Kevin Roberts has extended the comprehension of strong consumer brands to a higher level where loyalty beyond reason is established. He calls this new status Lovemarks. As the concept of Lovemark has only been applied in B2C markets, this thesis is directed to find out the applicability of Lovemarks in B2B context. In order to fulfill the research purpose, three main questions are answered based on a cross-sectional research approach: What role do intangible factors play in B2B branding? Is the idea of B2C Lovemarks transferable to B2B context? How should a B2B Lovemark be characterized? The results of the qualitative interviews indicate insights of high investment and involvement, integrated brand communication, balance between function versus emotion, brand?s trustworthy personality, customer partnership, and finally, the potential establishment of B2B Lovemarks.

Vegetation is a much appreciated element in our outdoor environment that has many advantages as well for the climate as for people?s health. However in some types of environments vegetation may be problematic. Especially in urban areas with limited space, solid surfaces, pollutions, and warm and dry climate. In these environments vegetations may have difficulty surviving and moreover it may have a negative impact on the environment around it.

Denna uppsats grundar sig på ett examensarbete via Scandinavian Islands där syftet har varit att studera möjligheterna till att skapa en turistprodukt, utifrån temat vikingar, som kan förstärka och binda besöksnäringen i regionerna mellan länderna Sverige och Finland. Utifrån detta har frågor tagits fram i form av: Är det möjligt att skapa en cross-border produkt, i form av en vikingarutt, som sträcker sig mellan Sveriges och Finlands skärgård? Hur ser samarbetsmöjligheterna ut för en potentiell vikingarutt?, och Är vikingatemat något som skulle fungera året om, eller är det säsongsbetonat?För att besvara dessa frågor har vi utgått från framförallt kvalitativa metoder i form av intervjuer och informationssökning via olika webbsidor kopplade till temat. Den teoretiska referensramen grundar sig mycket utifrån turistiska perspektiv blandat med tankar från det kulturgeografiska. Under tidigare forskning tas exempel upp som både kan kopplas till temat och vikingarutten som attraktion, men även styrka teoriernas grundvärderingar.Under arbetets gång har vi kommit fram till att samarbete är något som viktigt vid skapandet av en cross-border produkt.

Due to an increasing global market with a growing competition and an escalating technologydevelopment the demands on companies today are increasing. To maximise the output fromtheir recourses they need to be more efficient. The research on product development and how toensure the efficiencies in the process are extensive and companies could by adapting andimplementing the result of this research use its benefits.This master thesis is made for Knightec AB with the aims that through interviews anddiscussions with three companies investigate, collate, justify and give proposals for productdevelopment process together with supporting methods and procedures for technical projectmanagement. Besides Knightec AB three other companies located in Sweden has beenparticipating in this study. Through semi structured interviews and discussions in focus groupsinformation from the three involved companies were obtained.

Changes in the labour market combined with an increased media coverage of managers, have resulted in the rise of a new human due diligence industry. The use of background checks has lately become increasingly popular on the Swedish market and many companies use it as an evaluation tool when recruiting. This study investigates differences in the background screening procedure for recruitment to executive management positions and lower level positions. It also aims to answer why background checks are conducted, using a cultural and a functional perspective. The report takes an abductive approach and data has primarily been gathered through a survey directed to large Swedish companies.

AbstractPurpose/Aim: This essay deals with The Swedish Red Cross Society and their work concerning strategical information and communication about HIV and AIDS in the Swedish context. In a broader sense the relation between the global and the local will be investigated and a discussion about what it means to work in an organization operating on a global arena will be held.Material/Method: This essay is based on relevant theories about culture and health communication which I have studied, selected and put together, with purpose to analyse The Swedish Red Cross Society and their informational work with HIV and AIDS- prevention. Furthermore I have interviewed four of the organizations co- workers to collect data about their experiences in working in the Red Cross organization with this specific mission. Moreover I and my colleague Hillevi Good attended at seminars and lectures to observe activities held by the organization and to get inside information about what people working with HIV and AIDS are discussing and considering as critical issues. The study holds a qualitative approach focusing on understanding this typical case rather then generalizing facts in a larger sense.Main results: The Swedish National Society of The Red Cross has a difficult mission in their work to inform the public about HIV and AIDS, although it is the perfect organization when it comes to communication due to their well-known profile and a huge geographical spread.

A multivariate cross-sectional model is used in this thesis to proxy for expected earnings and to estimate return on equity for 214 companies over the period 2009-2013, using Swedish data. The model, which has never been tested on Swedish data before, is first confirmed to function as a forecasting model for expected return. Furthermore, the model is evaluated through a comparison with two univariate models based on the assumption that return on equity follows a mean reversion process. Forecast accuracy is calculated as the difference of estimated returns and actual returns. The results show that the univariate models' forecasts are superior to the multivariate model's..

The heterosis effect and breed group effect of crossbreds between Swedish Holstein (SH) and Swedish Red (SRB) was estimated in this study. Observations on cows born between 1990 and 2012 were used to estimate the heterosis effect and breed group effect for several traits included in the Nordic breeding goals: production, fertility, udder health, calving performance, survival and other diseases. Breeding within the Holstein dairy breed has earlier been focused on increased milk production and conformation. This, combined with an intensive use of individual animals, has resulted in a radical increase of milk yield in the Holstein dairy cow population all over the world. However, this breeding strategy has resulted in increased inbreeding and several functional traits have impaired.

AbstractTime after time the world is struck by humanitarian catastrophes, whether it is through a war or a natural disaster. Therefore, it is of utmost importance to have a functional and effective aid, as it is a matter of life and death. Thereby the actions of the humanitarian aid organizations are interesting. The investigation treats the three specific organizations Star of Hope, Sida and the Red Cross movement and the process from decision to action in times of war. The organizations are different from one another in many areas.

Cataloguing electronic documents makes new demands on libraries. This thesis discusses the metadata formats Dublin Core and MARC which are, individually or in combination, commonly used for object description in the digital library.The formats are studied with particular emphasis on characteristics such as underlying reasoning (ambitions during the development of the formats), flexibility (possibilities of expansion and adaption to new demands) and interoperability (cooperation between different metadata formats). The formats are dealt with in their context, i.e. we discuss what types of documents the formats are meant to describe, what environment they were originally created for, what functions they are meant to fill (to find, identify, select and acquire/obtain entities), and also how these factors are related. The Swedish projects SAFARI (which uses Dublin Core) and NetSök (which uses MARC) are presented briefly.

This study in Environmental Science examines the amendment of the EU-Directive on. Greenhouse gas emission allowance trading. The Directive is to be considered as a tool for fulfilling the obligations that the Union and its member countries have taken on through the 1997 Kyoto agreement together with the protocols proposed at that time. The flexible mechanisms of the protocol are intended as instruments for limiting the climatic changes arising from anthropogenic sources, emission allowance trading being one of these mechanisms. The results presented here consist primarily of an analysis of interviews with various experts in the field of emission control concerning the possibilities and problems attending the process of implementation.

Flooding events are no longer rare, floods occur all over the world. Accordingly, it is vital for the society and different authorities to work with flood mapping. To meet the goal of Uppsala kommun to map the risks of floods in Uppsala län, a map of the different areas around Funboån which are inside the area of risk for flooding have been developed.In the work, cross sections and the water flow have been measured. Moreover, an echo-sounding have been carried out in Funboån to map the bottom topography. From the bottom map and laser scanned data covering the study area, a terrain model was created.

Websites are often developed by small businesses, organizations or individuals which may lead to that the testing gets left behind; the focus is on getting a finished product that can be deployed as quickly and as cheaply as possible.Functional testing is important also for websites and a variety of aids exist. With the right tools and methods the development work is facilitated, and it leads to products with fewer faults.This report shows in the form of a case study how an appropriate tool for functional testing can be selected and how it can be used within development of a website. An analysis of the tools available is reported and JSystem is selected as the most appropriate for this case.It turned out that JSystem could not be used fully as intended in terms of deployment, but a well-functioning alternative solution was developed.A number of test cases were created without any unsolvable problems and JSystem performed well. In JSystem test cases in Java are created in Java, which gives a high flexibility..

Farmers? main reason for crossbreeding dairy cows is that they have seen a decline in functional traits, especially in the Holstein breed. Throughout crossbreeding, the farmers can combine functional and production traits of different dairy breeds and utilize the heterosis effects which emerge when two or more breeds are crossed. Results from different studies with Holstein crossed with Jersey, Brown Swiss, Normande and Scandinavian Red have shown that the crosses had higher fertility, longer productive life, had fewer stillborn calves and had easier calvings than purebred Holstein. The Holstein crosses have shown very good results and sometimes even better than the purebred Holstein for fat production, which gave higher amount of energy corrected milk (ECM) and higher income for the farmers.

The Results of this thesis was the creation of two designed house variants with a module toall the apartments. In addition till the first module there are three other modules ofapartments that can be put in the houses if it so needs. The house are volume prefabricatedand are placed on site in a way that it create an enclosure of the area which faces against thenature and car parks also lies hidden behind these houses.For the actual structure, a cross beam was created to carry the floor above and it is supportby all four walls. The structure between the first and the second floor has no "syll" butinstead there are two differently alternative to linking the floors in order so that it will notmove. The reason with this solution was that there will not be any subsidence when theforces from above are pressed down ward.