The society of consumption exposes us to a lot of information, where advertisement constitutes an extensive part. Due to its expanding, advertisement receives a natural and obvious space in our everyday life. This study aims to investigate how social and cultural values can be mediated in advertisement. The focus has been put to ideas related to health and fitness in the advertisement of power drinks. The thesis takes social constructionism as a starting point, and combines image- and critical discourse analysis in purpose to analyze the pictures.Sociology of consumption, construction of identity, lifestyle and everyday life all constitute an essential part of my analysis.

The Syrian Muslim Brotherhood has since the start of the Syrian uprising in March 2011 moved from a low-key position in exile to become one of the main actors in the political opposition. There appears to be a consensus among researchers today on the democratic commitment of the Syrian Brotherhood. However, ambiguity remains regarding its commitment towards gender equality, women?s rights and participation. This essay focuses on the gender discourse of the Syrian Brotherhood?s leadership, according to its policy-documents, from 2004 ? 2013.

The purpose of this Master thesis is to examine theinformation use and information seeking behaviour amongpersons who actively work with information. For this study,interviews have been conducted with a group of six personswho work with information in information intensiveorganizations. The aim is to answer the following questions:What kind of information is connected to the respondents?work tasks? What is the purpose of their search forinformation? Which information sources do they use and whatkind of information sources do they demand? The theoreticalframework consists mainly of Wilsons information needs andinformation seeking model.The results of this study show that none of the respondentshad any strategic model for their work with information. Theinformation that the respondents were searching for is ofdifferent content and depends on the organization in which therespondent operates.

The purpose of my study has been to find out how mother tongue teachers working in preschools where a majority of the children have a mother tongue other than Swedish make use of fictional children?s books during the mother tongue support lessons. In order to determine this, I am asking the following questions:- What is the range of children's books in the children's mother tongue available at the preschool?- In what ways are the native language teachers encouraging literacy development through the usage of children's books?- How do native language teachers view the childrens? linguistic development as well as the enhancement of cultural identity through the usage of the books?These questions have formed the basis of the methodical approach, which is based on a qualitative research method. The data collection consists of three parts; the observation of mother tongue support, interviews with language teachers as well as with the nursery manager and lastly a survey of children's books in languages other than Swedish at the preschool.The essay has as its theoretical basis the socio-cultural view of learning and development.

I dagsläget växer behovet av rätt information vid rätt plats, kontextbaserad information. Med hjälp av iBeacon kan man till en stor utsträckning förse det här behovet med en lösning. I uppsatsen undersöks användningsområden för iBeacon och idéer för hur man kan utveckla lösningar med hjälp av iBeacon. Ett koncept kommer att implementeras för att distribuera kontextbaserad information på mässor. Konceptet utvecklades till iOS och Android.

This master?s thesis deals with problems and opportunities when it comes to cooperation between compulsory schools, upper secondary schools, school libraries and public libraries on Gotland. The goal of this thesis is to investigate which ideas exist among public librarians, school librarians and headmasters when it comes to taking responsibility for the students? information literacy, basic library knowledge and passion for books. It also examines some of the problems they meet when trying to work together around these tasks.

This thesis deals with the information-seeking behaviour of occupational therapists. Focus was on three different aspects of information-seeking behaviour. The purpose was to investigate how occupational therapists conceive of work-related information needs, their choice and use of formal and informal information sources and their use of the hospital library. Twelve interviews with occupational therapists were conducted at a rehabilitation clinic in a hospital. The theoretical frame consists of a general model of the information-seeking of professionals by Leckie, Pettigrew and Sylvain.

The aim of this masters thesis was to study how the members of a small non-profit organisation perceived the web forum, compared to the other information channels of the organisation. The organisation was defined as a virtual community. A literature review was conducted. The theory construction was based on the sensemaking theory. Interview questions were constructed based on the literature review and the sensemaking theory.

Female and male managers in crisis- A qualitative study of how daily and evening newspapers produce female and male managers in crisisThe purpose of this studie was to investigate how female and male managers are produced in daily and evening newspapers. The newspapers that has been used in this study is Dagens Nyheter, as a representation for daily newspapers, and Aftonbladet, as an representation for evening tabloids. To answer the purpose three issues has been formulated: what are the female and male managers importance in emergency situations in the articles? How are power attributed to women and men in the articles? What similarities and differences are there between the representations from Dagens Nyheter and Aftonbladet?The theories that has been used in this studie are mainly gender theory, critical discourse analysis (CDA).The results of the analysis showed that female managers in subjectivily presented articles reports are produced in a more negative way than male managers. Further could the male managers be interpreted to be attributed more power in the articles than the female managers..

The purpose of this study is to carry out a follow-up study of the reading stimulating project Arts in Reading. The project was in progress between the years 2007 to 2009 in Sweden and nearly 80 librarians from 57 public libraries participated. The aim of the project was to initiate new methods fot how to stimulate reading for children. The promoters of the project wanted to initiate the use of new art forms in the work for reading promotion, encourage more collaboration with new actors in the culture area, and co-operate more with the children.The aim of the present study is to investigate to which extent Arts in Reading really succeeded in establishing its goals, whether new methods were brought about, and how this work was done. Another aim is to find out how librarians in public libraries work to develop children's reading.The theoretical framework is based on Ragnhild Söderbergh's term inculturation, Elisabeth Björklund's research on how children acquire literacy, and Lev S.

Enligt många psykoterapiforskare förklarar arbetsalliansen en stor del av variansen i behandlingsutfallet. Tidigare kvantitativ forskning anger att variationer av terapeutens egenskaper, personliga drag och interventionsteknik stärker eller hindrar arbetsalliansen. Denna undersöknings syfte var att explorativt undersöka terapipatienters egna uppfattningar av alliansförknippade faktorer. Nio patienter i pågående psykoterapi intervjuades med Critical Incidents Technique. Tematisk analys resulterade i tre huvudkategorier av allianskopplade faktorer: Inom Stärkande faktorer betonades terapeutens strukturansvar, villkorslösa värme och respekt, auktoritet, förmåga till känslohantering och medvetandegörande.

The purpose of this paper was to investigate the foremost teachers thinking of computers in teaching, how they work practically with computers as a tool, and if it is reflected in the students' school performance. To carry out this study, I used qualitative interviews as a method and I have interviewed four teachers where two works at the high school and two in upper secondary school. Both schools use computers in teaching as a supplementary tool for teaching materials. All teachers have similar ideas regarding what purpose one should use the computer and in which way, but the important thing is that the teachers and students receive an introductory course in how to use computers. Educators agree that this approach is and can promote students' language and knowledge regardless of the subject.My informants have come up with own methods that they use in the digital classroom including Skype, YouTube, Facebook and flippedclassroom where one can learn from other educators working.

The aim of this Master of Science Thesis is to develop guidelines and improvementsuggestions of RiNOVA Traffic AB?s dynamic speed bump. The project started with athorough pre study of the design and its function to find out how passing vehiclesaffects the dynamic speed bump. The majority part of the pre study was to createnecessary mathematical models to explain the arisen forces and strains.The results of the mathematical models gave necessary information about the designregarding weaknesses and flaws. The most critical ones where those which interferedwith the design?s performance and reliability, and therefore needed to be corrected.These problems where more thorough analysed and discussed with experts before thefinal guidelines and improvement suggestions where developed.The parts of the design that had to be redesigned were the extension springs and thebearing that enables the dynamic properties.

The purpose of our study was to examine how three teachers and four students relate to the program "Fem myror" in teaching. We have been through qualitative interviews with two teachers and one special teacher received a detailed picture of how their literacy programs made in relation to the "Fem myror." Qualitative interviews have also been made with four students, a boy and three girls, in order to examine their attitude to the program. From educators? interview answers, we think we can say that the theory and practice conform to what we read in the literature may be associated with what we observed during our time in the business. The study has shown that all teachers believe the program will be a good educational tool to take to read and write.

This thesis deals with information practices of first time parents. The term information practice covers topics ranging from the information a parent need and use, the information they actively seek for through to information attained through browsing, monitoring or simply being aware. Four problem areas have been formulated. What information do first time parents need? How do they get hold of information and how do they use it? What factors decide what sources they use? How do the first time parents validate the information they get? The following theoretical framework have been used; Marcia J Bates? model of information practice and Reijo Savolainen?s Mastery of Life theory.