In this study thoughts of the individual?s right to equality are considered. By using critical ideology analysis the central tools of the study are strongly connected with thoughts of representation, equality, individual and collective rights, equal opportunities and possibilities and discrimination. In critical ideology analysis nothing can be automatically visible to us and critical ideology analysis is a method as well as a theory.A central point in this study is to investigate whether there are oppositional views or unanimity in the debate of affirmative action. The debate is still under ?construction?, which means that the debate has not yet come up with a solution to the problems of discrimination.

In this study thoughts of the individual?s right to equality are considered. By using critical ideology analysis the central tools of the study are strongly connected with thoughts of representation, equality, individual and collective rights, equal opportunities and possibilities and discrimination. In critical ideology analysis nothing can be automatically visible to us and critical ideology analysis is a method as well as a theory.A central point in this study is to investigate whether there are oppositional views or unanimity in the debate of affirmative action. The debate is still under ?construction?, which means that the debate has not yet come up with a solution to the problems of discrimination.

Syfte: Studiens syfte är att presentera en struktur för online-baserade modeföretags visuellakommunikation. Utgångspunkten är den fysiska butikens visual merchandise-strategier, sommodifieras för att skapa en modell anpassad till online-perspektiv.Metod: För att besvara vårt syfte undersöktes hur webbshoppar arbetar med sin visuellakommunikation genom en kvalitativ observationsstudie. Fyra webbshoppar observeradesunder en period på två veckor, vid tre olika tillfällen. Observationen utgick från studiens egenmodell där visual merchandise-strategier från den fysiska butiken kodats till ett onlinesammanhang.Ett observations-schema med öppna frågor arbetades fram för att praktisktkunna genomföra observationen på ett strukturerat sätt. Arbetet med observationen skeddeparallellt med analysen som kunde anpassas och påverka varandra.

The purpose of this paper is to explore how masculinity and femininity are constructed in the magazine Veckorevyn, through a critical discourse analysis of 18 articles from six issues in 2011. This is done by using a variety of theories and previous research results, which is gender theory, the theory of late-modern society and media theory. The analysis shows that Veckorevyn depicts virility and feminine differently. Furthermore, pointing the results from the analysis that a change of manhood and womanhood takes place in the social practice. The selection of articles from the magazine also shows that Veckorevyn seems to promote gender equality. .

Through the birth and arise of the Internet people has been given great opportunities to make selective selfpresentations online, which in the long run has resulted in an easier retaining of the self- esteem than in the offline world. Simultaneously, the self- esteem has been viewed as a cause for both success and failure since it plays a vital role regarding our attitudes, emotional reactions and behavior. On this basis I wanted to study the relation between self- esteem and self-presentations closer. The purpose of the study is to describe and analyze how some users who publish training photos of themselves on Instagram experience how they present themselves within this forum and how these presentations affect/ are affected by their perceived self-esteem in their everyday life. The study is based on theories regarding self- esteem through Maslows? hierarchy of needs, the inner and outer self-esteem, and social comparisons.

AbstractThe aim of this essay is to explore how teachers and leisure educators can strengthen and increase students? self-confidence in different ways in their line of work. I chose this inquest for personal reasons and also because it will be of great aid for me since this is what I intend my future profession to be. For this inquest I have chosen to do five qualitative interviews and two unstructured observations. The inquest was also based on relevant literature connected to its purpose.The results show that self-confidence is linked to something the individuals accomplish and that self-esteem is the way they see themselves, an inner feeling.

AbstractIn this survey the authors studied how having a child with Aspergers syndrome affects theparents. The purpose of this survey was getting a glimpse of the parent?s experiences ofsupport from governmental instances as well as from their own network. This survey has beenexecuted from a qualitative point of view. The authors have completed interviews with sixparents of children with Aspergers syndrome.

The aim of this thesis is to examine young adults? attitudes towards libraries marketing in social media. Libraries mainly use social media to reach out to young adults. However, young adults mainly use social media to communicate with their friends. The question that arises is if young adults are interested in communicating with organizations such as libraries on social media.

 Background and aim: Media development and digitalization has expanded the PR industry's working area. More participants are on the media market and it is becoming more and more difficult to define what PR really is and what the PR agencies/departments really do. Is PR marketing, information, event marketing or maybe propaganda? We believe that the complexity to define the term PR can lead to a loss of critical approach to the business, especially among young people. Has the PR industry managed to eliminate their negative image among students in upper secondary school and what do they associate with PR today? The aim of this essay is to examine what a selection of students associate with the term PR and if they are critical to the PR industry or not.Method/Material: The method is a quantitative survey.

An individual's social capital consists largely of the social networks that may consist offamily, friends and acquaintances. The social network is of great significance on olderpeople's physical and mental health. Aim: The overall purpose is to examine the knowledgeof social network and the health of the elderly. Method: Litterature review, using threedifferent databases, CINAHL, PubMed and Scoupus for searching of articles, with differentcombinations of keywords. Results: Different types of social networks have both positive andnegative effects on health.

The reason why this study has been made is the fact that a substantial part of students in the upper secondary school changes their field of study, during or after their first year. The aim of this study is to find out the reasons behind such changes as well as finding out the affecting factors. The study has been made in two steps, first quantitatively by a poll study and the second step is qualitative by interviews. This research has been made in both private schools and municipal schools, with the ambition to search for differences between these two separate school forms. The study shows that no general differences can be found in a comparison between them.

This study is a critical discourse analysis on the genre of career coaching. Focus lies on questions such as how doescareer coaching articles construct the working subject, and how is working life described in the genre. The categoryof social relations is central to the study. I ask questions about which social relations are of importance, and whichare not, in the career coaching version of working life and how can these relations be interpreted from a critical pointof view. The concepts of power-knowledge is central to the analysis of social relations and the term employabilityconstitute the main theoretical understanding of what distinguish the contemporary labour market.

Suicide is the ultimate outcome of mental illness and is a big and serious problem in society. About 1500 persons commit every year suicide in Sweden and many more engage in suicidal behaviour. This review aims at, from research studies from the 21th century, find out the knowledge of riskfactors regarding the risk for committing suicide among adolescents. The research questions are: What does research say, from a psychobiological perspective, about riskfactors among adolescents regarding the risk for suicidal behaviour? How much does genetic factors have an effect on the risk for suicidal behaviour among adolescents? and : What is the importance of environmental factors such as family connections, friends and school environment concerning suicidal thoughts among adolescents?The method that is used in order to answer these questions is a researchreview including ten research-studies.

The purpose of this bachelor thesis is to describe how Swedish public libraries use the online social network Facebook and its functions. Our focus of this study lies on how the librarians use the network and what experiences they?ve made. The questions we wanted to answer were:? How do the libraries in this study work with Facebook and its services? ? What do the interviewed librarians think about working with Facebook as an instrument?? What pros and cons can be identified from working with Facebook?The methodology used for this study was qualitative interviews.

This study examines how Sweden?s four biggest newspapers deal with the attacks in Oslo and on Utøya the 22nd of July 2011. This date, where the ethnic Norwegian Anders Behring Breivik, bombed the goverment headquarter and killed 69 people at a political camp, will be remembered for a long period of time.  With its critical perspective, this study examines a total of thirteen news articles published within eight days after the attacks in Oslo and on Utøya, to see in what way the Swedish news papers constructs Breivik as a person. Furthermore the study examines in what way the Swedish newspapers makes connections to Sweden and to what extent speculation is used in the news articles. The theoretical premises for the study are the critical discourse analysis, and key elements within it that is used are ideology, discourse and micro- and macro analysis. The conclusion shows that Swedish newspapers are disposed to construct Breivik as a unique individual who falls outside the normative scopes in their explanations of a murderer or a terrorist.