This bachelor thesis aims to analyse archaeological finds related to mead during the Late Iron Age in southern Scandinavia. Five central places from the Iron Age are compared to five historical texts, that in some way connects to either the central places or to the use of mead. This will be done by using action theory. The action theory focuses on what kind of actions humans have done to create social and cultural purposes. Since the last part of the Late Iron Age, the Viking Age, is getting more popular due to movies, games and tv-shows it is also relevant to study how modern-day mead represents the Viking Age through its marketing.

In this thesis we present a qualitative study of Employer Branding through a perspective of gender. We examine the awareness of Employer Branding as a tool to break gender patterns in female and male dominated administrations in three Swedish municipalities. Six recruiters people were interviewed, including three pre-school managers and three managers of technical administrations, to see if there are any differences or similarities between the organizations? Employer Branding to break gender patterns. In addition to the interviews, the Web pages of these three municipalities were investigated through a contextual perspective.We found that our interviewees do use Employer Branding, but that they were not necessarily aware of its? meaning.

Although English is commonly used in Swedish advertising, little is known about its effects. The purpose of this paper was to investigate how a Swedish or English language choice in product advertisements affects the effectiveness of the ad. Further, a local/global dimension of the advertisement was created to investigate how the results differ for local and global brands. Subsequently, an experiment was conducted where the effect of language choice on several well-established measures of ad effectiveness such as awareness, comprehension of the ad message, credibility, attitude and buying intentions was analyzed. In line with previous research, English in product advertisements is not completely comprehended since English is not the local language in Sweden.

Skadeplatsarbete är en arbetsform med en speciell karaktär. Det som formar denna karaktär är dess uppkomst genom inträffandet av en olycka av något slag. Detta medför att olika aktörer och aktörsgrupper temporärt stålar samman och genomför ett samarbete med utgångspunkt från platsen för det inträffade. Ambulans, brandkår, polis och SOS Alarm AB är de vanligaste aktörsgrupperna på en skadeplats. Att rädda liv är ett samarbete mellan olika aktörsgruppers på en skadeplats.

This study aim to explore how the conditions of an individual's childhood may affect their coping with trauma. The individuals represented in this study, for the purpose to explore coping with trauma, are individuals grown up under insufficient childhood conditions. This study is based on the assumption that childhood conditions, are a factor of influence on coping with trauma, in a greater extent than it is understood and given credit for in todays society. Our result shows that there is an obvious correlation between insufficient childhood conditions and destructive coping with trauma. There is a need of larger general awareness that an individuals resources for coping with trauma is affected by the conditions growing up.

The study is a qualitative survey with the purpose to through interviews with Employment Office social workers examine their perception of possibilities and obstacles in the employment market for immigrants. This purpose is specified through two specific problems; how are cultural and ethnic affiliations portrayed in relation to what is perceived as Swedish in the communication with Employment Office social workers and whether they reckon that the specifications in the employment market are pragmatically or normatively motivated. The materials are presented using a social constructivist perspective and in relation to previously conducted research and our chosen theory. The results are presented and analyzed in themes. The main conclusions drawn from the interviews are that it primarily is the individual prerequisites that are central, but that structural factors also affect the entry into the employment market.

The purpose of this study was to examine two relatively similar product industries, of which one is successful in its commercialization and the other one is not successful. The two industries observed in this paper are both Swedish industries, and both of them produce slow moving consumer goods for the luxury consumer. The successful industry is represented by the Swedish fashion industry, more precisely The Swedish Fashion Wonder (TSFW) - a term describing the success of a specific coalition of fashion designers from Sweden. The unsuccessful industry is represented by the luxury watch industry in Sweden (LWIS). The method used to examine the two industries' inequalities is based on a qualitative study, consisting of in-depth interviews with industry expertise from both of the industries.

Aim: The aim of this present study was to assess the dental caries prevalence in children and adolescents aged 3-19 in the Nordic countries, and to examine if the caries prevalence is affected by socioeconomic and cultural differences.Method: The study is a literature review based on 20 scientific medical reports based on the aim of this study.Result: Decayed missed filled surfaces (dmfs) of the 3-year-olds varies from 0.3 to 0.99 and from 0.9 to 7.3 in 5-year-old children. The Nordic 12-year-olds have similar numerical values. In Nordic 14-year-olds caries prevalence increases. In the late teens there is a reduction in caries prevalence. Children at Greenland have five times more teeth decayed than other Danish children.

There are several man-made environmental problems in today?s society. Tourism gives a lot of people serenity, creates jobs and better social circumstances but also has a dark side, a dark side that is harming our environment. Mass tourism creates large amounts of harmful gasses through transportation of tourists, littering ends up in pollution and acidification and the list goes on. Ecotourism has during the latter part of the last decade been marketed as a counter pool to the harmful kind of tourism and offers connectedness to nature.

Reaching out with a specific message to consumers is the idea of marketing. Advertising is among the most common elements when it comes to marketing a product or a service. There are various ways to provide marketing with a message. A relatively new way that has become larger in marketing is to provide marketing with emotions. It has been shown in several studies that emotions can have a direct or an indirect effect such as ad-attitude and brand-attitude, and that is what our essay is about.

In recent decades, the concept of corporate culture has emerged as an increasingly important factor in the business world, as evidenced by a rise in research and efforts to direct it in various ways. The pandemic has led to significant changes in work processes and office environments as operations shifted to remote work. The purpose of this report is to investigate the impact of remote work on corporate culture and its potential advantages and disadvantages. Additionally, the report aims to analyze how corporate culture currently looks, considering the potential presence and adaptation to hybrid work. Based on a multi-case study, it includes interviews with ten individuals from five different organizations.

Using interviews conducted within the municipality of Nam Dich, Vietnam, this qualitative study explores how ethnic minority parents and children navigate around the state's supervision in order to preserve their traditional practices of child marriages. Moreover, the research explores the roles and expectations between individuals within an ethnic minority family as a collective unit. Using governmentality supported by the concept of state evasion, culture bearers and empowerment, I argue that understanding child marriage as a phenomenon requires analysis of cultural context. The paper starts with an introduction of the ongoing relation between the Vietnamese state and ethnic minority traditions related to child marriage. While the Vietnamese state ?s modernization projects aim to empower individuals by creating more freedom within the process of marriage and increasing the opportunity for education and work, certain ethnic minority groups want to uphold their cultural ways of marriage when parental arrangement occurs from an early age.

Title: Globalization ? Meeting a new market Author: Anna Nubäck Supervisor: Anders Nilsson Institution: School of Management, Blekinge Tekniska Högskola Course: Master in business administration, 15 credits (FED006) Purpose: The purpose of this essay is partly to create an understanding of the decision to establish a branch in Japan and especially to look at if and how the Swedish company in this study has adjusted its corporate culture to suit the Japanese market. Method: Data is collected thru a number of semi constructed interviews. A first telephone interview was followed by an interview made face to face that was also followed up by interviews performed over telephone. E-mails have been used to clear and correct collected data. I have also studied company reports, closely related literature, articles and papers on the Internet. Conclusion: My conclusion is that the company in this study based the decision to open a branch in Japan on the demand from one big customer and the potential to grow globally.

With this essay we would like to examine to what extent the ancient Icelandic literature could count as a part of Sweden?s literal cultural heritage in schools today, if it through seeking information is possible to say whether this literature have any connections to Sweden. Our questions of issue are:1. What kind of connection is there between ancient Icelandic literature and Swedish literary cultural heritage and what are the ancient Icelandic literature premises? in the Swedish upper secondary school?2.

The Swedish integration policy acts upon that all citizen should have equal rights and possibilities no matter ethnic and cultural background. In today's Sweden it is more or less a self-evident that immigrants ought to prepare the possibility to preserve their original cultural distinctive character according to the Governments Proposition 1997/98:16. Simultaneously the term integration and its actual meaning and its political significance are not always clear.Immigrants as a categorization are often overloaded with negative overtone and risk to seem discriminated. The category reinforces also a ?we? and ?them? thinking.