Uppsatsen beskriver hur samhällets ekonomiska och kulturella situation påverkar reklamens utformning. Utgångspunkten i arbetet är samspelet mellan samhällets situation och reklamens utformning och omfattar åren 1960 till 2005. Vi har funnit olika företeelser som kan kallas trender i samhällets ekonomiska och kulturella situation som till viss del kan kopplas till de trender som iakttagits i reklamen. Vi har även sett trender i reklamen som kan sägas ha påverkat samhällets utveckling. Därmed kan vi säga att det finns en påverkan mellan samhällets situation och reklamens utformning.

The purpose of this thesis is to do a critical review of the aid organization SOS Children?s Villages text- and video campaigns, from a postcolonial perspective. Our purpose is divided into two questions: Are there colonial values in the advertising campaigns? Which language- and image strategies are used by SOS Children?s Villages to put across their messages? Our material consists of 10 selected video clips, and four printed ads that are made up of an image and a short text, which are part of a campaign named: Inte ett enda barn ska behöva vara ensamt (translation: Not a single child should have to be alone). We have chosen to use text- and image analysis as a method in our review of the material.

Title: ?världens mest fruktade terrororganisation? en diskursanalys av rapporteringen om Islamiska Staten Author: Martin Landin Subject: Undergraduate research paper in Journalism studies, Dept. Of Journalism, media and communication (JMG) Gothenburg University Term: Autumn 2014 Supervisor: Gabriella Sandstig, JMG GothenburgPages/words: 34/16295Purpose: The purpose is to examine the discourses that characterize the news about the Islamic state (IS) in Swedish newspapers, and to study how these discourses are expressed. Method: Critical Discourse Analysis Procedure: 10 articles from Dagens Nyheter and Svenska Dagbladet were analysed through Critical Discourse Analysis. Results: The analysed articles shows tendencies of orientalist discourse and of a propagandistic discourse which is a part of war journalism..

This thesis has focused on the construction of homosexual parenthood in Swedish law and preparatory work. The purpose was to describe the norms about legal parenthood and examine if and how homosexual parenthood was included in the normative parenthood. The study was jurisprudential and based on methods such as sociology with a juridical focus and critical discourse analysis of the juridical texts. The theoretical framework was the critical discourse analysis as well as a queer perspective, both influenced by social constructionism and a poststructional theory. The conclusion of the study is that parenthood is described from what is presumably best for the child, which is two parents of different sexes and biological origin.

This essay investigates the work situation for teacher educators at a university with focus on the subject areas education, research and administration. The research questions contain the work situation the teacher educators have, how they apprehend it, and how they find their position within the work organisation. Six interviews have been executed at the teacher education at a university. Some of the results from the investigation indicate that the teacher educators find education to be very a very demanding work and that the split of work during the academic year is uneven. The work with administration before and after the education, for example work with syllabuses and descriptions for courses, are activities demanding much time.

Syftet med studien är att få en djupare förståelse för hur lunchmåltiden ser ut på förskolor med olika pedagogiska inriktningar. Detta får vi genom att undersöka om man kan se spår av dessa under måltidssituationen. I studien tar vi även reda på vilka spår av Lpfö 98 som framkom under lunchsituationen. Inriktningarna som ingår i arbetet är Montessori, Reggio Emilia och ?I ur och skur?.

The aim for this study was to find out what strategies women use to not react against inequality and sexist prejudice. In the study I used a critical realistic approach through, primary, the social ontology presented by Margaret S. Archer. The study focus on both the women?s construction of femininity and their construction of masculinity and what directions it constitutes for the women?s social orientation.

Sandvik Wire needed a review of the administrative part of the order fulfillment process and especially the work around packing and the inventory of finished goods. Therefore we acquired the assignment to investigate the administrative part of the order fulfillment process in the company with the purpose to identify potential for improvement. This investigation was performed with focus on the terminal and packing functions. The purpose with the investigation was also to identify critical factors for an efficient order fulfillment process and investigate if information quality is such a factor.Data was collected through interviews and observations on Sandvik Wire. With the help of this data the information and material flows was mapped, the work within terminal and packing, and adjacent functions was investigated.

This essay explores the Swedish state?s geopolitical view and creation, of the spatial spaces in and of the Arctic. With a critical geopolitical framework, a discourse analysis is conducted on the Swedish strategy for the arctic region, with the ambition to unfold the underlining spatial spaces, actors and dramas that this discourse creates. The result of this analysis shows that Sweden creates three different Arctic spaces within its geopolitical discourse; a Swedish Arctic, a Nearby Arctic and a Regional Arctic. This has major political consequences, which will be illuminated in the essay.

The purpose of this master thesis is to investigate how librarians working in academic libraries are experiencing the reference situation from a pedagogical point of view, by applying a theoretical framework consisting of learning strategies and their different characteristics, to qualitative interviews. Other goals are to elucidate the fact that learning takes place every day at libraries during the reference situation and that this work must be seen as ?one of the most important activities that takes place at the library?, using the words from one of the interviewed librarians, but also to make place for more discussions regarding pedagogic and library work. This is done by posing questions about knowledge, learning, information literacy, communication, the reference encounter, the roles of the librarian, policy and also architectural aspects of the reference situation. The interviews were taped, transcribed and categorized according to the earlier mentioned areas of interest.

Studier som undersöker hemlösa människors upplevelser med annat fokus än det elände de befinner sig i kan bidra med förståelse och kunskap som behövs för att kunna hjälpa de sämst ställda. Det salutogena begreppet känsla av sammanhang (KASAM) hos försäljare av Situation Sthlm, en grupp hemlösa, före detta hemlösa och socialt utsatta människor, är inte tidigare känt och syftet med den här studien är att kvantitativt undersöka var på KASAM-13 skalan försäljare av Situation Sthlm befinner sig och kvalitativt att beskriva hur fyra individer ur urvalet upplever och beskriver sin känsla av sammanhang.  Slutsatser av studien kan sammanfattas i att levnadsvillkor påverkar en persons känsla av sammanhang, att försäljare av Situation Sthlm har KASAM-värden (54,67 p.) långt från medelvärdet i en befolkningsundersökning (70.83 p.) och att en låg skattning på KASAM Livsfrågeformulär (under medelvärdet 54,67) inte behöver betyda att en person inte upplever känsla av sammanhang i sitt liv och omvänt, en hög skattning (över medelvärdet 54,67 p.) inom undersöknings-gruppen försäljare av Situation Sthlm av KASAM behöver inte betyda att en person upplever känsla av sammanhang..

The purpose of this bachelor thesis is to examine the views of the elderly and the caregivers that appear in brochures for the elderly and the discourses that can be found within. The data that the study is based on was collected and analysed using content analysis and Faircloughs (1992) critical discourse analysis. The theoretical frameworks that have been used are social constructionism, critical discourse analysis, assortment and protest, and New Public Management. The results showed two images of older people (I) the elderly as active and autonomous and (II) the elderly as passive and in need of help. The results also showed two pictures of the caregiver (III) the caregiver and NPM, and (IV), the non-profit care provider as a complement.

The aim of this study was to describe and analyze the problems caused by students that characterize themselves as highly sensitive. The issue of high sensitivity and other categorizations are fiercely debated in the research. This empirical study was conducted in light of literature about high sensitivity, pedagogies, and interview methods. The students answered questions about what makes them categorize themselves and how they believe that the categorization affects their learning and social development. They also responded to questions about what they consider appropriate measures to improve their situation.

The aim of this study was to investigate in what way content marketing can be understood through podcasts as an alternative marketing tool. The material which the study was based on is Ölpodden, a podcast initiated by Carlsberg Sweden. The study intended to shed light on the interdiscursivity that emerges when brands are communicated through podcasts. Another aim was to understand how relationships and identities are constructed through the podcast by examining its intended audience. In order to achieve this a critical discourse analysis was used as both underlining theory and comprehensive method.

Value stream mapping is a tool that is frequently used by many different companies. It is a great tool used to achieve the work that follows the theories of lean production. The tool is used, however, only frequent on the factory floor and the method is also designed based on this type of use.An interest of applying the method on administrative parts of the company has occurred lately. Administrative parts of the company refers to the part that does all the planning such as purchasing, receiving orders, customer contact, contact with factory floor and other work that is made around the actual manufacturing. But the knowledge about applying value stream mapping on the planning part of the company is lacking because the method is relatively new.In this work, a comparison is made between the introduction of value stream analysis on production and planning.