Purpose: The purpose of this thesis is to give a contribution to the studies of what strategies those are of importance for challengers in consumer technological markets aiming for the market leader position. To be able to investigate this phenomenon we have chosen to study Microsoft?s second position in the video game console industry. In addition, we want to illuminate Microsoft?s competitive advantages, how Microsoft can take advantage from Sony?s setbacks and what strategies those are of importance for Microsoft in the battle of becoming the market leader.

This thesis is an attempt to study if the school cinema project in Kungsbacka is an establishedactivity. Qualitative interviews have been performed with the cinema owner, the projectleader and a politician of the municipality, about their views on the project. Teachers andpupils have also been interviewed. In the case of an established activity, the thesis also attemptsto answer what causes have contributed to such an establishment.The study shows that the school cinema project is an established activity in Kungsbacka andthat all parties involved are satisfied with it. The project has guaranteed the cinema's existence.According to the thesis, the reasons for the establishment are that govemment funds enabiedthe project to initiate.

This thesis will discuss teachers handling of the background, experience and earlier acquired knowledge of students. Our aim is to study the teachers? use of the cultural knowledge that of which the students already possess and the consideration the teachers have for the students own parental tongue. From this we want to see if there are any obstacles or pits with the work of gathering up experiences. The study is based on interviews with seven different teachers at a multi cultural elementary school in one the suburbs of Stockholm.

Examensarbete för avläggande av filosofie masterexameni kulturvård, 60 hpInstituionen för kulturvårdGöteborgs universitet.2015:2.

Inom ramen för den översiktliga planeringen är samråd och utställning de främsta, lagstadgade tillfällena i plan-och bygglagen där medborgarna kan lämna synpunkter på ett förslag till översiktsplan (Boverket 2014). En av de positiva effekterna av medborgardialog är att de som bor och använder ett område dagligen har en god lokalkännedom om platsen och på så sätt kan bidra med en unik kunskap till planerarna (Khakee 2000). Medborgardialog anses däremot ofta medföra ett ökat behov av resurser i form av tid och pengar (Khakee 2006: 19). Det har även visat sig att mest inflytande över den fysiska planeringen har medelålders, vita män medan kvinnor och barn är grupper som inte har lika stora möjligheter att påverka (Henecke & Khan, 2002: 23). Idag förekommer även svårigheter med att integrera kulturella resurser i samhälls-planeringen. Eftersom samhällsplanering innebär sektoröverskridande samarbeten och behov av en helhetssyn behövs det nya metoder för att säkerställa medborgarinflytande och de kulturella resursernas plats i samhällsplaneringen (Lundberg & Hjort 2011:6-7). Cultural planning är en samhällsutvecklingsmetod vilken syftar till att inkludera kulturella perspektiv i samhällsplaneringen.

My main question in this essay has been: why does the preschool advocate being outdoors? How should we respond to parents who have a different view on this? Children's right to participation and influence is also a question that I raise. How should we preschool teachers do when we stand between the child's desire to be out and the parents wish that their child should be indoors? By reading what is written in the preschool curriculum on children's influence, I have come to the conclusion that we preschool teachers must listen to what the children express that they wish to do, otherwise we go against our policy documents.My dilemma is about how to respond to parents who have a different opinion on being outdoors than we have. Many parents express an aversionagainst their children having to be outdoors.

Digitization is a concept that has become popular in terms of collections of old heritage-related material such as books, photographs and paper documents. This work is a study of the Swedish composer Allan Pettersson (1911?1980) and his personal archive stored at Section for Manuscripts and Music at Uppsala University Library. My issues are What happens to the archive of the digitized? Will there be a "new" archive of the digitized? What guidelines are Uppsala University Library using for their digitizing and how do they look? What will be the result after digitization? What about copyright and the material? Allan Pettersson's personal papers consist a large collection of sketches of musical notes, newspaper clippings and concert programs.

In this essay the aim is to look at difficulties in preservation of buildings in general, andespecially the ones of the modernist era. To navigate in this huge field the study is narroweddown to take place in Finspång, a small Swedish town. In Finspång there was a swimmingpool facility built in 1967. In 2003 the facility was closed down due to its unusable conditionsand then after seven years with discussions of different plans about what to do with thefacility it was demolished in 2010. This case is the base in the essay, and why it was notpreserved.The purpose of this essay is to look at what the people in Finspång think about preservation ofbuildings with the demolished swimming hall facility as base, and what impact materiality hason questions regarding preservation, cultural heritage, memory and history.

This essay deals with the rationale and aims for doing cultural or aesthetic activities and projects in schools, and gives special focus to a specific group of students, attending schools provided at special residential homes for young people (sa?rskilda ungdomshem). These homes receive young people with psychosocial and substance misuse problems and who show tendencies towards criminal behavior. The essay investigates how working with a cultural project in schools at these residential homes is justified and also elucidates how this specific group of students and their problems are constructed in the documents surrounding the project. The essay will further ponder over possible educational and pedagogical consequences of these constructions.The investigation has its theoretical frame work in curriculum theory.

The purpose of my study has been to find out how mother tongue teachers working in preschools where a majority of the children have a mother tongue other than Swedish make use of fictional children?s books during the mother tongue support lessons. In order to determine this, I am asking the following questions:- What is the range of children's books in the children's mother tongue available at the preschool?- In what ways are the native language teachers encouraging literacy development through the usage of children's books?- How do native language teachers view the childrens? linguistic development as well as the enhancement of cultural identity through the usage of the books?These questions have formed the basis of the methodical approach, which is based on a qualitative research method. The data collection consists of three parts; the observation of mother tongue support, interviews with language teachers as well as with the nursery manager and lastly a survey of children's books in languages other than Swedish at the preschool.The essay has as its theoretical basis the socio-cultural view of learning and development.

Abstract Title: We are equal. A study of cultural differences and professionalism in international projects.Level: Thesis for Master Degree in Business Administration.Author: Zahra AhmadiSupervisor: Lars EkstrandDate: 2012-05The purpose of my study is to analyze and examine it well-educated people can reduce the cultural differences in interaction with other actors around the world. Part of aims study surveys and analyzes to understand how educated people can communicate and facilitate communication in order to achieve the goals and motivation in international collaboration. Problems can arise from cultural differences in connection with that persons face in society and in international collaboration. In this study, I assume theoretical framework that exists in cultural and communication theme and professionalism to find common objectives within educated groups.Method: The purpose of this study, I have chosen to use a qualitative approach.

The thesis aims to analyze strategic, cultural and structural aspects of Grameen Bank and its micro-credit project, in order to identify key success factors. A case study was performed with an inductive and qualitative approach, using semi-structured interviews. The data was collected by field observations and interviews on site in Dhaka, Bangladesh and surrounding areas.The main conclusion is that the critical success factor of Grameen Bank is the relationship focus, guiding and aligning its strategy, culture and structure. Also, local offices have been observed to utilize practices not permitted by the bank?s management, ultimately increasing the organizational efficiency..

The purpose of this paper is to examine teachers' approach to popular culture in preschool. The questions we want answered are: What approach do educators have to popular culture in preschool and what underlies that approach? Is there a high - and low culture in preschool? If educators bring popular culture into the preschool, how then is it used? Do children?s culture influence everyday life in preschool? We have employed qualitative methods to seek answers to our questions. We conducted seven interviews with educators from four different preschools. The starting point for our study was the socio-cultural perspective because we examined people's cultures and how the meeting between them unfolds. We concluded that educators have a very ambivalent attitude towards popular culture in preschool.

I denna uppsats undersöks fyra olika bostadsannonser samt de modelläsare som konstrueras i dessa. Modelläsaren kan beskrivas som den presupponerade eller förmodade läsare som sändaren av texten riktar sig mot och kan vidare förstås som en abstrakt instans som skapas i texten. Syftet med undersökningen är att studera vilka modelläsare som skapas i annonserna och vad dessa modelläsare kännetecknas av, men också att undersöka vilka betydelser och funktioner som hemmet i annonserna kan tillskrivas. Metoden för analysen bygger på den systemisk-funktionella grammatiken och analysen av modelläsaren är uppdelad i flera steg. I ett första steg görs en analys av annonsernas ideationella betydelser där skriftens olika processer och förstadeltagare studeras, men också de attribut och aktiviteter som kan utläsas i annonsernas bilder. I det andra steget undersöks annonsernas interpersonella betydelser genom en analys av skriftens tilltal och lexikon, samt dess uttryck för attityd.

Title: Music video: Twelvestep ? DownInside Made by: Benjamin Bondesson Christian Edgren Tutor: Silvio Ocasic Course admin: Peter Ekdahl Purpose: To create a music video that we can stand, that challenges us in the creative process. And to help a struggling band with another medium to spread their music. Goal:We intend to create a great product that is demanding and educational to us. Especially when it comes to cooperation and editing/post production.