Consumers today seek added value to the ordinary products/services that companies are offering. Consumers must get their emotional need satisfied - a need for experiences worth remembering. At the same time, the consumers are engaged in ethics and morals. Companies use events frequently as a marketing approach to meet the customer?s demand of added value.

Media has the power to influences society. Some call them the third power of a state. Through amongst others, the agenda setting theory and the framing theory, this report seeks to understand how media describes the swine influenza and how it uses its power to influence people to vaccinate. As this report will show, there is no doubt that media has had an impact on the Swedish population of which 60 per cent followed through with the vaccination. Media used an information discourse and attempted to present its articles in an impartial manner and used governmental authorities and experts to support its arguments.

Problem discussion: Long-term supplier relationships have become more common. Hence, supplier evaluation is a critical activity for many companies. However, making a relevant supplier evaluation is time consuming. Therefore, it is important to decide which of the suppliers to put an extra effort on. Should all suppliers be evaluated in the same way? Previous, focus has been on purchasing of direct material.

The purpose of this study is to examine young peoples' perception of their media criticial competence in relation to digital news. The study is based on quantitative research interviews with young people (15-17 years) and qualitative interviews with people in the same age group as well as teachers and international media professionals.This study's theoretical point of departure is McQuail´s observation that peoples' values and views to a great extent are influenced by the media. Another source of theoretical inspiration was Haberman's ideas about how a diversity of views and arguments increase the citizens' ability to reflect critically on social developments - maybe even more so than in societies with  independent media and "neutral" news.The study shows that the young generation of web based news consumers assumes that it is very important to be an aware and critical consumer but also that they do not feel sufficiently equipped with the right tools required to understand the long-term impact and effect of the media reporting online. Young people basically seemed to acquire their knowledge about media by doing and learning on their own. Surprisingly, according to the young people that were interviewed for this project, the schools seemed to play a secondary role in the development of their media critical capacity.

The aim of my thesis was to examine if educators need to be critical of what they read to the children from a gender perspective. I examined how picture books depict gender and if the books enhances or breaks perception of gender roles. I also examined educator?s perception of gender and if they think picture books can affect children?s perceptions of gender, but also what educators think about gender equality through picture books. The study is based on analysis of five picture books and interview with five educators.The results of analyzes showed that picture books are stereotyped and enhances perceptions of gender roles.

My master?s thesis is a study of acquisition of photographies during 1958-2008. The questions I proceed from is what patterns lies behind the Royal library's acquisition of photography and how the process of acquisition looks like. The theoretical base which I lean on consists partly of a problematization of the process of cultural heritage and partly of organizational theory. The problematization of the process of cultural heritage is my foundation of this essay.

Syftet med uppsatsen är att undersöka hur Washington Capitals strategiskt arbetar för att skapa upplevelser i samband med hockeymatcherna och deras kringarrangemang.Hur skapar Washington Capitals upplevelser? Finns det något att lära av deras upplevelsestrategi?Kan Washington Capitals arbetssätt kopplas till teorier om upplevelseekonomi?  Metod: Sekundärdata i form av tryckta källor och böcker, tidigare uppsatser och artiklar. Vi har genomfört en kvalitativ fältstudie i Washington D.C. Där intervjuade vi personer på Washington Capitals organisation samt genomförde deltagande och icke deltagande observationer på huvudkontoret och i arenan vid matcharrangemang. Resultat & slutsats: Washington Capitals arbetar i hög grad med upplevelseekonomi, detta är något som andra kan lära av. Washington Capitals arbetar inte utefter några upplevelseekonomiska teorier, de hade aldrig hört begreppet tidigare.

The Syrian Muslim Brotherhood has since the start of the Syrian uprising in March 2011 moved from a low-key position in exile to become one of the main actors in the political opposition. There appears to be a consensus among researchers today on the democratic commitment of the Syrian Brotherhood. However, ambiguity remains regarding its commitment towards gender equality, women?s rights and participation. This essay focuses on the gender discourse of the Syrian Brotherhood?s leadership, according to its policy-documents, from 2004 ? 2013.

The purpose of this thesis in Library and Information Science (LIS) is to examine concepts related to multiculturalism in Sweden. It aims to look beyond the rhetorical construction of these concepts, in an attempt to clarify the actual purpose of commonly emphasizing the importance of mulicultural library services. Norman Fairclough's critical discourse analysis (CDA) as well as theories on ethnicity and intersectionality constitute the theoretical frame. The material consists of selected anthologies, handbooks and articles in Biblioteksbladet from 1974?2014, as well as a small case study.

The disconnect between assumptions regarding computer users interactions made by software engineers and the actual interactions do, for various reasons, not always match. Gathering actual usage data from user interfaces can enable software designers to make better educated decisions. By buildning a prototype for collecting such data from a diagnosis tool for the automotive industry this project has shown not only how to benefit from the data but also how to perform the work. The data is 1 600 sessions consisting of 26 000 individual events. From this it has shown that available tools can assist in rudimentary questions regarding usage.

Female and male managers in crisis- A qualitative study of how daily and evening newspapers produce female and male managers in crisisThe purpose of this studie was to investigate how female and male managers are produced in daily and evening newspapers. The newspapers that has been used in this study is Dagens Nyheter, as a representation for daily newspapers, and Aftonbladet, as an representation for evening tabloids. To answer the purpose three issues has been formulated: what are the female and male managers importance in emergency situations in the articles? How are power attributed to women and men in the articles? What similarities and differences are there between the representations from Dagens Nyheter and Aftonbladet?The theories that has been used in this studie are mainly gender theory, critical discourse analysis (CDA).The results of the analysis showed that female managers in subjectivily presented articles reports are produced in a more negative way than male managers. Further could the male managers be interpreted to be attributed more power in the articles than the female managers..

Enligt många psykoterapiforskare förklarar arbetsalliansen en stor del av variansen i behandlingsutfallet. Tidigare kvantitativ forskning anger att variationer av terapeutens egenskaper, personliga drag och interventionsteknik stärker eller hindrar arbetsalliansen. Denna undersöknings syfte var att explorativt undersöka terapipatienters egna uppfattningar av alliansförknippade faktorer. Nio patienter i pågående psykoterapi intervjuades med Critical Incidents Technique. Tematisk analys resulterade i tre huvudkategorier av allianskopplade faktorer: Inom Stärkande faktorer betonades terapeutens strukturansvar, villkorslösa värme och respekt, auktoritet, förmåga till känslohantering och medvetandegörande.

The free choice of upper secondary school?A study of the meaning of the information channels for the choice of upper secondary schoolAuthors: David Fridner & Rikard ZeilonMentor: Ingela WadbringQuestionnaire studyDate: 2008-08-11AbstractThe choice of upper secondary school is a very important choice, both for the school and for the ninth grader. In Göteborg, the free choice of upper secondary school has generated several new information channels apart from the traditional counselor, daily news and the acquaintance. Today it is harder than ever to reach the pupil through the constant media noise and new forms of communication such as events appear. The fight for each pupil gets more and more important every term and it has now become real big business.Today?s youth is imprinted by a growing individuality and everyone knows that equableness is something very important.

The following paper is a study about how three Swedish workingclass news papers, Arbetet, Norrskensflamman and Ny Dag, describe and stigmatized the common strike braker in may 1931. I chose in particulary this month because of the tradgic events in Ådalen 14th of may 1931, where five citizens got killed by the Swedish military during a friendly demonstration and the strike braker was a part the unrest that was embossed among the organized workers in Sweden..

This study is mainly critical-theoretic and explores the theoretic jungle of the concept of intersectionality with the use of Post-colonial and Feminist theories. The purpose of the thesis is also to investigate the concept of intersectionality further by looking upon its practical use as theoretic tool. This is performed in a discourse analysis of two programs developed by Swedish Liberal Party autumn of 2005. Another purpose is to discuss the multiculturalist dilemma as well as the phenomenon of a hegemonic western Feminism. One conclusion of this thesis is that the use of intersectionality is not unproblematic.