Title: Kreativ reklam. En bra idé? (Creative advertising. A good idea?)Author: Evelina KarlssonTutor: Larsåke LarssonCourse: Bachelor Thesis: Media and CommunicationPurpose: The purpose of this study is to, through qualitative studies inquire creative prized advertise in Sweden to see which influence creativity have on both creative director and the audience.

The scarcity of qualified forest machine operators as well as the increased competition for competent machine operators among others from the mining industry in Norrland, were the reasons to investigate what attracts and what deters active and potential forest machine operators to the occupation. An interview study was conducted among four groups with four persons in each group. The groups were students in year 1 and 3 respectively at a forestry school at upper secondary school level as well as employees of a forest company and employees of contractors. The majority of all respondents were of the opinion that their interests in machines had been important for the choice of occupation. But for the active machine operators both the interest in the forest and their interest for machines have had importance for choosing this occupation.

AbstractThe purpose of this investigation is to find out how the pupils can discover and to feel joy in their creative art activity and also to believe in their own ability. The aim is to figure out if creative art activity is able to raise the pupil?s self-image. By literature, pedagogue interviews, and interviews with pupils at the age of ten years old and by action research is the way that I have searched for an answer for my question. The main result is that fantasy, creativity, courage and lust are important parts to develop in the job of raising the self-image.

It becomes increasingly more difficult to stand out among the personal sites on the internet today and to become the one who actually gets remembered in the crowd. To be remembered, you need to have a useful website but also a creative appearance added to it.In this practical thesis I have focused on how a website should look like according to users and then added a creative look to the user-friendly website. The purpose of the study is to find out how to connect a useful website with a creative appearance. In order to do that, I first had to find out what users actually want. I used a survey in which I have asked questions about how a website should look like.

Empirical research shows that a possible reason why Swedish students mathematical knowledge deteriorates can be a too big focus on imitative reasoning, i.e. recalling solutions or follow algorithms, and a lack of creative mathematical reasoning, i.e. when a student construct his/her own solution and motivates its plausibility with mathematically well-founded arguments. The purpose of this study is therefore to examine if, and in what way, lecturers can provide students an opportunity to learn creative reasoning by simulating creativity in their presentations of examples. Six lectures were observed and 22 task situations were analyzed with respect to three aspects; reflection, plausibility and mathematical foundation, which are to be present in the situation if the reasoning will be seen as simulated creative.

What is creativity? Why is it important? How can you stimulate pupils to becomemore creative? These are some of the questions that are studied in this thesis.The discussion is focused on programming as the medium of creativity and theresult is a setup for a course book that teaches programming at the same time asit makes the reader more creative. The results are based on literature study aswell as observations and interviews with teachers and pupils from three differentschools in Stockholm, Sweden. The study shows that gets more important everyday as more and more jobs are replaced by computers and we live in an age ofabundance. The teachers would like the pupils to be more creative but don?tknow how achieve that at the same time as they have to teach them everythingthat they are supposed to know when the course ends..

The aim was to examine whether measurements of creativity as a domain general trait can explain possible connections between a domain general creative performance and one of the creative domain specific areas, humor. Another aim was to examine whether the maladaptive humor styles can explain possible differences in creative performances. An Internet-based survey was used on 281 students from a Swedish university. The survey was composed of three parts consisting of three separate measuring instruments ? Sense of Humor Questionnaire (SHQ-6) was used to measure the respondents? sense of humor, Humor Style Questionnaire (HSQ) measured the respondents? humor style and Alternate Uses Test (AUT) gave the respondents an opportunity to account for their creative performances.

What is creativity? Why is it important? How can you stimulate pupils to becomemore creative? These are some of the questions that are studied in this thesis.The discussion is focused on programming as the medium of creativity and theresult is a setup for a course book that teaches programming at the same time asit makes the reader more creative. The results are based on literature study aswell as observations and interviews with teachers and pupils from three differentschools in Stockholm, Sweden. The study shows that gets more important everyday as more and more jobs are replaced by computers and we live in an age ofabundance. The teachers would like the pupils to be more creative but don?tknow how achieve that at the same time as they have to teach them everythingthat they are supposed to know when the course ends..

The aim of this study was to create an understanding of how a group of community policing officers engagement are shaped. Previous research argues that there is a police culture which conveys cynicism to the individual police. The research also says that the police adopt a pessimistic view of society, they are isolated and at odds with the rest of society. Furthermore, research has also shown how a narrative can exist that explains the police way of doing things. My contribution to the field is to explore how a narrative can be located, which precedes and shapes the police engagement.

How can you do a right measurement of culture as well as with other social sectors and with what can culture contribute when it comes to a town´s development? We found out that in Linköping the regional federation Ostsam recently (2005) started mapping the region's creative centers in order to look into the spreading of the culture in the county, and then use the uniqueness of the culture as an advantage in society- planning contexts. The reason was that both municipal - and State directions detected that the culture has a broader importance when it comes to building up society and infrastructure than earlier considered. This is called Cultural planning and is the foundation- method that Östsam used when working with their new projekt The creative sector. The outcome of the Östsam study resulted in an exciting study basis to work further on with and to examine through own demarcations and directions.This research manages the matter of the creative sector as an extension to the cultural sector.

AbstractWhen I was a child my mother and I wrote a lot of poems, but in school we didn´t write poems at all. As a teacher I want to show the children the joy and happiness of writing poems, stories and fairy tales.The purpose of this report was to investigate the work with poetry and creative writing in my class and how the pupils experienced their own work/writing. I began with asking the pupils in my class a few and simple questions about poetry, then we made a diffrent kinds of poetry writing and a finally I repeated the interviews with the children. The poetry writing took place during six weeks under the spring semester.I found that as a teacher it is possible to work with creative writing and poetry in diffrent ways. The pupils enjoyed the writing and their opinions were that they had increased their skills in rhyming, writing and spelling, that they had learnt new words and to use their fantasy and that they had learnt a great deal of how to cooperate.KeywordsCreative writing, fantasy, poems..

The main purpose of this essay is to investigate professional artists experience of the need and use of information in their creative work. I have collected the material through qualitative interviews with four professional artist working with different materials and techniques. One of the results of the study is that the artists first of all used information as a source of inspiration in their creative work. They gathered their information from various scources, for example; pictures, exhibitions, visual arts, books and novells, depending on what project they are working with. Other important information scources were colleges, especially for the technical information need.

AbstractThe purpose of this investigation is to find out how the pupils can discover and to feel joy in their creative art activity and also to believe in their own ability. The aim is to figure out if creative art activity is able to raise the pupil?s self-image. By literature, pedagogue interviews, and interviews with pupils at the age of ten years old and by action research is the way that I have searched for an answer for my question. The main result is that fantasy, creativity, courage and lust are important parts to develop in the job of raising the self-image.

Imperialism has for a long time been an important concept in international relations. The literature identifies many different types of imperialism. After the great de-colonization scientists stopped discussing ?classic? imperialism, i.e. using physical strength in the form of conquest and occupation to subdue weaker states.

That many creative workers have uncertain and uneven incomes is well-established, but how or why they make a living is not. This paper examines the elusive value exchanges between creatives, buyers, consumers, and other economic supporters, and offers a model of how creatives make a living. By mapping income statistics of Swedish creatives together with in-depth interviews some patterns emerge. This, combined with Bourdieu's theories of social, cultural and symbolic capital, and Knorr's objects of sociality, forms a basis for a structured model of value exchange. The paper shows how creative workers create economic and non-economic capital (capitalization), how they advertise this capital (signaling), and how they convert between different types of capital (conversion) in order to make a living.