AbstractMaster thesis of one year in Business Administration, Swedish Business School at Örebro university,Marketing, HT 2011.Authors: Grunér, Linus and Malm, Ludwig Tutor:Pia Lindell Title:Brand building and creating relationships ? A study of a small business in the B2B market Keywords:Brand building, business relationships, SME, B2B. Problem:How does a small business in the B2B market work with brand building and creating relationships? What critical factors can be identified regarding the process of relationship-building and brand building within the context of a small business in the B2B market? Research objective:The purpose of this study is to use existing research to create understanding for how a company in the B2B market is working with relationship-building and brand building. The study also aims to identify any critical factors concerning the process of relationship-building and brand building.

Compulsive gambling has lately become a more common and serious issue in our society. The number of compulsive gamblers is constantly increasing alongside the growth of the gambling industry and the consequences of compulsive gambling include both economical and social disasters. Every addiction has a start, and so does compulsive gambling, which is why we chose to perform a survey in order to determine the possible causes to why individuals are drawn to gambling and what leads them into compulsive gambling, and also during which circumstances do they find the strength and will to come out of their addiction to gambling. The theories that are used in this paper include globalization, socialization, Bauman´s consumption society and empowerment, alongside the six phases of gambling by Custer and Milts, describing the way in and the way out of compulsive gambling. This survey is one of the qualitative kind, which means that the chosen theories are connected to the ten interviews that were done with gamblers of various kinds.

Abstract The main aim for this research is to come to an understanding for why young people choose to apply for the machine program when the time comes for the students to make their choice of upper secondary school program. The second aim for this research is to try and come to an understanding on how to make the machine program more interesting for future students to apply to.  The method of this research is quality method with the usage of interviews. With a total of six students in the first grade going on a school in the middle part of the country I tried to get answers to my questions. There are many things that affect students when they are facing what gymnasium program to choose and a very common answer by students in this study is that friends and work after school are some of the reasons for why students choose, for example, the machine program. The study also shows that parents has less influence of the students choice of gymnasium program and in fact, all students in this study made the choice to pick the machine program as their gymnasium program, but not always the machine program as their first choice. With the comparison of similar studies with my study the results are often in line with what other scientist have come up with.

The gap between practise and theory is often described in negative words in teachers? professional lives. Learning study is a model for teachers´ professional development where a theoretical framework is used to enhance practice. The theoretical framework used by teachers in learning study is variation theory. In this study the research object is variation theory and the aim is to present how variation theory becomes a guiding principle to understand teaching and learning processes.

This paper reports a study on the usability of e-commerce accessed through smartphones. There is much research in the usability of mobile interfaces and many sets of design patterns have been created but a few studies are available for specific domains, and in this report we focus on mobile e-commerce. In this study a framework is developed for how to design mobile e-commerce interfaces with a high degree of usability. Furthermore, the study also contributes a method to how other specific domain can develop a framework with general standards to work from when creating a web interface. By examining two sets of design principles and 14 design patterns, we evaluate which ones are critical in the design of a mobile e-commerce interface for achieving a high degree of usability.

This thesis uses critical discourse analysis to examine how the English-speaking press in Hong Kong constructs the conflict between the political movement Occupy Central and the Chinese central government. The empirical material consists of ten articles from the region?s two largest English-speaking newspapers, Hong Kong?s oldest newspaper, the South China Morning Post, and China?s only national English-speaking newspaper, the China Daily. Building on the works of Teun van Dijk, Norman Fairclough, Ruth Wodak and John E. Richardson it examines what political ideologies that are favoured by the press and what attitude the press shows for democratic development.

This essay is how companies are using Facebook to appear. The two companies in this study, Fritz Olsson AB Kalix and Promentum AB shows how Like, share and comment-contest communicates via Facebook. The purpose of this essay is to examine how Facebook users attitude and perception is to Like, share and comment- contest.The thesis was conducted in two parts, first a qualitative interview with the two companies that stand as examples in the paper and a quantitative online survey. The online survey was sent out to the 256 Media and Communication students at Umea? University, who read or has read the program from 2010 to 2016, via Facebook.

This essay deals with children?s and adolescents? use of interactive media as a tool for doing relations with each other. The purpose is to increase the understanding of the impact interactive media has on pupils? relations and identity development both in school and on their spare time. The school system?s mission is not only to teach formal knowledge and facts but also to train children?s social skills and abilities.

Följande arbete är en designstudie som har, utifrån information som tagits fram från litteratur, tidigare undersökningar, intervjuer och personas, utvecklat ett designförslag för en online rådgivningstjänst, som är anpassad efter de olika användarrollerna, frågeställare och rådgivare, utefter den kunskap som användarna har kring ämnet men också av att använda webbtjänsten. Syftet med studien var att ta reda på hur gränssnitten kan utformas för att uppfylla de mål som respektive användarroll har med att använda tjänsten. Designförslaget har tagits fram som en del av ett större projekt där cancerpatienter har möjlighet att låna hem en iPad som ska fungera som en tillgång till information och vara ett kommunikationsmedel, framförallt vid den vänteperiod som inträffar efter patienten har fått besked om behandling, fram tills behandlingen börjar, då det inte förekommer några regelbundna läkarbesök. Den del som arbetet har involverats i handlar framförallt om en webbtjänst där cancerpatienter möjlighet till att titta på färdiginspelade informationsfilmer som förklarar hur behandlingen går till, och därefter kunna samtala med en sjuksköterska om det har dykt upp några eventuella frågor. Användarna har möjlighet, som kommunikationsmedel, att använda ett videoverktyg som har varit i centrum av designen eftersom det kan användas för att underlätta kommunikationen mellan användarna, där videoinformationen, som bifogas från de befintliga videoklippen, kan förtydliga användarens meddelande.

The aim of this essay is to create an understanding, of how teachers comprehend knowledge, grades and tests in a school context. It is important to get a grip of the different parts of the teacher?s reality. The test, the grades and knowledge are deeply connected as a part of a whole. The teachers view on knowledge can not be understood without asking about the practical parts of their work and understand how the different parts are dependent on each other.The main material consists of interviews with four teachers that work in a public mandatory school in the south suburbs of Stockholm.

Every year, approximately 17 500 drunk drivers are sued in Sweden. Of these, only 10 percent are women. The women are therefore considered a minority. In this study, I have taken interest in how the female drunk driver is constructed implemented by the probation service. By using critical discourse analysis I have found that the woman in these investigations is contributed the role of a deviant in two senses.

AbstractTITLE Birdflu in the press ? a critical discourse analysis on the tabloidnewspaper ExpressenAUTHOR Per VågebrantSUPERVISOR Malin SveningssonPURPOSE The purpose of this essay is to find out how the Swedish tabloid newspaper Expressen writes about the birdflu H5N1. To be more precise the purpose is to find out how the discourse is constructed. The Birdflu or H5N1 witch is its real name is something that could affect us all, yet very few people know a lot about it. To achieve this purpose I constructed one primary research question:o How has Expressen, in the public media discourse, treated the phenomena we know as the birdflu?This primary research question holds three more specified research questions:o What does Expressens discourse about the birdflu look like?o What actors are participating in the articles?o Why does the discourse look like this?THEORY The theory chapter of the essay contains four different parts.

The essay, which is solely theoretical to its form, presents a critical view upon the unproblematized usage of the concept of ethnicity in the Swedish mass media discourse. Theories of critical discourse analysis and post colonial nature is applied to and used to analyze what ethnicity really means. The essay also provides an insight in the functions and power of mass media in Sweden today to understand why ethnicity is so widely used, and what consequences it may bring upon the systematically excluded "other" and the society as a whole..

The aim of this essay is to create an understanding, of how teachers comprehend knowledge, grades and tests in a school context. It is important to get a grip of the different parts of the teacher?s reality. The test, the grades and knowledge are deeply connected as a part of a whole. The teachers view on knowledge can not be understood without asking about the practical parts of their work and understand how the different parts are dependent on each other.The main material consists of interviews with four teachers that work in a public mandatory school in the south suburbs of Stockholm.

 Background and aim: Media development and digitalization has expanded the PR industry's working area. More participants are on the media market and it is becoming more and more difficult to define what PR really is and what the PR agencies/departments really do. Is PR marketing, information, event marketing or maybe propaganda? We believe that the complexity to define the term PR can lead to a loss of critical approach to the business, especially among young people. Has the PR industry managed to eliminate their negative image among students in upper secondary school and what do they associate with PR today? The aim of this essay is to examine what a selection of students associate with the term PR and if they are critical to the PR industry or not.Method/Material: The method is a quantitative survey.