Background and aim: Media development and digitalization has expanded the PR industry's working area. More participants are on the media market and it is becoming more and more difficult to define what PR really is and what the PR agencies/departments really do. Is PR marketing, information, event marketing or maybe propaganda? We believe that the complexity to define the term PR can lead to a loss of critical approach to the business, especially among young people. Has the PR industry managed to eliminate their negative image among students in upper secondary school and what do they associate with PR today? The aim of this essay is to examine what a selection of students associate with the term PR and if they are critical to the PR industry or not.Method/Material: The method is a quantitative survey.

Skolverket (2011) har visat på att svenska skolbarns läskunskaper sjunker. Syftet med vår studie är att undersöka litteraturens och läsningens plats i förskola och förskoleklass samt utifrån pedagogers föreställningar om litteratur och läsning få förståelse för vilken betydelse deras ställningstaganden har för barnens litteracitet. Vi tittar bland annat på miljöns möjligheter för barnets identitet som läsare, som vi utgår ifrån formas av pedagogernas föreställningar om barn, litteratur och läsning. Teorier om literacy och critical literacy där nyfikenhet och intresse inför läsaktiviteter ställs emot teori om språklig medvetenhet och den tekniska färdigheten att kunna läsa, för att se eventuella tendenser på hur pedagogernas arbetssätt format barnens framtida läskunskaper. Även andra lärandeteorier samt redskap för läsning presenteras för att få en vidare förståelse av problemområdet som vi undersöker.

Syftet med det här arbetet är att få reda på hur barn, femåringar respektive sjuåringar, märker av genusperspektivet i reklam riktad till dem. Jag har använt mig av gruppintervjuer där jag tillsammans med barn undersökt hur barn reflekterar över genusperspektivet i reklamen riktad till barn. Frågeställningarna har undersökts genom fem olika reklamavsnitt som vänder sig till barn. Uppsatsens teoretiska perspektiv vilar på en grund från genusvetenskapen och socialiseringsprocessen. Resultatet av min analys där jag använt mig av gruppintervjuer, visar att barn ser genusperspektivet och enligt femåringarna så är det färgen som mest visar vem reklamen är riktad till.

This is a literature study of learning mathematics in general and algebra in particular. The goal is to explore and investigate the learning procedure and the difficulties pupils have with their understanding. Furthermore, to understand what qualities is requested of pupils in their effort to be successful in mathematics and algebra. I have also explored different pupil thinking styles in mathematics and what consequences that has on their learning and understanding. Moreover, I have investigated some different learning styles and how they can be addressed in teaching of mathematics in general and algebra in particular.

The purpose of this essay is to critically review Pierre Bourdieus contribution to agency ? structure debate. I will do this with help from the thinking of George Herbert Mead. My aim is to show that Mead can provide valuable knowledge to Bourdieus theory.Pierre Bourdieus notion of habitus is his solution to the dilemma between agency and structure. It is in the habitus that the objective structures meet the inner, subjective structures and this results in various actions.

Reflektioner kring hur den kreativa processen kan observeras på olika nivåer. .

In this study thoughts of the individual?s right to equality are considered. By using critical ideology analysis the central tools of the study are strongly connected with thoughts of representation, equality, individual and collective rights, equal opportunities and possibilities and discrimination. In critical ideology analysis nothing can be automatically visible to us and critical ideology analysis is a method as well as a theory.A central point in this study is to investigate whether there are oppositional views or unanimity in the debate of affirmative action. The debate is still under ?construction?, which means that the debate has not yet come up with a solution to the problems of discrimination.

In this study thoughts of the individual?s right to equality are considered. By using critical ideology analysis the central tools of the study are strongly connected with thoughts of representation, equality, individual and collective rights, equal opportunities and possibilities and discrimination. In critical ideology analysis nothing can be automatically visible to us and critical ideology analysis is a method as well as a theory.A central point in this study is to investigate whether there are oppositional views or unanimity in the debate of affirmative action. The debate is still under ?construction?, which means that the debate has not yet come up with a solution to the problems of discrimination.

The purpose of this paper is to explore how masculinity and femininity are constructed in the magazine Veckorevyn, through a critical discourse analysis of 18 articles from six issues in 2011. This is done by using a variety of theories and previous research results, which is gender theory, the theory of late-modern society and media theory. The analysis shows that Veckorevyn depicts virility and feminine differently. Furthermore, pointing the results from the analysis that a change of manhood and womanhood takes place in the social practice. The selection of articles from the magazine also shows that Veckorevyn seems to promote gender equality. .

The purpose with this examination is to interpret and analyze interviews with a few chosen teachers and parents to find out what they think about using Instagram in preschool. My purpose of my study is also to see how preschools can improve parental interaction by using social media in their daily occupation.My questions for this study are: How can you use social media in preschool and what is the purpose with this? What does a few teachers thinking about using Instagram in preschool? What does a few parents thinking about using Instagram in preschool? Could it be any problems with the using of Instagram in preschool? What kind of material is published on a few chosen preschools Instagram account? To get answers to my questions, I have made qualitative interviews with three teachers and three parents. As a complement to my interviews, I have made an observation and description what preschools publish on their Instagram account. I have featured some research about parental interaction and the meaning of that.

Ethical competence is an important precondition when people are to respond to moral problem situations as efficiently as possible. In these situations it is not easy to make choices and decisions, especially when many stakeholders are involved with various opinions and interests.The purpose of this thesis was to generate a web-based support tool to train and promote ethical competence of the users of this tool.We first created a theoretical basis by studying the major theories of ethics in general and ethical competence in particular. The importance of ethical competence and its main subject, namely, the autonomy in the theoretical part described and specified. In addition has the practical ethical reflection over morality preferred and characterized to the classical ethical passivity over morality. We have also preferred and characterized the autonomous thinking to the heteronomous one.Based on the theoretical base a prototype tool to support the training of ethical competence was designed and developed.

 Background and aim: Media development and digitalization has expanded the PR industry's working area. More participants are on the media market and it is becoming more and more difficult to define what PR really is and what the PR agencies/departments really do. Is PR marketing, information, event marketing or maybe propaganda? We believe that the complexity to define the term PR can lead to a loss of critical approach to the business, especially among young people. Has the PR industry managed to eliminate their negative image among students in upper secondary school and what do they associate with PR today? The aim of this essay is to examine what a selection of students associate with the term PR and if they are critical to the PR industry or not.Method/Material: The method is a quantitative survey.

Background: The background explains different financial crises and the effect those crises had on the Swedish acquits regarding variable compensation. The resent discussion regarding variable compensation and the main problems with bonuses is also explained. Our theories for this essay is mainly based on the new directions from Finansinspektionen FFFS 2009:6,7 and stakeholder theory. Other theories used are agency theory, stewardship theory and economic man.Purpose: The purpose of this essay is to analyze the new directions for variable compensation and to investigate if these new directions can lead to a more long-term thinking for managers in banks. Method: We used semi-structured interviews with open questions for our survey.

This study is a critical discourse analysis on the genre of career coaching. Focus lies on questions such as how doescareer coaching articles construct the working subject, and how is working life described in the genre. The categoryof social relations is central to the study. I ask questions about which social relations are of importance, and whichare not, in the career coaching version of working life and how can these relations be interpreted from a critical pointof view. The concepts of power-knowledge is central to the analysis of social relations and the term employabilityconstitute the main theoretical understanding of what distinguish the contemporary labour market.

This study examines how Sweden?s four biggest newspapers deal with the attacks in Oslo and on Utøya the 22nd of July 2011. This date, where the ethnic Norwegian Anders Behring Breivik, bombed the goverment headquarter and killed 69 people at a political camp, will be remembered for a long period of time.  With its critical perspective, this study examines a total of thirteen news articles published within eight days after the attacks in Oslo and on Utøya, to see in what way the Swedish news papers constructs Breivik as a person. Furthermore the study examines in what way the Swedish newspapers makes connections to Sweden and to what extent speculation is used in the news articles. The theoretical premises for the study are the critical discourse analysis, and key elements within it that is used are ideology, discourse and micro- and macro analysis. The conclusion shows that Swedish newspapers are disposed to construct Breivik as a unique individual who falls outside the normative scopes in their explanations of a murderer or a terrorist.