This study examines how masculinity is portrayed in podcasts. Our original materialconsisted of four episodes of C/o Hannah & Amanda and four episodes of Filip &Fredrik's podcast. We analyzed the programs both individually and in comparison toeach other. Using a rhetorical analysis, we found that the perception of men in thepodcasts conforms to societal norms. The theoretical basis underlying ouranalysis can be expected to strengthen our findings and made us also realize that theimage of masculinity is constantly evolving..

Uppsats för avläggande av filosofie kandidatexamen iKulturvård, Trädgårdens hantverk och design22,5 hp, 2014.

Uppsats för avläggande av fiosofie kandidatexamen i Kulturvård, Ledarskap i slöjd o kulturhantverk 15 hp. Institutionen för kulturvård Göteborgs universitet. 2014:32.

In what way has the ethnic housing segregation changed from the 1970´s until today and has the politics concerning these matters dealt with the ethnic segregation as a phenomenon that occur due to free choices of ethnic groups or as a stigmatization and marginalization of ethnic groups? To be able to find out what actual changes there are to be seen in the political measures regarding the ethnic housing segregation from the 70´s until today, I have made a discoursive investigation of some of the states official investigations from each of the decades. I chose to focus on a qualitative analysis and my theoretical framework consists of theories considering grouprights as well as structural and cultural explanations.I realize that the changes have been proportionately high retorically, but the actual changes have not been that obvious. I find a retorical development that has changed from the idea of the great impact of the immigrant in the ethnic segregation process, at the same time as huge differences between groups emerge, to establish a gap between us an them and a stigmatization of ethnic groups. The development somehow seems to have reconnected to the first stage.

Emotional Intelligence (EI) is a highly used concept in contemporary organizations, especially in the recruitment process or education of employees and managers. The aim of this study was to examine the discursive production of the concept emotional intelligence and how it, linked to an organizational context, is expressed in web-based articles and course homepages. In total 11 texts related to emotional intelligence and organizational contexts were used as the object of study. A three-stage model was used as a method for analysis. The model included a content analysis, argument analysis and a deconstruction analysis in order to expose what was said about emotional intelligence and how it was said.

The aim of this Master?s thesis is to investigate if the reading habits of teacher students are influenced by merit and descent. The empiric material consists of six questionnaires answered by students at the teacher training with Swedish at the upper secondary school as their first topic. The questionnaire comprised questions about reading habits in the childhood and today and information concerning merits and descent.Pierre Bourdieu?s sociological ideas about cultural capital transmitted from parent to child and the concept of habitus are used as a theoretical framework regarding descent.

The rural development programme is a tool for promoting sustainable development in the Swedish countryside. The master plan should, for example, give directions for the national interest and describe how it will follow up national and regional targets such as the EU's environmental quality standards. Because the municipality has considerable freedom to formulate the plan in its sole discretion, and that it contains the municipality's political vision, it is also feasible to make a discourse analysis of the plan text.In discourse analysis, including articles and documents written by Rural Network Working Group on land use planning to be included. The purpose of discourse analysis is to see if there are differences in the way rural areas are described and if there are any flaws in how the designer interprets the rural development programme. Furthermore, the analysis result in tools that are adapted to the standards we create and choose.The standards we have are being designed based on our values, which differ.

The aim of this two year master thesis is to study the knowledge production within the field of Textile Studies at Uppsala University, with special focus on the use of artifact documentation as a research method. With domain analysis as a theoretical framework, ontological and epistemological assumptions as well as historical and social aspects are studied in relation to the research process. Qualitative research methods are used, including interviews, observations and text analysis. In the analysis of the knowledge processes in the field, perspectives on tacit knowledge and the concept of documents, are used as a theoretical basis. In the field of Textile Studies, the artifacts are used as one of the main objects of study, along with archival and pictorial sources. The main epistemological assumptions are that artifact analysis is dependent on a knowledge base, where technical handicraft skills, contextual knowledge and practical experience of object observation are the most important qualifications.

This masters thesis aims to explore the branch libraries in Kalmar municipality and their relation to the Information and communication technology ICTsociety. How do they adapt to and assimilate with, the ICT-society? What are their roles in local social networks and do they make a difference there? To answer these questions, critical discourse analysis, CDA, as founded by Norman Fairclough is applied to four interwievs with branch library managers. Other theorists used are Michel Foucault, Chaïm Perelman and Ludwig Wittgenstein. A solid description of todays society on different levels is also given.

This master?s thesis aims to analyze the ongoing debate in Scandinavia on research evaluation of the humanities. This field of research uses bibliometrics, quantative analysis of bibliographical units as a research assessment tool. In recent years evaluative bibliometrics has been an increasingly used method. In Scandinavia, governments have introduced new funding models for research in higher educational institutions.

The crisis on Wall Street. This essay is a comparative study of how two business newspapers report on the bankruptcy of Lehman Brothers Holdings in September 2008. Seven articles from the Swedish European financial newspaper Affärsvärlden (Business World) and five articles from the Chinese-Asian news agency XINHUA FINANCE are examined. The aim is to analyze, understand and evaluate from a rhetorical perspective. My thesis is that rhetors storytelling can tell us more about how we cope with crisis in the global economic discourse. The texts can portray man as a narrative creature when identification as a rational actor is not enough. The analytical methods used are linguistic analysis with an emphasis on metaphor analysis, narrative analysis based on pentad - Critical dramatism, and discourse analysis with doxological outlook. The results show that both newspapers seek to defend the global economic discourse, but they do so in different ways. Affärsvärlden advocates calmness and conveys a cautious attitude. The heart of the crisis, as well as its solution, is on Wall Street. XINHUA advocates control and expresses confidence in authorities and the system. Asia is presented as Wall Street's savior..

The aim of this thesis is to map important strategies and factors that a firm, in this case Gunnebo Lifting AB can use when establishing themselves at the Russian market. The Russian market is today considered to be an emerging market. Within this study several areas of theory connected to entering new markets have been touched upon. These areas are market analysis, relationships and networking, internationalization processes, distribution chains, export issues and finally cultural distances. The empirical data for this thesis were collected through qualitative interviews.The results that arose when analyzing the theories combined with the empirical data pointed towards five strategies and factors of importance.

The aim of this essay is to show if and how group identities are being constructed in maindocuments from three political parties in the Swedish parliament, focusing on class, genderand ethnic identities. The three parties who?s documents are being analyzed are theModerate Party, the Sweden Democrats and the Left Party. The conclusion of the essay isthat the Moderate Party is so focused on the individual that they are not promoting groupidentity based on class, gender or ethnicity. The Sweden Democrats are mostly discussing,and therefore creating a discourse of, cultural identity, where Swedish, Nordic, Europeanand Western culture are being created as the ?us?, and others are being created as ?them?.They are also promoting difference between men and women, therefore dividing the sexesin groups.

This essay will examine the historical picture of the island Rapa Nui as it is portrayed in popular science and in ecohistorical literature of the university of Gothenburg. This historical picture states that the inhabitants of the island cut down a lot of trees in the process of transporting the big and heavy statues, moai, from the quarry to the platforms along the coastline of the island. During this process all trees disappeared and resulted in soil erosion. The cultivation was destroyed and brought hunger to Rapa Nui. The following rivalry for food led to a situation of war followed by a cultural collapse.

This master thesis is developed based on the desire of the water and sewage department in the municipality of Karlskrona. The department, which vouches for the quality of produced drinking water and sewage cleaning, was in need of help dealing with risk analysis.The water and sewage department is obliged to identify and assess risks according to Swedish legislation. However, no guides for this purpose regarding safety, health, environment and quality were available. The aim of this report was to accomplish a guideline for the performance of risk analysis within water and sewage plants. If the guideline is used, the requirements in the legislation will be obtained.