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916 Uppsatser om Cross-channel synergies - Sida 28 av 62

Evaluating the effects of a tax increase : how the Swedish demand for snus will react to the new tax increase proposed by the government

This thesis deals with the concept of how price affects demand for a good by estimating various price elasticities of demand for snu sold in Sweden. Information was gathered on price development for snus and cigarettes as well as sales data from Swedish Match, the largest supplier of snus in Sweden. Income-, price- and cross-price elasticities were estimated based on log-log regression. Results show that snus is an inelastic good since the coefficient for price of snus was -0.536. This proved that a 1% increase in price causes a 0.536% decrease in quantity demanded.

Hur är tillförlitligheten vid identifikation av människor ur andra etniska grupper kontra den egna?

Inledningsvis belyses generella faktorer som påverkar ansikts- igenkänning. Därefter läggs fokus på cross- race fenomenet, vilken studien syftar till att undersöka. Uppsatsen grundar sig på två hypoteser som båda berör förmågan till igenkänning av ansikten från den egna samt av annan etnisk grupp. I studien deltog två grupper (N = 63), kineser och svenskar som testades med ett bildspel uppdelat i två delar. I instuderingsfasen visades 21 ansikten, med jämn fördelning av asiatiska, afrikanska och europeiska ansikten.

Inte homofob, men... : Socialarbetares attityder till homo- och bisexuella personer

The purpose of this study is to identify and make attitudes among social workers towards homosexual and bisexual people visible, examine how these attitudes relate to their actions in their professional role and how these attitudes and actions can be understood by theories of heteronormativity and power. The study is a cross-sectional quantitative survey in the form of a questionnaire completed by social workers. The result shows that there are two groups among the social workers. One larger group that reproduces a norm of acceptance toward homosexual and bisexual people and one smaller that reproduces a heterosexual norm. This reproduction of heteronormativity increases the risk for homosexual and bisexual people to be made invisible and treated more negatively in contact with social workers, which in turn can lead to worse health among the clients..

Alternate Reality Games : Framtidens Marknadsföringsform

An alternate reality game, often abbreviated as ARG, is a mix between a game and a crossmedia interactive story using mainly the Internet as a platform. The game is built around the idea of teamwork among its participants. The players cooperate to solve puzzles allowing them to go forward in the story of the game. The marketing element is in different ways included in the story.A few Alternate Reality Games such as The Beast, The Art of the H3ist and The Lost Ring have previously been launched as marketing campaigns. This bachelor thesis aims to examine the possibilities of Alternate Reality Games as an alternative marketing tool for profit-driven companies.

Effects of storage time, die channel length and moisture content on pellet quality of lodgepole pine (Pinus contorta Dougl. var. latifolia)

The use of renewable resources is rapidly increasing in Sweden, especially the use of fuel pellets. Through pelletizing the energy content per volume unit is greatly increased and the pellets are more homogeneous with regard to moisture content, particle size and density compared to unrefined fuels like forest residues and chips. For further development of the Swedish pellet industry, the use of different assortments from lodgepole pine (Pinus contorta Dougl. var. latifolia) is of particular interest, mainly because of its high volume production.

Politiskt deltagande hos Kanistammen i Kerala: en fallstudie

This study is case study of political participation among the Kani tribe from Kuttichal grama panchayat in the Thiruvananthapuram district in Kerala, India. The study is based on the collected data of 117 people of the Kani tribe living in four different settlements: Pankavu, Mangode-Valippara, Chonampara and Kaithode. The aim of the study is to examine the impact on political participation by different factors, which is done by the use of the quantitative method of cross tables. The study confirms previous studies in its conclusion that high status individuals, defined in terms of education and economic standard, are the group of the highest political participation, when this is defined as being involved in political work and holding a party membership. On the local political scene however, where political participation consists of participation in local assemblies and voluntary work, the impact of the examined variables are very limited.

Arbeta och leva i Kina : Upplevda kulturella skillnader från ett svenskt perspektiv

En ökad handel med Kina har inneburit att fler svenskar arbetar och bor där tillfälligt. Det betyder att det finns intresse att undersöka kulturella skillnader för att underlätta anpassningar vid arbete och fritid. Åtta personer med erfarenhet av att arbeta och leva i Kina intervjuades. Resultatet visade på betydande skillnader i kommunikation, tidsuppfattning, organisation, relationer och socialt beteende. Kommunikationssvårigheter fanns både under arbete och vid fritid vilket berodde på språket i sig samt olika kommunikationsstilar.

Ledarskapets betydelse för nyttjandet av friskvårdsprogrammet på Centralsjukhuset Kristianstad - en enkätstudie bland personalen på Centralsjukhuset

The workplace is a good arena for healthy activities because of its ability to reach big target groups. A preventive health care program prevents ill-health and since 2001 Centralsjukhuset Kristianstad has a health care program, ?Främja hälsan?. Leadership is important in the health promotion work when to get the collaborators motivated and involved in the health care program. The aim of the cross-sectional study was to investigate the collaborators opinion about the managers? pedagogical role in the health promotion work at Centralsjukhuset Kristianstad.

Beräkningsprogram för dimensionering av gavelbalk i stålbyggnader

I detta examensarbete som har gjorts tillsammans med EAB AB har syftet varit att skapa ettberäkningsprogram, som en applikation i Microsoft Excel. För att dimensionera gavelbalkar istålbyggnader.För att skaffa sig en uppfattning om hur man handberäknar snittkrafterna i en statiskt obestämdbalk, gjordes det en litteraturstudie. Denna ledde till att det valdes olika metoder för att beräknasnittkrafterna, bland annat valdes Cross-metod för att beräkna momentet i stöden.Beräkningarna av snittkrafterna gjordes i alla balkens stöd. Under dimensioneringsprocessengjordes bland annat interaktionskontroller mellan moment och normalkraft i varje stöd. Dettagjordes för att få en så noggrann dimensionering som möjligt.

Mervärdesskatt för ideella föreningar : Kan allmännyttiga ideella föreningar behålla fortsatt befrielse från skattskyldighet?

The harmonization within EC Company Law has been relativley successful. Despite its relative success; important differences still remains in European company law.The freedom of establishment itself, and the ECJ?s interpretation of the freedom provides European companies with a substantial cross-border mobility. As a consequence of this mobility, together with the differences in national legislation; mandatory rules in company law can be easily evaded. A typical example of this is that a Swedish enterprise, by running their business through a British private limited company, can escape the Swedish legislation on capital contributions when forming a company with limited liability for its members.

Modebloggare och dess läsare : En studie om hur unga kvinnor i Sundsvall och modebloggare uppfattar modebloggars verksamhet

The Internet has become a communication system that includes a direct and personal communication as well as traditional mass communication. For example, the Internet has become a channel for self-publishing. It provides opportunities for discussion and blogs can be woven together into a dialogue between network users. The conversation is both personalised and addressed to the wider community. Our study is based on how fashion bloggers perceive their role as a fashion blogger, and how young women, 18 to 30 years old, in Sundsvall, perceive fashion blogs.We chose to conduct qualitative research and held qualitative interviews and focus groups. Since fashion blogs are a relatively new phenomenon, we chose to do interviews with the active fashion bloggers, Nina Johansson and Karolina Skande, to use them as informants.

Vilka attityder unga män och kvinnor på gym har till dopning och kosttillskott : En enkätundersökning i Gästrikland

The aim of this study was to investigate which attitudes young men and women at gym have to doping and supplements in Gästrikland. Method: This study is based on a cross sectional study design where a quantitative approach was used by 60 questionnaires which were distributed at different gyms in Gästrikland. Result: It was found that the majority had a relative negative attitude to doping, those who used supplements had a slightly more positive attitude to some of the statements compared with those who did not use supplements. Overall, the results showed a positive attitude to supplements. Compared with previous studies, it was found in the study that a smaller proportion didn?t agree that it is up to each one to use doping substances.

Från hemtjänst till eHemtjänst

The number of elderly continues to increase in Sweden which puts pressure on the elderly care. Aproposed solution is to increase the use of information and communication technologies (ICT) inhome care to both streamline care and enable older people to manage on their own to a greaterextent. So far Västerås is the only municipality that has made a decision on an ICT solution, whichthey have chosen to call ?eHemtjänst? (eHomecare). The purpose of this paper was to investigatethe specific prerequisites and requirements for Gothenburg city regarding the potentialimplementation of eHemtjänst.

Sociala mediers påverkan på ungdomars hälsa

In the age group 16-25 years, the Internet is the most powerful source of information. This age group is also the main user of social media. The purpose of this study was to investigate young people's experience of social media and any associations between social media and adolescents health by answering the questions: ?how does young people use social media?, ?what risks can occur in young people's use of social media? and ?how can social media influence young people's lifestyles?. The survey was conducted by a quantitative cross-sectional study using questionnaires.

Den sämsta målgruppen att lura? : En studie av unga nyhetskonsumenters attityder till native advertising

With the increased volume of commercial content online, some news sites have adopted so-called native advertising on their websites to convey marketing messages more discreetly. As an increased share of advertising budgets is spent on this form of advertising this essay aims to examine its news consumer?s attitudes towards the phenomenon. The research was carried out through a qualitative study where news consumers discussed their attitudes in two separate focus groups. This was analyzed with the help of the previous studies Advertisement - an uninvited guest? and Banner Blindness as well as theories including theory of science hermeneutics, reception analysis, convergence culture, brand schema, advertising schema and ad- brand attitude.The results show that in most cases native advertising is met with indifferent attitudes but in some cases also confusion, which could lead to negative attitudes towards the ad and the news site.

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