The fashion industry is a line of business which is characterised by tough competition. Often the consumer target groups exposed to advertisements identify them as attempts by the fashion industry to persuade them. When this happens, the consumer disregards the information due to selective attention. Faced with these conditions, companies need to find new, creative ways to market their product lines. This essay is about Public Relations, in particular Public Relations that appear in editorial spaces.

Syftet är att undersöka hur pedagoger på en mångkulturell förskola arbetar med den kulturella mångfalden i den dagliga verksamheten. Hur tänker pedagoger och vilket synsätt har de på ett interkulturellt arbetssätt? Hur arbetar pedagoger med den kulturella mångfalden i barngruppen och utifrån barnets individuella förutsättningar? Har miljön utformats och anpassats för att tillgodose den kulturella mångfalden? Den här studien är en fallstudie av kvalitativ karaktär. Som metod användes kvalitativa informella intervjuer och ostrukturerade icke deltagande observationer. För att få en bredare bild av pedagogers interkulturella arbetssätt genomfördes observationer av pedagogers arbetssätt och observationer av miljön på en förskola.

Background: There is no guarantee that products should be equitable produced. Many products in today's trade is produced by minors, resulting in poor working environment, and gives the workers low payment. Fairtrade is the only label on the market that ensures that farmers receive fair payment for their products. Aim: The central aim with our work is to see what the future consumers, in other words students from Lund's university, Malmö College and The Swedish University of Agricultural Sciences in Alnarp, think about products labeled with Fairtrade, and what they consider is value creation for food products. Students are often relatively young; they educate themselves and have new thoughts and valuations about how the world should be.

Bakgrund: Alzheimers sjukdom förändrar minnet hos den drabbade, detta innebär att de blir beroende av vårdande. Närstående vill oftast inte lämna dem, utan blir deras naturliga vårdare i hemmet. Detta upplevs vara en trygghet för den drabbade, då minnesstörning oftast förvärras av att flytta hemifrån. Oavsett om det handlar om naturlig vård eller professionell vård är den vårdande relationen viktigt då den lindrar lidandet. Problem: Människor drabbade av Alzheimers har svårt att uttrycka sig verbalt, något som kan förhindra att den vårdande relationen uppstår.

Modern societies are generally becoming increasingly capitalist in nature and economies of these societies are thus likely to become more focused on consumer consumption. Advertising plays a vital role in contemporary society where we, as consumers and citizens, are surrounded by it everywhere we look and everywhere we go. This puts pressure on advertisers to become more creative and to explore new ways of marketing their products and services in an already saturated environment. We believe that the added pressure and the already established role of marketing in society make advertisements an interesting and telling object for analysis. This is particularly the case with regards to the concept of selling and marketing products that have qualities that are known to be less than beneficial for our health.This paper analyzes four commercial advertisements marketing beer; a product that we argue has qualities that can be seen as potentially bad for the health of individuals and for societies.

Föreliggande uppsats ställer frågan huruvida dramatisk metod kan vara ett verktyg i utsatta individers och gruppers empowermentprocess. Uppsatsen är en kvalitativ litteraturgranskning med fokus på en komparativ textanalys av fälten empowermentbaserat socialt arbete och dramatisk metod. Inspiration till analysprocessen har hämtats från grounded theory och ingången i uppsatsarbetet är följaktligen att beteckna som teoriöppen. Materialet som uppsatsen bygger på består av litteratur kring empowermentteorin, kring dramatisk metod och teori samt artiklar som behandlar ämnet drama som verktyg i dagens sociala arbete. Fokus ligger på frågan vad dramatisk metod har att erbjuda utsatta individer och grupper i en empowermentprocess.

Läsförmåga är inte något man tillägnar sig under den första tiden i skolan och sedan behåller livet ut, utan det är något som måste vidareutvecklas genom kontinuerlig läsning under hela skoltiden. Forskning visar att svenska ungdomar generellt läser mer på fritiden än ungdomar i många andra länder, men ändå har många svenska elever svårt att uppnå god läsförmåga. Huvudsyftet med den här undersökningen var att försöka lyfta fram och tolka läsvanor och attityder till läsning och skönlitteratur hos tio elever i år 9. Undersökningen lyfter också fram former av läs- och litteraturundervisning som gynnar läsutvecklingen. För att undersöka situationen genomfördes kvalitativa intervjuer med tio elever i år 9, som alla går i samma klass.

The aim of this study is to obtain a deep knowledge about identity creation of preschool child-ren at the age of four to sex with creative pictures and its aesthetic learning processes with childrens perspective as a starting-point. The issues that I have used in this study are how childrens identity creation relates to the aesthetic learning processes in the preschool enviro-ment, how children experience the figuration of their own identity related to other individuals and the enviroment by taking different positions in aesthetic learning processes and how childrens identity creation becomes visible in preschool.In order to explore preschool childrens identity creation in aesthetic learning processes the qualitative research-oriented approach has been implemented with unstructured observations and the informal interview as the methods for data acquiring.This studys theoretical points are sociocultural perspective and symbolic interactionism. Both these theoretical perspectives emphasize the significance of communication, taking different perspectives and learning in an interaction between an individual and enviroment within given sociocultural frames of referens which results in an individuals identity development.Results from the study show that childrens painting is more than an occupation with a picture as a product. Childrens painting is rather a playfull aesthetic expression form and a relation-oriented, dynamic learning process which is related to the enriching of individual self, the consciousness and the creation of meaning within preschools frames of reference.My expectation is that my study will contribute to didactic discussions about childrens iden-tity creation while using aesthetic expression forms..

  Purpose/Aim: To achieve a deeper knowledge and better understanding of how Hillary Clinton and Barack Obama use rhetoric figures and body language to convince the people that they are the individual who should be elected as the democratic nominee and if and in which way Internets characteristics take practical expressions in the supply of videos on YouTube and Barack Obamas and Hillary Clintons official websites.Material/Method: Quantitative content analysisMain results: Hillary Clintons and Barack Obamas ability to spread out exactly the information they want on their official websites takes expression in form of videos with only positive information. Hillary Clinton and Barack Obama try to create a form of advertising on their official websites through the publication of these videos. Internets special characteristics are highly visible and realized in the videos on YouTube. Users are very active which take expressions in creative creations of videos. On YouTube there also exists negative information about Hillary Clinton and Barack Obama.

Syftet är att undersöka hur pedagoger på en mångkulturell förskola arbetar med den kulturella mångfalden i den dagliga verksamheten. Hur tänker pedagoger och vilket synsätt har de på ett interkulturellt arbetssätt? Hur arbetar pedagoger med den kulturella mångfalden i barngruppen och utifrån barnets individuella förutsättningar? Har miljön utformats och anpassats för att tillgodose den kulturella mångfalden? Den här studien är en fallstudie av kvalitativ karaktär. Som metod användes kvalitativa informella intervjuer och ostrukturerade icke deltagande observationer. För att få en bredare bild av pedagogers interkulturella arbetssätt genomfördes observationer av pedagogers arbetssätt och observationer av miljön på en förskola.

The aim of this study was to explore how young students can be taught during their first year of learning English towards the A1 level according to The European Framework of Reference for Languages, and how the students understand their own learning. The study was carried out in two different classes but with the same teacher, who is qualified to teach English to young learners. The result is based on the analysis of a total of twelve observations of English lessons in two classes in school year one and eight group interviews with the students. Recurrent ingredients through all lessons were activities such as listening to teacher talk, watching films or film clips, singing songs and doing rhymes, using drama activities, talking about the meaning of learning English, practicing guessing competence and learning new vocabulary. The teacher consistently talked about and taught different strategies for language learning.

Uppsatsen inleds med att relatera dramapedagogiken till en skolkulturell problematik som handlar om hur det kognitiva angreppssa?ttet fa?tt en slagsida som bearbetar information pa? bekostnad av meningsskapande. I bakgrunden beskrivs och fo?rdjupas teoretiska perspektiv pa? dramapedagogik, med hja?lp av dess egen forskning men ocksa? belyst med korta estetiska, erfarenhetsbaserade, kognitiva, sociokulturella och pragmatiska perspektiv.Den centrala fra?gan i uppsatsen a?r vad som a?r det specifika fo?r den dramapedagogiska undervisningsmetoden i en skolkontext. Tre informanter som ba?de a?r la?rar- och dramapedagogutbildade, intervjuas om sina upplevelser av dramapedagogisk undervisningsmetod, kontrasterad mot skolans generella la?rkulturer.Hermeneutisk helhetsanalys sammansta?ller svaren tematiskt och analyserar med hja?lp av den teoretiska bakgrunden specifika aspekter som informanterna bero?r.

Sonja Åkesson is one of Sweden?s most well known poets. Her most productive period was from 1957 to 1977, and besides poetry she wrote novels and drama. Today, Sonja Åkesson is famous for criticizing society, mostly in a feministic way. But she was not aware of her critical approach until she became successful among her feministic readers in 1960, with poems like ?Äktenskapsfrågan? and ?Självbiografi (replik till Ferlinghetti)?.This essay examines professor Yvonne Hirdman?s theory about women?s inferior position in relation to men?s between 1930-1960 in Sweden.

The purpose of this essay is to establish whether the so called ?soup trilogy?, med en burk soppa (2001), konservöppnare bok (2003) and på burklös mark (2005), written by Swedish-speaking Finn Stefan Hammarén is to be considered as surrealism or not. The methods used to determinate this is close reading, a technique used for finding a text?s distinguishable traits, and comparative analysis. First of all, the criteria of surrealist literature found in André Breton?s (1896-1966) Surrealist Manifesto, and other sources, as well as the criteria for the surrealist literary technique cut-up are presented and evaluated accordingly.

This report is a documentation of a Master?s thesis of 20 credits performed at the educational program of Technical Product- and Production Development with Design at Halmstad University. The project is carried out in cooperation with Hafa AB in Halmstad.The purpose of this project was to bring forth a concept of a bathroom cabinet for Hafa?s new selection Young through creative design methods. The selection is supposed to attract the younger purchaser but also a target group that dare to experiment with home furnishing and appreciates new design.