Sökresultat:
5306 Uppsatser om Cross media - Sida 29 av 354
Hallå, är någon där? : En studie om informationsnyttjande mellan handelskanaler
Syftet med denna studie har varit att undersöka hur företag samlar in och utnyttjar kundinformation mellan försäljningskanalerna. Men även att utreda motiven bakom att bli en multikanalåterförsäljare samt produkttypens roll i beslutet. En kvalitativ fallstudie med semistrukturerade intervjuer har tillämpats, där fyra företag och en expert deltagit. Studien har visat att information om kunden har varit värdefull och har använts emellan handelskanaler för att anpassa butikens sortimentsmix, skapa välgrundade kampanjer och styra kunder till butik. De mindre företagen, sett till omsättning, har haft mer användning av kundinformation vid beslutet att öppna fysiska butiker än de större.
Förädling av textil- En studie om att skapa mervärde av skänkta kläder och textilier
Våren 2011 beslutade Röda Korset i Sverige att sluta skicka skänkta kläder som bistånd till katastrofområden. Röda Korset ställdes nu inför frågan vad de ska göra med de skänkta klä-derna för att omvandla dem till en resurs.Uppdraget var att i samarbete med Zäntrumprojektet och Röda Korsets secondhandbutik Ku-pan förädla de skänkta kläderna på ett miljövänligt sätt. Tanken är att Zäntrumprojektet ska sy om de skänkta kläderna till nya produkter som sedan ska säljas i secondhandbutiken Kupan.Syftet med den här uppsatsen är att finna ett sätt att förädla de skänkta kläderna och skapa nya produkter av dem. Vidare ska de skänkta kläderna skapa bättre resurser till Röda Korset som de kan tillgodogöra sig i sitt välgörenhetsarbete. Produkterna ska vara skapade på ett sådant sätt att de avger minsta möjliga avfallsmängd, främjar hållbar utveckling samt är attraktiva för Röda Korsets secondhandbutiks kunder.
Svenska myndigheters användning av sociala medier : Vilka mål har myndigheterna med sitt användande av sociala medier samt hur mäter myndigheterna effekten av sitt arbete?
Swedish authorities have been dealt a mission by the Swedish state, where each agency works on the basis of their assignment. Communication has become more and more important for authorities, there are several reasons for the use of communication and they may differ from authority to authority. Some authorities claim that the purpose of the communication work is to create awareness and recognition among citizens. A communication form that has become increasingly important for government agencies is social media, according to the government authorities should implement social media in their communication work because it is very important that the authorities are available where the citizens are. Previous research has focused on the risks and opportunities that the social media generates for the public sector.
How streaming media can be used in commercial mass
distribution
Mass distribution with techniques as multicast and peer-to-peer are becoming increasingly important in the Internet. Today the distribution of sound and video over Internet, so called streaming media, is static due to the unicast method. This results in a linear increase of distribution costs and therefore no conditions for commercial scalability. This thesis describes why multicast may be the only scalable alternative for commercial mass distribution of streaming media over Internet. Mass distribution through peer-to-peer technology promises a lot but is fronting a couple of great challenges, for example asymmetric bandwidth, locality and legalization.
Medieanvändning för individer som nätdejtar : en kvalitativ undersökning om mediernas roll i olika faser iinteraktionen
AbstractTitle: How does people that meet online communicate? -An qualitativestudy of the media use for individuals that date online.Number of pages: 34Autohor: Malin JanssonTutor: Amelie HössjerCourse: Media and Communication Studies CPeriod: Spring term, January 2010University: Informatics and Media, Media and Communication ScienceUppsala UniversityPurpose/Aim: The aim of this essay is to see if mediea use changesthrogh time in a relationship between individuals that have metonline.Material/Method: Qualitative method with nine interviews divided into two groupsdepending whether the person is an actively dejting online or ifshe has a long term relationship with someone she have metonline.Main results: The use of digital media changes thorugh time in therelationship. The individuals stop using the net dejting whenthey meet someone. The digital medias are stage at the begginingof the relationship. Through time they use a multiple ofdigital medias but they have preferenses and prefers to use thetelephone both when they are communicating positive andnegatvie information.Keywords: Online dating, social penetration, process of getting to knoweachother, communication.
Den gode, den onde, den fulle : En narrativ analys av journalister på vita duken
This study highlights the stereotypical depictions of journalists in film using a narrative analysis of four major Hollywood productions, starting with All the President?s Men from 1976 through The Girl with the Dragon Tattoo from 2011. Its purpose is to highlight traits given to journalists in the movies and re-occuring themes in the portrayal of the media and the journalistic occupation. Differences and commonalities between the films are concluded in a discussion of ethics, personalities and the media?s self image.
FEM?modeller för expansionsanalys av piplines
REINERTSEN AS performs expansion and buckling analyses of pipelines using ANSYS, afinite element modelling and analysis tool. In an expansion analysis the pipeline is modelledwith thin?walled pipe elements called PIPE20 which allows plastic deformation. However, ina recent analysis the results retrieved from the PIPE20 element were incorrect for strainsabout 1 percent. One main issue was that the PIPE20 element overestimated the strains.The purpose with this Master Thesis was to become familiar with the theories and analysismethods used in pipeline design.
Vargolyckan på Kolmårdens djurpark : En studie av Kolmårdens kriskommunikation vs medias berättande
With the rise of the internet especially and information- and communication technology in general, the opportunities for fast and effective communication and sharing of information have proliferated. In relation to the new technologies, the citizens? demands on organizations? communicative efforts have increased. Today?s citizens have high standards regarding transparency, the opportunity to dialogue and have hopes to influence the public sector.
Media och Sverigedemokraternas väljare. : En studie om medias gestaltning av Sverigedemokraternas väljare i jämförelse med partiets väljares egna åsikter.
The purpose for this study is to compare two major Swedish daily newspapers ?Dagens Nyheter? and ?Svenska Dagbladet? and their statements regarding the electors of Sweden Democrats attitude regarding immigrants and immigration policy during the autumn of 2013. The scope was to analyze medias interpretation with the electors of the Sweden Democrats statements and opinions regarding their immigration policy. I have used three different questions to fulfill my purpose; the first one is to describe how media chooses to present the electors of Sweden Democrats opinions regarding immigrants. The second question is to reflect and present the electors own opinions on immigrants and their immigration policies.
Svepande Mediehantering : En studie om förtroendekriser som konsekvens av medioker mediehantering
On October 17, 2012, TV4 broadcasted an episode of the documentary series Kalla fakta. The episode received a lot of attention when it revealed that Parken Zoo, a very popular destination for families, was not as well maintained beneath the surface as it gave the impression of being. The case attracted attention in all possible media for a long time, which led to a beginning of an extensive investigation of the Zoo.The purpose of this study is to examine how Parken Zoo handled the media after the examination of TV4?s Kalla fakta, and how it affected people?s confidence in the Zoo. This paper consists of an overall case study of Parken Zoo that can be divided into two different methods.
Riskkapitalbolags styrning av portföljbolag i USA, Europa och Kina - En komparativ fallstudie
This thesis studies private equity firms' implementation of management control systems in their portfolio companies and whether the systems are affected by cross-national differences. A comparative case study examines five different private equity firms to derive if there are any differences between the private equity firms' management control systems in the United States, Europe and China. The empirical observations are categorized according to the framework developed by Merchant (1985) and further developed by Merchant and Van der Stede (2003). Theory on the effect of multinationality on management control systems, also developed by Merchant and Van der Stede (2003), are used to explain possible findings. The applied theory includes the cultural dimensions developed by Hofstede (1984) and Hofstede and Bond (1988).
Klippmakarna på YouTube : En uppsats om författarskap i nyare media
En uppsats som reder ut vad en författare är och vilken roll denne intar i ett nytt medium som YouTube. Genom att undersöka forskning om författarens roll i äldre media och analyser av tre olika författarroller på YouTube utreder den här uppsatsen hur rollen ser ut i ett nyare media. Här analyseras en tydligt enskild uppladdare på YouTube, klipp skapade och uppladdade av ett produktionsbolag och ett fenomen där olika uppladdare använder samma ursprungsmaterial för att skapa nya kreationer.Både litteratur och filmforskningen har överlag fokuserat på den enskilda författarrollen men den här uppsatsen påvisar dock att kollektivt författarskap blir tydligare i ett medium som YouTube..
Granskning av Parken Zoo i medier : En kvantitativ och kvalitativ studie om mediernas bevakning av Parken Zoo händelsen
The purpose of this study was to investigate how media has followed the Parken Zoo incident and analyse how media convey the issue about the Parken Zoo incident. The different results have been compared. To answer the purpose of the study three issues has been formulated: how do the different media relate to the ideal of objectivity? Who come across and get to speak in the different media? What differences and similarities are in the media? The theories that have been used in this study are mainly McCombs theory of agenda setting, Strömbäck?s theory of framing and theory of media logic, Kovach & Rosenstiel theories of journalism and Manning?s theory of objectivity. The methods that have been used are a combination of a quantitative content analysis and a qualitative semiotic analysis.
Kvinnliga ledare kommunicerar : Motiv och former inom den svenska mediebranschen
From an early age kids learn that their good performance and efforts will be rewarded. Unfortunately, not all leaders in the media industry are rewarded or given the same opportunities to exercise their communicative leadership, according to studies in media research. The aim of our study is to highlight female managers' experiences of their communicative leadership in the Swe-dish media industry. This study was based on qualitative interviews with four female respondents in management positions. The core of the study concerns female communicative leadership and interpersonal communication.
Idrottslärares uppfattningar om medier, påverkan och idrottsintresse bland högstadielever
AbstractThe main purpose of this essay is to examine if media-sport influence pupils in their physical education and if the teachers understands it. At the same time the aim has also been to investigate how the teachers can get along with the media influence in their teaching. We have also investigated what teachers in physical education think about the curriculum and if there is space for a teaching method that respect the pupils will.The essay is an empirical qualitative study built on open-ended interviews with 3 respondents from two schools in the county of Värmland, Sweden. The range of qualified teacher is restricted at this school. We asked 5 teachers to join, but only 3 were accepting to join our study.