Purpose: The purpose of this paper is to create an understanding of how customer engagement, communication / interaction and customer insight are driving forces behind the use of Social CRM from a leadership perspective.Method: The purpose of the study, we believed it was appropriate to use a qualitative approach to conduct the study. The empirical data were collected through semi-structured interviews. The sample consisted of 10 companies located in the Gävle area who are active on social media. The interviews were coded to obtain keywords and patterns. These patterns and keywords are then analyzed to arrive at the study's results.Results and contributions: Our results suggest that all the identified benefits, customer engagement, customer insight and communication are driving forces to make use of social CRM.

The aim of this work was to investigate how it is to move in hierarchy from crew toofficer within the seafaring profession and how to be affected by this. How you areperceived by the crew when going from to represent a part of a system to represent adifferent part of the same system and if you are ready to assume the responsibilities of thenew role entails?This is relevant and interesting as we will soon is facing at this transition. The work isbased on a qualitative approach. The choice of this method gave the information neededfor a perfect result.Interviews were conducted through personal meetings with active officers which alsoprovided the opportunity to ask follow-up questions and the respondents were given theopportunity to share their experiences.

Course: Master's Thesis in Business AdministrationPurpose: The purpose with this paper is to give an insight, and to compare, the project management of two IT-projects ? one which product was implemented and put into use, and one, which was implemented but no longer exists on the market. Furthermore also examine the critical success factors that influence the success respectively the failure of the IT-projects. Method: To attain the purpose with our study we have chosen a qualitative method. We have carried out interviews with two of the project managers of the IT-project of the two large companies.Result: A couple of problems occurred within the IT-projects of the large companies.

The subject-matter of the following essay is to investigate the relationship between what is commonly called Deep Ecology or Biocentric Philosophy, as articulated by the co-founder of the Deep Ecology Movement, Arne Naess, and later proponents of the biocentric school of environmentalist thought. I contrast Naess? concept of Self-realization as founded in his Ecosophy T to the ideas of american conservationist and co-founder of the radical green movement Earth First! Dave Foreman, and to the controversial finnish environmentalist and ecofascist Pentti Linkola?s ideological agenda of population-reduction respectively.According to some critics of the movement, especially the social ecologist Murray Bookchin and French liberal philosopher Luc Ferry, the Deep Ecology ideology is essentially misanthropic and totalitarian in structure. A central idea among deep ecologists is that ecosystems and natural entities have intrinsic value in themselves, even outside a human social context. This idea is thought of among deep ecologists to create a philosophically sound basis for counteracting the environmental global crisis.

The workplace has a direct impact on the physical, psychological, economic and social well-being of the workers. A healthy workplace leads to increased health among the employees which also makes the employees more productive (Källestål, 2004). A poor working environment can have negative consequences for individuals, companies and society (SOU, 2009:47).This is a qualitative study that investigates companies? view of health promotion and how they practice health promotion in working life. Five private and five public companies, with representatives from the management were interviewed.

Sveriges Aktiesparares Riksförbund är en ideell förening som står inför stora utmaningar. Organisationen är i grunden en ideell intresseorganisation för enskilda som sparar i aktier men har även en omfattande kommersiell verksamhet som står för majoriteten av intäkterna. Under senaste åren har intäkterna sjunkit samtidigt som kostnadssidan förblivit relativt konstant och rörelseunderskottet har eskalerat. Nu äventyras organisationens långsiktiga överlevnad om inte omfattande förändringar genomförs. Denna studie är menad att, med hjälp av fem olika teoretiska organisationsperspektiv, söka svar på varför Aktiespararna som organisation har hamnat i ett allvarligt ekonomiskt läge.

Title: Time to renovate ? The effect of communication on the relationship between company and customer in a change situationCourse/subject:Busniess administration, Leadership, 15hpAuthors:Fredrik Elghag, Ossian OlssonTutors:Ingemar WictorKeywords:The Million Programme, Communication, Relationship Marketing, Tentant, Landlord.Problem formulation:How does communication affect the relationship between company and customer in a change situation?Purpose:Examining how different parts of a communication process affects customers trust, commitment and loyalty to their company.Theoretical framework:The starting point for the study?s theoretical perspectives have been Morgan and Hunt?s (1994) previous studies on relationship marketing and Laswell?s (1948) communication model.Methodology:The paper is performed with a qualitative research approach and a deductive approach to answer the research question. Personal interviews were conducted with four employees in real estate companies and two tenants in each company stock.Conclusion:We have found that communication affects the relationship between company and customer. Tentants have experinced credibility of businesses is important for them to have a confidence and loyalty in the relationship. .

Kvinnor har uppfattats som effektiva i ett transformativt ledarskap vilket även haft en positiv inverkan på ett effektivt samarbete i en arbetsgrupp. Ett effektivt samarbete krävde gemenskap i arbetsgruppen vilken kunde kompliceras av såväl arbetsrelaterade som relationsrelaterade konflikter. Åtta kvinnliga mellanchefer intervjuades med fokus på deras arbetssätt som chefer och deras uppfattningar om eventuella skillnader mellan manliga och kvinnliga medarbetare och kollegor i olika avseenden. Resultatet från en kvalitativ innehållsanalys visade att ett effektivt samarbete krävde såväl tydliga arbetsroller och mål som en gemenskap med och förståelse för varandra. Kvinnliga medarbetare upplevde ett behov av relationer i arbetsgruppen och ett psykosocialt stöd.

Vårt syfte med denna studie har varit att beskriva de individuella och organisatoriskaomständigheter som skapade förutsättningar för genomförandet av hälsoprojektet. Vi hardärmed sökt svar på vilka möjligheter informanterna upplevde fanns för att tillämpa sig av denya kunskaper som förvärvats under projektet. Studien genomfördes inom Norrköpingskommun och populationen utgjordes av sex enhetschefer. För att nå den förståelse och detdjup vi eftersökt valde vi att använda oss av kvalitativ metod. Datainsamling genomfördes iform av semi- strukturerade intervjuer, dessa analyserades sedan och ställdes mot de teoriersom vi utifrån litteratur och tidigare forskning valt ut som mest lämpade för denna studie.Resultatet visar på att informanterna var motiverade till att genomföra hälsoprojektet men attden rådande situationen ledde till att utfallet av projektet inte blev som förväntat.

Syftet med studien var att undersöka vilka stressreducerade ledarskapsbeteenden som chefer använder sig av gentemot sina medarbetare. Studien har en deduktiv ansats där två etablerade balansteorier; Karasek och Theorells (1990) krav och kontrollmodell samt Siegrits (1996) ansträngning och belöningsmodell, användes för att studera empirin. Ett målinriktat urval gjordes (n = 10) och av dessa var fem stycken kvinnor och fem stycken män. Semi-strukturerade intervjuer genomfördes med chefer på samma eller liknande position i en organisation. Det empiriska materialet analyserades genom en tematisk modell.

Today's consumers are demanding more and more from companies and are no longer as easy to im-press as they used to be. It is now the consumers that hold an increasing amount of power over com-panies and not the other way around. This change in consumer behaviour has caused an identity crisis for traditional advertising, and companies are now searching for new ways of reaching their target audience. The purpose of this combined qualitative and quantitative case study is to examine possible risks and possibilities that a retailing company face when communicating through Facebook. Data has been collected through in-depth interviews with company representatives combined with a quantitative study of the company's Facebook followers in order to answer the questions of (1) which possibilities and risks a retailing company face through the use of a Facebook fanpage and (2) if there is a differ-ence in the attitude and behaviour of active respectively passive followers that may have been caused by a retailing company's marketing communication on Facebook.

The workplace has a direct impact on the physical, psychological, economic and social well-being of the workers. A healthy workplace leads to increased health among the employees which also makes the employees more productive (Källestål, 2004). A poor working environment can have negative consequences for individuals, companies and society (SOU, 2009:47).This is a qualitative study that investigates companies? view of health promotion and how they practice health promotion in working life. Five private and five public companies, with representatives from the management were interviewed.

For almost a century the debate about women as ordained servants in the Church of Sweden has raged on and on. The decision to open up the priesthood for both genders in 1958 was a milestone in the women?s liberation movement as well as it marks an important time in the church history. The debate has mainly been about how to interpret scripture, who has the right to do so, and so on. Feminist theology has become one way in recent decades to paint a wider and more nuanced picture of history and how to interpret the texts often used to repress women.This essay surveys some of the steps towards that decision, as well as it paints a rough picture of what leadership among women in the church could involve before ordination became an option.

Bakgrund: I sitt arbete möter sjuksköterskor individer som är allvarligt sjuka eller som tagit emot ett negativt besked. En sådan svår situation kan leda till en kraftfull psykologisk reaktion och om inte individens bemästringsförsök räcker till kan tillståndet leda till psykisk kris. Personer runt den drabbade, såsom närstående, påverkas av situationen och kan uppvisa liknande mer eller mindre kraftfulla stressreaktioner och även psykisk kris. Det är sjuksköterskan ansvar att omhänderta och informera den närstående. Att dessa möten är av god kvalitet är viktigt för att den drabbade ska kunna bearbeta den psykiska krisen.

Syftet med studien var att undersöka ledares upplevelse efter ett ledarutvecklingsprogram och om den eventuellt bidragit till värden för att underlätta en större organisationsförändring inom offentlig sektor samt om utbildningen kan rekommenderas till nya ledare. Utbildningens avsikt var att stärka ledarnas roller och vara ett stöd i den nya organisationens uppsatta mål. Två grupper (deltagit, ej deltagit i utbildningen) av kvinnliga enhetschefer inom omsorgsförvaltningen deltog i undersökningen vars data kvalitativt analyserades. Resultatet visade att utbildningen bidragit med större förståelse för kommunens helhetsperspektiv och komplexitet vad gäller ekonomiska resurser och solidaritet över förvaltningsgränser då ledare från olika förvaltningar deltagit. Vidare att kommunikationen med andra ledare och utbyte av erfarenheter och kunskaper bidragit till stöd, kunskap och bildande av kontaktnät vilka varit värdefulla för ledarskapets roll och kommunen som helhet.