abstract buzz marketing, the phenomena Have you ever thought about why the small French pastries called macarons suddenly became so extremely popular? Soon they were seen everywhere in the media, on every celebrity party and shortly after of course on every Swedish person?s cake dish. Could it be that a trendy it-girl happened to mention these lovely creations in her blog?What (or who) is it really that decides and controls what is popular and what is going to sell? If one individual can influence a whole group of followers it is definitely something marketers should take advantage of. One cannot any longer rely on traditional advertising, one needs to be more creative and rethink the possibilities to get through the media noise.

Uppsats för avläggande av filosofie kandidatexamen iKulturvård, Ledarskap i slöjd och kulturhantverk15 hpInstitutionen för kulturvårdGöteborgs universitet2014:41.

The current standards for design of steel beams are divided into four classes based on the slenderness of cross-sectional parts. Depending on the section class a beams load capacity is either determined by a plastic, elastic or a reduced elastic model. The division between cross-sections calculated by a plastic and an elastic model is today done in a very harsh way with no smooth transition. This leads to a large difference in the calculated resistance for the sections located near the class limits. Elasto-plastic sections are in the current situation calculated as purely elastic and their large plastic reserve is not considered in the current standards.

Applikationer och system flyttar i allt större utsträckning från lokala installationer på den enskilda datorn, ut i ?molnet? där data skickas och hanteras via Internet. Traditionella ?Desktop applikationer? blir webbapplikationer för att centralisera drift och öka tillgänglighet. Detta skifte medför ett ökande antal träffytor för personer som av en eller annan orsak vill åsamka skada eller tillskansa sig, alternativt manipulera eller förstöra, känslig eller hemlig information.

Unaccompanied children that arrives in Sweden are usually placed in homes for care and residence, called HVB. It is the municipality's responsibility to provide adequate care and protection for the children. The aim of the study is to examine how a workgroup on a HVB home for unaccompanied children is working to meet the needs of the children, and how the workgroup improves the children?s integration process. The study also aims to examine the emotional labour of the workgroup, which illustrates how they can manage their own emotional behavior when working with the unaccompanied children.The study is based on a qualitative approach with detailed descriptions of five semi-structured interviews with the workgroup and assistant managers.

Denna studies centrala syfte är att undersöka rollen som informationsteknik spelar samt de problem som inte gå att komma undan i så kallad tvärkulturell och gränsöverskridande samarbete genom att undersöka fallet mellan den svenska staden Borlänge och den kinesiska staden Wuhan. Arbets- och utvärderingsmetoden som används i studien bygger på är den vetenskapliga forskningsansatsen hermeneutik och det innebär utvärdering av intervjuer på ett kvalitativt sätt som handlar främst om observationer, förståelse och sökning efter mönster och samband. Genom detta sätt fick författaren resultat som visar att informationsteknik spelar en avgörande roll för samarbete mellan Borlänge och Wuhan men har vissa barriärer som har svårt att komma undan såsom skillnader och avvikelse i kultur, geografi, tid, språk, arbetsvanor och politik..

Regarding school-teaching most people have had the traditional idea that the teacher is the owner of all knowledge and the student is the receiver of that knowledge. Tradition tells us that the way the student receives the knowledge has been by listening, repeating, reading and memorizing what the teacher has taught. Research about teaching from the last decades show that there are other strategies, ways, and qualitys for helping students in learning. One of those ways is by integration of different school subjects.According to research every human being creates her own knowledge based on personal experiences. Johan Krantz and Pelle Persson (2001) wrote that learning is a process with experiences, ideas and opinions.

Uppsatsens analysområde är uppkomsten av regional integration och prägeln på samarbetet inom den Afrikanska unionen. På en kontinent som ofta betraktas av omvärlden som ett hjälplöst problemområde har unionen uppstått som ett forum för samarbete och enighet. Kontexten ur vilken Afrikanska unionen uppkom skiljer sig från tidigare afrikanska samarbeten. Med hjälp av integrationsteorin neofunktionalism och systemteorin neorealism undersöks, utifrån sex hypoteser, faktorer som har bidragit till unionens existens och vad den präglas av idag. Fokus ligger på unionen i sig och inte på teorierna.

Den höga utvecklingstakten i läkemedelsbranschen har inneburit en rad fusioner och företagsuppköp med stora påfrestningar på personalen som följd. I ett sådant läge är det viktigt med en effektiv tvåvägskommunikation mellan företagsledning och personal. Syftet med denna uppsats är därför att studera hur viktig kommunikationen mellan ledning och personal har varit för integrationen mellan svenska Pfizer Consumer Healthcare och McNeil Sverige AB. Det intressanta med denna integration är att en stor organisation uppgår i en mindre, vilket sker sällan. Genom att studera detta kan förståelsen för vikten av kommunikationsprocesser breddas.

Varje år begår ungefär 1100 personer självmord i Sverige, fortfarande finns det många obesvarade frågor om hur självmord kan förhindras. Syftet med denna studie är att undersöka om graden av social integration i ett samhälle kan förklara de skillnader i självmordstal som råder mellan Sveriges kommuner. Èmile Durkheims teori om egoistiska självmord har använts som teoretisk utgångspunkt och i tolkningen av studiens resultat. Studien bygger på data från statistikansvariga myndigheter samt data över självuppskattad hälsa från den nationella folkhälsoenkäten. För att analysera datan har vi använt oss av korrelationsanalyser och regressionsanalyser som vi gjort i statistikprogrammet SPSS.

This essay is about integration of theoretical subjects and practical subjects at the vocational training education in a Swedish Upper secondary school. The purpose of the essay was to examine if integration of the subjects increases the students` motivation for, interest in and knowledge of the subject Swedish. Other purposes were to examine how the teachers organize their teaching of Swedish in order to adjust it to the students? interests and to examine the students? attitude towards Swedish as a subject.The essay also describes the recent development of the vocational training education of Swedish Upper secondary school and presents theories about learning and other examinations about teaching of theoretical subjects at the vocational training education.The examination carried through with a questionnaire which was distributed to the students at three programs at the school and interviews with the headmaster and two teachers. The result of the study showed that a small majority of the students believe that integration increases their motivation in and knowledge of Swedish.

The purpose of this essay is to examine how the editorial office to the TV-programs Gokväll,Mitt i naturen and Plus use social media. To achieve the purpose qualitative interviews wereconducted with three Web Editors, one for each program. This essay is based on theories onhow companies can and should work with social media from Andreas M. Kaplan andMichael Haenlin among other writers and scholars from Sweden. The convergence concepttheory with particular focus on media convergence and branding has also been applied in thestudy.

Introduction: In today?s contemporary society individuals can use multiple media- channels to find civic information. Civic information should reach all groups of society and according to previous research young people are relatively hard to reach with this type of information.Purpose: The purpose of this study is to investigate how young, highly educated individuals in Sweden are using media channels to find and take part in civic information, the expectations they have of the information and if they consider that they need to participate in public discourse.Methodology: In this qualitative study we had a hermeneutic perspective with an abductive approach. We have collected our empirical material by doing interviews with 15 respondents. The respondents are students and were chosen based on both their knowledge and their interest in media and communication since we were looking for a broad view on the subject.Conclusion: Through this study we discovered that young individuals mainly use the social-media channel Facebook to get updated on civic information.

The aim of this Master?s thesis is to explore the meaning of literature forliterate immigrants in regards to identity and integration. The study is based onqualitative interviews with eight Swedes of various backgrounds, but with thecommon experience of an immigration process. In addition to being migrants, therespondents are also public library users who have an interest in literature and whoread literature during their leisure time. To analyze the empirical material ananalytical framework, consisting of a number of analytical concepts from Libraryand Information Science, Literature Science, and Sociology, has been used.

In today?s Europe, migration has become a security issue rather than a humanitarian issue. Previous research highlights how migrants have become prisoners of bureaucracy in Europe by their mobility being hindered. The present study critically analyses the migration governance in Europe by highlighting labour market integration in Sweden. The study highlights migrants with a specific focus on foreign-born women. The research questions chosen to examine this phenomenon is: How does migration governance in Europe affect member states' policies for labour market integration, with a particular focus on Sweden? How do foreign-born women in Sweden experience labour market integration processes within the framework of the governance mechanisms that exist in Europe? Foucault?s theory of power and the theoretical concept of choking composes a theoretical framework which is used to analyse focus group data and text analysis data.