This is a project in Entrepreneurship and Creativity on masters? degree. The purpose was to verify whether the Swedish retail trade within the beauty care business was ready for an in-troduction of colour cosmetics. Through the qualitative research grounded theory, I made several phone interviews with independence retail traders within the Swedish beauty care business. The selection of respondents is based on statistical facts and geographic coverage of Swedish beauty care shops.

The topic of this bachelor thesis is the art of book talk. Book talk is when a librarian orally presents a book in front of a group of people, in this thesis, a group of children. The first part of the thesis treats book talk as a method and its development. It will also go through which role book talk plays in the daily work of a children's librarian today, and if they got any education in book talk during their librarian education. The purpose of this study is to investigate and compare Lev Vygotskij's pedagogical theories on fantasy and Creativity to book talk performed by children's librarians.

The purpose of this study is to find out how four preschool teachers view children?s free playing and its impact on their learning. My main questions are:How do the teachers view the children?s free playing?In what ways does the children?s free playing affect their learning, according to the teachers?This essay is based on a qualitative study in which I have interviewed four female preschool teachers of different ages. I highlight various theories of children?s playing and learning in preschool, by theorists such as Vygotsky, Lillemyr, Knutsdotter Olofsson, Lindqvist, among others.

The purpose of this thesis is to achieve an increased understanding of factors and considerations of importance to larger companies? purchases of tax consultancy services. Based on a qualitative case study, the thesis more specifically analyzes purchasing companies? perception of quality in tax consultancy services, how the companies organize their purchases of such services and the relationship between purchasing companies and tax consultants. The study suggests that tax consultancy services constitute a heterogeneous group of services which are normally purchased by people in charge of either accounting or tax matters in the purchasing company.

This study analyses the german writer and artist Unica Zürn´s novel, The Man of Jasmine,1970 (Jasminmannen). Zürn was mostly active in the surrealist avantgarde in Paris during the 1950ies - and 60ies. The male surrealist images of women was polarised in to the godlike, child and the erotic, convulsive object. The mythologizied woman was the muse of men´s Creativity. But still there were many women artists who participated in the movement, so clearly there was something in surrealism that attracted women.

The study focuses on the use of poetry in language teaching in the lower grades in the Swedish school. Poetry has a reputation of being an art form with such specific rules and structures that children and teachers think that it is something that they do not have the ability to work with.  The purpose of this study is to get an understanding of how poetry is used in educating children. My research is based on the following questions. To which extent is poetry being used in schools and how is it being used?Can you as a teacher see any effects on childrens language development by using poetry?As a part of my study I have met with and interviewed four different people, who in one way or another is involved in teaching children. Two working teachers in the lower grades, one pedagogical resource and one artist that work with teachers in reaching different goals through the help of aesthetic processes.

This thesis studies the concept of balance in the management control systems (MCS) of a small Swedish company within the IT-sector. The aim is to evaluate the importance of balance and dynamics in MCS and investigate which factors affect them. The frameworks used are Simons (1994) four levers of control, and the five-factor model for balance and dynamics by Mundy (2010). The small IT company - the object of the case study - has grown extensively in the last years and needs to develop more formal MCS without losing efficiency and Creativity in their fast-moving industry. The case study reveals that balancing MCS is important also in smaller companies with less formal MCS.

This study analyses the german writer and artist Unica Zürn´s novel, The Man of Jasmine,1970 (Jasminmannen). Zürn was mostly active in the surrealist avantgarde in Paris during the 1950ies - and 60ies. The male surrealist images of women was polarised in to the godlike, child and the erotic, convulsive object. The mythologizied woman was the muse of men´s Creativity. But still there were many women artists who participated in the movement, so clearly there was something in surrealism that attracted women.

Practice of mathematical proof increase the understanding of mathematics anddevelop Creativity skills, problem solving, communication, logical thinking andreasoning which are all important tools not only within the subject of mathematicsbut also important tools for the society in which we are living. The aim of this projectwas to investigate whether it is accurate that proof and proving has a subordinate rolein mathematic education in the upper secondary school in Sweden. This was done byconstructing of a digital survey that was sent to approximately 100 practicingmathematics teachers in a normal size city located in the middle of Sweden. Theresults of the survey show that the teachers consider themselves comfortable withtheir own skills in teaching proof. Paradoxically, the results also show that there is alack of teaching of proof and proving in the upper secondary school, although the newcurriculum puts more focus on proof and proving..

Empirical research shows that a possible reason why Swedish students mathematical knowledge deteriorates can be a too big focus on imitative reasoning, i.e. recalling solutions or follow algorithms, and a lack of creative mathematical reasoning, i.e. when a student construct his/her own solution and motivates its plausibility with mathematically well-founded arguments. The purpose of this study is therefore to examine if, and in what way, lecturers can provide students an opportunity to learn creative reasoning by simulating Creativity in their presentations of examples. Six lectures were observed and 22 task situations were analyzed with respect to three aspects; reflection, plausibility and mathematical foundation, which are to be present in the situation if the reasoning will be seen as simulated creative.

My goal in this study was to research how teachers with education in pedagogical drama think about drama and how to use it as an educational tool. The method I used to acquire the results was by interviews. In total I interviewed six different teachers which had some kind of education in pedagogical drama. This study revealed that all the teachers in some way used educational drama in preschool. The purpose with educational drama is to improve the children's fantasy, Creativity, empathy, self-awareness and also their ability to co-operate with other children.

The purpose of this thesis is to find out how clients at Effect Reklambyrå (an advertising agency) view the communication and relationship with Effect. Conclusions are then drawn based on what the clients say. The conclusions show how Effect can improve in these areas.The study uses a qualitative research method since the phenomenon studied is complex and requires deep understanding. A total of 16 interviews took place. Seven clients were interviewed by phone and nine clients participated in a personal interview face-to-face.

The purpose of my study is to investigate the wideness of working with fiction in education during the early years in primary school. I want to see in what way fiction is involved and why the teachers choose to work the way they are with fiction. I also want to see what kind of effects this work could have on the development of the pupils. I've done interviews with four teachers to find out about their opinions when it comes to involve fiction into the education. The teachers are all working with pupils between nine and eleven years old.

Temat för arbetet är musikskapande och har som syfte att undersöka min individuella kreativitet och dess kännetecken. Men syftet består också i att avgöra användbarheten av detta. Det rör sig om en psykologisk självstudie med ett fenomenologiskt angreppssätt. I mitt fall har detta inneburit att jag, efter att ha arrangerat en i mitt tycke kreativ upplevelse, beskrev denna händelse för att sedan analysera texten på fenomenologiskt vis. P.g.a.

Denna studie är grundad i intervjuer som ägde rum på en reklambyrå. Studiens syfte är att utforska innebörden av 'kreativitet' i reklamvärlden. I intervjuerna betonade informanterna i synnerhet vikten av att reklam kommunicerar genom känslor och emotioner. I denna uppsats ges en närmare inblick i vad informanterna anser att känslor och emotioner har för innebörd för reklamskapande.Detta görs genom att tillämpa fenomenologisk teori. Den fenomenologiska analysen förser oss med en djupare och mer vidsträckt förståelse för den intuitiva kunskap informanterna förmedlar.