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2321 Uppsatser om Customer Perception of Value - Sida 26 av 155
Blod, svett & tårar : En studie av vad som skapar varumärkestillknytning till träningscenter
We have examined how the dependence, identity and social bonds affect customer loyalty and attachment to a training centre. The method used is a survey on SATS Karlstad city where 128 respondents were asked, out of which 118 surveys were used in the final analysis. The data was analyzed using ANCOVA and multiple regressions.The result showed significant relationships on attachment between identity and dependence. Social bonds had no significant effect on the attachment a member have towards training centre. Customer loyalty was measured by how long the individual has been a member and his or her training frequency.
Kända Varumärke - Större, Starkare, Säkrare
In todays high-technological society where the Internet plays a central role in our day-to-day life, many e-retailers are not able to attract customers to complete a transaction on their website. In order to succeed, many e-commerce sites must improve several safety aspects regarding online payment, in order to be perceived as a reliable and secured retailer. The purpose of this paper is to investigate if increment in various combinations and aspects in online payment will in fact improve the customer's perception of the e-retailer and result in completed transactions. In order to investigate this aspect, an experiment was conducted to be able to compare eight independent groups, that each had been exposed to a different security scenario on the online payment website of either a known or unknown retailer. Our results clearly prove that perceived security of the retailer's payment website increases willingness to purchase from the retailer.
Dagligvaruföretags arbete med kundinformation
The competitive environment forces companies to find new ways to meet their customers? needs and satisfy their wants. Companies have to get to know their customers and therefore they collect more and more information about them. The purpose of this study was to examine how convenience stores use customer information. To meet this case study?s purpose two interviews were carried out at both a central level as well as a local level at the studied company.
Stimulerad & observerad : En studie kring sensorisk stimuli och dess påverkan
The purpose of this thesis is to see how small differences in a store can affect the customer behavior. The changes consist of auditory and visual sensory cues. Since many companies today makes a lot of changes in their styling element, but without knowing how it really affects the customer behavior we thought it would be interesting to see by doing an experiment at IKEA. The study is therefore based on a quantitative research method, where theories have been described and from which hypotheses have been derived to test the theories. The experience took place at IKEA during two weeks where 5732 observations were made.The result from the experiment is that the sensory cue sight makes individuals spend more time in the environment but not creating attention.
Att fånga & förmedla en livsstil med ett varumärke & en affärside : en fallstudie av Proud
The purpose of this essay was to find conceivable marketing- and business strategies that can be combined with a company?s lifestyle.This essay is dependent on a number of interviews with the owner of a maternity clothing trademark, PROUD. PROUD is a new company that has many different options concerning expansion, trademark and its existing and future products and also the knowledge regarding the client?s attitude towards PROUD.The authors of this essay believe that the trademark should represent a lifestyle. For a company to be able to deliver, it has to understand what the future clients want and need.
Barns uppfattningar om kroppens inre organ : Likheter och skillnader mellan barn i åldrarna 4- respektive 5 år
The purpose of my study is that I have examined children age 4 years and 5 years of their perceptions about the body's internal organs, and if they know where they are sitting in the body, and what their perception of organ systems. I have compared their perceptions and thoughts about the internal organs, to see their similarities and differences it is about childrens perceptions and thoughts dependent if they is 4-respektive 5- years old.The results that I got from my examination was that they showed me a big variety by their earlier perception about the organs. Some had knowledge of the name, some had of the function and some of the place of the organ brain, heart, lungs, stomach, liver and intestines. All these knowledge about the organs was a variety on and you could see similarities and differences in the different ages. One example about a different is that it was a four year old child that could the name of the stomach and the stomach function while there was three five years old children that could the brains name, function and place..
Med fokus på barns förskolemiljö : Studie om pedagogers medvetenhet i utformandet av förskolemiljöer
Syftet med detta arbete är att undersöka hur medvetet pedagoger utformar den fysiska delen av den pedagogiska miljön. Resultatet förväntas påvisa i vilken utsträckning pedagoger är medvetna om att barns välbefinnande, självbild och perception påverkas av förskolans miljö samt vad som styr utformandet av den. I undersökningen används en enkätundersökning som sedan jämförts, tolkats och analyserats. I styrdokumenten förordas att miljön ska vara utvecklande och lärande, den ska vara anpassad efter varje enskilt barns erfarenheter, intressen, behov och åsikter. Vår teoretiska utgångspunkt är att vi människor påverkas åtskilligt av vår omgivning genom sinnesintryck. Resultatet visar att det finns en medvetenhet hos pedagoger om att barns välbefinnande påverkas av den fysiska miljön men att det finns en okunskap om vad i miljön som behöver anpassas för att svara mot de enskilda barnens behov..
Gastric bypasskirugi : patientupplevelser ur psykosocialt och krppsligt perspektiv
Fetma a?r ett av de allvarligaste ha?lsoproblemen i va?rlden. O?vervikt i sa?va?l ungdomen och vuxenlivet a?r associerad med en o?kad do?dlighet. Besta?ende viktminskning minskar risken att do? i fo?rtid.
Läsa ljud : Att formulera en texts auditiva kvaliteter visuellt
In printed text, sound is a somewhat forgotten aspect. The recitation of text is vital in areas like poetry and oratory, but still has no distinct technique of being communicated. Emphasis of a word might be expressed through italics, but no canonic character set or system for vocal delivery of texts exists. With this essay we are creating a foundation for a development of such a character set or system. By studying existing visualisations of sound and comparing these with semiotic and perception-based theories we obtain useful insights for a prospective system for visualisations of vocal sounds.We conclude that the aspects of sound one wants to visualise must be carefully defined since the viewer cannot process infinite amounts of information.
Fatigue vid Kolorektal Cancer. Undervärderad och underbehandlad?
Omvårdnad ? Självständigt arbete IVOM080VT 2008.
Lokalproducerad mat: en studie av dagligvarubutikers förhållningssätt till lokalproducerad mat
The purpose of this thesis is to give an understanding of how grocery stores relate to local foods. Through a case study representatives for two groceries in Norrbotten have been interviewed regarding why they supply local foods, how they try to influence customers to buy this, and how they decide upon the assortment of local foods. The result shows that groceries supply local foods in order to supply a wide range of products and to mediate social responsibility, in order to create customer loyalty. Concerning how the groceries try to influence customers to buy local foods the result cannot give any clear-cut view. Instead it shows that a grocery that actively works to influence customers to buy local foods markets them in specific ways, while the opposite applies to a grocery that does not actively work for this.
Visuell Perception : En studie av visuella faktorer kring ett musikaliskt framträdande
The essay investigates the visual element as seen by the audience and artist to be of greatest importance to a musicalperformance. The study was conducted in the form of a field work which included doing interviews with artists, surveys of the audience and interpretive observations of live performance. The fieldwork was conducted in three different environments in which I found myself on the spot and performed the various stages included in the field work. It was done to create a surface that could be used in an essay, and through that use this material to compare and analyze my results and in the end be able to answer my questions. I started from eight different factors which all could beexperienced visually on stage.
Upplevelsen kring en fysisk livsförändring : En studie som undersöker 4 personers upplevelse av att avvika och tillhöra normen
This is a qualitative study that has investigated four people's experiences of making a physical change of life. With narrative depth interviews, the study was characterized by the informants own experience of their experiences and thoughts. With questions surrounding their experiences of alienation, belonging to the standard, people's attitude and prejudices against their appearance. The investigation revealed that the informants experienced shared experiences and things that separated them. The conclusion based on the people in this study was that people with low self-esteem are at greater risk for experiencing alienation.
Varför företag tackar nej till SLA:s tjänster : En studie om kundkontakt, relationer och motstånd till förändring
AbstractProblem: This thesis was made by a commission from Svensk Logistikanalys AB (SLA). SLA is a relatively new firm who is working as a freight broker for firms that wants to lower their freight costs. SLA contacted Jönköpings international business school because they experienced a problem with too many firms, that had SLA?s concept introduced to them, but turned down their services. On the basis of this, following purpose of the report has been stated.Purpose: In this thesis we will study companies that have said no to the services of SLA.
Bryggarsalen : Underlag för kommande marknadsföringsinsatser
The purpose of this study is to identify the points-of-difference that should form the basis for Bryggarsalen?s future marketing efforts. Bryggarsalen is a newly established conference business in Stockholm. To be able to identify these points-of-difference, Bryggarsalen?s marketing problems have been studied from the resource-based view, claiming that the source of sustained competitive advantage derive from a firm?s unique bundle of resources.