Back in the 1950s Marilyn Monroe and her hourglass shaped body was the aesthetic ideal for how models were to look like. Nowadays, the tide has turned. Research has shown that female models are becoming increasingly taller, narrower and straighter. This trend has occurred despite the fact that both men and women (still) prefer medium sized women with curvy bodies. This essay examines if this trend can be justified from a marketer's perspective.

The current research examined whether motives, traditional mass media consumption and individual differences (social activity and political interest) predicted the use of social media among a group of university students in China. In coherence with Uses and Gratifications assumptions the study found that the factors differentially predicted the extent of media use. Information seeking, social interaction and affinity were the main reasons for using social media. There was a negative correlation between television viewing and use of social media, in addition to a negative correlation between information seeking and use of the media. Results further suggest that social media are used to enhance social capital, since student?s being socially active offline, tend to use the media to a greater extent than those less active..

Syftet med detta arbete är att ge en bild av hur första mötet mellan skolan och en mångkulturell elev ochhans/hennes familj kan se ut i Motala kommun och hur beredskapen är för mottagandet, samt att studera adekvat litteratur i ämnet. Finns det någon skillnad mellan ideal och verklighet?De metoder som använts i arbetet är litteraturstudier och intervjuer.Resultatet av litteraturgenomgången visar, att det är synnerligen viktigt att satsa på det första mötet och att det är ett gyllenetillfälle att med familjen skapa en god och värdefull kontakt för framtiden. Resultatet av intervjuerna pekar på att det första mötet kan se väldigt olika ut, beroende på vilken skola det gäller. För alla skolor gäller dock att det första mötet inte upplevs som något problem, något som framför allt har sin grund i det begränsade antalet nyanlända, mångkulturella elever som kommer till kommunen.

The aim of this paper is to perform a comparative study between France and Sweden analyzing the veil debate that took place in 2003 and 2004. This debate has been one of the central features of the renewed conflict between the West and Islam post 9/11, and has the presumed oppression of the Muslim veil in focus. With help of critical theory and a differentiated citizenship theory, including gender and post-colonial perspectives, I analyse the veil in a Western context in the arguments presented and the actions taken. Through that I try to distinguish the potential problems posed for the Muslim minorities living in the two countries.Three main areas are covered: the different political actions in the two countries, the consequences for this sidestep in liberal citizenship theory and in what way the view on equality splits the two parties. I conclude: that the French secularism and the Swedish equality have played key roles; the ideal of liberal citizenship is being abandoned for a more partial state; and the view of the veil as simply oppressive is part of a colonial heritage that can be challenged..

This study has the purpose of looking at the current and future position of record labels from a context involving the technological developments, while the opportunities for the artists are changing. As the actors inside them music industry find themselves in an ever changing climate where traditional supply chains are threatened by new technology, the record labels need to change the way they work in order to maintain their existence in the music industry. The study has been conducted by interviewing a number of people involved in the music industry, by using a qualitative method approach. The conclusion of the study shows that the traditional way of doing business by treating music as a product that makes revenue is gone. Instead the labels have to take on new roles formerly run by third parties in order to survive and be profitable, especially since artists can now in control of activities that used to be controlled by the record label..

This study has the purpose of looking at the current and future position of record labels from a context involving the technological developments, while the opportunities for the artists are changing. As the actors inside them music industry find themselves in an ever changing climate where traditional supply chains are threatened by new technology, the record labels need to change the way they work in order to maintain their existence in the music industry. The study has been conducted by interviewing a number of people involved in the music industry, by using a qualitative method approach. The conclusion of the study shows that the traditional way of doing business by treating music as a product that makes revenue is gone. Instead the labels have to take on new roles formerly run by third parties in order to survive and be profitable, especially since artists can now in control of activities that used to be controlled by the record label..

Det här arbetet består av två delar, en biografisk och en matematisk, innehållsmässigt förekommer det dock viss överlappning. Hela Emmy Noethers liv handlade om matematik, i familjen fanns det matematiker, hennes vänner var matematiker och det är också troligt att hennes tankar och känslor kretsade kring matematiken. I alla fall har hon (så vitt jag vet) inte efterlämnat några dagböcker eller brev som skulle tala för motsatsen. Det blir alltså omgivningens bild av henne som får spegla den biografiska delen av uppsatsen. Den matematiska delen är i sin tur uppdelad i två delar.

Undervisningen i skolan syftar att se till alla människors lika värde samt jämställdhet mellan könen. Men hur ser det ut i bilder och representationer som finns inom reklam och media? Vilket tyst budskap figurerar bakom de förebilder i media som möter ungdomar i deras vardag? Undersökningen analyserar två inspirationsfilmer som fanns tillgängliga på H&Ms hemsida under mars månad 2014. Filmerna använder sig av förebilder, på dam respektive herravdelningen. Med hjälp av bildutsnitt, val av kontext skapas skillnad i budskapet filmerna emellan.

Urination is a biological need but the routines surrounding urination are culturally specific and ever changing. This makes the organization of public space an important part in deciding what actions are made possible for the people in it. This paper considers women?s public urination and the possibilities to merge the need to urinate and the construction of the female body as feminine.A number of texts that describe the construction of the female body and identity as both gendered and socially produced are analysed in relation to women?s experiences of incontinence. Incontinence as a medical diagnosis is by this becoming possible to question, and may be seen as one of several strategies used to manage both the organization of the public space and the expectations of the female body to be a docile body.The conclusion is that a woman who wants to enter public space has the following options when it comes to the need to urinate:To strive for the feminine ideal.

Our purpose with the study was to investigate how the image of a mother?s role is created by the magazines Mama and Husmodern. Mama is an existing magazine, but Husmodern ceased to exist in 1988. Both magazines focus on children, fashion and housework. We wanted to know what qualities you need to become a good or a bad mother.

The study?s purpose was to gain comprehension and knowledge about immigrate women?s vision on benefits respective disadvantages with arranged marriages.The study?s question at issues was:(1) How do the women consider that the ideal marriage is suppose to be?(2) How do the women experience that their vision on marriage has changed in a new culture?(3) How do the women consider that parents reasons, around the choice of a partner at arranged marriages?To be able to answer these questions at issues we used a qualitative method where interviews carried out with four immigrated women from four different countries where Islam is widespread religion. Common for these women is that they all are Muslims and that they come from countries where arranged marriages are practiced. They also have concrete experience of arranged marriages, either through themselves or someone they know.Material from interviews was analysed with a help of patriarchal theory and social constructivism. We have also analysed the material with a theory about culture and a theory about groups.

The purpose of this study has been to compare the present with the future syllabus of mathematics. With a text analytical approach has questions about how the structure is different, how the look at knowledge has changed and which learning theory that characterizes the two syllabus been answered. As a theoretical framework I adopt three different learning theories, behaviourism, cognitivism and the socio-cultural perspective. The pervious research I have looked at is the concept of knowledge an the underlying theories to previous curriculum. During the increase results in the greatest difference seen in the structure.

Denna uppsats handlar om hur artisterna Håkan Hellström och Ken Ring konstruerar diskurser kring maskuliniteten i sina musiktexter. Utifrån poststrukturalistiskt influerad teori kring feminism och maskulinitet görs en komparativ närläsning som bildar en tematiskt uppbyggd studie. Utifrån det för artisterna gemensamma temat utanförskap visar studien att utanförskapet hos Ken Ring är relaterat till en känsla av maktlöshet. Denna kompenserar Ken genom att konstruera maskulina diskurser med ett överdrivet anspråk på det som den europeiska kulturen förknippar med maskulinitet och genus. Detta kan kontrasteras mot Håkan Hellström som i sitt utanförskap konstruerar maskulina diskurser där ?omanlighet? och ett kärleks- och sexualitetsbegrepp där ?jaget? blir könsmässigt tvetydligt, står i fokus.

The aim of this thesis is to examine the customer profitability in a wholesale company. A case study of Eugen Wiberger AB has been conducted. Firstly the authors have examined the current perception of the company regarding their customer profitability and the results of their calculation of the customer profitability. Secondly an Activity-Based Costing analysis has been performed and has been compared to the perception in the case company. The conclusions are that the smaller customers are the least profitable, and in some cases unprofitable, whereas the larger customers are profitable.

In the beginning of the twentieth century in Sweden the laboring class grew and became more established. This entailed both a change in housing conditions and the design of the social policies. The purpose of this study is to show how the Child Welfare Committee in Kalmar conducted its work during 1911-1918. The aim is to show on what grounds they made their decisions and how the interaction between the committee and the families functioned in practice. This will be accomplished by giving examples from the protocols written by Kalmar?s Child Welfare Committee.