Brand loyalty plays a significant role in the success of a business through maintaining and retaining relationships with consumers. Despite companies' extensive use of influencer marketing in order to promote and create brand exposure within Generation Z, there is a lack of sufficient research on influencer marketing?s effect on brand loyalty. Therefore the purpose of this research is to investigate how influencer marketing affects brand loyalty within Generation Z. A quantitative research method was conducted by using a survey, whereby 193 respondents within the age of 18-29 participated.

AbstractThe aim of this essay is to analyse what roll repression has had in the making of my unpublished collection of poems entitled Hopp som i hare. I examine how the autobiographical subject abortion has influenced the writing process and the outcome of the poems. By presenting literature that?s been important in the making of the collection I show some thoughts and ideas about Post Abortion Stress Disorder, a diagnosis without scientific grounds. In a discussion I go through the whole writing process from subject and genre choice through the revisions till the final version that were sent to be commented by the class in creative writing at Växjö University 2008.

GKN Aerospace Sweden (GAS) utvecklar och tillverkar motorkomponenter för både den civila och militära flyg-och rymdindustrin. En av produkterna som GKN tillverkar är en outlet guide vane(OGV), vars funktion är att omdirigera det axiella luftflödet från fläkten. OGVn är den mekaniska länken mellan kärnstrukturen och fläkthuset. Ett viktigt mål är att minska vikten på motorn samtidigt som dess diameter ökar när motorerna blivit allt större.For att lösa detta krävs ett material med hög hållfasthet i förhallande till vikten. Ett examensarbete som föregår detta har utvecklat ett koncept som innefattar en OGV i en viss GKN-utvecklad tekonologi.

An increasing global tourism offers great opportunities for Sweden as a tourist destination. However, an attractive destination requires competitive destination marketing strategies. Tourist destinations often include a complex network of stakeholders of small and large en-terprises that represent both the public and private sector. One condition for successful des-tination marketing is that all of these stakeholders collaborate in their marketing to create an integrated and powerful image. Another important aspect in terms of increasing the des-tinations competitiveness is that the local tourist companies are "export-oriented", in order to ensure that international tourists are looked after appropriately.This study has focused on the destination marketing of Stockholm.

Green public procurement (GPP) can be used as an instrument to reduce carbon dioxide emissions, and consideration of environmental aspects within public procurement is becoming more common in Sweden and internationally. Two product groups that have been pointed out as especially important are transports and electricity, where the opportunities for public purchasers to reduce emissions are relatively large. This paper studies GPP which aims at reducing emissions, primarily of carbon dioxide, through environmental requirements within these two product groups. A theoretical analysis of cost-effectiveness, transaction costs and effects on technological development is performed, followed by a closer study of how these aspects appear in practice within GPP. The results indicate that a cost-effective allocation of reductions between the two product groups is most likely to be attained if the main part of emission reduction is achieved through environmental requirements on electricity. The cost for emission reduction within transports is relatively high, especially for heavy transports. For transportation services, more generally focused requirements on emission reductions could probably give greater environmental gains, but the existence of transaction costs steer the environmental requirements towards more technology specific types.

The intention of this final thesis is to examine how to create a schoolyard that inspires children at the age of 6 ? 12 years to play and give them possibility to develop. To get a lot of knowledge in this subject, I have combined studies of literature with practical studies at Hosjöskolan in Falun. During my practical studies I have done interviews, walks in the area with the children and visited other schoolyards. I have based a design proposal for the schoolyard of Hosjöskolan on these studies.

Purpose: The study aims to analyze how companies can learn from past communications in critical situations and during corporate crisis, and see how they use this knowledge in the management of subsequent critical situations and corporate crisis. Furthermore, the media is analyzed to see how the newspaper industry chooses to reflect an organization and its actions, and also to see if the pressure through articles in the newspapers has an impact on the extent of the situation.Method: A qualitative case study of Sweden?s largest food company, ICA Sverige AB, where knowledgeable people in media management within the company are interviewed using semi-structured interviews, with support of quantitative methods by a collection of articles from the news press.Theories: Concepts, theories and models in crisis management and communication has been applied to relevant data. These comprise Knowledge Management, a communication template in crisis management, The Situational Crisis Communication Theory (SCCT) and the model Content of crisis communication.Empiric: Based on the quantitative data consisting of articles from four Swedish news sources: Svenska Dagbladet, Dagens Nyheter, Aftonbladet and Expressen, a semi-structured interview guide was created and carried out with the person within ICA who possesses knowledge of the subject area.Conclusion: ICA has during the priod studied exhibited to have used the concept of Knowledge Management in the development of their routines regarding product recalls at product defects. The relationships between ICA and the media have shown improvements, which has resulted in ICA percieve the media coverage as balanced, true and fair..

AbstractThe assignment were assigned by Camatec Industriteknik AB. Camatec is a Karlstadlocated consulting company, they make everything from pilot studies to complete projects in mechanical design and calculation. They even have their own patented product, Camcoil. It is a winder for steel strips and is used for example with hardening of the steel strip. The assignment has been to solve the problems encountered by some customers within this product.

Uppsatsen handlar om den fysiska inomhusmiljöns utformning och hur den påverkar barns lek och lärande. I vår studie har vi intervjuat tretton pedagoger från två förskolor, en Montessoriförskola, samt två skolor. Syftet med arbetet är att undersöka och belysa miljöns betydelse för barns lek och lärande och att se hur pedagogers medvetenhet är kring miljön som arbetsredskap. Vi såg av resultatet av vår studie, att pedagogerna anser att den fysiska inomhusmiljön har betydelse för barns lek och lärande. Pedagogerna var också överens om att miljön ska vara lugn, harmonisk och genomtänkt.

SMC Pneumatics is a world leading company in pneumatics. In Sweden, they have about one third of the pneumatic market. The company has noticed that their air preparation series not always have the appearance that the costumers are looking for. Their competitors have on their similar products put more effort in making them more attractive. To solve this problem it has in this project been developed a concept for aForm Shell.

My interest in examining what happens when you as a teenager are exposed to five or six times the amount of time as ordinary classes to music education derrives from my own experience as a music teacher at a school which has those kind of special music classes. During my career as a music teacher in grades 4 ? 9 in Swedish compulsory school I have taught music classes as well as ordinary classes for 18 years. During this time I have often wondered what this exposure means in retrospect. Is it the conquering and mastering of music skills that students remember when they?ve grown up to young adults, or is it something else?The aim of this study is to find out what it means for teenagers to have music as a school subject every day of their years in Swedish high school.

This thesis gives suggestions as to how to design a wooden-based wave-power buoy. The thesiswas carried out at Uppsala University in collaboration with the Division of Electricity and AppliedMechanical Engineering. The product was conceived and developed taking into consideration anumber of requirements put forward by the supervisor, Magnus Rahm. The most importantdemands were that the material used should be able to withstand pressure from the sea withoutbeing damaged and that the production costs should be low.Department of Engineering Sciences, Division of Electricity at Uppsala University was visitedseveral times to discuss issues including the various ideas with the supervisor Magnus Rahm, andwith several people in the department.The work started by studying available literature in order to get background information aboutsuitable methods available for the project and to see how similar projects were carried out. Thereason for this was to get a better understanding of this particular problem and how to solve it.After consulting the supervisor, the group decided to construct four different buoys using fourdifferent materials.

This thesis gives suggestions as to how to design a wooden-based wave-power buoy. The thesiswas carried out at Uppsala University in collaboration with the Division of Electricity and AppliedMechanical Engineering. The product was conceived and developed taking into consideration anumber of requirements put forward by the supervisor, Magnus Rahm. The most importantdemands were that the material used should be able to withstand pressure from the sea withoutbeing damaged and that the production costs should be low.Department of Engineering Sciences, Division of Electricity at Uppsala University was visitedseveral times to discuss issues including the various ideas with the supervisor Magnus Rahm, andwith several people in the department.The work started by studying available literature in order to get background information aboutsuitable methods available for the project and to see how similar projects were carried out. Thereason for this was to get a better understanding of this particular problem and how to solve it.After consulting the supervisor, the group decided to construct four different buoys using fourdifferent materials.

Early during my education to become an afterschool-teacher a concern was raised that afterschool-programs will continue to be seen as an institution for childcare services. In this experience-based essay, I discuss what I see as the coreproblem: the free- and planned activities. What do the free- and planned activities actually mean for children's development and what is it that determines how much space the various activities will be allowed to take?In my attempts to answer this question, I go through the concept of leisure, the importance of children?s play and adults responsibilities in children?s play, what the different policy documents say about children?s play and the creative work, staff skills and theoretical and practical knowledge. I question whether I was right in the story that I begin this essay with, and conclude that it is more difficult than I previously thought to find an answer to the question..

This thesis project has been written and accomplished in cooperation with HABO AB. The objective of the project was to develop a standard stated packaging system. The background to this is that HABO is not pleased with the system currently in use. The system which HABO is currently using consists of to many sizes. The largest benefit of a standard stated system is that it becomes much easier to organize the packaging with the aid of a computer program.