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9749 Uppsatser om Critical ideology analysis - Sida 41 av 650

Rebranding in the service sector

Thesis purpose: This thesis will through a case study of a recently rebranded bank ?Jyske Bank?, seek to research deeper within the field of service sector rebranding. The internal communication used in connection to the rebranding, will be analyzed in order to investigate what initiatives Jyske Bank?s organizational leaders launched to implement the rebranding and furthermore whether the initiatives have worked. The research questions are: - What are the critical initiatives behind the re-branding process, and have these initiatives been successful?- Furthermore, to determine the success: To what extend does the intended image, created by the organizational leaders of Jyske bank, in relation to the rebranding, correlate with the identity held by the organizational members? Methodology: This thesis employs a mix of quantitative questionnaires and qualitative semi structured interviews.Theoretical perspectives: Corporate rebranding framework (Daly & Moloney, 2004) and a conceptualization of the employee branding process (Miles & Mangold, 2005)Empirical data: The empirical data was collected from in depth interviews with management and questionnaires from employees.

Vem är ett barn? En kritisk idéanalys av Barnkonventionen

Nearly half of the worlds population is individuals under the age of eighteen. The UN Convention on the Rights of the Child state in its first article that a child is ?every human being below the age of 18 years?. Our aim and purpose with this essay is to problemize this broad definition. Our hypothesis is that the definition brought by the UN Convention on the Rights of the Child is too wide and therefore brings difficulties when children of different ages beneath eighteen should and shall be treated the same.

Tiga är silver men tala är guld ? Lärares tankar kring möjligheterna att skapa en god språkmiljö i förskolan

AbstractAim; With this study we aim to know more about the possibilities teachers in pre-school regard useful in their work, when encouraging children?s language development. In the study we are inspired by the thoughts and ideas of Lev Vygotskij. Method; We interviewed eight trained teachers at four pre-schools in Sweden. The interviews were recorded and later written down.

Programmering av mikrokontroller för styrning av komponenter i ett biokemiskt analysinstrument

The Uppsala based company Q-linea develops procedures, instruments and systems for protein and nucleic acid analysis. The components in such an instrument are controlled by microcontrollers. Microcontrollers are computers in one singular chip that can be used in a wide range of applications such as cars, toys or in this case an analysis instrument. When developing a new instrument for biochemical analysis, Q-linea needed new software for controlling and communicating between the components in the instrument. The process of developing this software is the subject of this thesis.The project included research of microcontrollers and the components in the instrument.

Föreningar av det skenbart oförenliga : En analys av motsatser i Ellen Mattsons roman Poetens liv.

The aim of this study is to describe how reviews of literature in Bonniers litterära magasin and Expressen changed during the period 1964-2004. The investigation is based on 20 reviews of novels and short stories, which are analysed with a method described in Hellspong and Ledin (1997) and inspired by Halliday. The theoretical frame of the investigation is founded on critical discourse analysis (Fairclough 1992 & 2001) and Habermas´social theory of the public sphere.The investigation shows, among other things, that the reviews became shorter and easier to read in both paper during the period. The investigation also shows that the genre´s style, composition and contents are relatively stable, and that current ideologies in society have a tendency to be reflected in the reviewers´evaluation of the books. To generalize, the reviews thus developed from a poetic genre in 1964, to become political in the 1970s, academic in the 1980s, feminist in the 1990s and finally an intermedial genre in 2004..

Mer säkerhet och mindre frihet med risk att förlora dem båda: En kritisk diskursanalys av lagförslaget till FRA-lagen

The aim of this thesis is to contribute to a better understanding of the FRA-law. The focus of the study is to examine how Swedish politicians relate to the new draft of this law on intelligence. Key themes in the study are security, threats, surveillance and privacy. The power relationship between the individual and the state is also examined. Empirical data used in this study consists of a spoken plenary debate in the House which was held in connection with the adoption of the FRA law in June 2008.

En idrottsklubbs varumärkesidentitet & varumärkesimage

This essay deals with the rationale and aims for doing cultural or aesthetic activities and projects in schools, and gives special focus to a specific group of students, attending schools provided at special residential homes for young people (sa?rskilda ungdomshem). These homes receive young people with psychosocial and substance misuse problems and who show tendencies towards criminal behavior. The essay investigates how working with a cultural project in schools at these residential homes is justified and also elucidates how this specific group of students and their problems are constructed in the documents surrounding the project. The essay will further ponder over possible educational and pedagogical consequences of these constructions.The investigation has its theoretical frame work in curriculum theory.

Under ytan : Tapetmönster som kommenterar människans inverkan på naturen

Människan har i alla tider avbildat naturen, något som även gäller inommönsterformgivning. I detta arbete kommer jag att jobba inom denna traditionoch samtidigt undersöka hur man kan skildra naturen med ett mer kritisktperspektiv. Ser naturen verkligen ut så som den skildras i mönster idag?Jag har formgivit kritiska mönster för tapeter som kommenterarmänniskans inverkan på naturen. Syftet är att via mönster uppmärksammaoch skapa eftertanke kring hur vi påverkar naturen och även ifrågasätta denidealiserade skildringen av naturen som är rådande inom mönsterformgivning.Critical design, dvs.

Att minnas det förflutna : Historieskrivning i strävan efter ett gemensamt Sydafrika

This thesis is intended to respond to the extent to which South African textbooks on the subject of history is linked to the governmental policy documents and whether they are producing and reproducing national identity. The two textbooks are aimed at students in grade 10. Both books were produced in 2008 but published by different publishers.The essay is based on Norman Faircloughs critical discourse theory which has been supplemented by Michael Billings theory Banal Nationalism, which assumes that it is the national words that remind us daily of our homeland that is producing and reproducing national identity.  The survey shows that both textbooks are closely tied to the government policy document for the teaching of history. The textbooks refer to the policy, both explicitly and implicitly. The two textbooks reproduce a common national identity in South Africa based on the discussions taking place in society.

?De svenska journalisterna? : En kvalitativ studie av medierapporteringen kring Martin Schibbye och Johan Persson

The purpose of this essay is to analyze the media coverage of the case with Martin Schibbye and Johan Persson in the four biggest newspapers in Sweden in order to see how social constructions is created through the use of language. It is also of interest to see how nationality is represented in the material. The theory is based on Edward Said?s theory of post colonialism and the prejudices that has developed from the western way of viewing ?The orient?. It is also based on Richard Dyers theory on whiteness and binary oppositions, which shows how ?whiteness? is viewed as the norm and is also never questioned.The method is critical linguistics and based on Norman Fairclough and Michael Halliday.

Hemlöshetsdiskurser : Bilder av hemlöshet och hemlösa i Dagens Nyheter, Aftonbladet och Socialstyrelsen åren 2000 och 2012 ? en diskursanalys

Homelessness and homeless people is something that is described and explained in different ways over time. Since the 1950s, two discourses about homelessness and its causes has been competing with each other. One discourse hold the meaning that homelessness is caused by housing shortage and the other focus on individual shortcomings that make homeless to unsuitable tenants. In the media, homelessness and homeless often is associated with crime, addiction and mental illness, this reinforce the public perception of homeless people as deviants, which separates the homeless from society even more. The purpose of this study is to examine whether media representations of homeless and homelessness in an evening paper and a morning paper, has changed in the 2000s, and if these representations are consistent with those found in the reports of homelessness from The National Board of Wealth and Welfare. In order to achieve the purpose of the study and answer our research questions, the authors have used a discourse analytical approach using some key analytical tools from both critical discourse analysis and discourse theory in the analysis of the empirical material.

TRIM : ? Metod för att identifiera risker och uppskatta projekttider

ITT Flygt is a world leading company that mainly manufactures submersible pumps. A problem of ITT Flygt is that product development projects rarely manage to hold the estimated project time. It shows that something unexpected occurs in projects quite often, which results in delays. The delays can both be due to an optimistic time plan of projects and risks in product development projects which are not discovered at an early stage. This added with unforeseen delays makes it difficult for ITT Flygt to estimate the duration of their projects.The goal with the Master thesis is to examine a suitable method for simulation of project time.

Att må sämre för att må bättre ? om könskorrigering, utredning och upplevelsen av psykisk hälsa

Med en kvalitativ ansats baserad på en semistrukturerad critical incidents-intervju och Interperative phenomenological analysis undersöktes en frågeställning om transexuellas egna upplevelser av hur deras välmående och psykiska hälsa påverkas av att de genomför utredning som syftar till en könskorrigering. Informanterna, 5 stycken totalt, varav 4 var Male-to-female och 1 Female-to-male, rapporterar både positiv och negativ påverkan från utredningstiden. Studien sammanställer de sammanhang som informanterna rapporterar har haft störst inverkan på deras välmående och psykiska hälsa, till exempel väntan, real life-test och bemötande. Ur intervjuerna framträder ett komplicerat förhållande mellan utredare och behandlare kontra den som utreds, där den professionelles agerande kan få stor betydelse för hur den utredde uppfattar att utredningen påverkar deras psykiska hälsa och välmående..

Analys av en metod för att extrahera generella regler från multipla nät

Rapporten som följer är en analys av en metod som genererar regler från neurala nätverk. Metoden heter VI-Analysis (Validity Interval Analysis) och är framtagen av Sebastian B. Thrun [Thrun]. VI-Analysis arbetar på det sättet att det neurala nätverket ses som en svart låda där endast de inputvärden och outputvärden som finns i nätverket används som underlag när regler ska genereras. Dessa inputvärden och outputvärden kommer sedan att få tillåtna intervall av VI-Analysis.

Att folkomrösta eller icke folkomrösta? : En analys av debatten om huruvida EU: s grundlag bör antas genom en folkomröstning eller ej

The primary purpose of this thesis is to study how political agents construct and give meaning to the concepts of democracy, representative democracy and referendums. The starting point of the thesis is the pressing issue whether or not Sweden should hold a referendum on the new EU constitution. To analyze this question my choice of method is critical discourse analysis and the topical theories revolve around democracy and responsibility.My study shows that there are three different discourses in this debate: ?the democratic process?, ?the representative democracy? and ?the concept of democracy?. However, the meaning of the concepts in these discourses varies depending on which side the political agents are on.

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