In this thesis the author has through a discourse analysis examined how the concept of culture has been used in the discourse of integration during the late twentieth century in Sweden. The author argues that the integration of immigrating people has been the fundamental method in creating Swedish citizens within the immigrant communities. In this discourse the concept ?culture? has been a constant recurring way of explaining differences among the immigrants towards ?ethnic swedes? and Swedish way of life and establishing difficulties in performing integration outside of governmental policies. When looked upon in terms of discourse the integration process is the possibilities, intents and interests and the actual creation i.e.

In Sweden there is an integration policy and a policy for national minorities. The integration policy aims to integrate newly arrived immigrants (nyanlända invandrare), whereas the minority policy aims to maintain and strengthen the rights of the national minorities. The national minorities are though, at times, included into the integration policy, even though they hold a minority status in Sweden. This paper aims to, through discourse analysis, investigate the research question: ?how is the content of integration referred to, when it is related to immigrants, contra when it is related to national minorities?.

This study is an attempt to shed light on the importance of fiction as a bridge between different cultures and traditions. The objective of this essay is threefold. First it explores the potentiality of fiction as a communication channel between different cultures, societies and social groups. Secondly, it studies the availability of foreign fiction in Swedish language. And thirdly it tries to approach and analyze the structures and mechanisms behind that availability.

The thesis explores representations of fatherhood in the Swedish blog 'Hemliga pappan' ('Secret/Anonymous Daddy'). The purpose is to identify three themes in the blog material; The Father, The Son and The Partner. I have performed this study using discourse analysis as methodological tool and Critical Studies on Masculinities and Fatherhood as theoretic approach. The theories are Social Constructionist and consist of sociologists and socio-psychologists as Connell, Hearn and Johansson. Important theoretic concepts are the presence and absence of the father as well as hegemonic masculinity.

Abstract Title: Krig och fred - 080808. Freds-, krigsjournalistik och propaganda i mediernas rapportering om Georgienkriget: en komparativ studie av Sveriges, Rysslands och USA:s press. (War and peace ? 080808. Peace Journalism, War Journalism and Propaganda in the Media´s Reporting on the Georgia War: a Comparative Study of the Swedish, Russian and American Press.)  Authors: Daniel Lövgren & Tatiana Makarova Tutor: Anna Roosvall Course: Bachelor Thesis: Media and Communication, PR Purpose: The purpose of this essay is to compare how the press in Sweden, Russia and the USA reported on the war in Georgia 2008.

The purpose of this study has been to find out what possibilities the journalists at the newspaper Aftonbladet have to live up to the proposed ideas and values that defines journalism, as well as how these values are presented to the readers. With this as a starting-point we have studied what kind of society Aftonbladet presents to its readers as well as how this society is supposed to work and also what it`s like. To be able to answer this question we have first researched through theories and earlier studies, literature about journalism, media science, semiotics, history and laws. With the help of the investigation we found fitting tools to perform the analysis. With the theory as groundwork we have, through the qualitative approach analyzed seven news articles from seven Aftonbladet newspapers during one week.Our study shows that the Afonbladet?s journalists have not been able to present occurrences in society in a correct and impartial manner - because they exaggerate insignificant details and neglect to show real attention to serious societal structures by using sensationalism, dramatization and a very superficial approach to the stories that they are conveying.

The aim of the paper is to explore the dominating perception of the Other after the conflict regarding the Danish Mohammed caricatures. How Swedish newspapers have portrayed Arabs, which role they have been given in society and what problems they are struggling with is going to be the focus of this thesis.As methodological approach I chose discourse analysis, since it presents a view where language defines and structures our understanding of reality. Through the study of various Swedish newspaper articles, this essay tries to illustrate the implicit yet existent negative image of the Arabs as a group and potential alternative ways of understanding the Other.The perception of Arabs is a product of a necessary imaginary foe, a mirror image of the bad and strange in contrast to the idyllic and safe Swedish nationality. The rhetoric?s of the discourse are therefore constructed between a politics of acknowledgement and a will to culturally dominate the Other.

The purpose of this study is to analyze how places can be marketed through tourism brochures. The study is based on a discourse analysis and texts and pictures from three brochures, which come from the region of Småland in Sweden, have been analyzed. The first brochure is from Visit Småland, the second from Vetlanda municipality and the third from Värnamo municipality. With the rise of globalization one of the consequences has been the increased opportunity for tourists to visit places all over the world, which also resulted in a greater competition between places than before. One reaction to this has been the increased marketing of each place unique characteristics in the tourist brochures.

In this thesis we have tried to show the problems that the categorisation of ?norrlänningar? generates. We have also tried to describe what the stereotypes of ?norrlänningar? are by examining what people say on web logs. The method we have used to find the stereotypes in our empirical material is the discourse analyse.

This thesis focuses on politically active women within The Swedish Social Democratic Women?s Association, also known as S-women. By applying discourse analysis to interviews with active s-women and to meeting conversations between the association?s members, the study approaches ideas of feminism, feminist politics and political commitment. ?Solidarity? ? the central concept of the labour movement ? serves as the point of departure for a feminist discussion about class, gender, ethnicity and age/generation.

This is a study of the phenomenon enterprise education in a Swedish school. Enterprise education is a rather new concept in Swedish schools, and it has yet to be clearly defined and sufficiently studied. In order to investigate the various aspects of the education properly an analysis of the language used by its proponents needs to be performed. The authors have used discourse analysis from a perspective provided by Laclau and Mouffe. This is for the purpose of determining how the phenomenon is expressed by four teachers in the school mentioned previously.

In connection with that the last few decades have been characterized by major changes where also the rate of change has increased, changes in organizations has become a natural part of today's organizational activities. Every change involves a learning challenge and because of that every change is unique, its output is unclear. However, there is much research that highlights various factors critical to creating an effective change, among others internal communication.The purpose of this study is to investigate whether Engeström's theory can be applied to a completed organizational change and see whether an expansive learning has been promoted in connection with this. This is accomplished through interviews with six employees, all working in one of Sweden's leading property companies. Engeström's theory of expansive learning is applied in order to analyze whether learning is promoted in connection with the organizational change.The result of the study shows that Engeström's theory can be applied to a completed organizational change in order to analyze whether an expansive learning has been promoted in connection with this.

I denna studie analyseras Folkpartiet liberalernas integrationspolitik utifrån deras motion Egenmakt, arbete och jämlikhet ? Liberal integrationspolitik. Fokus ligger på hur de behandlar utanförskapet och de människor som anses leva i utanförskap. En brännpunkt när utanförskap diskuteras är etnicitet varför detta också ligger i denna undersöknings centrum. Vidare ligger intresset på hur deras liberala ståndpunkter i motionen kommer till uttryck.I analysen av det empiriska materialet använder jag mig av kritisk diskursanalys för att metoden inte uppfattar sig själv som politiskt neutral och är politiskt engagerad i social förändring, vilket jag finner väsentligt i en undersökning av ett politiskt dokument som säger sig eftersträva lika rättigheter och lika möjligheter och som riktar sig till alla människor som lever i utanförskap.

The survey aims to problematize masculinity in the exhibitions of the museum.  In what way is masculinity interpreted and valued in exhibitions? What is the attitude towards masculinity in gender oriented museological texts? This study investigates in which way masculinity is written about ? how interpretations of masculinity emerge in the texts and what consequences this may have.The survey is based on the method of discourse analysis and the material is processed from a gender perspective. The source material consists of museological texts dealing with the topic of gender and museology, which also is the core material. A complement to this is a selection of exhibition catalogs from museums as well as reviews which are also based on art exhibitions. The main point of the source material consists of the museological texts.The survey highlights that the gender-conscious museological discourse understands, interpret and evaluate masculinity on a more or less given regulatory framework.

Many perceive a boom in nostalgia and what is retro, especially within the marketing discipline. This thesis studies how nostalgia functions in the advertising context and aims to shed light on which effects there are from nostalgia evoking communication, what connections there are with other important factors as well as aspires to develop the understanding of the underlying psychological aspects and the emotional bonds to events (as nostalgia evoking stimuli in the thesis), which pave the ground for nostalgic emotions. Point of origin has been classical measures of communication effects and models of connections and causality and to these important factors have been added. Results show clear connections and correlations between nostalgia and positive communication effects, even with control for other factors that may interfere. However, the results show that some factors have moderating effects that should be important to take into consideration, namely how well the brand and the event in the ad are perceived to fit the advertising context.