AbstractTitle:                                    To attract costumers attention in a advertisingfilled community- From a company view Authors:                              Kerstin Ivarson and Diana Kuttner Advisor:                              Navid Ghannad. Level:                                  Bachelor thesis in Marketing, (15 Swedish credits), Spring 2009 Key words:                          Media, media noice, communication tool, communication chanel, startling, advertising, advertisingfilled, message Question:                             How does the message from companies reach out to the customers in a advertisingfilled community? Purpose:                              To examine how the companies should use marketing to attract attention in a fast developed community and in that way reach the customers. Theoretical framework:       The theory describes the media develop and the effective parts of different media channels. How the media noice looks today and how the customers choose with emotion and needs. Methodology:                      We used a deductive approach as a starting point and after that study five different companies in border of media, advertising and event. Empirical framework:         Based on theory have we study five companies, Starcom, Picnic kommunikation AB, Klassons Mediabyrå, 7billion and Hansens. All companies are in the border of media, advertising and event. Conclusions:                       The most important of our study of marketing is to proceed from the potential customers needs because the advertising is very individual. To catch the customers attention is new, fast and effective communication channels very important.

Global warming is one of the most debated environmental issues right now, and it could be argued that it is important to study how the phenomenon is treated in schools. The main purpose of this study is to put students? knowledge about global warming in relation with the control documents for chemistry, biology and physics studies. Interviews have been conducted with six students in the 9th grade. The conclusion of the survey indicates that the students generally have a satisfying knowledge about the phenomenon and that they know how they should behave from an environmental perspective..

AbstractTitle: Correlation between the levels of education and conformity to traditional masculine normsAuthors: Larsson, M., & Ljungqvist, D. (2008)Objective: This study is an attempt to explain correlations between the levels of education and conformity to traditional masculine norms. It is mainly based on the social construction of gender. Background: A high level of education is associated with a healthy living, and a high conformity to traditional masculine norms associated with harmful health behaviours. The background also presents different views of masculinity, the construction of gender and the construction of norms.

The society?s view of pupils with needs of special support in nine-year school has changed over time in Sweden. The teachers? views of the pupils have had an influence of how the special education process is designed. The aim with my paper is to make a comparative study of how special education teachers in rural schools and schools in Stockholm have designed their work with pupils with needs of special support.

The purpose of this Master?s thesis is to study howuniversity librarians in a South African context relate to theconcept of information literacy. We investigated differencesand similarities in approaches to user education andinformation literacy. We have based our study on thefollowing research questions: What are the prerequisites foruser education at the University of the Western Cape? Howdo these prerequisites influence librarians' approaches toinformation literacy and user education at the University ofthe Western Cape? We have used a sociocultural theoreticalperspective and Hofstede's cultural dimensions in orderto pay particular attention to the cultural and social contextof user education.

AimThe purpose of this study is to investigate how schools who have a health concentration and schools who haven?t are teaching physical education and if possible compare these schools.This study is based on following questions: How do schools with a health concentration and schools who haven?t, in compulsory school, teach physical education and health. How do physical education teachers describe their teaching and how do the students describe it.MethodMy study is a qualitative study based on interviews with teachers and students from different schools. The interviews have been made on four different schools from all over the country. I have interviewed one physical education teacher and four students, two boys and two girls, from each school.

The purpose of this Master?s thesis is to investigate the criticisms of the Swedish library education 1990-2005. By studying four different magazines, we tried to find the various opinions. The years investigated are 1990 to 2005. We have studied articulated opinions, not all opinions, in four library journals.

This study is focusing on students at compulsory level and their performance in national exam tests when the students first language is taken into account. Students in Swedish schools with non-Swedish speaking parents commonly follow language classes for limited Swedish proficient students. How does this affect their results when tested in other subjects as physics,biology and chemistry? A general claim is that national tests can provide data for balancedand fair grades. This view is challenged in this paper, through Principal Component Analysisof test results that shows a difference between schools when the schools social position and share of limited Swedish proficient students are measured.

Infringement of intellectual property rights often causes significant economic damage. The problem with illegal activity concerning counterfeiting is constantly increasing. The development has lead to constitute an extensive international activity which is harmful for intellectual propery owners, consumers and the society in general. Competing products tend to be increasingly similar to each other, with rather similar marketing-, sales-, and pricingstrategies. As a result, the trademark strongly affects consumers? selection-process during purchase.

This thesis describes the introduction of Web 2.0 education into Swedish LIS education with emphasis on the driving forces and obstacles in the process. It also discusses the possibilities of estimating the appropriate time for the start of new educational courses introducing new technologies, when it is uncertain if the technologies in question will sustain for a long enough period of time to make the educational effort worthwhile. The data on the Web 2.0 education was collected during the spring of 2010 from the Web pages of the five LIS departments in Sweden, namely Borås, Lund, Umeå, Uppsala and Växjö, as well as by 10 interviews during November and December 2010 with two representatives from each LIS department..The key finding is that Web 2.0 is covered in Swedish LIS education and embracing both practical and theoretical issues. The main driving forces have been both the needs of the profession and an academic research interest. It is concluded that Rogers??S-curves? as described in ?Diffusion of Innovation? can be used as a tool in order to improve the understanding of when to introduce education in new technologies.

The purpose of this Master?s Thesis is to examine and describe how a wiki can be used in the information seeking education. We believe that the preconditions for education and learning are changing; technology and Internet has introduced new tools for the learning situation. To examine this we will describe how the wiki technology can be used in the information seeking education, describe how the goals of the information seeking education are reached when using a wiki and lastly investigate the school librarian?s pedagogical role in wiki-based education.

White-Nose Syndrome, WNS, is an emerging fungal disease in the Northern American bat population causing mass mortality in infected hibernacula. Geomyces destructans is a newly discovered psychrophilic fungus causing WNS but the pathogenesis and epidemiology of the disease is not yet fully clarified. Geomyces destructans has been found in Europe but has not been a cause of mass mortality there. This study is the first investigation done to see if G. destructans is present in Sweden.

AimThe aim of this essay is to investigate the possibility to exercise climbing within the framework of the physical education in the obligatory school. We investigated how physical education teachers think about exercising climbing in school and how the Swedish Climbing Association is working to reach out to schools.MethodA questionnaire was sent out to 81 schools (Idrottshögskolans partner schools) in suburban Stockholm, which corresponds to 10% of the total amount of schools in that area. A mail interview was also made with a representative for the Swedish Climbing Association who also represented a local climbing association, to collect information about how they worked with schools and youth.ResultsWe have not found anything in the steering documents against exercising climbing during physical education. There are obstacles for exercising climbing during physical education, a wall for climbing is very expensive and the schools have a lack of space for this wall. The results from the questionnaire showed that 76% of all the schools that did not have a wall for climbing wanted to have one.

The purpose of this thesis is to find out if principals and teachers have experience, expectations and thoughts about the differences that the new Education Act means in relation to the old one about action programme. Through qualitative interviews with two principals and four teachers, I have tried to answer my research questions that I have made based on the purpose. The questions are: How do the interviewees describe the routines about action programme?  Has, according to the interviewees, the routines been changed with the new Education Act? How do teachers and principals experience the differences between the old and new Education Act regarding the action programmes?The results of my survey shows that the process of action programme is different at different schools and that it has been adapted to the new Education Act in varying degrees. These results give differences in the experiences of the new directives.

The purpose of this study is to examine the conditions for pre-school teachers to achieve those goals that are constituted for science education in the Swedish curriculum for the pre-school. The study questions of formulations are: which importance have the conditions for the work with science education in pre-school, which importance have pre-school teachers engagement and knowledge for the work with science education in pre-school and does the pre-school pre-school teachers think that they have enough conditions to achieve those goals that are constituted for science education in the Swedish curriculum for the pre-school. The results are based on an interview survey with ten pre-school teachers from three pre-schools that are connected in a unit. The interviews were recorded and transcribed. The results from the study points out that the pre-school teachers engagement are most important for the work with science education in pre-school to flourish.