition. Bromma tryck AB hasinvested the system CiPublisher, which is applied for the customer to make their printed matter atInternet.The purpose of the examination work is to investigate the needs of the customers of Brommatryck for a web to print solution and how such a system should be adapted.The result shows that the customer who is in need of a web to print solution wish such a system tobe easy managed and also usable.
Kunddriven fastighetsförvaltning- Effekter på fastighetsvärdet av hög kundnöjdhet
Rådande marknadssituation för lokaluthyrning är tuff. I konkurrensutsatta branscher är nöjda kunder en klar målsättning och ett måste för att överleva. Fastighetsbranschen har tidigare haft andra mål med sin verksamhet än kundnöjdhet, byggandet har varit i fokus och förvaltningsfrågorna har varit lågprioriterade.Idag är många fastighetsföretag på vägen mot att bli mer kundorienterade, det vill säga sätta kunden i fokus istället för fastigheten. Den kunddrivna fastighetsförvaltningen innebär att maximera värdet för sina hyresgäster. Genom ökade resurser på förvaltningen kan man skapa bättre relation med sina hyresgäster vilket medför många fördelar och på sikt kanske även en högre värderad fastighetsportfölj.
The Impact of Customer Orientation on the Business Strategies: the Customisation Case of Nestlé on French and Chinese Dairy Markets
Background: As Porter?s diamond (1990) suggested, the business environment highly influences firms? strategies. Today, most of the companies have to decide their strategy depending from a worldwide business environment. Yet, strategy researches and the growing importance of marketing for business success also show that customer dimension must be taken into consideration. On some markets and in certain industries, the offer is much higher than the demand and then, companies need to attract customers.
Framtidsvisioner hos ungdomar i en småstad
ABSTRACTTitle: Senses strategic importance to the customer experience in dressing roomAuthors: Anna Andersson & Alexandra LundqvistTutor: Dr. Bertil Hultén, Associate Professor Linneaus School of Business and Economics Linnaeus UniversitySubject: Bachelor thesis 15 hp. Business Economics C, Marketing. Linnaeus University, spring 2011Presentation of the question: Is it possible for companies to enhance customers experience in dressing rooms by strategically working with the senses?Purpose: The purpose of this paper is to describe and analyze the senses relevance to the customer experience in the dressing room and create an understanding of the dressing room from a customer and business perspective.
Ge och ta : En studie om hur e-handelsföretag använder sig av lojalitetsprogram
Purpose The purpose of this study is to create an understanding of how e-commerce companies use loyalty programs in order to retain their customers and to increase its consumption, and compare this with customer perceptions of loyalty and learn what makes them loyal. Theoretical framework The theoretical framework starts with definitions of loyalty and customer loyalty. Further, it discusses what a loyalty program is, how rewards today and in the future affect the consumers, and other promotion offers that are commonly used. The theory also discusses how previous points work in e-commerce. Method To take advantage of the companies? point of view and at the same the customers? perspective, the survey is based on a combination of a qualitative and quantitative study. In the study, two companies in the fashion industry were interviewed and 391 respondents participated. Empirical study In the empirical study the interviews with the two e-commerce companies are first presented, which revolves around their use of loyalty program.
Case management för personer med psykisk funktionsnedsättning.
Introduktion: Under de senaste decennierna har olika omvårdnadsinsatser för individer med psykisk funktionsnedsättning växt sig allt större. En av dessa insatser är case management där den psykiskt funktionsnedsatta tillsammans med en case manager får hjälp att utföra aktiviteter på viktiga livsområden. Syfte: Är att beskriva nyttan av case management för personer med psykisk funktionsnedsättning. Metod: Studien genomfördes som en systematisk litteraturstudie där flertalet artiklar granskats. Resultat: En huvudkategori med fokus på case management som omvårdnadsinsats för den psykiskt funktionsnedsatta uppkom med sju tillhörande underkategorier.
Att se in i framtiden : En studie om hur konceptet insiktsförsäljning påverkar ett B2B-företags försäljningsprocess
Background: The result of our interactive information society is that sales business has shifted from a tactical to a strategical focus, thus companies have had to adapt to this change. The evolution of sales shows that companies have gone from one static model to another, which is discarded by the new concept ?insight selling? claiming that it through insights is possible to be forceful in the, these days, rough sales climate.Purpose: The purpose of the report is to form an understanding of how insight sales affect a sales process.Research question: How does insight selling affect the B2B sales process?Methodology: Process mapping through interviews in combination with organizational documents.Findings: Insight selling affects the sales process by a clearer research mindset and a change in communication in relation to the customer..
Kvalitetssäkring av tjänsteinköp
Quality Assurance in Service Procurement --- Total Quality and Total Quality Management refer to popular management philosophies in organizations these days. The purchasing department has an important part in the strive for organizational quality as several studies show corporate spend is significant and increasing. In this master thesis I study the actions companies take to ensure quality in service procurement. I argue that managing quality when sourcing services is particularly tricky, because of the special characteristics that belong to services. The purpose of the study is to examine whether different actions are taken to ensure the quality of different kinds of services.
New Aid Management: En kritisk analys av new public management-ideal i styrningen av Sveriges internationella bistånd
Since the 1980s, the management philosophy New Public Management has resulted in major changes in the public administration system in several countries, especially in the West. A market oriented approach and an increased focus on performance measurement are ideals that are salient in these changes. The aim of this bachelor thesis is to examine the management philosophy?s influence on international relations through a critical analysis of some of its ideals in the management of international development cooperation, where effectiveness, quality, and results have been new dominant concepts. Through a qualitative content analysis of a Swedish Communication from 2014 ? the Aid Policy Framework ? and a debate in the Swedish parliament where this Communication was discussed, different themes that reflect the strategy of so called results based management in Sweden are identified.
Revenue Management - Mycket mer än bara intäktsoptimering!
Denna kandidatuppsats syftar till att undersöka hur hotellverksamheter praktiserar Revenue Management, genom att behandla interna och externa influenser..
Kundlojalitet : en studie om vilken påverkan de demografiska aspekterna har på kundens lojalitet mot sin bank.
In Sweden today almost all people are connected to a bank in some way. It can range from loans, savings, shares, etc. They have a current account where salaries, student aid etc. is paid. Due to the large selection of banks, it has become more important for banks to be competitive in their services to their customers so they don?t change bank.
Mobila arbetsplatser : Handdatorn som hjälpmedel för serviceteknikern
Mobil teknologi integreras idag i allt högre grad med centrala stödsystem. Studien har undersökt vilka möjligheter som finns för fältservicetekniker att arbeta direkt i stödsystem, Service Management System (SMS), m.h.a. nya tekniker. Hur kan en bra mobil arbetsplats utformas? En enkätundersökning har utförts där 14 personer som arbetar som fältservicetekniker eller som servicechefer har deltagit.
INVASION DIREKTMARKNADSFÖRING
Direct marketing is an area within marketing that is growing rapidly. Many companies has realised the benefits of using direct marketing, such as receiving direct response from customers and gaining a better customer relation. The growth within direct marketing means that traditional mass marketing today face harder competition than ever.
This thesis examines and look in to three well recognised Swedish companies use of direct marketing. Our main purpose is to establish how companies spend their marketing budget between direct marketing and traditional marketing activities.
Konflikthantering : Att lösa konflikter med fokus på barnets bästa
AbstractThe purpose of this study was to investigate how preschool teachers reflect on the phenomenon of conflict, and to find out what children think about this in relation to Nanny method. I referred to the following questions:? How to reflect pre-school teachers on conflict management at the preschool?? What methods / approaches tell teachers that they use in conflict management?? How the children reflect on their experiences on conflict management at the preschool?In the background, Im trying to define the word conflict, and I also point to the methods and models that are already in conflict management. It is clear that a key ingredient in the conflict is communication, the question is how well we communicate with each other?I've done interviews with three active educators and four children to study this subject.
Från disk till rum : Basel II-effekter på kreditrisk och information
This study examines the effects of credit risk and information disclosure in the new bank regulating system Basel II on bank and bank customer. The effects are then discussed in a perspective of the economic man and information asymmetric theories. Furthermore is the Basel II effects on the capital adequacy of Andelsbanken för Åland examined.The approach of the study is qualitative and several interviews with individuals on different levels of the examined bank, Andelsbanken för Åland, have been carried out during the collecting of empirical facts about the effects of the regulating change from the Basel I system to Basel II.The research findings are as follows:Andelsbanken för Åland have increased its capital adequacy ratio from 12,7 percent to 14,4 percent, mostly due to lower risk weights on housing mortgages compared to Basel I. Andelsbanken för Åland have started to use a completely new credit risk and customer assessment system which classifies every customer and gives them a credit rating. The system cause a much heavier information gathering of the customers profile as well as a much better assessment of risk than the previous system, which the bank finds positive.