Purpose:To concretize the various factors on students' theses that are perceived valuable and can contribute to corporate profitability. In our investigation, we want to strengthen the understanding of a "win-win-situation" of cooperation between students and businesses.Methodology:In this study, we have chosen a qualitative approach in which five personal interviews with various organizations that are active in a knowledge intensive industry. A semi-structured questionnaire was used in our interviews.Theory:Our theoretical framework has two broad areas. Introductory chapter is based on theories of research development in Sweden with theories that emphasize the value of collaboration and knowledge. The second chapter deals with a theoretical outlook on value and how this can be applied in marketing.Conclusion:The study shows a diversity of values within three broad categories.

Ungdomar födda på 80-talet har visat sig ha en negativ inställning till reklam. Detta har gjort att företagen söker andra vägar för att nå denna målgrupp och en allt vanligare strategi har blivit att sponsra populära artister och evenemang, en form av kultursponsring. Genom att sponsra kulturen blir gränserna för vad som är reklam allt otydligare och det finns en risk för att kommersiella intressen på det här sättet påverkar utbudet av kultur.Med denna problematik som bakgrund har vi valt att undersöka vad unga människor mellan 20-25 år har för inställning och attityder till kultursponsring och hur de tror att de påverkas av den. För att kunna besvara dessa frågeställningar har fokusgrupper använts som metod. Totalt har tre fokusgrupper med fyra deltagare i varje genomförts.

Presently environmental and ethical matters are in the centre of attention and companies producing sustainability reports have become more common. It has also started to become more and more ordinary to assure these sustainability reports by an external part. However, the amount of assured sustainability reports differs a lot between different countries.There can be several reasons for why the companies chose to get the sustainability report assured. Previous studies state that the choice to produce sustainability reports can be re-lated to theories like the legitimacy theory, stakeholder theory and the agent theory. Other aspects that can affect the decision to construct a sustainability report can according to prior studies be different company characteristics and the national culture in the country in which the company is operating.

The aim of this work is to give an example of how archaeoacoustics can broaden our understanding of archaeological remains and to further contribute to the almost non-existing research of ringing stones. With a theoretical discussion about sound from three different perspectives and by means of using different kinds of analysis, this essay will show that there are unknown relations between the three known ölandic ringing stones and the cultural landscape of Öland. Possible patterns in the placement of the stones and the possibility of the sound in this soundscape will be investigated. The essay will also suggest a resonant stone typology and discuss the necessity of one. Finally, the intention is also to shed new light upon the discussion on what the uses of the ringing stones might have been..

In the pilot study for a biography, some of the methodological and/or theoretical problems facing the anthropologist and biographer are discussed.The empirical section is based on a number of interviews I made with my grandmother over the period 1995-2001. I have come across inconsistencies in the material when rendering a historical event. Furthermore, the material makes me reflect on how the biographer or anthropologist is able to handle or interpret that she and the subject/informant has a different attitude to metaphors and how the metaphors can change over time, space and interpretation.The essay begins with a summary review of some of the central social and behavioural scientific theories that can be related to the individual and the biography.There then follows an in-depth discussion based on Paul Ricoeur's philosophy that says that your identity is created in relation to how you look at your history and future at the present time. Identities are created in an interaction between the field we are currently in, the cultural capital that includes gestures, mannerisms, symbols, our language and the area of interpretation the field allows in the culture. Consequently, the biography is also a representation that is created in time and space and between the subject and the person rendering the subject.The biography or ethnography is transient and is of necessity a historiography.Ricoeur talks about the living metaphor.

The Convention on Biological Diversity (CBD) promotes the Ecosystem Approach (EA). In this thesis it is analyzed how the EA approach could be applied to regional management of coastal areas in Sweden. The aim of this report is to compare management for preserving biodiversity on a landscape level in two regional coastal areas in Uppsala and Västra Götaland respectively. In Uppsala, one of the plans consists of a previous nature reserve and in Västra Götaland, a Regional landscape strategy has been established. The ecosystem approach is used as a theoretical framework in this thesis.

Hästvärlden är för de engagerade tjejerna en plats där de kan hantera den moderna ambivalensen. Gemenskapen med de andra hästtjejerna skapar trygghet, det blir en frizon från vardagen utanför stallet. Den skapar även föreställningar om kvinnlig identitet, men det är snarare omvärlden som applicerar kvinnliga egenskaper till hästvärlden. Hästtjejerna själva anser att de inte behöver bry sig om sitt utseende, inte är rädda för att ramla av och är tävlingsinriktade..

Background: Overweight in children is a growing problem around the world. Studies has shown that children suffering from overweight, are at a greater risk to remain overweight as adults as well. Child health care nurses have an important task by trying to motivate parents to better diet and exercise habits for their children. Previous research proves that overweight and obesity in children is a very complex problem which requires a good caring relationship between child health care nurses and parents.Purpose: The purpose of the study was to illuminate the experiences of child health care nurses of meeting parents of overweight children.Method: An inductive qualitative approach was used as method. The collection of data was conducted by using semi-structured interviews.

This thesis aims to explore the process where strategies for music artists are created by record companies. We describe and analyze how decisions regarding signing, distribution, marketing, bookings and co-operations are made. Through our study we find that the strategy process can be described as a pattern according to Mintzberg's definition. The "inside-out" perspective is dominating and the record companies base their strategies on internal core competencies and the artistry and will of the music artist. The underlying causes of this are the uncertainty that characterizes the industry; the focus on social relations; and the importance of cultural legitimacy..

In today?s world urbanisation is an on-going process, cities are growing and becoming denser, and places for recreation gain value. Therefore, urban parks are much appreciated by people living in cities. When the first public parks where planned, their main function was to increase health, hygiene, education and social life. In the middle of 19th century the meaning of public parks to people?s wellbeing gained attention and parks were planned to provide space for lively activities. This paper focuses on parks? activities.

Many of Europe?s day-living butterflies have shown decreasing populations during the last decades and many species are threatened. Many butterflies are dependent on managed semi-natural grasslands because of their richness in nectar sources and host plants for the butterfly larva. Swedish pastures are mostly managed through grazing. The number of cattle in Sweden have been decreasing while the number of sheep in the country increased by 30%.

In an international perspective the Russian children s library is a unique institution, being solely committed to children up to 14 years of age. In Russia of today it is, however, being exposed to hard pressure as the economical and social conditions have changed dramatically since the collapse of the USSR. My interest lies in examining this change of living conditions for the children s libraries and how this in turn affect their work and role in the present state. In order to view this change in a longer perspective, I compare the situation for children s libraries during the time of communist regime with that of today using documents about and from children s libraries. I have studied its legal position and conditions, financial and political state, and how the modern society affects children and youth, especially their daily cultural life.

This study is performed as an Archive, Library and museum master?s thesis in two years studies. The overall aim is to investigate and analyze what the term Manga means in a library and information science context. The concept of Manga has different meanings depending on whether we start from a Japanese or a Swedish context. Manga is integrated in the Japanese society while Manga often is associated with youth culture or a separate genre in Sweden.

Sustainable development and sustainability is nowadays expected to be integratedin modern city planning and permeate the entire planning process. At the sametime, sustainable development has an inherent vagueness, leading to a greatdiversity of interpretations of the meaning of this concept. In this thesis strongsustainability and ecological modernization are used as two different interpretationsof sustainable development. Using these two interpretations, an analysis of thecurrent use of the concept of sustainability within the city planning of Malmö isperformed. The analysis shows that the interpretation of sustainable development inthe city of Malmö can be deduced to ecological modernization and thatsustainability is looked upon as one way to improve the attractiveness of the city.Investments to increase ecological and social sustainability must be legitimized asleading to a potential increase in economical sustainability (growth) and the focusof increasing the sustainability in the city has shifted from ecological aspects toeconomical aspects.

Using a feministic perspective and a critical approach, my purpose is to discuss bibliographic classification, a central aspect of Library and Information Science. More specifically, my aim is to demonstrate the norms and the dominating thoughts regarding the organization and representation of knowledge, subjects, and social categories in classification systems. I review previous research involving critical approaches to classification. These show that classification systems are a reflection of the context in which they are created, with the result that universal assumptions can be questioned. Some studies also present problems inherent in hierarchical structures.