The aim of this master?s thesis is to examine the roles ofthree different public libraries in three differentcommunities. In order to get some answers about the roles ofthe public libraries I have used the following questions: Howis the local cultural policy formulated? How is the locallibrary structured? What or which profiles has the publiclibraries in the three communities?I have made three qualitative case-studies in three differentcommunities. These three communities are somewhatlocated in the same area in order to identify any cooperationbetween them.

The aim of this paper is two-fold. Firstly, it is the production of a historical and chronological narrative describing the development of the Swedish Red Cross Hospital in Pusan during the years 1950-58. Secondly, it is the investigation of the objectives and aspirations of the organisations and institutions involved and how they affected how the hospital developed during the wartime years and up until the inauguration of the Scandinavian educational hospital, the National Medical Centre, in Seoul. Shortly after the outbreak of the Korean War in 1950 Sweden, a neutral nation, offered to send a contingent for the establishment of a 200 bed mobile field hospital which was to be subjected to the command of the Eighth US Army in Korea. In the end a larger semimobile evacuation hospital was set up in Pusan where both UN soldiers and PoWs were treated, and it came to be known as the Swedish Red Cross Hospital. The decrease in and finally the cessation of hostilities in 1953 opened up for treatment of Korean civilian patients and such work was conducted not only at the Swedish hospital but all over Pusan, though initially it was not formally sanctioned by American and UN authorities.

Creating instructions is not just about words, but also about text structure. A company creates many instructions to document their management systems, which often are presented through an intranet. This study examines how the text can be presented to make content understandable and give employees the knowledge to take action. An interview survey was made at Skanska Sweden and their management system "Vårt sätt att arbeta". The results show that it is mainly about creating an overview of the system and creating separations between different text sections.

To work in an unpredictable work environment requires communication that functions well. In every organization it?s important that employees receive information that is relevant yet not confusing. Due to that, our ambition with this study is to understand how rescue effort organizations communicate in meetings; and whether their communication is clear or not. Our subject for this case study is the Emergency Services in the region of Karlstad.

In order to respond to a more complex community planning with increased cooperation and public participation, a common language and a common model to be used as a base for the communication process is needed. The thesis behind this dissertation for a master's degree is that a virtual 3D planning portal would respond to this need. Why and how are explained and described through studies of communication- and perception theory as well as technology and recent research. The introduction concludes that a broad participation and a transparence towards underlying information are important foundations for the coming work with the model. The first four chapters of the theory part show the benefits of using natural signs in our mixed cultural society, instead of the more arbitrary symbols. Using visual landscapes for storing information is motivated by the flexibility of our visual memory and its ability to understand complex connections.

The blog has become a widely discussed subject, but while marketers do invest in blogs, there is little evidence on the how the blog works as a marketing tool. Therefore, we thought it would be interesting to create a greater understanding of the blog's potential communication effects. To demonstrate the potential of the blog in comparison with more traditional media, we decided to compare the communication effects achieved by a blog with those achieved by an online magazine. We pursued an experiment where we exposed an identical text about a brand to respondents in seven blogs and in seven online papers and measured the resulting communication effects in terms of attitudes and intentions towards the exposed brand. The quantitative study showed that the blog in some basic aspects works as a more traditional media; when the consumer forms positive attitudes toward a text in a blog, the attitude spills over to the attitude toward the brand, with higher buying and w-o-m intentions as a consequence.

Purpose of this thesis is to study the impact of wind turbines on their surroundings. It also aims to analyze how the communication looks between the authorities, the planner and local residents prior to the establishment of wind turbines in Lännäs/Odensbacken in Örebro, where three wind turbines set up in a group.The results of this survey show that the participants experience themselves not as especially disturbed of the turbines in the form of large noise, shadows, and sleep disturbance indoors and outdoors. Participants felt that no change had taken place on the natural environment (52%) since the turbines became operational. It was 49% of participants had got no information about the establishment of Örebro Municipality, Örebro County Administrative Board or Wind Power Company. Scientists/­experts had the highest confidence of 86%, politicians and the media/journalists had least confidence.

The purpose of this thesis is to through brand communication and Red Bull?simage examine how they position themselves as leaders on the Swedish energydrink market. We chose relevant theories within buzz marketing, word ofmouth, sampling and events. Our method of preference was quantitativequestionnaires which we spred through email to students at the LinneausUniversity and other social networks such as Facebook and blogs. Our empiricalstudy is based on our questionnaires and information about Red Bull.

The European identity plays an important role for the EU and especially within its will to further integrate its citizens, hence it is a way for individuals to not only identify with its nation, yet also with Europe. Previous research has already established that an individual can possess two territorial identities, such as a national and a European identity, above all it has established how the identities can equally interplay. Further it has been explained how territorial identities are composed of two aspects: civic and cultural. While the previous research has stated how the European identity possesses both aspects, though to varying degrees, little attention has been put to examine how individuals who possesses multiple territorial identification, defines its European identity. This study therefore aims to study which aspects, civic or cultural, individuals with a citizenship who possess multiple territorial identification, assign their European identity.

The aim of this study is to find and highlight the differences and similarities in the strategic communication in two real estate businesses with different proprietaries. In order to achieve the purpose, theories and previous research on public relations, strategic communication, mediatization, framing and new public management has been used. The study was conducted through interviews with two different organizations, Lerstenen who is based in Umeå, and Övikshem who is based in Örnsköldsvik. The analysis and results showed that the key difference between the firms was the spontaneity that influenced the private one, in contrast to the public firm that relied on solid structures to manage their communication. The results also showed that differences in basis conditions both allowed and hindered the possibilities with the communicative efforts that the two firms could do..

This project aims to explore how to create a working concept-based flower shop visual identity, with focus on brandig, eco-branding and visual communication. My main question is: How do I create effective visual communication for an ecological flower shop? The results of this thesis are that there are things to consider when creating a visual identity with an ecological concept. The most important question is if there is any benefit for your company to go green, otherwise positioning of your company will be hard. What I realized during the design part of my project was that if I use the methods described in this thesis and consequently applying my choices after the flower shops identifying words, a working concept-based visual identity will be possible to create..

This qualitative study is aimed to explore the leaders? experiences of difficult conversations in their work. We have examined if they take on a different role during the difficult conversations and how communication can affect their leadership during the conversation. We have also examined the importance of the leaders? ability to distance themselves from the sensitive subject and situation, to maintain their role as leaders.

Unauthorized changes in listed buildings and environments occur all around Sweden. The main purpose of this thesis is to examine how these forms of transgressions have been and are being handled in some Swedish county administrations. What do legislation within conservation of heritage expresses when transgressions occur? How do county administrations interpret and apply legislation to actual situations? What methods do county administrations make use of to prevent unauthorized changes?16 out of Sweden´s 21 county administrations have been studied and used as an empirical basis. This basis has led to a general conclusion of the county administrations experiences and working processes when handling unauthorized changes in listed buildings.

Every year, reports are published that shows how universities fail to meet the demand from companies who are looking to hire students with solid communication skills. At the same time, the importance of communication for effective leadership is constantly increasing. Today, many business schools around the world states that they strive to educate future business leaders and have therefore realized the importance of teaching the skills of communications to its students. The majority of Swedish business schools, however, have not yet made communications an essential part of their curricula. This indicates that most business students in Sweden today, do not receive the toolkit needed to take on leadership roles.

The effectiveness of communication in the Swedish healthcare system context has long been the subject of debate. Issues stemming from usability, accessability and interpretation affect the lives of patients, and yet the vocal groups in the healthcare communication debate are patients and administrators, not healthcare professionals. With the advent of eHealth services and new demands being put forth on the ability of healthcare professionals' to handle increasingly numerous and innovative systems, it is of more importance than ever to understand the healthcare professionals' work context. This article is based on interviews with five healthcare professionals concerning their views on electronic health records (EHR), eHealth services, trends in healthcare services development in Sweden, as well as their views on the future of eHealth solutions and health information technology (HIT). Analysis of collected information shows an apprehension among healthcare professionals towards electronic communication, as well as a dissatisfaction with the usability of modern healthcare systems.