Introduction and research question: In the global media field, global expansion has become more common and is a way for media companies to reach out to a broader audience. Both advantages and disadvantages come with a global expansion and there are several cultural differences that have to be considered. This thesis will deal with the cultural differences and discuss how a Swedish media company efficiently goes about establishing in Vietnam. This leads us to this thesis' research question: How does a Swedish media company succeed in Vietnam? Purpose: This thesis' purpose is to find out what media companies do to successfully acclimate to the Vietnamese culture and the important aspects of the cultural differences to consider.Delimitation: In order to present a thesis with greater depth and acquire a deeper understanding, the study is limited to examine Swedish media companies and what intercultural aspects are important to consider when establishing in Vietnam. Method: The research we have done is based on interviews, which we thought could give us the accurate information and a good base to stand on.

Based on phenomenological hermeneutics and narrative theory the study explored how parents experience and create meaning when the child receives the diagnosis of autistic disorder. Interviews were conducted with eight parents and the analysis concerned both contents and form in their stories. The resulting aspects of the contents is presented in seven areas: stories about the time before the diagnosis, seeking help, receiving the diagnosis, the meaning of the diagnosis, coping, living with autism and stories about the future. The six resulting aspects of form included: chronology of the stories, creating order out of chaos, cultural norms, rewriting the story about the child, aspects of metaphors and changing perspective. The conclusion of the study is that the diagnosis serves as a way for the parents to transform experiences into a meaningful whole.

The aim of this Master's thesis is to examine the information use among Swedish backpackers, both prior to departure and while travelling. The questions posed in this study are; which artefacts did the backpackers use, in what way were those used as tools of mediation within their social practice and how does a presumptive interaction between backpackers and information sources appear? The empirical material consists of interviews, held with eight backpackers, concerning their information use. The interviews reveal that a number of information sources are being consulted. The most commonly used sources identified in the empirical material are guide books, advice from other backpackers, fiction, TV programmes and periodicals.

This master thesis deals with the looting and destruction of the Iraqi cultural heritage in the wake of the U.S. invasion of Iraq in April 2003. My ambition is to analyse the narratives conveyed by journalists and intellectuals to see which truths that were established. Using discourse analysis methods, my aim is not to find an objective truth in the matter at hand, but rather to se which truths the writers put into view regarding the question of liability and the seriousness of the looting and destruction. This paper further discusses these truths from the perspectives of imperialism and of Edward Saids thoughts about Orientalism.

In this essay a social perspective on the mind is explored and argued for. The essay moves from a discussion of a social collective foundation for the individual mind to a discussion ofthe main alternative ways of describing the shared social world, namely an action-centred perspective and a power-centred perspective. It is shown that these two perspectives are combinable. A combination of the two perspectives is therefore recommended for a more balanced way of describing the shared social world. In this essay it is argued for that the individuals? mind and her identity is dependent on the surrounding community.

This paper presents a study of educational materials used in Swedish language education. The aim of the study is to understand in which way multimodal resources can be used in texts, to benefit in the process of meaning making among pupils in the nine-year compulsory school. The theoretical framework used as a basis for understanding and analysing these educational materials is the social semiotic multimodal perspective and the design theoretical multimodal perspective. The study is a multimodal text analysis but it also involves analyses of the syllabi connected to the subject of Swedish language education. The extended concept of text was introduced in the year of 2000 in the syllabus and today multimodal texts are supposed to be part of the Swedish language education.

The purpose of this paper is for the reader to realise how national innovation systems are deeply intertwined with the legal background of a country and to understand the processes that involves national innovation systems specifically regarding the stem cell / genetics research and how the need for specific community law must be considered targeting the stem cell patents. The legal part will try to answer: Why is it important given the actual state of the European stem cell national innovation systems for the European Commission to take a stand and tackle issues regarding the patenting of the human stem cell innovations? This is done from a country industry analysis (business approach) and then linking it with competition law from a community stand point of view (that tackles biotechnology issues). In order to achieve this the paper is divided into three separate analyses beginning with a theoretical background of general biotechnology / genetic terms that will enable the reader to have a general understanding of the importance of this kind or research ( genetics / stem cell research). The chosen countries case studies exemplify very diverse economies and development perspective from the traditionally R&D intensive to the least and from the biggest countries in Europe to one of the smallest, thus giving cultural, legal, economic and scientific variety..

Studien syftar till att få en djupare insikt i hur sociala och kulturella faktorer påverkar barn och ungdomar i deras val av instrument för studier på en kulturskola. I bakgrundskapitlet presenteras tidigare forskning och annan relevant litteratur inom studiens ämnesområde. Studiens teoretiska utgångspunkter utgörs av det sociokulturella perspektivet. Studiens metod utgörs av den kvalitativa intervjun. Sex nybörjare, tre flickor och tre pojkar i åldrarna 8-10 deltog i studien.

The aim of this essay is to contribute to a better understanding of the prehistoric site Flyhov in the province of V?sterg?tland, Sweden and its immediate surroundings from an archaeological perspective. The site contains material artistic and ritual expressions from different prehistoric periods, and its long use-history (from the Stone Age until today) shows that the site, and its remains, has attracted the interest from people in prehistory, in modern times, as well as today. With a point of departure in perspectives derived from hermeneutics and phenomenology the essay examines the site?s prehistoric remains, the use of, and the interest directed towards, the site and its remains during different time- and use-horizons and how these horizons have been affected and intertwined with each other, in a manner where earlier material expressions have affected people and their new expressions.

The purpose of this study has been to investigate students? perceptions of the content inthe Swedish subject and current syllabus for Swedish in the third year of uppersecondary school. The purpose has also been to analyze if students are familiar with theaims they are working towards, how explicit they are and if they have any significancefor the students? results and motivation. This investigation is based on a socio-culturalperspective and was made with help of a quantitative method by using questionnaires,but has also been studied to some extent qualitatively, which have been analyzed from astudent angle.The analysis of the results shows that the students have very good perception ofwhat they should study in Swedish year three in upper secondary school.

Uppsats för avläggande av filosofie kandidatexamen iKulturvård, Bebyggelseantikvariskt program15 hpInstitutionen för kulturvårdGöteborgs universitet2014:20.

In 2009, the estimated number of residents in China was 1.331 billion, representing approximately 22% of the total world population. China is the world's most populous state and is in constant growth. This is also a market that offers huge opportunities. The major cultural differences between China and the rest of the world can often cause problems for companies that choose to expand in China. A major problem with the cultural differences is that Chinese employees feel that foreign managers do not understand the Chinese culture which is said to be the reason why Chinese people tend to change jobs often.

Uppsats för avläggande av fiosofie kandidatexamen i Kulturvård, Ledarskap i slöjd o kulturhantverk 15 hp. Institutionen för kulturvård Göteborgs universitet. 2014:32.

Uppsats för avläggande av filosofie kandidatexamen iKulturvård, Trädgårdens hantverk och design22,5 hp, 2014.

This study deals with play and the importance of meaning of play in the learning process. The aim is to look in to and analyze four preschool teacher´s beliefs and views about the importance of play for children´s learning and development. The study looks at two different preschools, one based on Reggio Emilia- and the other on Montessori- pedagogy, and the aim is to compare the different views and ways of working that the preschool educators have.The theoretical basis for this study is both rooted in a socio-cultural and constructivist perspective, and deals with the relationships between theoretical concepts mean as play, learning, way of working and pedagogy.The study is based on qualitative research methods that consist of interviews and participant observations. The person?s participants in the study consisted of four active preschool educators, who work in two different preschools.The results of the investigation show that the educators have similar views on the importance of play for the children´s learning process, and this also applies to their way of working.